The first update has arrived, and the high tide part is coming! The new book list has advanced one place to 35, thank you, continue to ask for support!

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That post is really just the beginning.

Liu Mingsheng paid attention to the time of posting, it was half past eight in the morning. And from nine o'clock, posts have popped up one after another.

Some wrote that they had also encountered this situation, and when they went to the local retailer, they said that it was man-made damage and did not replace it;Some said that they were curious and tried it with K1, but the result did not fall apart but it could not be played normally.

There is also a person who claims to be an industry person, took a tool to inspect it, and said that the quality standard of Polaris K1 is indeed very low, which is much worse than that of domestic first-line brands.

These posts were not posted together, and they were refuted and questioned by K1 fans one after another, and they only appeared on this forum, which was not too loud, so the people who were staring at the two marketing companies did not pay much attention.

But by eleven o'clock, an even hotter post popped up!

The headline reads "Polaris K1 quality is a joke, Polestar Electronics is a small OEM factory!", and it is also highlighted and pinned.

Some "professional" monitoring numbers are posted in the article, which are compared with Samsung, iRiver, and domestic models such as Chaohua, Aigo, and Lenovo, and the overall number is extremely low.

At the same time, I don't know how the whistleblower found the address of the Polestar factory, and found out from the industrial and commercial information that the ICBC was transferred a month ago and then renamed Polestar Electronics. In fact, this factory has done patch assembly for some third-tier brands at most, and the quality control system is strict and lagging.

What's even more clever is that the article does not directly draw conclusions, but highly praises Polestar's strategy, and also says that the Polaris K1 does use Philips decoder chips, modern memory chips, and high-quality headphones, and achieves a good level of sound quality.

But the conclusion is quite ruthless, bluntly saying that Polestar Electronics just wants to make a quick buck, and has no ability to carry out after-sales maintenance and follow-up upgrades, and advises everyone not to be greedy for a moment of cheapness, buy a poor quality, and can not upgrade and maintain MP3.

Needless to say, someone must have investigated Polestar's information and deliberately exposed it.

But this post has been recognized by many people because of the detailed information, the "objective" tone, and the fact that it is an old ID.

Coupled with the previous series of posts exposed by quality, many users began to hesitate, and public opinion began to be one-sided.

Soon, these posts began to spread to various forums, including the relevant sections of comprehensive forums such as Tianya and Maopu.

Not only that, but some industry websites and even the technology channels of portals have also begun to appear a series of articles on "Polaris K1 was exposed to the quality gate". Some of them are quoted from these posts, saying that they will continue to follow up, but there are also very obvious PR black drafts.

By the time the two online marketing companies find that the problem has expanded, it will no longer work at all in dispatching the trolls, but will cause disgust among loyal users.

By noon, the momentum from the Internet had affected retailers everywhere. Some users who do have quality problems are clamoring for a refund, and dozens of users have come to denounce the vicious incidents in retail stores in some big cities such as Shanghai and Yanjing.

Needless to say, this is certainly planned.

Xia Mingde happened to come to Polestar to shop, but received calls from several retailers in a row, so he hurriedly called Liu Mingsheng over.

Liu Mingsheng didn't say a word, and hurriedly clicked on these posts and articles one by one, and finally couldn't help but punch the table next to him and scolded: "This group of damn shit!"

His first thought was to call Xia Yu, and Xia Mingde reminded him again that Xia Yu didn't turn on.

I called the two marketing companies respectively, and the other party said that they had done their best, this was a highly targeted public relations war, and it was no longer just a matter of relying on the influence of the water army.

"The quality of the Polaris K1 is really as bad as the one said above?" Xia Mingde didn't pay enough attention to the product, and asked hesitantly.

"Impossible! The Polestar factory turned out to be a small workshop, but Xiao Xia always received it, and he had high requirements for quality control, and he also specially added testing equipment and found more inspectors, absolutely not so bad?"

"So this post is completely defamatory?"

"Well, it's not all", Liu Mingsheng thought about the wording, "Just talking about the quality of assembly, we are indeed not as good as those big factories, but it is also much better than ordinary small factories!"

After speaking, he remembered something again, and said anxiously: "By the way, Mr. Xia, I remember that when K1 was just mass-produced, you took a few machines to the Yangcheng Electronic Product Quality Inspection Center for testing, did this report come out?"

Xia Mingde patted his head: "Yes, this report has been lying in my house all the time, and I forgot to take it! This can work?"

"The official test report, and it's not a temporary supplement, it will definitely work!" Liu Mingsheng thought about it, and said: "If this happens, we can't do anything, and after-sales is indeed a big problem.

Xia Mingde didn't have anything to do, he had never encountered this kind of thing, and said: "Okay, so you can go home with me in the car first, and then go to Xiaoyu together!"

Xia Yu, who was in class, didn't know what was going on here, he was now in a state of "ignoring the world's affairs with both ears and only reading sage books".

Oh, no, I didn't listen to anything in this physics class, the electromagnetism thing was so simple for him, and he was thinking about a letter to Liang Qian at this moment.

At this time, this method was still quite popular in schools, and all kinds of exquisite stationery sold well.

During recess, there are always people shouting at the door of each classroom, "XX someone is looking for", and then a boy or twisted or generously handed a folded letter to the girl, if you fold a heart, a thousand paper cranes, the success rate of being opened is a little higher.

Of course, there are also friends who privately trust each other and send letters at the same table, so the table mates of beautiful women are generally quite popular.

Xia Yu also knew that some people who were already on good terms, or were starting to be "good", directly took a beautiful notebook, and the two of them wrote some small love words at a time, and then passed them on to each other.

Well, that's someone else's, what the hell is he going to write in this letter, which is a headache for him now.

The main purpose is to apologize and express that I was wrong before. It's better to promise something, such as going to the movies, going to the suburbs, etc.

But Xia Yu conceived from the chemistry class in the third period to the current physics class, and he couldn't see that he was going to take a break at noon in twenty minutes, and there were only seven or eight lines on the letterhead.

And the words are quite ugly.

Forget it, that's it, it's good that the mind arrives.

After thinking about it again, he added an inner monologue at the end of the stroke, to the effect that he was in a very poor state a while ago, felt that he couldn't find the meaning of life, was tired of himself and the world, and fell into a one-man war......

Well, this trick was taught by Tian Na, saying that it can definitely earn comfort and tears, and girls have more compassion than boys.

He looked at this hypocritical word, and really didn't believe that it was written by himself. However, folding a paper crane is still a piece of cake, and it only took him a dozen seconds to turn this green letter into a delicate little green crane, which is quite beautiful.

When Xia Mingde and Liu Mingsheng rushed to No. 1 Middle School in a hurry, there were still ten minutes before class ended at 12 o'clock at noon. On the way, the two also discussed, and even Xia Mingde said that Lin Xingfang sent a text message to their head teacher Fei Jiangsheng, saying that there was an urgent matter at home for his uncle to pick up.

The management of No. 1 Middle School is still very strict, and if two people come to find someone, they can't enter the door, and they don't communicate.

Fortunately, the communication in advance had an effect, and the two finally met Xia Yu at the gate after waiting for more than ten minutes.

He still has a paper crane in his pocket and didn't give it away!

"What's the matter?" Xia Yu was a little puzzled, there were two people staring at the company, why were they in such a hurry to find the school.

"Yes, Polaris K1 has been sniped again, this time the shot is very targeted, and the stroke is very large, those two companies can't stand it!" Liu Mingsheng is really anxious, he has never experienced this kind of thing for the first time, he saw the power of this method for the first time, and then picked up the important ones and told Xia Yu one by one.

Xia Mingde also added: "Yang Shuo and Hu Hongjun all called me, and many people from the local store came to the door, and some deliberately made trouble. ”

Xia Yu nodded, these two people are the first important retail partners of Polestar Electronics, the store strength is good, the shipment is also large, and it is normal to be impacted.

Is it finally here?

He sneered in his heart, working hard in the mall, it is absolutely impossible to avoid public relations battles, and now these methods are only rudimentary. In particular, with the Internet, the speed and scope of information dissemination and diffusion have increased dramatically, which has greatly increased the combat effectiveness of this method.

However, looking at this formation, it doesn't look like an independent company, and it is more likely that one leader and several companies will second.

Xia Yu comforted them and said, "Don't worry, I have to take a look at those posts and news in person, and then deal with them in a targeted manner." Let's go back to the company first!"

On the way, Xia Mingde took out the quality inspection report, and Xia Yu nodded and said that it could come in handy.

Liu Mingsheng also asked him: "Do you want to give some money to those two companies, they said that as long as the money is enough, they can contact and delete the post." ”

Xia Yu shook his head: "Don't, you can't cover this kind of thing, if you delete the post, the other party will post it, and the traditional media will follow up." Polestar Electronics was in the limelight a while ago, and the media will definitely not let it go like a shark that smells blood. ”

"What about taking the initiative to contact for an interview? We have contact information for more than a dozen newspapers that came to interview us a while ago. Liu Mingsheng said again.

Xia Mingde also said: "Yes, I have received calls from several media reporters here, but I ignored them, saying that I would give new information soon." ”

Xia Yu said: "This is the right thing to do! The media is a channel that can be used, but we have to come up with concrete measures to deal with it first." Don't worry, I'll take a look first!"

At this time, the Polestar employees also knew about it, and everyone didn't go out much during lunchtime, almost all of them ordered takeout, and huddled in front of a few computers to follow the situation.

Zhang Mei didn't have the heart to eat, anxiously waiting for Liu Mingsheng and them to come back.

When Xia Yu and the three arrived at the company, everyone suddenly felt that they had a backbone.

In the eyes of most employees, whether it is the "real" boss Xia Mingde or the vice president Liu Mingsheng who uses it daily, they do not have the confidence that Xia Yu gives them.

Xia Yu knew that this was also the time to shape the cohesion of the company, so he said a few words in public so that everyone didn't have to worry, and then called Xiao Wenjing, and the four of them entered his office together.