Today's three more 10,000 words to make up for the arrears, the first more arrived! Although there is no strong score, but last week's new book list we were stable at 26, and this time the goal is the top 20! Although it is unlikely, there are 600 more friends to support, or look forward to it!

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Receiving a call from his uncle that night, Xia Yu was not surprised.

Polestar is not inherently complicated. Seeing the opportunity to make money, it's not normal for others to learn? After Xiaomi became popular in later generations, didn't there also have a large number of domestic Android manufacturers following suit?

Peppers, cola, mushrooms...... Even Lenovo, Huawei, and the like are inevitably learning from Xiaomi's low prices, geeks, and marketing strategies.

Moreover, now Polestar Electronics has only learned the surface of low-cost direct sales, and the binding of software and systems, fan management, and futures rush purchase have not yet been realized, and the cost of learning these MP3 manufacturers is very low.

He knows that with the speed of these electronics manufacturers in Nanyue, there will definitely be a lot of products at the same price on the market in half a month at most, and the price reduction of the original products of large companies is also very large.

But that's not what worries him the most.

To put it bluntly, Polaris K1 is just a product to test the water and rush to the market, and the follow-up product development and listing is the most important.

Polestar Electronics' manpower, technology research and development, operation and other conditions are still far worse than those of big-name companies.

There is also the marketing department that has not opened the situation. Now the product is selling well, but this is unlikely to be the norm, and it is still necessary to establish a relatively mature mechanism. In the past few days, he has also turned over several headhunting companies to recommend candidates, and it seems that there are a few good ones, and they have been notified to come for an interview after being screened by the personnel department.

Managing a company is really not an easy task, too often a decision can determine life and death, and Xia Yu is also trembling about it. In some novels, it is easier to write that it is easier to run a company and make money products that are popular in the world than to play house.

Fortunately, the team is basically mature at present, and he can take time out to review at school, mainly staring at it at night.

Thinking like this, the mobile phone rang again, and when he saw that it was Lin Chusheng, he hurriedly picked it up: "Uncle, haven't you rested yet?"

It's almost ten o'clock at this time, so it shouldn't be idle chatter to call directly.

"Yes, I just got home, and there was an emergency meeting here, and the land reserve for the third phase of Science City is now going to be raised, and it is going to be open to bidding, do you think you Polestar Electronics still want to fight?

"Yes, how much does it cost now?"

Polestar's two factories are still too simple, and it is okay to assemble low-end machines, but it is far from enough to make high-end machines, and it is better to have a headquarters base for long-term development.

"The reserve is 2 million, which must be handed over at the beginning of October, as well as the application qualifications, and finally the bidding will be held at the end of October. ”

"2 million, that's a lot! Uncle, what do you expect to be the final transaction price?"

According to the news given by my uncle before, the average price of industrial land in Yangcheng Science City for 50 years is almost 600,000 acres, but since it is the third phase, the planning area is so large, and the supporting facilities will not be very complete, so the price should be cheaper.

"This land has a total of 60 acres, and the price is estimated to be more than 500,000, so at most 3.5 million, it should be enough!"

"Okay, I understand, this money can be taken out, and my uncle will continue to help us keep an eye on it!" After all, the price of land in 04 is not too expensive, and the construction of the headquarters costs more money on construction and equipment.

"That's no problem, by the way, you have all done the application qualifications, don't go wrong here!"

"Okay, hard work!"

"You kid are still polite to me!"

Xia Yu hasn't officially mentioned the matter of building a headquarters to Xia Mingde, but it should be fine. What he wants is to rely on his own vision and market judgment to quickly make Polestar bigger and stronger, and to occupy a place in the broader Internet and smartphone markets in the future.

Reborn once, and entered such an industry again, I am sorry for myself if I don't do it once!

However, Xia Yu preliminarily estimated that if a decent large-scale factory, plus R&D and office headquarters, were to be built, the project cost would be tens of millions, and the equipment should be equipped with advanced equipment, and it would not be possible to get it if it was not a million.

However, it is very important to be able to establish a firm foothold and at the same time lay a foundation of technology and talent for a larger vision in the future.

According to the statistics of the financial department, Polestar K1 has been on the market for more than half a month, and the monthly net cash inflow of Polestar Electronics is about 100,000 yuan, accumulating more than 3 million, and the sales cooperation margin has received nearly 10 million yuan.

But with the emergence of these competitors, K1's sales will definitely take a hit, and good cash flow will also suffer.

Fortunately, the retail contract is signed in January, so as long as the Polaris K1 continues to be popular, there will definitely be more to the A-class. Even if the margin is theoretically not part of Polestar's current account, it can still be used temporarily if the percentage is lower.

Moreover, at that time, the advance payment ratio can also be appropriately raised, the original 20% was an expedient measure at that time, which is indeed too low.

Now Xia Yu's only hope is that K2 can be successfully developed and replenish enough cash flow.

Otherwise, you can only choose to take out a loan.

……

Because of Xia Yu's time, the latest interview was scheduled for Sunday, which is his only holiday of the week.

After all, it is the third year of high school, and the first middle school only has a Sunday holiday. This is quite good among many high school juniors, and some take two or three days a month, which is called "monthly vacation" by many people.

This time, because I entrusted two professional headhunting companies, and Polestar Electronics is now rich and confident, I have been fired from the condition of a monthly salary of 10,000 yuan plus business commission, so I did receive a lot of resumes.

Marketing Director is a very important position for Polestar, especially Xia Yu wants to have some new ideas to practice, so he has to ask for it himself.

In the office here, half of the books on the shelves have been filled, most of which were bought by Liu Mingsheng.

It's not just to fill in the façade, it was Xia Yu who made a list of books for him, mainly in management, operation and basic accounting. These include industry classics such as Michael Porter's "Competitive Strategy" and John Cotter's "The Power of Change", as well as a series of business books such as Wu Xiaobo's "Thirty Years of Turbulence" in the category of summarizing the actual combat of Chinese enterprises.

Xia Yu also has to learn these things, so he simply put them here, anyway, the general manager's office is usually open.

Personnel manager Wang Xueqin was also called by him, she came over early in the morning and found that Xia Yu had arrived, and said with a smile: "Little boss, I haven't seen you for a long time!"

Xia Yu is quite satisfied with this personnel manager, and she is also interested in doing things, and now after a trial period of Polestar's employee evaluation system, she has also made targeted adjustments, and the effect is very good. He deliberately said with a straight face: "Manager Wang, do you know that you are late!"

Wang Xueqin was stunned for a moment, and immediately reacted: "Hey, it's only ten o'clock now! I haven't asked you for overtime pay yet!" She put the bag in her hand on the sofa, and said, "Boss, you are busy first, the interview will start at nine o'clock, and I will go and type out the information." ”

A total of four people have been arranged today, all of whom are carefully selected elites, at least judging from the resumes at hand, they are all very good.

The interview started at ten o'clock, and at half past nine, people came over one after another, and Wang Xueqin communicated with them one by one outside.

After all, they are doing marketing work, and these people are dressed quite formally, and this summer has not completely passed, so it is difficult for them to wear their suits so neatly. There is also a woman in her early thirties, who is also wearing a professional suit, and she looks quite shrewd.

Only four are selected, which is Wang Xueqin's re-examination candidates initially decided after telephone communication in accordance with his principle of "expensive and not expensive", at least in terms of academic qualifications and resumes.

By ten o'clock, Xia Yu had read through the six resumes in his hand twice, and also wrote down a lot of points in his notebook. Coupled with some information checked last night, as well as the interpretation of the market strategy of Rebirth Advantage, it should also be enough.

At the level of director, in fact, Polestar is similar to vice president, and it depends on people.

"Hello Mr. Xia, my name is Luo Dong. ”

Before Luo Dong arrived, he carefully studied the situation of Polestar Electronics, especially their bold and even risky retail direct sales system and decisive marketing strategy.

In the past few years after graduation, he has changed three jobs, and he has stayed in a foreign company with a rigorous style and a private enterprise with rough management, but it is really rare for a new company with such a beautiful positioning and execution of planning and marketing strategies. Thinking about his ambition that was gradually smoothed out, he finally gritted his teeth and resigned from a position in a listed company to apply.

He was desperate to meet the people on Polestar's side.

"Mr. Luo, please take a seat!" Xia Yu poured tea for him and said, "Let's not come to that set of introduction and assessment today, you can talk about your understanding of Polestar, you should have studied it?"

"Of course!"

Rodong began to speak out some of his observations.

Xia Yu interrupted him from time to time, asking about product positioning, business mix, and market trends, but it was more discussion than elaboration. The more Luo Dong talked, the more excited he became, the foundation of Guanghua School of Management of Yenching University and several years of experience in the market were fused together, and a lot of valuable ideas and suggestions were given.

"Mr. Luo, have you been in contact with the direct sales side?"

"Directly operated? Mr. Xia shouldn't be talking about an independent retail partner alliance like Polestar Electronics now, is it a self-operated terminal store?"

Xia Yu saw that he was to the point, and he was overjoyed: "Yes!"

"This, I'm afraid it's difficult!" Luo Dong was already a little suspicious that the young but knowledgeable vice president in front of him was not too proud, Huaguo is so big, there are thousands of cities, is the direct store so easy to do?

He sorted out his thoughts and tried to ask: "Does Polestar have this plan? This is a huge amount of money, and it may not be possible!" Luo Dong has a good sense of Polestar, and decided to say directly: "Even if it is a global digital electronics giant, there are few that can engage in direct retail, and Huaguo mainly does direct sales, and then manages them according to channels!"

"Of course, it's also a franchise, but I want to have more initiative in management?"

"Then you can try, but even if it is only spread in large and medium-sized cities, it can't be done without tens of millions of smashing it. ”

"What if, by the Internet?"

"Ah, e-commerce for online retail?"

Luo Dong was obviously stunned, now Amazon, eBay and other international e-commerce giants have entered China, and there are also a number of websites in China starting from the beginning of 8848, and there are also Taobao, Excellence and a number of other websites, but at this time it is far from being able to compete with offline channels.

This young vice president is too far ahead of his time!