Liu Qiandong cleared his throat and said: "There are two main things, let's talk about the first thing first, have you noticed that the hierarchy of the stores in our Taobao network does not seem to be real." ”

"Store level?"

"Yes. ”

"Swiping?"

Liu Qiandong was stunned for a moment, nodded and replied: "That's right, it's just swiping orders, it turns out that you know, I thought you didn't pay attention to this piece, so I wanted to remind you to see if there is any way to curb it." ”

"What do you think?" Regarding the swiping order, Li Zhengyi was noncommittal, did not express his opinion, but asked Liu Qiandong rhetorically.

Liu Walldong frowned and said: "I think swiping is a very serious fraud, should be strictly stopped, what we need is the real store level, in order to reflect the authenticity of the store in the transaction process, otherwise, the store is false to deceive consumers, and the store is opened on the Taobao platform, for consumers, once they know the truth, while condemning the store, they will also point the finger at the Taobao website." ”

Li Zhengyi smiled and said: "Let's talk about it first, how do consumers know that the seller's store is swiped? Moreover, is there an entanglement of interests between the swiping order and the consumer? In other words, in what ways does the swiping store affect the consumer's consumption experience?"

Liu Qiandong said: "Obviously, if you don't guess wrong, it is no secret that this low-level method of brushing grades is no longer a secret, although ordinary buyers are not clear for the time being, but if you leave it alone, it will spread sooner or later." The grade of this kind of store is false, and consumers buy goods, to a large extent, they are also affected by the grade evaluation, which is actually a kind of consumer experience deception. ”

Li Zhengyi shook his head: "This matter can't be generalized, but should be looked at separately, let's not talk about this one thing for the time being, let's put it for the time being, let's discuss your second thing first, I guess, the second thing, in fact, has a certain relationship with the first thing, if you guess correctly, it should be a fake." ”

Liu Qiandong spread his hands and said: "It turns out that you all know that it is better like this, so I don't have to bother to speak." ”

Li Zhengyi said with a smile: "I usually pay attention to it, so I naturally know it." ”

In fact, these two things are not new in later generations, a treasure brush and fakes are rampant, not a matter of one or two days, the reason why it has been repeatedly banned, in fact, is very complicated.

These two questions are almost the two major problems that Taobao network lingers on, and the complexity is not a simple question and answer question, involving the entanglement of interests in all aspects, and cannot be generalized.

Li Zhengyi pondered for a moment and said: "The problem of fakes is very serious, we can't tolerate adultery, once a stubborn disease is formed in the future, it will be like a maggot on the tarsal bone, and it is difficult to cure it." ”

Taobao is a pure C2C platform, designed for third-party small and medium-sized sellers and consumers to serve, this part of the seller's entry threshold is zero, the cost of counterfeiting is very low, if you don't manage now, laissez-faire, once they taste the profits of the whole industry chain brought by counterfeiting and counterfeiting, they will never be able to let go.

Any enterprise in the initial stage of primitive accumulation, more or less will use some unscrupulous means to develop itself, just like the previous life Taobao, the initial also can not escape this circle, because of the early development of Taobao, there is no real sense of brand cooperation with it, resulting in the lack of Taobao brand. The Chinese people have a natural demand for brands, and counterfeiters are naturally impossible to let go of the blank market in this special period, which is the soil for the survival of counterfeiting.

By the time Tao Bao gradually developed and grew, and then rectified the problem of fakes, this cancer had penetrated deep into the bone marrow and could not be cured, and Tao Bao was greatly questioned, resulting in a great loss of the real brand.

Seeing that the timing was not good, Lao Ma hurriedly threw out the Taobao Mall, which had been prepared for a long time, transferred the real brand to the mall position, and declared that this was the real genuine licensed, which was the cause of a cat.

If conspiracy theories are used to measure Lao Ma's mind, it may be said that this is a trap deliberately designed by Lao Ma in order to collect commissions from enterprises due to the large traffic of Taobao.com, or to take advantage of the trend.

In short, the specific reasons are probably only known to those parties.

Lao Liu definitely didn't understand these things, at this time he was far less shrewd than later generations, but with his instinct, he found the signs of things and keenly felt this series of problems.

"How to cure the problem of fakes?"

"Difficult!"

"You have to take certain measures, right? You can't just leave it alone. ”

Liu Walldong also has a headache in the face of this problem, if he does what Li Zhengyi said, according to the current signs, at least a large part of the stores will be closed, which is a heavy blow to Taobao.

Now the domestic e-commerce market, is not Taobao monopoly, in terms of the number of registered users, perhaps Taobao is the largest, but the following eBay website is far stronger than imagined, they rely on foreign strong capital, is racing with Taobao, once there is stubble halfway, the other party is eyeing the tiger, will definitely catch up.

The general trend in the future is the free world, traffic is king, but it does not mean that Taobao will be successful, if you are accidentally taken down by eBay, then it will definitely become a certain e-commerce platform similar to Taobao in the future.

However, it doesn't work.

Li Zhengyi didn't answer immediately, and asked Liu Walldong in turn: "Although the activities of Brand Day, although there are certain achievements, they have not yet reached the level of attracting brand enterprises with sufficient strength to settle in, how long do you estimate it will take to expand a piece and have a certain market scale?"

Liu Qiandong thought for a while before replying: "Not surprisingly, it will take about a year, maybe in the summer and autumn of next year, it will almost be able to form a certain scale for Taobao's brand day activities." ”

Li Zheng nodded: "In this case, let's focus on stability and divide it into two hands." ”

"You say. Liu Walldong nodded.

Li Zhengyi said: "For fakes, we must crack down on those who should be cracked down." You let the technical department get ready, and on the basis of Taobao Want, establish a reporting information feedback channel, and you set up a special department to manage it. ”

"For swiping orders, let's look at them separately, if it's a store that sells licensed goods and authentic products, you should not see it, you think the other party is promoting. If it is a swiping order, the purpose is to sell fakes, then there is no ambiguity, at the same time as the store is closed, the whole Taobao platform will notify the fact of swiping orders and selling fakes, and the corresponding ID card registration function will never be enabled. ”