Chapter 80: The Opening!
When he got home in the evening, Xia Mingshun was rarely in a good mood and pulled Xia Yu to play chess with him, but Xia Yu, who was not in the state, lost two games in a row.
At the beginning of the third game, Xia Yu played faster, making a move in almost three seconds, and soon fell into passivity again.
"Vault!"
"General, it's dead!"
Xia Mingshun shouted, stared at Xia Yu, who was a little stunned, and said, "Don't regret chess!"
Xia Yu bowed his head and said, "Who is going to regret it, come again!"
"Forget it, Xiaoyu, your heart is not quiet. Polestar's new product development is not going well?"
Xia Yu recently began to take leave to be busy with the company's affairs, which he nodded.
Although he works in the education system, Xia Mingde knows that Xia Yu is not the kind of child who has no sense of proportion, and he should be really busy before asking for a long time off.
Recently, he was successfully promoted to the deputy dean of the School of Economics at Nanshan University, and in addition to research projects and students, there are also more administrative matters, so the father and son do not have much time to communicate.
But Xia Mingshun has also been paying attention to Polestar's affairs, and has also learned a lot about Xia Mingde's progress. The company led by his son has achieved this level in a few months, which he never expected.
"No, it's smooth, the new product is great. We're going to have an official launch tomorrow. ”
"Is that a bad job of preparing for the press conference?"
"It's good, it's okay, Dad, you don't have to worry. K2 will succeed, I'm confident. ”
"Oh, why didn't I see confidence?" Xia Mingshun put away the flag, picked up a "general" and poked it on the wooden chessboard, "You have been smart since you were a child, and you know how to learn and manage yourself, what does this position represent, what are your responsibilities, you don't need me to remind you." ”
Xia Yu understood what his father meant, but he still had some worries in his heart.
There is a classic theory in the business world called the "second product syndrome", that is, a company that has initially achieved success often falls back on the second product, and the crux of the problem is a lack of understanding of the success of the first product.
This success is not only in product design, but also in the commercial market.
Xia Yu knows this theory, and it is precisely because of this that he is so concerned about K2's success.
Yes, at the beginning of the project, the goal, step by step from R&D to the market to all kinds of preparations are almost the same, but now is the most nervous time.
But my father's reminder is right, I have been really working too hard lately, and I have to bow down to everything.
Is it because they were investors in their previous lives, so they are not confident in the products and company operations?
Just like this game of chess, as a commander-in-chief, as long as he makes overall plans and schedules, he stabilizes the morale of the army at critical moments, and the specific fight depends on the generals from all walks of life.
"Well, dad, don't worry, I have a sense of proportion. ”
Back in the room, Xia Yu calmed down a lot. Thinking of the afternoon again, I couldn't help but text Xiao Wenjing.
"Big beauty, you're not angry today!"
The other side replied quickly: "Who wants to be angry with you little brat, this girl is going to sleep, and there is something to say." ”
"Come out for supper. ”
"Not interested. ”
"Hey, I did you so much last time, and I provoked the enemy again, and I haven't received anyone's thanks yet. ”
"Oh, thank you!"
……
In addition to retail partners and retailers who want to join, there are also industry experts and media reporters, more than 20 fans who will do the lottery during the internal beta of the forum, plus the two important partners of Philips and Fengda, who are invited, and everyone else who wants to participate will have to figure out their own way.
There are only two ways to do this, one is to apply with the official Polestar, and if the status is suitable and the quota is sufficient, it will be approved, and the other is to bring it to others.
According to Polestar's plan, a total of 450 seats have been prepared, of which 270 invitations have been sent out, plus the company's own 30 seats, there are 150 reserved seats.
But unexpectedly, an hour before the press conference on the second day, the people who came to attend the conference were already crowded in the large conference hall on the third floor of the Jiuzhou Hotel.
Xia Yu adjusted his mentality, came to the venue early, and accompanied some important guests with Xia Mingde in the VIP guest room.
For example, Jia Feirong, deputy marketing director of the Asia-Pacific chip division from Philips, will be on the field in a while.
Jia Feirong is in his forties, he is an old man in the electronics industry, he spent time in Intel and AMD in his early years, and later joined TI, and finally Philips, and his understanding of the entire industry is absolutely clear.
This time, when I came to participate in the Polestar Electronics press conference, Polestar took the initiative to come to the door, thinking that it would be a publicity and should be done.
Philips' decoding chips are not widely used in the Chinese market at present, and they are far worse than Sigmat in terms of shipments, mainly because of the high price. But with Polestar's unprecedented SAA7750 opening the way for K1 in the low-end market, it has gradually become an effective imitation manufacturer.
However, Huaguo's stock is not large, and this year's goal will definitely be completed, and he is not too worried.
Xia Yu chatted with him for a while, and saw Jiang Ping, an old acquaintance from Fengda Earphone Factory, come over, and asked Luo Dong to accompany Jia Feirong, and then went over to say hello after confessing his guilt.
Jiang Ping came over this time, and naturally he also gave Polestar a platform. He has now been promoted to deputy director of marketing, and his biggest achievement is to take on the order of Polestar Electronics.
"Mr. Xia, congratulations to Polestar Electronics K2 on its big sale!"
"To borrow your auspicious words, Mr. Jiang came to cheer this time, and I haven't thanked you in person!"
"You're polite!" Jiang Ping leaned over and asked in a low voice: "Don't hide it from Mr. Xia, I got the news from my side, there are not a few companies that want to snipe Polestar, I will shorten the stocking time and go to market early after our K2 is released!"
Headphones are the core accessories of MP3, and it is true that you can get a lot of news through guò. Jiang Ping's reminder can be regarded as heartfelt words.
This was originally something in Xia Yu's plan, of course he couldn't show it, he nodded and said: "What Mr. Jiang said is, it's just that this time is too tight to get up, we are thinking about this time!"
After chatting for a while, and confirming the process of going on stage in person, Xia Yu began to communicate with the representatives of retailers one by one.
Since he wanted to meet at the Pengcheng Exhibition three months ago, he has never seen most of these people, and even has little communication, and it has always been Xia Mingde, Liu Mingsheng and later Luo Dong and others who have connected with them.
But of course, they all remembered Xia Yu, and they were especially impressed by his young age but his amazing ability to control the field and his decisive courage, and they came over to speak.
Of course, only A-level and new diamond-level partners are eligible to enter the VIP room, although there is only one latter, that is, Yang Shuo from Shanghai, who is also arranged to share on stage.
In fact, because the prepayment for delivery has increased to 40%, although it is still much lower than Patriot and other companies, it still caused a small rebound, and now there are only more than 30 Polestar A-level partners.
The number of merchants who pick up goods in full has not increased much, and the full payment of goods in the new cooperation plan is already equivalent to grade A.
Of course, Xia Yu can't disclose the specific situation of the new product at this time, although everyone has speculation in their hearts.
While chatting with them, he took the initiative to ask a lot of them about the market situation that retailers are most concerned about, as well as the sales situation of other brands in various places.
At 9:40, Polestar staff came to urge everyone to enter, and Xia Yu took the lead to walk to the main venue.
At this time, Liu Mingsheng found Xia Yu, pulled aside and whispered: "Last night, the staff cleaned the venue at nine o'clock, messed up the wiring of the speakers placed outside, and moved the position casually, and now they are debugging quickly." ”
He was a little afraid that Xia Yu would get angry, and hurriedly said: "But it's not a big problem, it will definitely be solved before the opening." ”
Xia Yu nodded: "Well, you can stare at it hard." ”
In fact, after such a press conference, there is nothing wrong with it, and it is the first time for Polestar Electronics. When Apple released the first-generation iPhone, ten minutes before the opening, the prepared prototype could not be turned on.
But Polestar's launch was simple after all, and it was well prepared under Xia Yu's almost strict requirements, so when nearly 400 guests from the media, industry chain peers and retail partners were ushered into the venue ten minutes before the opening, they were immediately attracted by the setting.
Bright and open, this is the first impression when you look at the past.
Then there are the ubiquitous searchlights and external speakers, which are very rare, not to mention the huge LCD screen that stands on the center wall of the huge stage, which is more than 12 meters wide!
This is a product launch? If it weren't for the neatly arranged seats in the venue, everyone would have believed that it would be a concert.
The venue is not very large, with a total of about 500 seats, and the seats are relatively relaxed, and each area is divided into several areas by red ribbons, and the ribbons are printed with Polestar's uncomplicated gold logo.
This is an upgraded version of the VI recognition system designed by Xingru for Polestar, with a rare orange red background and then gold symbolizing the Milky Way and stars, which is very conspicuous and individual, but the color tone is well grasped and not obtrusive.
All the guests received different colors of guest cards according to the previous check-in, and naturally Polestar and hotel staff guided them to different positions.
Of course, the first three rows were VIP seats, and at this time, they were directly led over by Xia Mingde and Liu Mingshun.
Long ago, Luo Dong had reported to Xia Yu whether he wanted to strictly and verify the list of people who participated in the press conference to avoid too many peers and others from getting in, but Xia Yu refused after thinking about it.
Polestar had nothing to offer, so it was natural to fight hard to get their first pot of gold, and to have the opportunity to shop with many established companies, but the price of doing so was to be watched in the spotlight and get used to it.
MP3, which relatively does not have too many core technology property rights, and it is not difficult to assemble things, wants to form a monopoly in fact is simply a fool's dream, the market must be full of flowers, Xia Yu is not afraid of competition!
"Distinguished guests, welcome to the Polestar Electronics New Product Launch, the meeting will start in three minutes, please turn your phone to silent ......"
By the time the announcement sounded, the audience was almost all seated, with 500 seats full, and dozens of people in the aisle and in the back of the aisle -- who made Polestar not specify the number of retail partners who would come at their own expense? Representatives from small cities that had not yet been stocked, and people from other MP3 companies, were more involved than formally invited.
Everyone gradually stopped communicating, at least the voices were much quieter, and they waited for the press conference to start with different thoughts.
Suddenly, more than 30 lights on the scene were all dimmed, and the whole gray was plunged into darkness!
"What's going on?"
"The power is off?"
Suddenly, many people were in a commotion, thinking that something was wrong, and then a pure and hearty voice came from the external speakers scattered throughout the venue: "DalenDalenDalen......"
PS: Thank you for the support of the three brothers Wu Yue, zzhak, and Mercury Ye. The plot is about to enter a wonderful stage, so don't keep it anymore!