As a real financial center in China, Shanghai listing is the first choice for many foreign companies to set up headquarters in China. Cowon, which has just entered the Chinese market, has also located its branch here.

Early that morning, in a Korean-style office, Bae Seung-han, director general of Samsung Digital China, was calmly sipping tea, and standing back and forth across from him was Jiang Haoming, the owner of the office and director general of Cowon Electronics China.

"Jiang Jun, sit down and wait, it's useless to be in such a hurry. Pei Chenghan couldn't stand it a little and kept wandering around and said.

Jiang Haoming shook his head: "Li Jun has already arrived at the elevator downstairs, and it doesn't hurt to stand for a while." By the way, Pei Jun, you said that this Polestar Electronics really hates our Korean company?"

"Oh, who said that?"

"Naturally, it's Li Jun. We didn't choose the timing for our iAudio brand to enter the Chinese market, I thought we could still grab share with Patriot, but I didn't expect a Polestar Electronics to emerge, this S1 has a lot of momentum since it won the award at CES!"

At this time, Lee Jae-hoon just pushed the door in, and when he heard this, he received: "That's right, Polestar Electronics is our biggest obstacle in the Chinese market!

"It's not too late, I've just arrived", Pei Chenghan nodded to him, didn't stand up, and continued: "Has your iRiver's sales dropped?"

"Naturally not, this is the next day!But what do you see what they say? Polaris S1The actual sales of the next day are still as high as 3400 units, Pei Jun, this number has exceeded the sum of many MP3s of Samsung!"

In fact, from the second half of 2003. After the rise of local companies such as Aigostar, Chaohua, and Lenovo in terms of market share, Samsung, the former MP3 boss, is not having a good time. This sentence can be regarded as talking about Pei Chenghan's sore spot, and he nodded. Didn't speak again.

This is the default.

In fact, as one of the top three MP3 brands in South Korea, the performance of the world's second largest MP3 market is not good, and the pressure on the three leaders present is not small.

Lee Jae-hoon glanced at the two of them, found a seat and sat down, and continued: "Moreover, this S1 has even entered the MP3 market in our Republic of Korea through guò Dazato Trading Company, shouldn't we join forces to snipe them?"

Jiang Haoming sighed and said, "But their public relations strategy is very powerful, and our methods don't seem to have much effect?"

Lee Jae-hoon smiled: "Don't worry." We are not familiar with the Chinese market, but some people are proficient! I have already made it clear last night that the two companies, Aigostar and Chaohua, will use more drastic methods to contain this market saboteur, and what we have to do is to increase investment, crazy investment!"

"Oh, they're all ready to participate, patriot, isn't that Fang Zhanping stubborn?"

"No matter how stubborn you are, you have to waver in the face of performance and interests. There is a saying in the Chinese country, this is war. It's not a playhouse!"

……

As a new brand that has just entered the market for half a year, the strong rise and continuous blockbuster explosion of Polestar Electronics has indeed touched the nerves of many people.

Needless to say, the small companies that were crushed by the "price reduction storm" set off by Polestar still had a little money to make in the past. But now it's harder.

For the top companies in the market, such as Aigostar and Chaohua, it is a big challenge and crisis.

Although the whole cake of the MP3 market will continue to grow in the past two years, it has lost its leading position. In particular, they were also very uncomfortable when they were beaten by Polestar's unconventional play and wanton breaking the market pricing mechanism.

Fang Zhanping received a call from Lee Jae-hoon. When he said that he wanted to join forces to launch a public opinion sniper war against Polestar Electronics, he hesitated for a while. But in the end, he nodded.

He was able to lead the patriot to rise rapidly in just two years and become the well-deserved first in the Chinese market, with ability, vision and courage being the top among this wave of professional managers, and his status in the industry is also very high. But when it comes to this position, the pressure is not small, and Mr. Feng's expectations for digital companies are even higher!

He admired Xia Yu very much, and even had the idea of making friends, but in his position, this decision was not too difficult.

As for what Lee Jae-hoon said that Samsung, Cowon and Chaohua Electronics had already been said, plus the two of them formed a temporary strategic alliance, he also agreed by the way.

This so-called alliance has no binding effect anyway, and it can be dissolved at any time, and it is nothing to join.

For people like Zhanping on the other side, once a decision is made, no matter how much entanglement and hesitation there is before, they have to stand aside.

Soon, the Patriot's multi-million budget was immediately approved, and the planning plan he personally led began to be implemented, with the aim of trying to highlight the advantages and status of the Patriot while fighting Polestar Electronics in this joint sniper battle.

In fact, as an industry leader, Patriot, who has also studied the Chinese media, propaganda channels and market strategies the most, has also dealt the biggest blow to Polestar.

As for Chaohua Electronics, they are struggling to hold the second position in the market, but even if they rely on the tactics of the sea of machines, they are about to be surpassed by Polestar Electronics, so naturally they did not hesitate and directly chose to join.

Even companies such as Onda, Qixi, and Xinli also took action when they smelled blood, looking forward to borrowing light to "beat the water dogs"!

……

On the third day of the Polaris S1 launch, it happened to be Saturday, and the public opinion and market storm surrounding it became more and more intense.

After last night's Polestar Electronics' clarification announcement on the high-imitation machine was issued, as the "Star" fans went online after school and after work, they were effectively guided to seize the top of the major forums for the first time, and the trend of public opinion changed.

But Lee Jae-hoon, who has been keeping an eye on the trend of public opinion, soon discovered the signs that something was wrong!

He immediately called each family one by one, tirelessly persuaded everyone to determine the previous verbal "alliance", and then after briefly communicating a set of scattered and centralized response measures, they agreed to take action.

So the next morning, many people opened the newspaper, and the headlines of many industrial and economic news were this one - "The myth of Polaris S1 is shattered." Polestar Electronics is in a hurry to round the lie"!

Well, this is Lee Jae-hoon's own handwriting. Clumsy is a bit clumsy, but this title party works quite well. It was retweeted and recommended by many media outlets.

The Patriot's shot is much more subtle and high-end, and the division of labor they get is mainly TV media and radio, and they made a group of reports on "the rise of Huaguo MP3 Company is unstoppable, and Patriot is still dominant in defeating Polestar", which also covered a lot of morning news files.

Other allies and companies that spontaneously joined "jealous and hateful" were not idle, and also took action by various means.

There are those who continue to publish black articles in the media and specialize in major forums, such as Cowon, there are offline stores that mainly find faults, such as Chaohua Electronics and Qixi Digital, and there are also those who use the analysis of "high-end" industry reports that have been improvised to slap their faces, which is Samsung's handiwork.

I don't even know which one's "stroke of genius". There is even a ...... that Polestar Electronics bribed the CES judges in the United States to make the Polaris S1 win the award

By noon, the storm had not abated in the slightest, and had expanded to the headlines of various comprehensive websites - the front pages of the four major portals, all with big headlines marked in red!

This made almost everyone who watched the news on the Internet know about it, and they talked about it on various occasions as a talking point.

Xia Yu even received a call from his father, asking what was going on, and he was perfunctory with a few words.

……

"It's so fierce!"

When the nonsensical fake news of "bribing the CES judges" also appeared, Xia Yu, who had been prepared for a long time, couldn't help but sigh.

In Polestar's office, a group of people in the urgently formed crisis public relations team had just finished eating takeout and continued to meet. At the same time, many people have laptops with them to keep an eye on the situation.

Hearing Xia Yu say this, everyone couldn't help it.

"Mr. Xia, these people are so arrogant!"

"Yes, why are you still holding on to so many plans. Let's not wait, let's fight back!"

Luo Dong also rushed back from Shonan and followed up on what happened in detail. At this time, I couldn't help but say: "Mr. Xia, it's time for this." Is it really time to make a move?"

Xia Yu looked at the excited employees of the marketing department and couldn't help laughing: "Why did I suppress this morning." You all know very well, how can you look at the other party's menacing, and you can't help it? Such a good opportunity for advertising and public opinion diffusion, how can we be worthy of our conscientious opponents if we don't make full use of it? Besides, this has only been half a day, and it will not affect much sales. ”

At this time, how can Polestar's side judge that this sniper battle against Polestar Electronics is not the work of one company in any way.

"Experienced in several battles", they can see at least three or more familiar techniques from these actions!

However, Xia Yu didn't continue to hang his appetite, and looked down at his watch, which happened to be one o'clock in the afternoon. He turned around and picked up a colored pen and ticked the dense counterattack plan on the whiteboard in front of the conference room, and then shook the pen in a chic manner: "But the time is really almost up, do it!"

Like a brain that controls the human body, after this command was given, the various teams that Polestar had already prepared as planned were like a precision machine, running at high speed and in an orderly manner.

First of all, all kinds of evidence of "slapping in the face" appeared one by one.

The sales investigation report of Polaris S1 issued by a third-party research company, the quality inspection report after review by the national authoritative department, and the interview and investigation report of countless real users and retailers from the same authoritative organization were first released, which directly broke the black drafts and rumors of countless Polaris "S1 sales fraud".

Then at the sound of an order, more than 120,000 well-organized and ready Polestar fans shouted neat slogans and instantly flocked to major forums.

At the same time, the offline fans who were also ready also took action, and carried out a huge support campaign in the 23 cities where users were concentrated.

But that's not strong enough, it's not ruthless enough.

At 5 p.m., Polestar Electronics officially held a media conference and accepted remote video conferences and telephone interviews with more than 100 media reporters from all over the country.

After the conclusive evidence was presented, Liu Mingsheng officially announced on behalf of Polestar Electronics: Polestar Electronics entrusted a law firm an hour ago to file legal proceedings against 12 media outlets, three black PR companies and four MP3 companies behind it, and will investigate to the end.

This all-round public relations war, which has stirred up countless people and entered the case of the business school in the future, has officially entered the climax!

In a special course of Cheung Kong Graduate School of Business in 2007, a practical professor who has studied market public relations strategies for many years seemed to be able to conclude the coffin:

"It's an unequal battle." (To be continued......)

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