Only half a month after Li Fanyu's Fuzhou speech, Zhengxin Group's headquarters in Birmingham, England, held a press conference.

At the meeting, Li Kai, head of Zhengxin Group in Europe, attended and released the group's new trends for the European market, which is called the huge plan of the "brand department full plan"!

According to this plan, Volkswagen, a low-end brand under Zhengxin, will make a round of new launches for the global market.

The Beetle, which was previously popular in the Chinese market, has been upgraded and entered Europe. The Tiguan, which has dominated the Chinese mid-size SUV market, has also made localized changes and entered Europe strongly.

In addition, Magotan and Passat, which have occupied the top spot in the B-segment car market in the Russian market, and Weiling, the current king of Russian station wagon sales, also appeared at the press conference of Zhengxin.

In addition to these models that have been launched in China and other regions and have been proven by the market, several new models have made European counterparts feel the crisis;

First of all, there are compact and small cars.

The structure of car consumption in Europe is quite peculiar, because of the high per capita income and the complex road conditions in some urban areas, so most households generally own two cars.

One is a sedan or SUV for commuting, and the other is a compact car for getting around the city, which is also known as the grocery cart.

In terms of car habits, Europe and the United States are very similar. They all belong to the type of household income that can support one large and one small car.

But the difference between Europe and the United States is that for young people and the vast majority of office workers, the attraction of big cars is not as high as that of small cars!

This is directly related to the geography and social perception of Europe. In Europe, cities are populated and parking spaces are not easy to find. And in some cities like London and Paris, which have relied on the renovation and expansion of the old city, Giti is in extremely bad condition, and large cars are simply not able to move here.

Moreover, in the understanding of the younger generation in Europe, there is no recognition of relying on cars to show their economic strength like China. Or rather, this perception is relatively light.

Therefore, in the European market, it is different from the situation where the Chinese B-class car is king. It is the compact segment that accounts for the vast majority of sales.

And Zhengxin, in this brand completion plan, will be aimed at here!

A SMALL CAR CALLED THE GOLF, AND A COMPACT CLASS MODEL CALLED THE POLO.

These two cars are powered by a new 1.2-liter engine and a small car platform that is different from the previous one. Although at the press conference, Li Kai only showed the shape of the car and did not announce much, but according to Zhengxin's current car configuration, it has become the standard configuration of all models equipped with a clumsy interactive system.

What's even more terrifying is that the price of these two cars makes all European counterparts chill behind their backs!

The starting price of the POLO is 6,600 euros, while the starting price of the Golf is 7,000 euros.

In the European market, the Fiat Elevio, which sells best-selling models in its class, and the Opel Blymont, start at 7,200 euros and 7,800 euros respectively.

Coincidentally, the power of these two cars is also 1.2L,

Counting the government's car purchase subsidy, the price of the POLO and the Golf is still lower than these two models!

But that's not all, if the POLO is a affordable car that is only positioned at home. Then the seven models of the Golf made some reporters at the press conference cry wolf.

Although the starting price of this model is only 7,800 euros, the most expensive GTI high-performance version is priced at 30,000 euros.

On the GTI, the 2.0 displacement turbocharged engine can reach a maximum power of 147k, and is matched with a 6-speed DSG dual-clutch transmission, accelerating to 100 kilometers in just 6.9 seconds. Proper steel cannon player.

Between the basic and performance models, the Golf R, the Cabrio convertible version, and the Variant fulfillment version are even more dazzling.

In addition to such tricks, the only one who is in charge of a global car company!

Both the POLO and the Golf are hatchbacks. For the European market, where the demand for individuality is obvious, Zhengxin makes a model more lethal.

It was a model named Octavia in Chinese, and it entered the European market in both hatchback and sedan versions. Although this car is in the sequence of Volkswagen, it is out of place in terms of design style and family of models.

However, with a wealth of configuration options and a variety of power combinations, it shined at the press conference.

In addition, the newly upgraded mini cooper and the mini new SUV model COUNTRYMAN, Zhengxin's first shot into Europe, a huge product array composed of ten models, shocked all the reporters who came to attend the press conference!

Before the press conference ended, the news of Zhengxin's large-scale "invasion" detonated the entire European auto market at the fastest speed.

Ten models, how?

Maybe it's not much for the entire auto market, but each model is aiming at the hottest target in the current market, and each model has this fairly clear positioning, these ten models have been exposed, which has had an impact on the European auto market!

In the first week after the end of the Zhengxin press conference, Opel, Fiat, Renault, Dacia, and SEAT announced that they would reduce the prices of some models!

In the face of the menacing threat of Zhengxin, many car companies can only cast trenches in the most sensitive price areas.

While many competing brands are busy keeping Zhengxin out of the country, Zhengxin's luxurious sales network has sprung up all over Europe!

Previously, Zhengxin had a part of dealers in Europe, that is, through Rolls-Royce's VIP distribution network.

This part of the people is either rich or expensive. Most of them are aristocrats from all over Europe and even directly branches of the chaebol.

In the face of Zhengxin's layout for Europe this time, most of them saw business opportunities. According to the region, the first batch of dealer networks in Europe were quickly built.

Half a month later, before Christmas, ten models of Zhengxin Volkswagen rolled off the assembly line under large-scale advertising!

Although Zhengxin did not receive the government's discount subsidy for old cars after many contacts, and because it did not have the so-called localization policy authorization from the European Union, with the good relationship between dealers and local governments, sales subsidies under various names still bloomed in the anger of all competing car companies.

Ten models, as soon as they came off the line, made everyone's jaws drop!

Zhengxin is like a hungry lone wolf, showing the fangs that still smell of blood after fighting in North America, South Africa, India and China markets in the European market!