Chapter 155: The Wronged Head (I)
Interesting!
Of course, Xia Yu will not be afraid of things, even if BBK is already an industry giant at this time, but last night's conflict was purely accidental, and Polestar took advantage of it, so he didn't believe that Duan Yongping, a business tycoon, would hold on to this matter.
There was no need to go over to ask for the guilt, he turned around and flashed to the side, watching the two of them walk by, and he could vaguely hear the words "take it".
Yes, it's a strong opponent!
The bidding meeting officially began at 10 o'clock, and seeing that the layout was almost over, people began to enter one after another.
Luo Dong also walked in with someone, saw Xia Yu sitting alone in the corner, leaned over and said: "The shape is not good, according to a person from the advertising department of Shonan Satellite TV, this time backgammon also worked hard, just invited their leaders to dinner twice." β
Xia Yu nodded: "Oh, yes? Then we can smash it with the money!"
Luo Dong knew that he was joking, his little boss was not the kind of person who spent money indiscriminately, but he still quipped: "Isn't that a big wrong?"
"Whatever, as long as it's not too outrageous, this wronged big head Polestar should be decided!" He pointed to the right seven or eight meters in front of him, and the young man was sitting down yesterday and didn't know what to say to the person next to him, "That person, is it familiar?"
"Ah, this isn't the kid from yesterday! they're here to bid, too?" Luo Dong remembers, of course, that was the first time he had a fight.
"Backgammon!" Xia Yu stopped laughing, and said solemnly: "It seems that that person's status is not low." β
"It's them, I'll find someone to ask!"
Luo Dong was just about to give an order, but Xia Yu grabbed him and said, "Our people were all present yesterday, is it okay to show your face!"
"Don't worry, of course I'm looking for Shonan Satellite TV!"
The news came back quickly, and after Luo Dong came back, he first sat down beside Xia Yu, and then sighed and said, "Duan Zhigao, it seems to be Duan Yongping's nephew, this is a bit troublesome." β
Duan Yongping's reputation in the business community of southern Guangdong is not small. It was the head of a self-made domestic electronics giant who worked hard for more than ten years, whether it was the "Little Overlord" period or the "Backgammon VCD" period, there were a lot of legendary stories circulating, and Luo Dong certainly knew it.
He said to Xia Yu again: "The registered title of this Duan Zhigao is the deputy director of the marketing department of BBK, and the one next to him is called Lin Jiran, who is the vice president in charge of the market and one of the founding fathers of BBK. β
BBK, a company that takes market strategy and marketing as a killer feature, the status of the marketing department is definitely not low, and the title of vice president called Lin Jiran is very high, and it seems that it is indeed imperative to win this bidding.
However, their default opponent should be last year's title sponsor Mengniu!
It doesn't seem to be easy. Xia Yu rubbed his temples, "Let's wait and see what happens!"
"Mengniu's people are here, it's Niu Gensheng!"
The two were talking, when suddenly someone shouted.
They couldn't help but look back, only to see the high-spirited Niu Gensheng walking in from the main entrance, wearing a straight suit that couldn't cover his big belly, but he was surrounded by six or seven people, quite a bit of a general.
"Another strong enemy!" Luo Dong couldn't help but sigh.
Xia Yu stared at them with interest and kept moving forward, thinking that at this time, Niu Gensheng, who was infinitely beautiful, would not have thought that he would later fall into the charity of the "Lao Niu Foundation".
It's not that charity is bad. However, many Chinese entrepreneurs do charity, and many of them are really not as rich as Gates, and their fame has reached its peak, and they have nothing to worry about. At least Niu Gensheng, who has a tough personality, should be Mengniu's helpless move after joining COFCO, a large central enterprise.
There's a lot of story behind that. Entrepreneurs in China sometimes really look beautiful, but many things are still difficult to decide.
This reminded Xia Yu that in the future, when he develops his own career, he must also pay attention to the operation of relevant departments.
Of course. If you really want to achieve the scale and influence of the company to play charity with Lao Niu, Ma Yun's Alibaba, and solve the employment of hundreds of thousands of people for the country every year, as long as there is no obvious handle, there is nothing to fear. This is the general trend.
Thinking so crankily, suddenly Luo Dong pulled his sleeve.
"Mr. Xia, Duan Zhigao has discovered us!"
He was still a little nervous, for fear that something would make a fuss and delay the business.
Xia Yu looked up, and sure enough, he saw Duan Zhigao with a resentful face staring at this side, and wanted to get up and stop the middle-aged man beside him, but he still came over with a lip shape, which was not a good word.
Interesting!
The time was also fast, and representatives of Coca-Cola and Pepsi also came in, as well as several other companies, but this wicked man was scattered in this conference hall with an area of nearly 200 square meters, which seemed quite empty, and no one was next to him.
"Don't worry, he won't do it here!" he said to Luo Dong, who was still a little anxious.
"Well, I'm afraid I'll lose out when I bid for a while. Luo Dong was actually a little nervous.
"Let's continue if there's anything!"
β¦β¦
In front of the conference hall, Duan Zhigao saw that Xia Yu and they were already going crazy, but it was Lin Jiran, the vice president who had followed Duan Yongping for many years, who pulled him back.
"Mr. Lin, a few guys over there are the ones who beat us yesterday and ran away!
Lin Jiran shook his head: "I heard Xiao Xu say last night, this is not Nanguan, and you did it first!
"They are also from Nanyue!" Duan Zhigao was still a little unconvinced, but his tone softened: "Then I'll settle accounts with them when it's over." β
He is not Duan Yongping's nephew, and he doesn't have too many special status in the company, so he usually has to be more domineering in the company and his family, and he really doesn't dare to disobey Lin Jiran.
Polestar Electronics, this is the Yangcheng company that came up with MP3 not long ago.
Although Mr. Duan has repeatedly instructed him not to take care of his juniors within the company, and this conflict was also caused by Duan Zhigao. But just like that, the other party is a small company, and I really have to talk about it. Duan Zhigao is light, and there is another person who has not come out of the hospital to recuperate today!
He instructed the people around him: "Go and help me check the information of Polestar Electronics, focusing on the relationship between the company's CEO and the back." β
shook his head again, comforted Duan Zhigao a few words, and focused on Niu Gensheng and his party just recently.
Mr. Duan is now settled in the United States, and he has a lot of fun playing investment, and the company has less to do with things, but whether it is within the company or in the entire business circle, his influence has not declined much.
But even so. It's probably a level up from this bull root that can be hyped.
Niu Gensheng personally came to the bidding site, which is the rhythm of ambition. I can't even say that I am ready for the press conference that follows!
In fact, he received an investigation report from the marketing department not long ago, and only then did he discover the program "Super Girl".
After taking a look at the detailed information, under the keen eye that has been trained by Mr. Duan for many years, I immediately found that the starting point of the whole people's participation and the organization mode of the trendy competition that the main part of this show is good, and there is a possibility of a big explosion.
Moreover, it is also very suitable for the target audience of BBK's current main learning machines, electronic dictionaries and mobile phones!
This made him suddenly think about it and decided to take the most important naming rights.
He also knows the consistent strategy of the two international cola giants in China, and he should not fight for this, and it is estimated that he is coming for other advertising packages like some other small companies. And the level of the people who attended was not high.
The opponent should be Mengniu.
As for Polestar, he really didn't pay attention to it.
β¦β¦
Seeing that the start time of the bidding meeting is getting closer and closer, the conference hall is starting to have more people.
Shonan Satellite TV's bidding meeting, although it was created separately for "Super Girl", there is not only one naming right to shoot, some outfield advertisements, 15-second advertisements at the beginning and end and interstitial broadcasts, and some scattered advertisements on the scene add up, there are also a lot.
On the basis of the popularity of the first program, Shonan Satellite TV and Tianyu Media once again set off a round of communication storm. The leaders gave clear orders. must make this talent show a trump card, so the momentum in the circle is getting bigger and bigger, attracting many companies.
Mengniu said before that tens of millions of dollars were prepared for marking, and this naming right is not to be contested, but other scattered advertisements are okay if the price is okay. It's still possible to participate.
So when it was about to start, the number of people in the conference hall was surging, and the empty seats were gradually filling, after all, a company is usually not one or two people.
Luo Dong looked so lively. I couldn't help asking: "Mr. Xia, in addition to naming rights, should we also invest in other advertisements?"
"No, I don't. There should be a package of naming rights, so let's fight for this, and then talk about it. β
This is the same as the starting point of the "standard king" created by CCTV back then-Shonan Satellite TV has worked hard to build the momentum of the naming rights of "Supergirl", of course, it will not do anything to smash its own signboard, they hope that the winning bidder can send a high price more than anyone else, so as to lay a leading edge in the radio and television system, especially local satellite TV stations.
Yes, although by 2005, the aura shrouded by the legendary CCTV "standard king" had gradually faded, this model of concentrating resources to create large advertising orders was learned by other TV stations.
Since last year, gradually everyone has begun to package the ace show and spell a scary number to attract attention.
Shonan Satellite TV, as an emerging local satellite TV, is certainly not as popular as it was later at this time. However, both in terms of business philosophy and operation methods, it has begun to reveal its unique ideas under the market economy, and it is a very innovative one.
However, I am afraid that they did not expect that the second "Super Girl" in 2005 would be so popular that Cheng dΓΉ, let alone predict, and then the third session, which was created with all the resources of Taiwan, was completely weakened, and because of the excessive popularity, all kinds of social criticism followed, and several times the State Administration of Radio, Film and Television restricted the ban until it was finally stopped.
But Xia Yu knows!
This is the most worthwhile one!
He looked around, the leaders of the stage and the senior executives of Tianyu who were sitting in the front row were talking and laughing excitedly, Niu Gensheng was sitting in front of Mengniu and didn't know what he was thinking, Lin Jiran and Duan Zhigao looked very relaxed at backgammon, and other manufacturers were also discussing in whispers......
At this time, the lights in the conference hall dimmed, and the host walked up to the stage and began......!
PS: The first update of the guarantee arrived! The one who died in the morning sent a declaration of the change, and sure enough, it was blown up in the morning, and other author friends said that the standard of this plus change was too low. However, the promise has been set, I will not change, and it will be completed with quality and quantity.
At present, there are 14 chapters of the monthly pass, write down the first change owed, and strive to make up for it today.
Keep up the struggle!