Yanjing, in an inconspicuous courtyard house in the North Third Ring Road, has an antique Chinese teahouse called Yiranju.

Fang Zhanping looked at the frowning brows of his old friend in front of him, and couldn't help but smile: "What, Lao Liu, this is not like your style?"

A man in his early forties, with thick eyebrows and big eyes, shook his head and said, "I really can't understand it, so you can say a few more words." ”

"I've said everything I can say, and it's not unspeakable that Patriot lost to Polestar Electronics in the MP3 market. You don't seem to be listening. ”

When Fang Zhanping said this, he was actually emotional.

Of course, in terms of sales in the first quarter, the total sales of Patriot's dozen MP3s still rank first in the domestic market, but if you count the international market, it is not much different from Polestar.

And the other party only has three MP3s so far, so it is also true that they have lost.

Liu Zhijun, who is opposite him, is Liu Zhijun, the general manager of Lenovo Mobile, and he is also a well-known figure in the domestic mobile phone circle. But as he thought, this guy has been babbling about not understanding since he came back from the last Polestar mobile phone conference, and then came to the door to "ask for advice".

"Of course I listened, but you didn't get to the point. Let's put it this way, do you think they are developing so quickly because the product positioning is stronger, or the marketing is more effective?"

"This is actually a problem", Fang Zhanping shook his head: "Lao Liu, I won't say anything else, I've seen this Xia Yu a few times in Polestar, and he is really not an ordinary person." This A100 is the beginning. ”

Liu Zhijun was still surprised: "Old Fang, do you really have such a high opinion of him?"

Fang Zhanping smiled: "Yes, and it's only low." You're under a lot of pressure right now, so if I want me to act as soon as possible, I might even get a bite to eat. ”

In fact, according to last year's market share, Lenovo mobile phones ranked fourth among domestic manufacturers, but even if the top five are added together, they are not as good as a Nokia. So there's still a lot of upside.

Of course, Lenovo has pressed treasure in new directions such as camera phones and MP3 mobile phones, but the ultra-low-end mobile phones that have long had ideas still feel that the time is not yet ripe, and the official project has been delayed again and again.

A mobile phone of 588 yuan, even if you don't count the channel price difference, it's hard to make money, right?

While curious, and at the same time, he was also moved by electricity, and then he thought that his old friend Fang Zhanping had a short encounter with Polestar in the MP3 market, and he was busy making an appointment to investigate.

Unexpectedly, Fang Zhanping categorically suggested that they follow the trend of Polestar and also make a mobile phone with a price of 600!

In this case, market research and user analysis are really not very good, and he decided to take a gamble: "Okay. I'll study it when I get back!"

……

I don't know how many others think the same as Lenovo Liu Zhijun, but there will be no less.

Who is Polestar's super dark horse momentum in the MP3 market, and its ability to disrupt the market? So since they announced their entry into the mobile phone market, domestic mobile phone players have not taken it lightly.

The inquiry at the press conference and the rebound planning of public opinion are all expected.

And of course, marketing sniping.

Yes, just one day before the A100 was to be launched, several mobile phone manufacturers and channel partners had already started the promotion season in advance, and the reasons were also varied, so Xia Yu couldn't smile bitterly.

Is Polestar so unwelcome......

Of course, this situation is not so serious. In terms of strength, everyone is also trying, and several big-name companies have not made a move.

They should also want to see what the market for ultra-low-cost mobile phones is!

Polestar is a walker, as long as it can get through. I believe that many of them can get this kind of high-tech mobile phone in a month.

Of course, Polestar Electronics can't take care of these things, and it will soon usher in a key battle to start the market, and Polestar will be nervous. There was an unusual excitement in it.

The mobile phone market, after all, is much larger than the MP3 market!

Not to mention, in 2004, the national mobile phone sales should be nearly 80 million units. The average selling price is nearly 1,800 yuan, and the market size is about dozens of times that of the MP3 market, not to mention the influence driven by the upstream and downstream industrial chains.

On the evening of the 10th, the headquarters of Polestar Electronics Yangcheng was brightly lit, and although tomorrow was the official day of sale, everyone's mood had been lifted.

Most of the people in the marketing department are working overtime, and the phone calls to all parts of the country are coming and going.

In the office, Xia Yu and Luo Dong were making the final decision.

"Are the pre-sale numbers out?"

"It's still counting, after all, the store has only been closed for a while", Luo Dong held a bunch of documents in his hand and said with a smile: "However, the advertising effect has been good these days, it should be good news." ”

smashed 10 million in three days, basically mainstream TV stations have coverage of various time periods,

It's the first time Polestar has spent so much money on advertising, and the specific evaluation mechanism has not yet been established, so it is not enough to listen to advertising agencies.

But the song "Cold" has risen from a dozen positions to the top of the major music CRBT download charts, which can explain something to some extent.

"That's good, anyway, since the Polaris K1, Polestar has been constantly breaking the differentiation theory of the sales curve, and the evaluation criteria can't be based on this, you know?"

"Well, I know. ”

Xia Yu's sales curve theory is a classic statement in marketing, to the effect that the sales curve of new companies and mature old companies releasing new products is often not comparable. The former is generally parabolic, slowly rising to the peak and then falling, while the latter is usually the second half of the decay that begins near the peak.

Of course, it is not surprising that both of these will eventually return to a stable state and gradually decay.

"Okay, tell everyone not to stay up late, go back and have a good rest, and continue to be busy tomorrow when the specific data is released." ”

"Yes, Mr. Xia, you too. ”

……

Xia Yu drove home by himself, and since the last time he broke the "fear of driving" because of an accident, he has enjoyed this feeling again - the driver's license was bought by someone, and it is no problem to use it, of course, you should be careful or be careful.

For example, he never answered this strange call that he thought about twice.

When he finally got home, he said hello to his mother who was watching TV in the living room, and then heard the phone ring for the third time. Only then did he gently press the answer button of this black A100.

"Hey, may I ask ...... you?"

"My brother Yu, have you lost all my numbers? It's so sad......"

"Dead fatty, I changed my phone, and I haven't had time to save it. What's wrong?" Xia Yu hurriedly laughed and scolded. It turned out to be Zhang Tianhe, no wonder it looked at the number very familiar.

It's really troublesome to say, and now the storage format and system of many mobile phones are isolated from each other, and it is very troublesome to export personal contacts, historical text messages, etc. Even Nokia's own phones are not compatible with each other.

Anyway, they're going to make a generic platform, which is a good starting point.

He secretly wrote it down, and then heard Zhang Tianhe complain over there: "Brother Yu, you really forgot about our big things." April 18th is the festival. What song did you promise me?"

Xia Yu patted his head: "Ah...... I'm working on it, I'll give it to you on the weekend!"

"Don't forget, I still have to practice!"

"Yes, don't worry, it's guaranteed to be amazing!"

Xia Yu was really busy forgetting about this.

At the last party, Zhang Tianhe, the kid, was exposed and targeted a girl in Lu Haiyang's liberal arts class, named Dong Bingxin, so Xia Yu thought of a very interesting song - "Miss Dong".

As long as the lyrics of this song are changed, it is definitely an artifact for public confession. So Xia Yu took this job as soon as his mind was hot, anyway, Zhang Tianhe, this kid plays the guitar well, and it should be okay.

Thinking of this, he immediately called Meng Jing. Let her help introduce a person with a good level of arrangement to Rumeng Music.

Meng Jing thought it was very interesting when she heard it: "It's just to compose a melody and then arrange it, right, it's not too difficult." Why, Mr. Xia is still going to enter the field of music creation, this is major news!"

"My classmate's. Have you ever seen someone who can't even recognize the whole stave to engage in original music?" Of course, Xia Yu couldn't admit it, and lied casually......

"Don't say it, it's really ...... Forget it, I won't tease you. The day after tomorrow afternoon, no problem. ”

……

Polestar currently has six directly-operated flagship experience stores across the country, in addition to the early Yangcheng and Pengcheng, the others are in Yanjing, Shanghai, Rongcheng and Hangzhou, all of which opened at the end of March.

These six flagship stores in the most prosperous cities in the country are the product of Xia Yu's original commercial real estate value-added model, and are now under the umbrella of Polestar Trading Subsidiary, which is counted as a whole with the existing retail partner system, and is still under the responsibility of Zheng Wei.

The pre-sale of NJStar A100 mobile phones is also concentrated in these six stores.

The pre-sale registration was officially announced after the press conference, and the top publicity was done on the official website, and the traffic of the flagship store itself is not small, and the publicity coverage is not small.

Benefiting from the overwhelming advertising and public opinion dissemination, the exposure of the A100 has been very high, and after a full week of pre-sales, this gameplay, which is still in the testing stage, has finally come to fruition.

33,000 units!

Needless to say, these numbers are basically converted by star powder,

A slightly embarrassing number from the numbers alone, not a small number, but not a big win either, and not worth a press release to publicize it widely.

Considering that this model is still rare in the mobile phone market, because at this time, except for die-hard users, few people will pay attention to when a mobile phone will be launched for the first time.

From this point of view, the conversion rate of star fans in the short term is already quite amazing.

Xia Yu attaches great importance to this, because it is related to fan management and some important strategies in the future, and specially asked people to count the detailed list of booking users and ask for an analysis report.

Of course, this is for the future, and for now, the real sales of the A100 are the main thing.

On April 11, the much-anticipated NJStar A100 was officially launched. Mobile phone manufacturers are watching, the media is nervous, and Polestar is also on the lookout. (To be continued......)

PS: Strive to resume the two shifts tomorrow, everyone witnesses!! thank you for your continued support, thank you!