Chapter 20 Get the headphones

Facts have proved that those who dare to come to the overlord are either students with big brains or people with real skills.

Xiao Wenjing can probably be considered both.

When she calmly and slowly took out a copy of her graduate degree certificate in accounting from the University of California, Berkeley (UCBerkeley), and a copy of the Certified Management Accountant (CMA) certificate in the United States, Xia Yu began to be uneasy.

He could tell at a glance that it wasn't fake.

UCBerkeley and Stanford are both near San Francisco, and Xia Yu also knew a few friends when he went to school before he was reborn, so he also knew that the school's accounting graduate students were probably among the top 10 in the United States.

As for the gold content of the CMA certificate, it is also much higher than the CPA CPA, which claims to have only more than 100,000 people in the country.

Xiao Wenjing just looked at Xia Yu like that and didn't speak.

Although this is Yangcheng, the owners of small companies generally don't know much about these two certificates, and the accurate evaluation of the value is even rarer.

Xia Yu took a long time before he spoke: "Miss Xiao, I admit that I was shocked by you, are you really here for an interview?"

Xiao Wenjing smiled and said, "Yes, is it difficult to smash the field?"

Miss, what's the difference between you and smashing the field!

"Okay, then you're done, come to work tomorrow. ”

"Hey, it's so simple, don't you ask me what job I've done?"

Xia Yu secretly wondered: Your graduation certificate is from 2003, does it matter what work you did in the past year? But his mouth was coaxing, and he pointed to the table: "With these two gods, even if you are a pig, I want it!"

Xiao Wenjing finally stopped being quiet, and scolded urgently: "You are the pig! Who wants you to ask for it!" But she stared at Xia Yu again, no matter how she looked at it, she looked like a high school student, and asked in a low voice: "Do you know these two things?"

Xia Yu stared at her, and suddenly said with a smile: "UCBerkeley's graduate student in accounting, I'm not sure if it's still in the top ten in the United States; I think you'll be the finance manager at Polestar, you say?"

He said these two sentences in fluent English!

This time it was finally Xiao Wenjing's turn to be surprised, and after a while, he smiled and said, "You are right, I am very happy to play for Polestar!"

Xia Yu naturally left her in the company, and interviewed the other two accountants in the afternoon.

Xiao Wenjing thought proudly: This is what you didn't ask, that girl doesn't need to report her work experience in five companies a year!

……

Song Xiaogang has been running throughout Nanyue and even most of Nanhua these days, looking for a foundry that can meet Xia Yu's demand for headphones.

It's no wonder that he worked hard, Xia Yu was too demanding.

Fortunately, the cost of forty yuan is definitely a high price for general headphones, and the cost of headphones equipped by many domestic MP3 manufacturers is only five yuan and ten yuan. Of course, he didn't want to compare with professional headphone equipment, but it definitely belongs to the high-end product.

Moreover, Xia Yu gave him a maximum negotiation amount of 50,000 pairs.

It was only by relying on this terrifying-sounding quantity that Song Xiaogang had the confidence to negotiate with those big-name foundries. However, it is still just a negotiation, and in the end, Xia Yu will make the decision.

After all, firstly, the amount is large, and secondly, Xia Yu is also demanding on sound quality.

You know, the sales volume of MP3 in 2003 was only about 1.7 million units, with an average price of 800 yuan, and the number of jΓΉ in the first half of this year did not come out, and the industry's estimate was 1.1 million units.

But Xia Yu knows that due to the detonation of demand and the continuous decline in prices, the sales volume in the domestic market this year will be 4.3 million units, and in 2005, it will reach a terrifying nearly 7 million units.

When Song Xiaogang called Xia Yu, the marketing managers of the two foundries of Fengda and Fujita had been arranged by him in the hotel and brought samples of preliminary processing.

Of course, the marketing managers of the two companies did not know each other's deposits.

Xia Yu took a taxi to find him, and as soon as they met, he said: "It's good, you've worked hard these days!"

Song Xiaogang was a little excited, and said: "Hey, these factories didn't pay much attention to me at first, and when I reported the number of 50,000, they all licked their faces and pasted them." But Mr. Xia, can we sell 50,000 MP3s?"

Speaking of which, he gave Xia Yu a brief introduction to the itinerary of the past few days, and at the same time had a better understanding of the situation in the entire MP3 industry chain. The more this is the case, the more he has no bottom in his heart about the 50,000 units that Xia Yu said.

Xia Yu smiled at his dusty appearance and asked, "Oh, you have so little confidence in Polestar?"

Song Xiaogang was stopped by Xia Yu, how did he answer, and his voice lowered a lot: "Haven't you seen the product yet......?"

Xia Yu said: "I'll go and see it in a while, you can call Fengda's people, and we'll go directly to the beacon to test." Then you can guess the number for me. ”

Jiang Ping is the marketing manager of Fengda who came over this time, and he is also one of the people who didn't pay much attention to Song Xiaogang at first.

Fengda belongs to the top foundry in the industry, and the foundry business covers many big-name professional headphone brands such as Sennheiser and Sony, so the general small factory orders Fengda has always been unreasonable.

Nothing else, small factory orders are small, and secondly, they are sustainable and poor, even if the profit point is higher, they are rarely considered.

But this can't stand a big order of 50,000. And now the orders in the factory are not saturated, so Jiang Ping has received a notice from the supervisor that he must win this big order.

When the three of them arrived at the Beacon Company together, Yang Chunlai was already ready and waiting for them.

After final adjustments and testing, the custom MP3 design with an exclusive use agreement was ready for delivery, one day ahead of the scheduled 15th.

Like the MP3 machine, Xia Yu's requirements for headphones are as simple: the shape, materials and cables can be above the water quality, but the two core components of the diaphragm and coil should be of high quality as much as possible, and the core is to ensure the sound quality.

In addition to high-end models, headphones do not have much core technology, so they don't need too professional design solutions like MP3 and mobile phones.

Jiang Ping brought ten pairs of headphones this time, divided into two technical standards, both of which were improvised according to Polestar's requirements.

After testing on the rudimentary prototype made by Beacon, the performance of the first scheme is very strong, and the second is also above the level.

As a marketing manager, Jiang Ping still has a lot of understanding of the MP3 market, but he was shocked by the effect of this test.

Could it be that this small factory wants to be in the high-end market? Do you dare to place an order for 50,000 headphones? The more he thought about it, the more incredible it became, and he secretly remembered in his heart that he planned to go back and report.

Xia Yu didn't deliberately hide it from him, and directly asked Song Xiaogang to notify Fuji-ta's business manager to rush here.

This made Jiang Ping feel shocked, but this is also the norm, and he didn't say much.

Fuji-ta's business manager is a big fat man in his early thirties, named Dong Chunsheng, and it's not bad if he doesn't look scary when he laughs with a face full of meat, but he really doesn't know how to choose to be a business manager.

The reason why Fuji-ta was chosen outside the industry boss is because this technical disciple is also good, after being listed in Hong Kong in 2000, Fuji-ta's investment and development speed are very fast, and it is cheaper than Fengda's offer.

As soon as the fat man arrived at the Beacon Company, he began to complain about why this place was so difficult to find, and he had to ask for a taxi for a long time, and said that he would not take a person to pick it up. Suddenly, I saw Jiang Ping next to him who was honest, and this old enemy still had a better attitude.

The effect of this test is also okay, but it is obvious that the effect of the two sets of headphones is worse than that of Fengda. The low price is fine, but the high one is more obvious.

asked Yang Chunlai to vacate the company, and Xia Yu took Song Xiaogang to invite the two of them in for an interview.

He first introduced himself: "I am Xia Yu, deputy general manager of Polestar Electronics, and I would like to welcome you both on behalf of the company. Manager Song has already communicated with the two of you in detail before, but I would like to add that Polestar Electronics' headphone orders for the next year are not 50,000, but 100,000!"

As soon as these words came out, the other two didn't say anything, and even Song Xiaogang was shocked and looked at him with a stunned expression.

are all insiders, and everyone knows that Samsung, which ranked first in the market last year, only accounted for 15% of the share, that is, about 200,000 sales. This is still relying on Samsung's near-monopoly share in 2002, in fact, the sales of the second place are less than 100,000.

Jiang Ping looked like he was smiling, and the fat man Dong Chunsheng even wrote his disdain on his face.

Xia Yu naturally knew what they were thinking, so he didn't say much, and said directly: "Polestar Electronics' requirements, Manager Song has communicated with you a lot, now everyone open the skylight and say something bright, and then talk about cooperation." ”

Jiang Ping also figured it out, as long as the order is in hand, he can win this performance, as for what does Polestar do with himself, so he first said: "If it is really an order for 100,000 pairs of headphones, I need to report to the director, and I can get more discounts if nothing else." ”

Fengda took out two headphone prototypes before, the first effect is very strong, the price is 50 yuan, the second is slightly worse, the price is 38 yuan, the grade is very open.

No matter what kind of product OEM, the profit margin is generally very low, and the amount of hard-earned money is large. Even the world's top 500 Foxconn and Flextronics are the same.

Therefore, the bosses used various means to squeeze the value of the workers and strive to minimize the cost of labor.

In later generations, Foxconn's continuous jumping incidents also started because of this.

It's a pity that even before Xia Yu's rebirth, the vast majority of Huaguo science and technology companies were manufacturing-oriented, technology-centered is rare, and the status of the "world factory" has not changed substantially.

Of course, the Internet field should be regarded as a miracle that is not big or small, but it cannot be replicated.

Dong Chunsheng listened to Jiang Ping's offer, and secretly complained in his heart.

He is a fierce and simple man on the outside, but he is actually very careful and very good at observing others. He saw that Xia Yu really wanted to make a big order, and he didn't seem to be thinking about whether he could sell it at all. Although the contempt for this arrogant nouveau riche is deeper in my heart, the order still has to be won.

"Fuji-ta can also be more favorable, the first one is 46 yuan, the second one is 35, I can call the shots. "His offer is a little lower than it was and significantly lower than Fonda's.

Xia Yu shook his head and said: "The price of the two is still a bit high, so let's talk about the first paragraph now." In addition, Polestar Electronics has limited financial strength, so I hope to be more flexible in terms of settlement methods, such as signing an order of 20,000 yuan first, but we can add the remaining 80,000 pairs of limited ancillary terms, such as a 5% down payment ......"

"I'm afraid it's a bit difficult to ......"

"Make no mistake!"

Xia Yu ignored them and continued: "You better report to your superiors and then reply to me." As you can see about our products, Polestar is ambitious in the MP3 market, not a small fight, and I hope you can report this as well. ”

The two of them got up to call outside, and to be honest, the price of Polestar Electronics is also fair, and the profit is higher than that of those big-name OEMs, and they are most worried about stabilizing long-term orders.

If Polestar does gain a foothold in the market, it is only natural that future big customers will have to think differently. At the same time, the first phase order of 20,000 pairs and the follow-up order of 80,000 ancillary terms are attractive enough.

Since the beginning of this year, the competition in the MP3 market has fallen into chaos, and the days of foundries have not been so smooth.

When the two of them came back, their faces changed slightly.

Jiang Ping was a little more relaxed, and he made a phone call to explain the situation, and also talked about his feelings for Polestar, especially the confident but not arrogant young deputy general manager.

The marketing director and the vice president of the headquarters had a brief discussion, and soon gave him a rather lenient space. After all, it is also a gap period when Fengda's existing production capacity is very vacant, and the future is difficult to predict.

Dong Chunsheng's side had a general impression of this small company, so he was somewhat subjective when reporting, and he finally got very little room for bargaining.

In fact, what Xia Yu wants to do is very simple, he doesn't want to be too harsh on the key accessory of headphones, and is willing to pay enough profit margins on the premise of ensuring quality. It's just that money is tight right now and some strategy is needed.

And in the future, Polestar Electronics' product upgrades will be very fast, and a strong parts factory will save a lot of trouble behind it.

In the end, in Dong Chunsheng's complicated vision, Jiang Ping took out an order of 20,000 yuan for the first phase of 6% of the advance payment, plus a plan for mandatory follow-up orders of 80,000 yuan, and the price of the first high-end headset was finally set at 45 yuan, and successfully reached a cooperation with Polestar Electronics.

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