Polestar has been busy up and down lately.

Originally, Liu Mingsheng, the vice president of operations, thought that production and marketing basically didn't have to worry too much, he was mainly responsible for the preparation of this press conference, and it should be okay with Luo Dong's assistance, thinking that it would be easier.

But he soon realized that he was thinking too simply.

This time the new product launch conference is no longer as convenient as the original electronic exhibition. Liu Mingsheng chose a four-star hotel, and the layout of the entire press conference was also as close as possible to the mainstream.

Of course, the mainstream press conference at this time is far from the style and trendiness of the market after Jobs borrowed the iPhone fire, and it is basically in the form of a regular report meeting.

Industry association leaders, experts speak, manufacturers representatives introduced, then model display, real machine experience, and finally pulled to the side to sign a contract.

How could Xia Yu look at this?

So when I got the press conference plan carefully planned by Liu Mingsheng and Luo Dong a few days ago, I ruthlessly clicked the fork.

But the two were not unconvinced at all, because Xia Yu depicted a trendy and cool plan for them in a few words!

Large LED LCD screen projection, modern display table layout, full of humane product introduction...... Of course, Xia Yu still wanted to learn from Qiao's keynote speech full of personal charm and surprises, but he was still hesitating.

Not everyone has that kind of oratory, but for now, it's going to be a plan.

In this way, the people in the marketing department were tormented to death by the new requirements of PPT.

The color of the back shadow has been changed seven times, all the titles and complex dynamic effects have been eliminated, and the digital description and contrast scheme have been extracted, in short, it is full of design craftsmanship beauty.

In addition, at this time, Microsoft's PowerPoint software was still a 2003 version of Office components, and many of the simple and practical functions in the 2010 version were much more complicated to implement.

There was no way, Xia Yu had high requirements for this, and in the end, Liu Mingsheng simply spent money to hire a professional studio to assist in the production of zuò, and also invited a professional indoor still life photographer to take various product photos for display.

"Our own design department should also be formed!"

Xia Yu sighed, and looked at their cautious appearance and felt funny, and quipped: "I didn't say you guys, this plan makes sense!"

Indeed, I invited professionals, and revised the display plan back and forth for dozens of hours and finally got it, but Luo Dong was still a little weak-hearted, and asked in a low voice: "PPT is through guò, and you haven't given the overall plan yet!"

He never expected Xia Yu to have such high requirements for the details of the press conference!

From the seating arrangement of various guests, accurate to the minute time control, to the order of product introduction, and the invitation and communication of partners...... I really don't know how this demon who is still in high school has nothing to say to these self-taught people who are not taught, and who also have industry experience from a professional background.

"Actually, it's okay! But the guest speeches of the two partners of Philips and Fengda, the time is compressed, just fifteen minutes, interspersed in the middle of the new product introduction. ”

Luo Dong hurriedly wrote it down and asked again, "Is there anything else?"

"The song "I've Had a Cold in This Corner", let's start from the product display period to the whole audience, when the time comes, dim all the lights on the scene, then play this music, wait until it progresses to the chorus, and then pick it up from the big screen and play a 20-second version of the commercial. ”

"Well, this is good, it's quite a surprise!"

"There is another one, the media is still more generous, and those who are farther away are changed to air tickets, and the carriage and horse fees are 800 yuan per family. By the way, how many families did Yigong invite?"

"There are only a few local metropolitan newspapers, but there are about 40 other big newspapers, websites, and magazines. ”

"Okay, that's pretty much enough. ”

Luo Dong still remembered, and then waited for Xia Yu to continue, and suddenly found that there was no sound.

Liu Mingsheng asked, "That's it?"

Xia Yu smiled: "Okay, I'll think of so much for the time being, I'll talk about it when I have an idea later!"

My mother, it's finally over, Luo Dong just wanted to breathe a sigh of relief, and suddenly Xia Yu said again: "I'll go to see tomorrow's rehearsal, and the layout of the scene should also be amazing." ”

"Yes!"

Xia Yu asked Liu Mingsheng again: "How is the official website forum?"

Xu Bin is the new person in charge of Polestar's official website and forum operations, and Xia Yu is quite satisfied with him.

"Okay, it's running pretty good now, we issued 2,000 internal invitation codes the day before yesterday and distributed them at the top of major forums, basically a snap up, and now it's already on sale outside, haha!"

"Well, then send the second batch of 10,000, but I'm just building yì, Xu Bin is quite experienced, listen to him. In this way, I will make a report on the trial run of the official website before I get off work today, and I will come back and read it. ”

"Okay!"

……

Four Seasons Jiuzhou Hotel is an old star-rated hotel in Yangcheng, but the architectural style is not old, and the service level is quite good. This is where Polestar's first official launch, the Polaris K2 launch and retail partner conference, was chosen.

Xia Yu is too demanding for this press conference!

The entire marketing department has been busy for a while, constantly adjusting the details of a lighting arrangement, a music selection, and a speech sequence.

Not only that, because Xia Yu's demand for live music was too high, the large-scale conference sound system of Jiuzhou Hotel, which was only launched the year before last, was not up to par, and the manager was so angry that he stomped his feet, thinking that this was to deliberately find fault.

Zheng Wei explained carefully to others for a long time, saying that professional music equipment should be placed here, which is related to the success or failure of this press conference, so he reluctantly said it.

Of course, in the end, I spent a lot of money, abandoned the built-in equipment, and hired a professional audio solution company to set up the stage.

In addition, Xia Yu was interested in the very personalized banner of Apple's press conference, which directly featured the four icons at the lowest end of the iPhone.

Following this, he naturally removed the old-fashioned red banner and ribbon design on the side of the hotel and outside the press conference hall, and instead used all-plastic color glue to digitally print the beautiful picture of Polaris K2, red, green, yellow, blue plus black and white, a total of six colors, rhythmically arranged together.

When he was almost ready, Luo Dong counted, and Xia Yu designed a plan for him to gather all the personnel of the marketing department and refer to the classic press conferences of many domestic companies, and eighty-one were changed!

However, we have to wait for the final result!

It's only when it comes to the actual rehearsal that the torture begins.

"Stop, the music has been slowing down a little bit lately, and it's three seconds after the speech is over!"

"Stop, it's going to be all dark here, and the headlights on the screen are all on!"

"Stop here, I'm going to give a speech and ...... the next time."

The rehearsal started at nine o'clock in the morning, and the whole morning was spent in Xia Yu's shouting and stopping.

The takeaway at noon was called the best Chinese restaurant nearby, and Xia Yu also cheered everyone up after the meal: "Everyone adapts quickly, let's try to have an early meal in the afternoon!"

It turns out that this is completely Xia Yu's "lie"!

Having to start over and over again makes a lot of people a little depressed. Xia Yu himself was also sweating profusely, and he was anxious. I couldn't help but shout a few words at the workers who helped set up the lampstands.

Xiao Wenjing rushed over at this time. She is also idle, just coming and going.

When Liu Mingsheng saw her coming, it was like seeing a savior, and Xiao Xueba in the company had the confidence not to throw face on the boss, although most of them were jokes.

He twisted his head in the direction of Xia Yu: "Mr. Xiao, go and see Mr. Xia, he is a little wrong today, and he can't listen to what others say." ”

Xiao Wenjing was quite puzzled: "What happened?"

"No, it's Mr. Xia's requirements are too high, and it's the first time for everyone to operate these, and some can't keep up. ”

Xiao Wenjing nodded in understanding.

After all, Xia Yu is still a 17-year-old boy, even if he usually looks mature and decent, there are times when he loses his child's temper.

She walked over and handed it to Xia Yu, who was sitting casually at the table in the front row, to listen to the coke, "Come and put out the fire! Stupid, why are you so desperate!"

Xia Yu wiped his sweat and took it, and took a big gulp: "Aren't I in a hurry? ”

"Oh, then you're in a hurry, it's hot, and the press conference can be done?" Xiao Wenjing also sat down at the table with a big grin, approached Xia Yu and said, "Do you know that you are very scary like this?"

On weekdays, Xia Yu has a gentle temper and loves to joke. Even when he was working, he was mostly strict and lively, but he was obviously a little impatient for a while.

Busy is indeed busy, and all kinds of things have to be watched by themselves.

Originally, I went to class three days after starting a week on Thursday, but I didn't go until Saturday.

"Isn't it scary! Aren't I doing good for Polestar? They are not doing well enough, what is wrong with me bringing up an idea when I have an idea? I am happy when I get my salary and receive a bonus, but I don't care about it when I work? How can there be such a good thing!"

"Yo, why is your temper getting bigger and bigger, what are you angry with me!" Xiao Wenjing was also a little depressed, and she couldn't imagine that Xia Yu, this kid, was still the master of oil and salt.

Maybe he's under too much pressure, after all, he's still a minor, even if his usual appearance always makes people forget this.

"I didn't get angry at you. Xia Yu said in a rough voice, poured another big sip of Coke, and then flattened the almost empty can and lowered his head to play with it in his hand.

"I can't stand you! I came here to tell you that Gao Wenlong took millions of shares in an MP3 manufacturer, which also imitated the Polestar model, and it is probably not bad. ”

"Let him come over, he won't be spared the next time we meet!"

"Can you beat him? Forget it, I'm too lazy to tell you. Why do you usually lose your childish temper? I'm gone. ”

Xia Yu didn't even raise his head.

Ten minutes later, seeing that everyone had almost rested, Liu Mingsheng stood up and cheered: "Come on, let's do it again, everyone has worked hard today, and you can rest assured when you go back to receive the bonus, follow Xia always have meat to eat!"

After Xiao Wenjing said this, Xia Yu somewhat knew that he was a little too anxious. Although my heart is not yet calm, I also know how to press.

The whole afternoon continued with rehearsals.

Among them, Xia Yu tried to give a speech on stage several times, but the effect was average, and the performance was stumbling, which was not the usual level at all.

Tomorrow is the start of the press conference, and reporters and retailer representatives from all over the world have come to Yangcheng today and checked into hotels arranged by Polestar, some of which are here in Jiuzhou.

Liu Mingsheng was also anxious, and asked Luo Dong to entertain and arrange those guests, and he accompanied Xia Yu to stay here.

At more than seven o'clock, after finally completing the process at an almost complete time, Xia Yu drove the exhausted audience of more than 20 people and said to Liu Mingsheng: "Let's stop here today, you come to organize people to restore this place, I'm a little uncomfortable and go home first." Something to call. ”

"Okay, I'll let the driver send you!"

"No, I'll walk by myself. ”

PS: Thank you for Brother Qin Xiao's 8888 red envelope support, this book will not disappoint you like the previous one!At the same time, thank you for the support of new and old friends such as Wu Yue in the passing year, Guiyuan Tianji, Remembering and Forgetting, fsgsgsrg, and the nickname length is unqualified!