As soon as Xia Yu arrived at the company early the next morning, Duan Ping's phone called, and it was estimated that the time was pinched.

As the first trader to sign a consignment contract with Polestar Electronics, Kenny & Co. started operating more than 20 days ago, distributing goods through its familiar retail channels in the six Southeast Asian markets.

However, the market response at the time was very mediocre.

The reason is very simple, a Chinese brand that has never heard of is not very effective in publicity, even if the sound quality and cost performance are good, it is difficult to open the market in the short term.

But as the news of the Polaris S1 winning at CES spread, Kenny knew the time was the first to come!

Because they took care of Xia Yu early, they also got the first right to start S1 in these countries, and immediately decided to use it as a gimmick to launch a grand marketing promotion.

Soon, in the markets of six Southeast Asian countries, Polaris S1 as the core, K series of two products as the auxiliary of a series of ground promotion and advertising, plus gifts, purchase discounts and other small means have been carried out one after another, Kenny & Co. and local retailers have made a lot of efforts.

No wonder they put their hearts!

You must know that the cooperation between Polestar Electronics and Kenny is an agency model that retains the brand but bears its own risks, and Polestar pays a summary fee of 6 million yuan in half a year, not to mention the final FOB price for them, which is only slightly higher than the normal ex-factory price, and it is still very attractive in these areas with its ultra-high cost performance.

In fact, Polestar offers offshore buyout prices in all 27 overseas markets, so the revenue per machine is fixed, and traders and wholesalers can set prices according to the actual situation, leaving them with a lot of room to operate.

If the Polestar MP3 sells well, they will earn more, so they will naturally be willing to work hard.

This is a very common model, which is usually only suitable for large companies, and Polestar is barely up to the mark.

"Mr. Xia, congratulations to Polestar Electronics for winning the award at CES!" Duan Ping and Xia Yu are also acquaintances. Half-joking, half-formal congratulations.

"Oh, Mr. Duan's call is late enough, isn't there any news on Hong Kong Island?" Xia Yu deliberately teased him, and said with a smile: "Just kidding, I also wish Mr. Duan and Kenny a prosperous business!"

Duan Ping didn't take it seriously, this kind of businessman was thick-skinned, and said: "I just read a report on the Internet, Polaris S1's sales exceeded 10,000 on the first day, this achievement is really against the sky! It seems that it is only inferior to Apple's iPod at the end of last year in the world, right?"

"It's far off, we've counted the pre-sale!"

Speaking of which, consumers in Huaguo electronic products are still not accustomed to the pre-sale model. Otherwise, with the momentum of the S1, how could there be only more than 6,000 units in half a month. It can be said that the people who participated in the pre-sale were die-hard fans of Polestar Electronics.

"That's a record, congratulations, congratulations! But Mr. Xia, you know that our channels are relatively scattered, and the sales figures can't be counted for a while......

"Oh, don't you have an approximate number?"

The time difference between several countries in Southeast Asia and China is basically within two or three hours, so yesterday was also the first day that they officially launched S1 and launched large-scale promotion activities.

Xia Yu knows that this kind of foreign company is a typical trader, and it will be scattered and wholesale according to the situation of local retailers, and it is indeed difficult to count at any time. But based on the estimates of shipments and foot traffic, it should be able to come out.

"This is there.,It's not early in the morning to report the good news to Xia Yu!Well,S1It should be no problem to break a thousand,But the most popular is the more cost-effective K series。 It's two or three times higher than before, and yesterday's K1 sales should be more than two thousand, and K2 also has more than a thousand!"

"It's your promotions that are awesome!"

After all, it's a small market, a new brand. These six countries together are not as good as the one in mainland China, but they are also progressive, so take your time.

And six countries in Southeast Asia. Because of the relatively high cultural inheritance and penetration, Hong Kong Island movies and Chinese songs were once very popular in the early years, and the Chinese brand accepted it better.

It is more difficult for Europe, America, Japan, South Korea and other countries to send to the national market.

Even ten years later, Huaguo Technology Company still has only a small success in these developed countries and regions, and it is concentrated in the middle and low end. Companies like Huawei and Lenovo are rare.

Let's see if Polestar can break through!

……

On the other hand, the hot sale of the Polaris S1 also opened up the good news of the global market, which made Polestar full of joy.

In particular, I don't know where the news came from that the Administration Department and the Personnel Department had started to draw up the year-end bonus! This made many people very excited, especially those employees who later joined Polestar Electronics, and every time they heard their colleagues talk about it, they were envious to death.

Zhang Mei recently reported this to Xia Yu, and said with an aggrieved face: "It's definitely not from the Administration Department!"

Now the administration department she is in charge of works together with the personnel department, and there are seven or eight people under her command to coordinate a lot of things.

"Okay, I didn't say anything about you!" Xia Yu comforted her in turn, and then ordered: "But this matter should really be explained, you call Xueqin in!"

There is still one week left before the Spring Festival holiday, and this matter should indeed be discussed. But don't bother too much, I thought that the year-end bonus of Polestar Electronics is one month's salary, the special contribution bonus is calculated separately, and the equity option dividend of the executives is calculated separately.

Li Xueqin applauded and agreed with this idea when she heard this, because it saved a lot of trouble, and immediately smiled and said, "It's better for Xia to forgive us!"

"Recruitment at Polestar Electronics is progressing very fast these days, thank you for your hard work. ”

"I'm a little busy, but Polestar's signboard is very loud now, and the level of interviews is very high, so we don't have to be so tired!"

This is true, although Polestar Electronics has been established for a short time, its reputation and generous treatment in the Huaguo technology circle have been completely spread, and there are still many people who take the initiative to apply for jobs without job advertisements, among which there are many experienced and talented talents.

However, it was impossible for Xia Yu to interview in person like that, so he immediately nodded and said, "That's good." You just need to communicate well with the departments. ”

"Okay!"

……

After dealing with a lot of things, Xia Yu plans to relax.

Because the final exam is coming soon, he plans to leave early after dealing with things today, and report back to school so that he can take the exam that will start the day after tomorrow.

Since the quota was confirmed, he has not left behind one or two hours of review every day even when he is busy, and has completed a full round of review and began to enter the special practice. Although these revisions are for Tsinghua's self-exams. However, I am not afraid of Chinese and English, and the progress in other aspects is obvious.

According to Xia Yu's own feelings, it should almost return to the level before rebirth, and if you count the English scores raised, it should even be in the top 30 of the grade.

He hadn't turned on the computer that day, and his mood was much more relaxed.

However, in the evening, while waiting for the sales performance of S1 in Europe, America, Japan and South Korea, a sudden outbreak of news disrupted his plan.

Polaris S1 and Polestar Electronics have been hacked again!

Speaking of which, I just won the naming rights of the second season of "Super Girl", and I am just in time for the "fabulous" results of Polaris S1 being launched and selling more than 10,000 on the first day. Polestar Electronics is once again the most popular protagonist.

But the strange thing is that in the wind direction of Polestar Electronics, there are two diametrically opposed angles.

The relationship with Polestar Electronics is okay, or it is outside the industry and the credibility is relatively high, most of them are mainly praise and praise, and the comment part is also based on the construction and industry outlook.

Among them, Hou Fei, the "Polestar Professional" of "21st Century Economic Observation", published a very high-level special article, which truly and in detail restored the S1 design and R&D story, the CES award-winning process, the online pre-sale, and the grand occasion of queuing up at retail stores in many places.

This is due to the public relations department, after all, Liu Mingsheng, especially Yang Chunsheng, was rarely arranged for a telephone interview. But Hou Fei's accumulation and level are also quite good.

In other media, a number of quite good feature reports have also been born.

However, Sina, which has always been Black Pole Star Electronics, is the mainstay, plus a large number of industry media, financial daily newspapers and even local evening newspapers. He deliberately ignored these news facts, used the usual methods of distorting facts, smearing achievements, and confusing concepts, and directly sent out doubts and speculations as headlines and main contents!

"The Polaris S1 is cold on the market, and the CES halo can't hide the shadow." This is a clear distortion of the facts, and the average reader will be able to recognize it.

"The pre-sale is hot and the actual sales are worrying, and the high-end transformation of Polestar Electronics has suffered a setback." This kind of high-end report, which deliberately does not release the actual figures, but is organized through seemingly reasonable analysis and commentary, is very confusing, and many users and readers are guided.

The most ruthless is still similar to "The first day of listing was generally complained, and users said that Polaris S1 regretted it when they bought it", "Polaris S1 was exposed to unqualified quality, and retail stores in many cities were returned to their homes" and other obvious black drafts, which can be said to be directly distorting facts and fabricating fake news.

Most of the black drafts of this kind of low level appear in local evening newspapers, and they themselves do not have much influence.

But these titles are very attractive, so many people have forwarded them to major forums and communities, and then attracted countless clicks at once.

Of course, the fighting power of Polestar fans is not simple, so the two sides began wave after wave of polemics.

"It's so annoying, these media reporters and editors are all brain-dead!" Liu Mingsheng looked at these media who were afraid that the world would not be chaotic, and he was really angry, and he rarely burst into foul language.

Xia Yu also just finished reading the webpage they sent, and couldn't help but laugh when he heard him complain: "Don't be angry, such a neat black draft is obviously aimed at us! I just don't know who the opponent is this time, this momentum is quite big." ”

"Mr. Xia, you're still smiling!"

Liu Mingsheng really has never seen such a shameless person, he still has less experience in dealing with public relations matters, and said urgently: "What should we do?" (to be continued......

PS: The first update has arrived!

There are things during the day today, and some unimportant plots have been cut, and the writing is really slow. I took a look.,The recommended vote of 500 is also reached for the first time.,The others haven't been there yet.,So I owe you two chapters for the time being.。

Try to make three shifts today, and if you don't have Kavin, even if you go to bed a little later.

Thank you for your continued support!