After hearing this, Liu Qiandong immediately asked: "How to define the strength and scope?"

Li Zhengyi hesitated slightly, and sighed: "Why don't you be strict and implement it on the whole platform?"

"I'm afraid the effect is minimal. Liu Qiandong sighed, "We are a platform, there is no so-called law enforcement power, just closing the store, for the profit of selling fakes, the deterrent effect is too low." Moreover, let's vigorously crack down on fakes, in fact, in some ways, Taobao will be in a passive situation. ”

"Oh?" Li Zhengyi wondered, "What do you say?"

Liu Qiandong explained: "Our domestic national conditions determine the space for the survival of fakes, we do not sell fakes, it does not mean that others do not sell fakes, once others enter the field of e-commerce, use fake sales to seize users and traffic, I am afraid that we are easy to be passive." ”

This is not alarmist, with the current situation of Taobao, if a similar website comes out, there is no restriction on sellers, and it can be made and sold by default, which is very likely to threaten Taobao's current position.

Li Zhengyi was silent for a long time, he just thought that once the blow is too heavy, it will affect the development of Taobao now, causing competitors to catch up, but Liu Qiandong explained from another angle that if the fake is used by the opponent, it will have an impact on Taobao.

Thinking about it carefully, Li Zhengyi felt that what Liu was worried about was more likely to happen.

The problem of fakes is really a super problem, which puts Li Zheng in a dilemma one by one.

Cracking down on counterfeit goods may make Taobao's development much slower, and competitors will use it to suppress Taobao's development, which may even lead to its own exit in the future.

If you don't crack down on fakes, the day when the counterfeiting group will rise to the top in the future, that is, when the tail is too big to fall, if so, it will be the old road of Taobao, although it is feasible, but there are many criticisms.

"What do you say?"

Li Zheng first consulted Liu Walldong, as one of the few people at the helm of the Internet e-commerce platform in his previous life, he believed that Liu Walldong should think about it.

Li Zhengyi guessed correctly, Liu Qiandong really thought about it in this matter, and said without hesitation when he heard the question: "Crackdown, whether it is a swipe or a fake, we should crack down." ”

"Then how do you balance your previous worries?" Li Zhengyi was quite puzzled, "Let's not talk about swiping orders, this matter is not a big problem, but the problem of fakes, once the blow is too strong, it is really easy for others to take advantage of loopholes." ”

Liu Qiandong said with a smile: "The crackdown must be carried out, and it must be carried out with great fanfare, and it is better to make trouble until everyone knows about it." However, as an e-commerce platform, it is difficult to predict the effect of the crackdown because we do not have the power to enforce the law, and I think consumers should be able to understand it. ”

Li Zhengyi's head flashed, and he blurted out: "You mean, the posture is enough, but the thunder is heavy and the rain is small?"

Liu Qiandong smiled: "It should be said that killing chickens and monkeys is an example." ”

Li Zheng understood in an instant that Liu Walldong's meaning was nothing more than to shoot the first bird, catch a few typical examples, and deter other counterfeit shops, even if they can't ban it, they can control the impact within a controllable range.

An anti-counterfeiting activity every three or five times, on the one hand, can give an explanation to the general public, and on the other hand, it can stabilize the current situation, so that Taobao, which has not yet grown up, will not die in infancy.

In fact, this method does not cure the symptoms and does not completely solve the problem of fakes.

Li Zhengyi knows this, and Liu Qiandong actually knows it, but the two of them understand the domestic national conditions better, and if they want to completely eliminate fakes, they can only start from the policy.

But will the state start with the policy?

Hard.

At least in the next ten years, Li Zhengyi did not see the introduction of specific policies, and Tao Bao in his previous life, even in the late 10s, was still a platform for fakes to run rampant.

The way to compromise may be to use a fig leaf similar to a cat, like the old horse, to pluck it all out of the pond where right and wrong are everywhere.

Li Zhengyi agreed with Liu Qiandong's approach, and finally explained: "You can do it your way, but within one to two years, we still have to try it and try to make Taobao's foundation clean." At the same time, from now on, you let the technical department start to prepare Taobao Mall, let's make two preparations. ”

"Taobao Mall?" Liu asked in surprise, "Is there any difference with the current Taobao?"

At this stage, Liu Walldong has not yet realized the power of B2C, and he also does not know about this type of e-commerce, so it is understandable that he does not know enough about Taobao Mall.

In fact, if it is changed to the previous life, Li Zheng will not understand the difference after more than ten years, and now he will make up for the lack of knowledge of e-commerce, so the difference in the middle can still be briefly said.

Li Zhengyi smiled and said, "The difference is very big. ”

After a pause, Li Zhengyi sorted out his thoughts a little before continuing: "The general process and way of opening a store are similar to Taobao, and the difference lies in the following two points. ”

"One is the type, Taobao belongs to C2C, anyone can open a store as long as they upload their ID card authentication, and Taobao Mall, I plan to take the B2C route, individuals are not allowed to register, only in the name of the registered company to authenticate. ”

"The second is the fee, Taobao online store is completely free, for individuals do not need to charge a commission, but Taobao Mall, I plan to charge a certain fee, the specific charging method, will be discussed later. ”

"If the image is a little bit, let's compare Taobao Mall to an online brand supermarket, then Taobao's positioning is that of individual vendors, that is, stalls. For this kind of highly mobile individual store, it may not be possible to completely eliminate the rampant fakes, but for Taobao Mall registered in the name of the company, we can do our best to eliminate fakes. ”

Liu Walldong's eyes lit up, and he slapped his big hand and said: "Wonderful, in this way, we will neither lose the existing market nor the incremental market." Once it grows bigger, under the influence of the combined traffic of the two, brand merchants will definitely flock to Taobao Mall. ”

Li Zhengyi smiled and said: "What you said is indeed right, but it is not realistic to do it now, this is just a direction in the future, which can be used as a strategic policy for the development of Taobao technology." ”

Liu Walldong nodded in approval: "Now the merchants don't recognize Taobao very much, and if they really do this, I'm afraid that there will be a lot of resistance." Only when the brand day activities are better and better in the future, so that brand merchants can taste the sweetness from Taobao channels, they will be willing to join, so that we can also reverse the situation that Taobao has no revenue to a certain extent. ”

The two talked very much, and had a heated discussion on the future development of Taobao technology, Liu Walldong is a high-achieving student of the National People's Congress, with first-class thinking and reaction ability, and rich theoretical knowledge, while Li Zhengyi only graduated from high school, but he was reborn and came back with more than ten years of knowledge and experience, so the exchange between the two is always by Li Zhengyi to put forward a certain aspect of the opinion, and then Liu Walldong inferred from one another to elaborate and demonstrate.

The more he talked about it, the more frightened Liu Qiandong became, he knew that Li Zhengyi's academic background had secretly raised a period of thinking about looking down on the other party, but now he heard Li Zhengyi's speculation about the future dynamics of the Internet, although his thoughts were disorganized, but any seemingly chaotic suggestion, carefully recalled, found that it was all deeply in line with the future development trend of the Internet.

Liu Walldong has been coming to Taobao Technology for several months, and it is only now that he really returns to Li Zhengyi, and it is precisely because of this in-depth exchange on the future development of Taobao Technology that Liu Walldong really takes Taobao Technology as a lifelong career and begins to devote himself to it.

……