What to do?

In fact, Xia Yu had been mentally prepared for this.

Speaking of which, when did Polestar Electronics release a new model that was not hacked?K1 was a joint venture of several MP3 manufacturers, and K2 was the frequent black hand of 7-Up Digital, but this time I just don't know which one it is for the time being.

Polestar used to just shout that it wanted to enter the high-end market and jump out, but it didn't mean anything, the CES awards were the honor given by the CES jury, and they couldn't be sprayed obviously, and now that they finally have a sales figure and sales scene, many people can't help but jump out.

However, Zheng Wei's face was also a little ugly on the side, yesterday's press release was that she stared at two o'clock in the morning, and also confirmed that the mainstream and previous media that had paid attention to Polestar Electronics had sent it over, but I didn't expect this kind of thing to happen.

She knows that her strength lies in retail management, and her focus is also on the laying of retail channels and Polestar's own experience stores, and she is not good at communication and public opinion.

So she also asked anxiously: "Blame me for not keeping an eye on it, why don't we spend more money to save the momentum?" There are still some channels that can also be used......

How can Zheng Wei be blamed for this? The other party is obviously coming for Polestar Electronics!

When Xia Yu saw the scale and foothold of these reports, he knew at a glance that they were planned by someone.

The first thing that came to his mind were three Korean companies, Samsung, iRiver and Cowon, which had just entered the Chinese market. After all, CES is a feud, and it did steal their jobs. Well, Samsung is better. It's more atmospheric, but it's hard to say about the cautious Lee Jae-hoon and Ko Jae-rang.

Of course, it is also possible for domestic patriots and the DPRK. The first step of Polaris S1 hot sale should still occupy the share of these two companies in the high-end market, but this time the means are too explicit. Not quite like that.

However, there is another company, which is also a little possible, that is, backgammon that has just formed a lot of feuds.

If that Duan Zhigao has a high enough voice in the company, he will definitely be able to do it with his temperament. After all, the means this time are a bit too urgent, and it can be said that it is quite low-end.

Well, there are a lot of motives for that.

However, the strong rise of Polestar Electronics was originally a space snatched out of the cracks, and the results were so good, and the jealousy was hidden.

And. When did Polestar become a bully in this regard?

Xia Yu comforted the two of them first, and then lowered his head to sum it up before he officially spoke: "This kind of thing is common, and we haven't experienced it once or twice, and self-chaos is the most important thing." So, I have a few points in mind, and you can listen to them and add them. ”

"First, isn't there two factions in the media now? We don't care about the smear faction, but we need to come up with more evidence to let the media that support us follow up and report. Be prepared in this regard. Specific retail figures, local conditions, and sampling statistics from third-party organizations can all be started. ”

Zheng Wei immediately took the note and asked again: "Then what if those media still make it up casually regardless of the facts?"

Xia Yu smiled: "If they continue to talk nonsense with their eyes open, it will start a debate." Stir up the topic thoroughly, and this kind of stimulating news media will also be willing to follow up. It's just Polestar Electronics' publicity, and it's not easy to find this kind of opportunity!"

And then he added, "It's in the sales numbers. As for what they said about the unqualified quality of the S1, the problem of the high imitation machine you mentioned yesterday can be directly said through the appropriate media. This should be made clear. Other media staring at the quality of S1 are absolutely brain-dead, and the combat effectiveness is completely negligible!"

Liu Mingsheng was also happy when he heard this word: "Combat effectiveness is ignored...... Ha ha. That's right, it is estimated that the people behind the scenes will not be treated with this kind of media!"

"One more thing, no matter who is behind it this time, Polestar can't be afraid. In addition to targeted responses, it is also necessary to find out the more famous media in these reports one by one, send lawyer letters directly, and also issue a public statement that legal action will be launched against these media. Attention, not pretending, this time we're going to be real!"

Polestar Electronics has now set up a legal department, and it has also established a business cooperation with Defond Law Firm during the last lawsuit with 7-Up Digital, so it's time to play a role.

Seeing Xia Yu quietly come up with countermeasures in a short period of time, Zheng Wei felt a sense of relief in addition to shock.

Worthy of being a small boss!

She jotted it down little by little, and at the same time pondered what could be made of it, and promised: "Okay, no matter who is doing the ghost this time, they must let them suffer for themselves!"

Xia Yu smiled, Zheng Wei is almost thirty years old, which will make her look like a little girl. Speaking of which, Bai Xiujing from the Administration Department seems to say that she is very close to her uncle, and she doesn't know if it's true or not.

At this time, Liu Mingsheng thought of a little more and asked tentatively: "Mr. Xia, there is another aspect, I don't know if I can make use of it......"

"Oh, tell me about it!"

"That's right, I remember the last time K2 was hacked by 7-Up, our official forum set up several named fan groups, in addition to going to major forums to debate, there are also fans in several cities who directly went to 7-Up's retail stores to demonstrate, and also posted live posts on the forum, which is called a mighty ...... Look, these fans can take advantage of it, right?"

"Stupid! What kind of use, it's guidance!" Xia Yu scolded directly, but turned his head and smiled: "But this is a good idea, in this way, you go and call Xu Bin!"

……

Xu Bin is in charge of the operation of Polestar's official website and the forum, and he is a young man with a lot of ideas.

He has five people under him, including two for technical maintenance, and one for artists, and he is only three people in terms of content management, but he is stunned to recruit deputy moderators and organize regular activities, etc., to make the forum with more than 500,000 registered users impressive.

Their department is temporarily hanging under the marketing department, and this time Polestar Electronics has expanded its recruitment, and it will also have to be replenished.

After coming to Xia Yu's office, Liu Mingsheng told him about the situation here and the ideas just mentioned, Xu Bin suddenly smiled: "No problem!"

"Let me tell you about the operation of fans on the forum!" He looked at Xia Yu: "It's still the guiding idea that Mr. Xia gave at the beginning, and I follow this idea." Coupled with the trial operation and experience in other forums, a set of business models has been sorted out. ”

This is a bit of a sycophancy. However, when Sun Bin first joined the forum, Xia Yu did have a good chat with him. I told him some of the customary management models of fan management of Xiaomi and Apple and other companies in the future, which can be regarded as a big idea.

So seeing Liu Mingsheng and Zheng Wei looking over, Xia Yu smiled awkwardly: "I said something casually at the time, mainly operated by Sun Bin himself!"

Xu Bin continued: "The total number of registered users of the Polestar Electronics official website forum is 512,000. Among them, nearly half of the active users log in at least once a week, with 250,000, 180,000 speak at least once a week, and more than 30,000 people sign in and speak every day!"

Xia Yu used to make investments, and he has an understanding of the basic numbers of some websites, but these numbers can be said to be quite powerful! Especially the active users are more than 50%, and the daily speech is more than 5%. These are pretty scary numbers.

So when I heard this, I couldn't help but praise directly: "Not bad, very beautiful numbers!"

Hearing Xia Yu's encouragement, Xu Bin continued with a smile: "In fact, the last time Polaris K2 went on sale, the binding mobile phone number model that was temporarily decided to adopt was more able to verify the activity, and at present, there are more than 4,000 users who have bound mobile phone numbers in our forum, and these are basically heavy fans." ”

Speaking of this, he directly took out his notebook and drew a large circle with a pen. Then he put three small circles in it, and then marked the corresponding numbers one by one.

He held it up again and continued to analyze: "This concentric circle can be vividly illustrated that the largest circle is all registered users, and then the number of active users at various levels in turn. The background has an address display, mobile phone, Q.Q and other contact information, and we organize online activities, release tasks, prop rewards, etc., based on these......"

"It's good, it's easy to organize!"

"Yes, we currently have 12 independent fan groups. There are any names, and they are mostly made up of active users. Basically, the core members can accept our guidance! In fact, many of them have spontaneously gone to major forums to top posts. There are also small-scale organizations!"

"I can't think of so many doorways in here!"

The official website of Polestar Electronics was first made by Liu Mingsheng, but then he stared less, and he didn't expect that it would be a kung fu to operate, so he couldn't help but admire.

Xia Yu really felt that Xu Bin was working this, and immediately said: "Not bad! Then let's discuss the specific plan." After thinking about it again, he added: "After all, it's the first time to come, it's better to take it easy, our plan can be gradual, see how effective ......"

In the end, in response to this large-scale hacking incident, Polestar's counterattack idea is very clear: first, not afraid of hype, the hotter the topic, the better, second, the evidence is sufficient, so that rational users and the media have sufficient confidence, and third, the legal means are not soft, and it is bound to win down a group of black-hearted media that have crossed the line.

In addition, according to various specific situations, Polestar fans are guided to join mainly online, supplemented by offline, plus a large number of old accounts cultivated by two online public relations companies that are already familiar with each other, and an organized and phased battle will be carried out.

The task was quickly assigned.

At this time, after a day of fermentation, the topic of Polaris S1 on the market has become hotter, and fans and each other's water army are in a difficult confrontation on several major forums.

Later in the day, Polestar's first official statement on the matter was released.

The article pointed out that with the hot sale of Polaris S1, there are several types of counterfeit and counterfeit products on the market, and the quality and price are deceiving consumers, which has caused some users to be deceived. Polestar asked everyone to buy the Polaris S1 at the official flagship store and authorized retail store of Polaris, and recognize and identify the anti-counterfeiting code and ask for a formal invoice.

This statement is decent, and it deals with the bad media that are dissatisfied with the quality and users.

As Polestar's first official response to the matter, countless media outlets and forum administrators reprinted the statement, including some evening news radio and television programs, and the momentum was immediately saved.

But Polestar's counterattack has only just begun. (To be continued......)

PS: The second update is here!There's a third chapter tonight.,Just a coherent little climactic plot.,Ask for support!