Chapter 231: The Great War Begins (Part I)

From beginning to end, Xia Yu did not or did not stuff Lin Zhenhui with money or other valuable gifts through others.

It can be regarded as intuition, this Lin Zhenhui is still young, and his business ability is strong, and the biggest goal at present must be to climb to a higher position, and excellent performance is one of the most important indicators at this time.

No interview was arranged at the end of the press conference, but Xia Yu remembered the agreement and met with Duan Fei alone.

Duan Fei graduated from the Department of Journalism of Fudan University, and this year is the fifth year of his work, and he is also one of the senior reporters in the industry, from reporting in the field of home appliances to the technology circle. Speaking of which, because of his work, he often meets, interviews and eats with bigwigs from all walks of life, which is also the "privilege" of reporters in that last glorious era.

But Xia Yu's initiative to invite is still regarded by him as the most important opportunity.

He has watched how Polestar has grown step by step in a short period of time to where it is now, and has a broader prospect and space. So from the bottom of his heart, Xia Yu shocked him even more than some business tycoons who became famous at this time.

Polestar has been around for less than a year, and Xia Yu has just turned eighteen!

The meeting place was in a nearby café, because he was quite familiar, Xia Yu didn't be too polite to him, and took the initiative to inquire about Duan Fei's personal situation first.

"I'm a native of Yangcheng and I'm not married. Duan Fei scratched his head a little embarrassed, this time is not the same as ten years later, there are not many people who are almost thirty years old and have not started a family.

"Oh, where's my girlfriend?"

"No, but don't be in a hurry......"

Journalists themselves are a very hard job, at best it is time freedom, but in fact, the working hours are serious day and night, and weekends, and good journalists will never be idle, often "on the road".

Xia Yu nodded, and asked again, "Duan Fei, how do you plan your future career path?"

Duan Fei was a little puzzled and replied, "Oh......? I haven't thought about it yet. ”

"What is the most appealing thing about your job as a journalist?"

"I really want to talk about it. The tech industry is in its prime, and it's a great experience to be able to grow with it from a third-party perspective!"

"Do you feel burnout?"

"Not yet, it's very fulfilling to learn and recharge every day, and to meet different people. ”

Unconsciously, Duan Fei found that Xia Yu in front of him was more like a reporter, and he was like an interviewee, so he felt a little uncomfortable, and after a few words, he pulled the topic to Polestar Electronics.

After a few words about my impressions of Polestar in the past six months. Duan Fei opened his mouth and asked, "What does Polestar mean to Mr. Xia, and what is the future direction of development?"

Polestar Electronics...... I can't say what the future holds, but that's not all I do. Xia Yu understood what Duan Fei meant, hesitated for a moment, and said: "In fact, I also own a venture capital company and have invested in several projects. Well, please don't report this yet. ”

"I understand!" Duan Fei said in his heart Sure enough, he always felt that Xia Yu had a special temperament, and he couldn't tell the truth. But it's still very obvious compared to some other CEOs.

Maybe it has something to do with age, but it's more about paying attention to and thinking about the problem.

"By the way, for the A100, does Mr. Xia really have no target prediction? I promise not to write this. Pure curiosity. ”

It's true, curiosity is also one of the common mindsets of journalists.

Xia Yu smiled: "This, I think it shouldn't be less than 1 million." Maybe there's more, who knows?"

……

This time chat. It's not like an interview, nor like the interview that Xia Yu prepared at the beginning, and the chat is more interesting.

The main reason is that Xia Yu hasn't thought about it yet. And Duan Fei has no intention of leaving the media at present.

You can choose the opportunity to contact it in the future.

On the way back to the company, he was in a good mood by a good news - Liu Qiangdong of Jingdong Mall finally agreed to accept the investment of Bluestar Venture Capital!

This matter has also gone through several twists and turns, Xia Yu has spoken with him on the phone several times in the past few days, and the final plan is similar to expectations.

Because Liu Qiangdong also registered an offshore company in the Cayman Islands, he adopted the plan of Bluestar Venture Capital with 3 million US dollars, accounting for 30% of the shares, with a valuation of 10 million US dollars, which is basically the same as the previous 20 million yuan and 25% of the shares.

And Xia Yu naturally got 10% of the voting rights.

This is very important, you must know that in 2011, JD.com raised $1.5 billion, and the final voting rights were only 8%!

This is a great thing, Xia Yu seriously expressed his commitment not to interfere in business and business on the phone, and also gave Liu Qiangdong more encouragement.

Yes, at this time, Jingdong Company, which was renamed Jingdong Mall, has just started, and Liu Qiangdong has not yet had the idea and determination to fight hard in the field of e-commerce, and Xia Yu's suggestions and encouragement can play a role.

For example, he suggested that Liu Qiangdong find a vice president who knows more about the experience of the traditional retail industry to join the team as soon as possible to speed up the development, and the latter said that he would seriously consider it.

The competition between the B2C model and the C2C model is originally two ways of thinking. The latter is more dependent on ecology and long-tail effects, while the former is closer to traditional commercial real estate and commercial operations, so at present, we still pay attention to this.

humming all the way to the company, the marketing department was in a meeting again, and Luo Dong was arranging tasks in front.

Xia Yu touched in from behind, gave Luo Dong who stopped, and sat at the end to listen.

"The landing plan of "Super Girl" will be discussed first, with the auditions of the current major regions as the core, the plan to increase the South Pole Star A100 as a prize, you are responsible for this Huang Zhipeng, no problem, right?"

"No problem!"

"What do you think about the planning plans of the two advertising companies, Publicis and Sanrenxing?"

"Our group thinks the 10 media are okay, but can the official launch time be a little later? For example, during the 5.1 long holiday, the publicity preparation can be more sufficient......

This is through 10 top media, in 100 cities across the country to launch user spokespersons, each of the 100,000 yuan bonus plan, to be launched with print media advertising, the total budget is 15 million.

"I'm afraid I can't wait until then, to cooperate with the overall publicity plan, it's better to 4.18. ”

"Then we're fine. ”

Luo Dong determined several projects one after another, all of which were discussed and formed before Xia Yu came, and before the end, he asked if he wanted to say a few words. Xia Yu waved his hand and said forget it.

When the meeting was over, Xia Yu asked Luo Dong to stay, and said with a smile: "Is the progress smooth?"

Luo Dong said: "The manpower is still not sufficient, mainly transferred to the part of the trading company, which is a little reluctant now, and is continuing to recruit." ”

Xia Yu nodded: "Talent reserve is always the first, you can apply for this as needed, and I basically let the notes from the personnel department go all the way." By the way, I'm here to ask about our pre-sales......"

Polestar Electronics has done pre-sales before, mainly on the Polaris S1.

At that time, one was because of capacity constraints. The first appearance at CES cannot make domestic users wait too long, and secondly, it is also used as a means of publicity.

In the mobile phone circle, there is also a common pre-sale model, but it is not as common as in the later Internet era.

"Oh, the warm-up on the forum has already been done, or only through the five flagship stores operated by Polestar, and now there is data, I'm going to take the ......"

"No, I actually have a new idea." Xia Yu grabbed him, and went through the thoughts that came out of the road again in his heart, and then said: "Do you think the conditions are ripe to combine pre-sale with online direct sales?"

"Online direct selling?

Luo Dong shook his head and said, "There are two days before the A100 will be officially launched." Is it necessary for us to do this? And the current online shopping environment is not mature, and everyone does not have the habit of buying such expensive electronic products online......"

As early as when Luo Dong joined Polestar and Xia Yu interviewed him in person, the two discussed the online direct selling model in detail and came to the conclusion that the time was too early.

"Yes. Indeed, and it is too late to warm up in terms of publicity. In fact, I have invested in a new 3C e-mall. After a while, when our music mobile phone is on the market, we can do a survey plan and try it. ”

"Oh, what's the progress of NJStar E100 development, and what is the expected time to market?"

"It's almost in time for May Day. ”

That's true.

The development of the music mobile phone E100, because of the previous ready-made Infineon MP-E platform solution of Jingwei Technology, even if some new positioning required by Xia Yu is added, the workload is also reduced a lot.

Liu Jun's team in the North American laboratory is currently working with the original Jingwei team led by Huang Yinghua to focus on key research.

At the same time, the Jinling Panda R&D Department went very smoothly after Xia Yu encouraged and encouraged him and sent all the money he said.

Xiong Guangping is not a rigid person -- seeing that the A100 has been released, what are we still doing rectification and basic research? He announced last week that in addition to the urgent work at hand, most of the team can appropriately allocate manpower to participate in the R&D and testing of the E100, and Xia Yu also welcomed this.

At present, Liu Jun has proposed a research and development schedule for Xia Yu to release the prototype on April 20 - this is ten days earlier than Xia Yu initially expected.

But it's good news.

……

In the next two days, Polestar's busiest department was the marketing department, and under the overwhelming news reports, extremely hot online discussion atmosphere and large-scale advertising, "a mobile phone for less than 600 yuan" has always been a hot topic in the market.

This is a rare success, even if it is mixed with all kinds of negative news.

According to Xia Yu's point of view, being able to make it popular is the first thing, and the South Pole Star A100 itself is also mostly positive.

The advertising and hype continued, and with the deliberate guidance of Polestar and the support of fans, the momentum reached its peak on April 10.

The next day was the day when the A100 officially went on sale nationwide.

The first batch of goods has been paved, and personnel training and supporting resources are also in place at hundreds of cooperative sales points across the country.

But Luo Dong has also received a lot of news, and it seems that several mobile phone manufacturers have announced a price reduction promotion strategy for low-end mobile phones. The intention to start an unusual promotion so long before "May Day" could not be more obvious.

A big war is about to begin.

To the outside world, but also to Polestar itself. (To be continued......)