Chapter 50: Ready to Move (Rush to the Charts for Support!)
The second update arrived! Immediately 200,000 words didn't even score strong, to be honest, a little lost. But the collection support of 1600 friends, the recommendation votes of two or three hundred per day, and the counterattack of the new book list moved me very much! Regardless of him, continue to struggle! Tomorrow three more thousand words! The first more zero, rush to the new book list, this week's goal is the top 20! I hope that convenient students will click and recommend support! Fight!
――――
The TV is showing the interpretation of the Athens Olympics, which are the return of the Olympics to its place of origin after hundreds of years, and the beautiful scenery of Greece has attracted many people's attention.
Xia Yu is busy with the company's affairs for a while, and when he gets home at night, he checks information and replies to emails, and he really doesn't pay much attention to it.
But I still watched the basketball I liked, this year was the peak of Yao Ming's state, Li Nan and Zhu Fangyu, two outstanding small forwards, were also in the state, which was very interesting! Among them, the last round overturned the Serbian and Montenegro team 67-66, which is a miracle!
This is also the first time in many years that the Chinese men's basketball team has entered the quarterfinals. But for Xia Yu, knowing the result, the interest is much smaller.
Looking at the ornate presentation of the venue on TV, he suddenly thought of ten years after 2014, the summer Olympic venues in Athens, which cost 7 billion euros to build for the Olympic Games, were almost completely abandoned and gradually in ruins.
It's really emotional!
"Hey, the TV is so good-looking?" Xu Xiao watched him stare at the TV in a daze and slapped him.
"It's nothing, this venue is majestic!"
"Well, indeed, it's very Aegean style, it's romantic!"
Khan, there is no way to communicate, Xia Yu lost to her.
Mother Xu also brought back the drink, said you can play by yourself, and went to the bedroom.
Xu Xiao also went back to the house and took out two books, and asked very seriously: "How about you take a look at the two new listening materials I bought?"
Xia Yu was completely confused, and simply flipped through the ordinary American materials, which were all old materials, and the narration of many dialogues was even the habit of the United States twenty years ago, and waved his hand and said: "Forget these two books, it's not interesting, it's a waste of money and time!"
After chatting casually for a while, Xia Yu said goodbye, and before leaving, Xu Xiao stuffed a book into his hand: "Understanding Movies".
When he left the Xu family, Xia Yu was still wondering in his heart.
Okay, this stupid girl took herself home for some reason, and then read a few questions without doing anything, what does it mean?
I always felt that something was wrong, and I didn't come out with a reason after thinking about it for a long time.
……
These days, the MP3 market is in the limelight.
For almost half a month, there were no new product launches on the market.
The Patriot's CH1 is completely wilted, the quality is poor, the sound quality is generally not to mention, and the price is obviously much higher than that of the Polaris K1. If there were no popular products before, with the signboard and channel capabilities of Aigostar, it would be easy to sell hundreds of units a day, but now it has been completely compared, and the sales volume has not exceeded 2,000 units in half a month.
Even if I bought it, there were many who posted on the forum saying that they regretted it.
Channel dealers are okay to say that there are long-term contracts to support them, and those small retailers who hug their thighs at the launch event are a bit aggrieved, especially after comparing them to Polestar.
However, the deposit was also paid, and the price was not allowed to be lowered without permission, so I could only drag it out like that, and I was stunned to see that my peers who chose Polestar at the beginning made money steadily and easily.
The most ruthless thing is the shocking after-sales policy of directly replacing the new machine with a new one, so how much new do they have to deal with?
But there is no way, Polestar Electronics has limited production capacity, so it can only give priority to the earliest partners. Even the full delivery is only equivalent to B-grade, but since K1 became popular, there are more than a dozen upgrades to A-grade!
As soon as Yang Shuo arrived at the store that day, two old friends came to the door, and when they asked, they knew that they were coming for Polaris K1.
How many are these?
As the only Polaris K1 retail outlet in Shanghai, and the first B-level retail partner of Polestar Electronics, and the first to be upgraded to A-level retail partners, Yang Shuo is considered by many peers to have a close relationship with Polestar Electronics, and has come to learn from him, especially asking for introductions.
Yang Shuo himself couldn't laugh or cry. He really knew Xia Mingde for a few years, but he was the kind of nodding acquaintance. Initially becoming the first to support Polestar, it didn't have much to do with friendship, it was completely out of stock for a while, plus optimistic about the market prospects of K1.
He had to tell the truth: "It's really not my brother, I'm hiding, we don't have a good person over there!
"Lao Yang, let's not talk about this, I heard that Polestar has acquired a new factory, and the production capacity will be increased several times!
Another also said: "Yes, you said that we will now take the money to add an A-level retail partner, is it still possible?"
Yang Shuo was also stunned, isn't this matter only kept secret among the existing retail partners? Why is this spreading? He has five stores under his umbrella, and he wants to order more goods.
"Hey, I said you're well-informed enough! Yes, I won't hide our old friendship, this is true, but if it rises a few times, it will be, and it will be two or three times, otherwise the market will be saturated enough." ”
Yang Shuo told them this, firstly, they have been friends for so many years, and secondly, the market in Shanghai is so big, his family's goods have never been stored in the warehouse for a day, and the market can completely eat more goods.
"Okay, let's get an A-level too, thank you Brother Yang!
Gotta drink it again. But he's just got it!
The situation in Shanghai is still a bit special, the market capacity is too large, and the supply is far from being available. Yang Shuo didn't care too much about one or two more peers. However, sales in other cities are still limited, and the current figure in Xia Mingde's hand is about 1,200 per day, which is already far ahead.
That's it, Polestar doesn't have any stock at all.
……
Pengcheng, Anda Electronics Headquarters, Chen Zhaohui, general manager of Onda Digital, just put down the phone, and someone from the marketing department came in to report the work.
He rubbed his temples and sat down on the couch and leaned back.
Coming in was Liang Xuejun, the marketing director, who was also the busiest person with him recently.
Onda's latest Xuanyin VX505 has entered mass production for more than ten days, and its own assembly plant and cooperation with Meizu are expected to launch 30,000 units in the first batch, and the production can be fully supported.
But the market is going to have a headache.
XuanyinVX505The workmanship is very beautiful,The function is also powerful,And it's sigmatel3520The effect is actually very good,Price,256MBis799element、512MBit is more than 1,000 to 999element。
In their previous life, they relied on this, attracted the attention of countless people in one fell swoop, and successfully became the sales champion in the second half of the year.
But now with Xia Yu and Polestar Electronics' K1, this price point is not very competitive.
Although Onda's channel capabilities are even above Lenovo and Patriot, it is absolutely second to none in the industry, but now that the entire low-end MP3 market has been hit by K1, he has little confidence.
No, it has to be lowered!
He almost gritted his teeth and made a military order on the board of directors, and finally won to drop 100 per unit and completely open the market!
However, the previous channels, markets, and publicity strategies have been set, and there is a lot of coordination work behind this, so this day is really busy.
Liang Xuejun put a bunch of materials on the coffee table before asking: "Mr. Chen, the film from the advertising company has been decided, do you want to see it?"
"Forget it, Lao Liang, you just need to check it!"
Liang Xuejun nodded, and said: "The contracts have been signed on the other side of the channel, and they are not very confident this time!" He suddenly lowered his voice: "Speaking of which, it was all the Polestar Electronics who made trouble, I didn't expect them to get out so much last time, should we ...... it?"
Chen Chaohui knew that this Lao Liang was unwilling to lose the last public relations battle, and wanted to get back a game and pave the way for Xuanyin by the way.
This idea is understandable, but he thought about it and said, "Don't take the lead, we just struggled last time and didn't please it." It seems that Polestar Electronics is not a soft persimmon, we can just do it by conventional means, and if someone else takes the lead, we will follow up. ”
"Then according to the budget of 800,000?"
This is not all the advertising budget, even a decent big TV station is not enough for a month's advertising, Chen Chaohui knew that he was talking about word-of-mouth communication of the network channels and paper media advertorials, nodded and said: "Come by 1 million." There's no way back this time!"
He said in a tone: "Besides, I got the news, at least a dozen companies are now ready to make money according to the model of Polestar Electronics! Our Xuanyin has been planning for two months, and this first-mover advantage can no longer be lost, and the force must be fierce." ”
……
Here in Beijing, Zhao Tianxiang, vice president of AIGOSTAR marketing, is also making a report in front of General Manager Fang Zhanping.
Fang Zhanping is the old man of Huaqi Information, in the early years of a research institute of the Chinese Academy of Sciences, he has been in charge of the computer motherboard business, and last year he was transferred to take charge of all the work on the side of the consumer digital product Patriot.
He went to Bay Island a few days ago to inspect the spare parts processing process, and missed the process of his first confrontation with Polestar Electronics. This originally unequal public relations war did end in a complete defeat for the patriots, and it took a lot of effort and money to polish out that unpleasant nickname.
When he came back, he naturally received criticism from the boss Feng Jun, but after reading enough information these days, he couldn't help but be very interested in this newly emerged company.
Polestar's style of play is all about "barefoot and not afraid to wear shoes"!
In fact, it is very difficult for small companies to start using the game of completely abandoning channel providers, and it is still very difficult in the long run. Unless you are willing to hire enough people to inspect and supervise the marketing department, or you can always have a super hot product to support, it will be difficult to support.
Independent retailers are a group of small, weak, and disadvantaged small businessmen!
This is not derogatory, but it is true.
"Forget Lao Zhao, you don't have to blame yourself, the CH1 machine will be discontinued, and the thousands of units in stock will all be reduced by 200 to 599 yuan, and it will also kill the limelight of Polestar!"
Zhao Tianxiang was stunned for a moment when he heard this, and lowered it by 200 After deducting the channel marketing fee, there was basically not much money to be made! However, Fang Zhanping had the right to make the decision, so he nodded busily.
"Actually, Lao Zhao, you don't have to worry too much, you should have heard that the market is ready to move now, and many small companies are learning from Polestar Electronics, let them fight first! ”
"Yes!"
It is the best description of the current undercurrent of the MP3 market.
Isn't Polestar Electronics a set of things with high quality, low price, direct sales, impulse, and online advertising? Many people in the media have analyzed it thoroughly, so many emerging companies with a little capital and ambition are ready to "borrow" this set of things.
They are all people in the circle, and Xia Mingde has also received some news one after another, and he can't help but become anxious.