Don't make this kind of chip?

Hearing this, Xia Yu couldn't help laughing, and quickly held back.

He remembers clearly that in the second half of this year, the low-cost mobile phone market broke out, and the price of ordinary low-profile mobile phones fell from eight or nine hundred yuan to five or six hundred, but the shipments were amazingly large.

By the beginning of 2006, Philips directly launched a $15 chip solution, even as low as $10, but at that time the market had been lowered in advance, Infineon, TI, etc. continued to occupy.

Therefore, the market's evaluation of Philips Semiconductor's empty technology without advanced strategic vision is really not wronged to them.

Because he was assured of their technology, Xia Yu wanted to try again.

He thought for a while and continued: "Mr. Liu, let's tell you this. Since Polestar has decided to make a mobile phone, it is certainly not a small fight. If Philips can meet our needs for this low-end chip, I guarantee that we will place orders of no less than 1 million units within a year, and at the same time, Polestar's music phones will also give priority to our VP series, how about it?"

The figure of 1 million is not big or small, and it is not seen at all under the base of 85 million mobile phone sales in Huaguo in 2005;

I don't want Liu Niansheng to shake his head: "I understand what Mr. Xia means, and thank you for your trust in Philips." It's just that I can't decide on this matter, I need to report when it comes to product strategy, and to be honest, it's not optimistic. ”

This is the style of this kind of international big company, no way.

Even if they shout that they attach importance to the Huaguo market and set up Huaguo branches one after another, in fact, they mostly regard it as a sales company, and the product strategy is still decided by the butt and the decision is made by feeling.

This situation was even worse in the later Apple company, but people have the confidence of iPhone and iPad!

Xia Yu put down the teacup in his hand and said helplessly: "Since that's the case." Just trouble Liu always do his best to report. Polestar has been waiting for this product in a hurry. ”

He was already thinking about the next contact with Qualcomm.

However, Liu Niansheng was personally very interested in Polestar Electronics, and pulled Xia Yu to chat about the mobile phone industry for more than half an hour, and Xia Yu naturally enjoyed it.

Of course, Xia Yu also accepted the VP series chips that he continued to sell, and also expressed his willingness to provide actual samples and technical guidance to settle in Polestar's R&D department in advance, and immediately called Yang Chunsheng to conduct research at the same time.

Speaking of which, the music mobile phone market also officially exploded in the second half of 2005, and Polestar Electronics has music genes. You can really try it first.

……

Xia Yu and Liu Niansheng chatted quite happily.

The cooperation has not been reached for the time being, but it is okay to make friends. It is also the industry status and influence of Polestar Electronics that are constantly improving, otherwise Liu Niansheng may not necessarily give this face.

In the end, Xia Yu declined his invitation to have lunch with him, and instead rushed to an appointed location, where Ma Weimin from the marketing department and two colleagues were still waiting for him.

Another episode of this visit to Yanjing was the need to formally assess whether to replace Polestar's partner in Yanjing - the original retail partner Xu Feirong has not been very good, even if he later made up a diamond-level clause, but the local promotion is very lazy. Guarding the big market of Yanjing, the sales volume has always been outside the top three.

As early as before the official launch of the Polaris S1, the Polestar marketing department communicated with him about this matter, and Xu Feirong promised to do it well, but it still did not improve later.

In addition, there have been many independent retailers in Yanjing who want to join. Then it's up to him.

Ma Weimin has now been officially transferred to Zheng Wei, and then he is responsible for retail channel management, and mentioned the position of deputy director. In just half a year, he has also exercised, and now he is being called "Mr. Ma" outside. The panache is not small.

Of course, there is no shelf here in Xia Yu, and as soon as Xia Yu entered the door of the hotel, he found him standing at the door waiting. couldn't help laughing: "Why, Mr. Ma greeted me personally!"

Ma Weimin immediately cried with a sad face: "Boss, don't you torture me when you say that, don't you scold me when you go back!" and walked inside again: "It's cold here in Yanjing, you are busy with time, are you used to eating the handmade dumplings I ordered?"

Nanyue people really don't have the habit of eating dumplings, but Xia Yu has been used to it for a few years in Yanjing in his previous life, and he scolded with a smile: "It's just a meal, what's not used to it!"

In the past two days, the marketing department has investigated the operation of Xu Feirong's five stores, and Ma Weimin has reported by phone before.

"It's annoying to talk about this!" Ma Weimin said angrily: "This Lao Xu promised well last time, but several MP3s from Polestar in the past are still in the corner, and the Patriot and Samsung machines are all in front." There's no big publicity in the store!"

A person next to him also added: "And Mr. Xia, we pretend to be customers to inquire about the situation, and the sales staff in the store have a very general understanding of the characteristics of Polestar electronic products." ”

Xia Yu nodded and asked, "Have you checked why?"

"Two points, but it's all speculation", Ma Weimin pulled the chair forward and said: "First, Xu Feirong's stores are indeed large-scale and located in Yanjing, and computers and accessories are selling very well, so they don't pay much attention to MP3; ”

That's it, no wonder Polestar products are selling so well.

"Have you been in contact with other interested retailers in Yanjing, and are there any suitable ones?"

"Yes, Yanjing guards Zhongguancun here, as well as popular business districts such as Dongdaqiao, Xidan, and Sanlitun, and there are really many powerful independent retailers. We've basically locked down two of them, both of which are quite bullish on Polestar and are in further contact. Boss, do you want to see it?"

Yanjing is a very important market for Polestar Electronics in the future, and Xia Yu also intends to establish a formal branch here in the future, and make full use of the advantages of high-end talents here to set up a research and development center.

So he nodded: "You communicated well in the early stage, and I'll meet when it's almost time." ”

"Okay! Since the K2 launch, these retailers now recognize you as the boss!"

……

If you talk about the prosperous business district, Yanjing's East Third Ring Road is definitely counted as one. From Liangmaqiao to Sanlitun, especially in the Guomao area, there are countless headquarters buildings and high-end office buildings of large enterprises.

Qualcomm's branch in Yenching is also located here.

This super IT giant will become one of the world's Fortune 500 companies with 3G and 4G communication technology patents and high-performance smartphone chips in the future. In 2005, it began to show its strength.

The CDMA protocol standard led by it is becoming a new generation of communication standards around the world, and it can easily evolve to CDMA1x, CDMA2000, WCDMA and other follow-up 2.5G and 3G, so it has been widely optimistic.

Although GS.M, the mobile communication standard with a long history and the most widely distributed base stations, will still occupy the mainstream of the communication market for a long time, the new generation of communication protocols represented by CDMA can be more representative of the future.

In fact, in Huaguo, Huaguo Unicom and Huaguo Telecom have also increased investment in this area, looking forward to competing with the big brother Huaguo Mobile.

However, due to some policy and historical reasons, Qualcomm, which is accustomed to living on patent fees and even has the title of "patent troll", is difficult to collect fees in China's CDMA, and this situation has not really improved until WCDMA in the 3G era.

Patents are not received. Mobile phone chips can't compete with Texas Instruments and Infineon for the time being, so the current status of this future super aristocrat in China is still very embarrassing.

The president of Qualcomm China is named Meng Pu, a veteran who has worked hard in the communications industry for more than 20 years, and has extremely rich experience and experience.

But at the moment, he is struggling with how to meet the performance requirements of the headquarters.

In the office, his right-hand man Wang Xiangzheng is reporting on a plan to release a new chip in China.

"Mr. Meng, our press conference is scheduled for March 29, and there are still three weeks to go. At present, the MSN7000 series of convergence platforms and the 6500 series of multimedia platforms have representative manufacturers, namely Siemens and Lenovo, but the economic platform has not yet been determined......"

Qualcomm announced a three-platform silicon solution at CES, covering the 7000 series with high-end dual microprocessors, the 6000 platform designed for multimedia applications, and the 5000 series in a low-cost version. However, according to the convention, there will be a separate product launch conference to land in the Chinese market. And it is necessary to find a representative manufacturer to stand on the platform.

Now they are worried that the press conference is about to begin, and the 5000 series has still not been confirmed to represent the manufacturer.

You know, there's more to the press conference than just calling people over to talk. Instead, it is necessary to come up with a formal mobile phone product, even if it is a prototype, it will take a period of time to adapt and test the program!

Meng Pu frowned and said, "Xia Xin Company, which was said before. And that Malata company, it's all gone?"

Wang Xiang was also helpless, and continued: "Mr. Zhou of Xia Xin said that they have determined Infineon's low-end chips, and as for Malat, it seems that the ...... of MediaTek, the Bay Island company, was chosen."

"Is there any progress on Skyworth Mobile and Guohong Communication, which announced their entry into the mobile phone market not long ago?"

"I'm still talking, but I'm not optimistic. They only need GS.M chips, and only 5200 of our 5000 series is a single standard, although the quality is very good, but the price is a little higher than the same level from other companies......"

The chips produced by Qualcomm are, of course, the main CDMA, at least CDMA and GS.M dual-mode mobile phones.

The only single-mode GS.M platform is only 5200, which is not looked down upon by large companies, and small companies feel that it is not advantageous in terms of cost performance.

Speaking of this, Wang Xiang suddenly remembered that he wanted to meet someone for a while, maybe there was a play, and he hurriedly said: "By the way, Mr. Zhou, I also made an appointment with the president of a company in the afternoon, which is the Polestar electronics ...... that is booming in the MP3 market."

Meng Pu had also heard of the name of Polestar Electronics, and wondered: "Shouldn't they make music phones?"

"I tried it, and they said they were going to make low-end phones first. ”

"Well, that's hard for you, if you need me to come forward, you can call me directly. Time is so tight, if you really can't do it, let's reduce the price again, and the headquarters will report that I will fight. ”

"Okay!" (to be continued......)

PS: First update!

Thanks to mangmangliu for the support of the two monthly passes, as well as the 3W coin reward + 3 monthly passes for new friends. I've seen all the opinions, I will refer to the drops, and this book will not be a stallion......

It is said that I should add more to this today, but I still have to submit the manuscript of the work, and I really dare not guarantee it. I can only say that I try my best.