Of course, the current A100 is still far from changing history.

Xia Yu will not be naïve to think that making a mobile phone that is better and cheaper than the Nokia 1110 will definitely be able to replace its historical position. Strong brand recognition, promotion efforts, channel power, and market timing will all have a big impact on this result.

But if you want to talk about confidence, Xia Yu still has some.

First of all, the market positioning itself is quite accurate.

The price of the Nuoji 1110, which was launched in September, was basically around 800 yuan at that time, while the price of the Antarctic A100 was only 588 yuan half a year in advance.

Therefore, its competitors are probably the "thousand-yuan machines" on the market, such as the hot-selling Sony J200, Motorola C157, Nokia 1100, 1108, and other models.

These "thousand-yuan machines" are still hot-selling models, and they are also the main force to defeat domestic mobile phones such as Panda, TCL, and Lenovo. But most of them are old models from a year ago, and the real features are not even as good as the A100, and the price is much higher.

The second is the marketing strategy he is preparing for the A100.

Polestar is a new brand in the field of mobile phones, and the market is too competitive to rely on the power of industry media to quickly understand and accept the average consumer, and he intends to adopt a crazy strategy - a super-large-scale advertising storm.

Well, the specific plan has not yet been decided, but he already has a budget in mind.

100 million!

And it's for the first three months!

Because Xia Yu can foresee that once the A100 is officially released and initially sells well, not only Nokia and Motorola, which already have a low-end market strategy, will follow up, but many troubled domestic mobile phones will also imitate them wildly.

When the time comes, don't say 588 yuan, those Shenzhen OEMs dare to release 388 yuan!

Of course, in addition to advertising, a more important factor in determining mobile phone sales is the distribution coverage of market channels.

Polestar does not plan to cooperate with channel providers to be stripped of profits layer by layer, and the super retail coverage system that Hua Yongqing is now building across the country will take half a month to complete the first step. This is a plan to add 200 new retail stores. So this part is the weakness of Polestar Electronics.

But it's not impossible, because there are still operator channels!

Even ten years later, the coverage points of the three major operators across the country are still the most mainstream mobile phone sales channels, and there is no one. In the super-large shipments of brands such as Huawei and Lenovo, the operator channel has always accounted for more than 70%.

Moreover, the sales myth of Nokia 1110 is also very large, and it depends on the operator's customization!

As for whether the always strong operator is willing to accept such a partner as Polestar Electronics, Xia Yu didn't think much about it.

Because it's a task that must be done no matter what.

And a large profit is the only killer feature, and operators still have to make money to do this!

If that doesn't work, then you can try other means. For example, find key people and do ......

Anyway, in the early days, Xia Yu didn't plan to rely on the South Pole Star A100 to make a profit, just like the original Polaris K1, the first consideration is to maximize the market and popularity.

As for profitability, it can be considered after Polestar's industrial chain bargaining power is stronger, and of course there are other follow-up models.

Xia Yubing didn't tell you these things, but he had considered them long before the A100 project was established. Since then, it has been continuously improved.

Of course, now that the A100 has been developed, many things can be put into operation.

……

On March 30, more than 300 television, radio, newspapers, magazines and other media outlets across the country all received a mysterious invitation letter from Polestar Electronics.

The theme of this invitation, which was made into a folded greeting card, was "Witness to the Great Event". The front image is a classical Chinese door that has just opened a gap, with the Polestar logo at the bottom.

But other than that, there is only one time and place on the inside page of the invitation - Yangcheng, April 4, and there is no other information.

This makes all the media curious.

How long has Polestar been silent? Is there going to be some amazing big move again?

Of course, they are more puzzled by the stunning and brilliant Polaris S1. What other products does Polestar have that deserve to be described as a "big event"?

Because Polestar has always been the focus of public opinion, almost all the media that received the invitation decided to attend, and at the same time kept the news in the press - this is the biggest experience of Polestar's influence in the past six months.

Of course, more people called as soon as possible, and Luo Dong and Liu Mingsheng's mobile phones were completely blown up.

If you can grab the news as soon as possible, you can stand out in the overwhelming reports!

Especially some online media, if you can't interview it, you can also interview industry experts to "predict", so soon there are online news and blogs recommended one by one.

Sina's technology and finance channel also recommended a blog post by "insiders": "Polestar's mysterious new move - high-end hard disk MP3".

According to a source close to Polestar's R&D department, Polestar is working on an ultra-high-end hard drive MP3 and is about to announce its success, which is likely to be unveiled at this press conference.

The goal is to target markets such as Apple's iPod.

The article also provides an in-depth analysis of the strategic vision, product line layout and future ambitions of Polestar Electronics, which has become a leading MP3 company in China, from the perspective of industry trends and industrial scale.

It's a great material to attract firepower!

Speaking of which, the relationship between Sina News and Polestar Electronics has always been very stiff, but after suffering a secret loss in the last public relations war with the "Anti-Polestar Alliance" and being sent a lawyer's letter by Polestar, they changed to the editor-in-chief of a technology channel and took the initiative to establish a good relationship, which can be regarded as a sign of weakness.

Polestar didn't have to stiffen with them, and politely and amicably accepted the settlement, and tilted some online advertising costs to the past.

Sure enough, they quickly reciprocated.

Other media are not idle, except for the more rigorous ones that are still verifying for the time being, most of the media that pay attention to Polestar have begun to speak out in various forms - who makes Polestar Electronics the most concerned hot news maker in the entire technology circle!

In fact, the research and development of the Polaris Z1 led by Song Xiaogang has indeed entered the later stage. It is mainly because of the power of the scheme design company that it has advanced so quickly.

According to the normal schedule, the Z1 is expected to complete the prototype test work in mid-April, and then transfer to mass production, and be officially launched before the "May Day".

Moreover, for so long, there are still many reporters who have penetrated the industrial chain circle of Polestar Electronics, and the news they have obtained from the supply volume can also be "confirmed" one after another, and various analysis reports have been completely detonated.

Like the Sohu IT channel, the main headline is: "Polestar Electronics Starts Again." It is planned to launch high-end hard disk MP3 to establish a market position".

Well, Sohu has always cooperated well, and this title is also very beautiful;

Duan Fei, a reporter from the "21st Century Economic Observer" newspaper with a professional account of "Polestar Electronics", is much more cautious, after all, it is a far-reaching financial newspaper.

After visiting Polestar's long-term supply chain channels, including chips, motherboards, headphones, screens, etc., coupled with the news revealed by Polestar's internal "informants", he came up with a set of "Polestar Electronics Mysterious New Product Investigation" articles a day later, which caused an even greater shock in the market.

This kind of warm-up of public opinion is a good thing for Polestar, and Xia Yu does not intend to refute it.

Opposite. At his suggestion, on the evening of April 1st, Liu Mingsheng accepted a follow-up interview with Duan Fei and other reporters on behalf of the model electronics, and publicly said: Our high-end flagship MP3 is indeed about to be successfully developed, and more news is inconvenient to disclose for the time being.

The news exploded. More media outlets began to follow suit, and all sorts of similar reports appeared.

Some people even said on their blogs that they had seen the internal prototype of Polestar Electronics, and interpreted it with the title "Big, beautiful, and shocking", which is a simple and straightforward slogan that is quite interesting. For a time, it also attracted many quotations from TV stations and radio stations.

Just when everyone was sure that Polestar's mysterious launch event must be the release of a high-end flagship MP3, a dramatic scene appeared.

Liu Mingsheng and Xia Mingde actually attended the Jinling Panda press conference on April 2 on behalf of Polestar Electronics!

……

In fact. As early as the end of March, Jinling panda Li Anjian and others have been constantly urging.

After all, they are listed companies, although they simply issued an announcement before, but such a large restructuring plan should still be as good as possible to announce the final results.

Finally, on the evening of the 30th, Li Anjian received a call from Liu Mingsheng, and Polestar was ready, and the official press conference could be held at any time.

Li Anjian, who had been waiting for a long time, was naturally overjoyed, and after confirming that Liu Mingsheng and Xia Mingde on Polestar's side would attend, he issued invitations to major media and brokerage institutions on the same day.

The press conference is scheduled for the morning of April 2.

In addition to the official announcement of Polestar Electronics' acquisition of Panda Mobile, the transaction information of Sujiang Tianchuang and Yimei Communications will also be released, after all, Shanghai Technology is also a listed company, and Witt Investment is also a major shareholder of a listed company.

For many media, the news that Panda mobile phone, a once brilliant domestic mobile phone brand, fell in a short period of time and involved several listed companies at the same time, is very worthy of follow-up and reporting, so more than 100 media attended the press conference that day.

After all, reflective reporting is also very popular news.

And who exactly the panda moves is a mystery to be solved.

However, when they finally came to the press conference and someone recognized Liu Mingsheng, everyone was stunned.

It's Polestar!

They actually acquired Panda Mobile, a mobile phone company that won the CCTV standard two years ago!

The scene exploded in one fell swoop. (To be continued......)

PS: Chapter 1. Ask for a commuter pass...... Ask for a commuter pass...... Ask for a commuter pass...... Ask for a commuter pass...... Hmmm......