Different from the past, this press conference, Luo Dong announced a large-scale channel expansion plan and a crazy advertising and marketing strategy directly on the spot.

This is to concentrate all the explosions together, and strive to get the maximum exposure of the A100 in a short period of time.

This also makes many knowledgeable people either talk about it or secretly scold the street.

In the MP3 era, Polestar's routine is to focus on online marketing, and other traditional channel marketing is not very enthusiastic. This has laid the foundation for Polestar's absolute recognition of online word-of-mouth. But in the mobile phone market, where users are more widespread and the market is more competitive, advertising is still important.

This Polestar is not stubborn, and actually came up with this very shocking large-scale marketing plan!

In any case, the atmosphere was still hot, and not only the media went crazy, but even retail partners everywhere were shocked by this continuous largesse.

It can be seen that Polestar attaches great importance to the A100!

It also gives them more confidence.

After Luo Dong stepped down, Liu Na quickly announced the temporary end of the press conference, and then threw out the more anticipated real machine experience link.

Speaking of which, the product launch at this time is different from the market outlook, and it is all about on-site product experience.

That is, when Apple's iPhone was released, because the product was far from reaching the level of being shown to the public, it was forced to "invent" the bad habit of taking months or even half a year after the official launch of the product.

"Let's go, Lao Hu, say a thousand ways and ten thousand, let's try it too. A retailer said to Hu Hongjun next to him.

Hu Hongjun nodded: "Well, go and have a look! As long as the quality is acceptable, with this design and price, we must also vigorously support it!"

There are quite a few retailers who have this idea, and they have worked with Polestar with the mindset of giving it a try, and each of them has benefited a lot. The Polestar MP3 sold well and also drove sales in other categories in the store. Fame also hit out.

The media is even crazier, they are all counting on making a big draft, of course, this step is indispensable, and they are taken by the staff to line up one by one.

There is no way, even if Polestar arranges a full 40 experience stations, it can't stand everyone's enthusiasm too high, so they can only organize the experience according to the classification of different guests.

Because of the largest number of star fans, they were directly divided into half of the number, but it was still far from enough.

"This phone is so beautiful!"

"yes, it's cool to hold it in your hand. It was also very comfortable!"

"Hey, please don't be stunned in front of you, we're all waiting!"

On the other hand, in addition to the media, the most enthusiastic are representatives from other mobile phone manufacturers.

They don't care about face, and they are all in a hurry to rush forward, trying what level is this A100 that dares to risk the world's disapproval and directly offers a price of 588 yuan.

As a result, most of the people were shocked!

Among other things, this industrial design and handling experience. It is far higher than the mainstream "thousand-yuan machine" on the market. And they are all industry insiders, and it can be seen that the workmanship of these mobile phones is not ordinary.

Of course, this is not a problem.

The A100 was mainly tested by the testing department of Panda Mobile's R&D center.

Not to mention that their work attitude has changed after Xia Yu's encouragement and encouragement, they are very confident in investing tens of millions of dollars in the testing center. Xia Yu went to see it in person. Panda Mobile's test center is equipped with OTA anechoic room, audio room, environmental laboratory, radio frequency room, electrical performance room, and various simulated user test rooms, which are definitely high-standard professional level.

After the OEM mobile phone appears, they will carry out a series of more than a dozen test processes such as pressure test, drop resistance test, high and low temperature test, humidity test, torque test, electrostatic test, dust and sand test to ensure the quality of the factory.

And Polestar's foundry is definitely not weak. BYD, which officially entered the field of mobile phone OEM in 2003 and developed rapidly.

Since BYD set foot in the mobile phone OEM business, it has been conscientiously accumulating strength and reputation, and the service is also attentive. It can ensure that the workmanship of the A100 is absolutely first-class and meets Xia Yu's almost demanding high requirements.

In short, in the eyes of these opponents from various mobile phone manufacturers, A100 can be said to be in addition to the function is too simple, so the positioning is "low-end", and the rest really does not give people a feeling of low-end mobile phones.

Considering the price of 588 yuan, this is against the sky!

Some people secretly curse in their hearts, this Polestar Electronics must be losing money and making money, it's really ruthless!

More people couldn't stay at the moment, and they didn't even have time to experience it carefully, so they rushed outside to make a phone call......

……

According to the plan, Polestar will also hold a separate channel partner meeting in the afternoon to officially prepare for the sales of the NJStar A100 on April 11, a week later.

Polestar Electronics placed a large order of 200,000 units for BYD for a month.

According to the OEM schedule agreed by both parties, on the premise of ensuring quality and yield, BYD will complete the number of 50,000 units in advance by April 11, so that Polestar can supply normally in various places.

With their credibility and level, there should be no need to worry about this aspect.

Xia Yu is more worried about whether Hua Yongqing's ongoing channel expansion plan can be supported by the original retail partners.

Judging from Hua Yongqing's feedback so far, the plan can only be regarded as barely reaching the expected goal - about 40 stores will be negotiated in half a month, and at least 30 or 40 stores will be completed in the last week according to the opening of two or three new stores for each retailer.

Of course, that's because the work was done in secret a few days ago, and Polestar hasn't announced its phone plans yet!

He is now eager to know what everyone thinks after the release of the A100, so after having dinner with Lin Zhenhui of Nanyue Mobile at noon, he personally attended the conference.

It can also be regarded as introducing resources and building momentum for the newly established Polestar trading company.

As the president of Polestar Trading Company, Hua Yongqing presided over the conference, and also officially explained the details of the cooperation of the channel expansion plan, and elaborated more cooperation concepts and operational ideas.

Sure enough, because of the optimism about the A100 and Xia Yu's personal assurance that this plan will be promoted as the core task of Polestar Electronics in the coming year, the response of the retailers on the scene was much better than when Hua Yongqing's team came to talk.

Of course, there are many problems.

After Hua Yongqing introduced the first phase of Polestar's channel upgrade cooperation plan, someone quickly stood up: "Hello Mr. Hua, I would like to ask." Is there a conflict between Polestar's channel expansion plan and our previous contract?"

This question was expected, Hua Yongqing smiled and said, "No conflict." As I said earlier, this program is a voluntary participation in the program, and it is only a supplement to the previous cooperation between you and Polestar, and even if you do not participate, Polestar will still provide you with an exclusive city license for the NJStar A100 according to the previous level of cooperation. ”

"But I'm in a prefecture-level city, if there are new stores popping up in the counties and cities below, wouldn't it be my exclusive authorization?"

This is a critical question, and many people have similar problems. They all pricked up their ears and got serious.

"As soon as you follow the contract, this will not change", Hua Yongqing did not panic: "As long as it is within the contract period, Polestar Commerce will never cross-license, please rest assured." ”

Hua Yongqing glanced at Xia Yu on the side, and continued: "Of course, our previous contract also limited the scope of distribution, and those counties and cities that are close to each other but have unrelated administrative divisions are naturally no longer within the scope of constraints. And after the expiration of the contract. We will also re-sign according to the new plan. I think you can understand that. ”

To put it bluntly, if you insist on occupying the original contract to enjoy exclusive licenses at the level of the prefecture and city, and do not participate in Polestar's channel expansion plan, of course, you can. But once the contract expires. This mandate may need to be reconsidered.

It's a bit of a strong meaning.

So as soon as these words came out, the scene was chaotic, and many people began to discuss it with the people around them.

This is also a question that Hua Yongqing thought of at that time, and proposed this proposal. Xia Yu agreed without hesitation.

Doing business is not doing charity, and there is no need to keep them occupying exclusive rights just because they have cooperated well before. Once the contract is out of the contract, Polestar chooses a partner that is more in line with its development plans. This is normal.

In fact, who in this room does not know?

In addition, in-depth cooperation with Polestar Electronics is like holding a thicker and thicker golden thigh, which is itself an unswerving choice for many retailers.

Like Hu Hongjun in Rongcheng, Yang Shuo and others in Shanghai, Hua Yongqing agreed to join this new system when he came to the door ten days ago, and his determination and skill are not small.

Finally, after another Q&A and consultation, 121 retailers from larger cities across the country, in addition to the 13 that they decided to join, 52 chose to participate in this cooperation, and most of the others also said that they would have to consider again because of funds, energy and other reasons, and less than 10 clearly refused.

That's quite a good result.

With these 65 retailers, and the 28 who didn't show up, the total number of retailers participating in the first phase of Polestar's expansion plan has reached 94, with an average of two new stores per store opening to complete the first plan.

In fact, the already powerful retailers are already planning to open three or five new small digital stores – most of them already have expansion plans, and partnering with Polestar is equivalent to expanding the scope of licensing Polestar's best-selling products, so why not?

And Xia Yu believes that as long as the A100 can catch fire, those who are considering and waiting will definitely choose carefully.

Even if it's to keep the existing Polestar exclusivity license!

In short, following the stunning release of the A100, Polestar Commerce is also considered to have won the first battle.

This also made Hua Yongqing really feel the confidence and appeal of Polestar.

Polestar arranged a dinner that night, and after Xia Yu made a brief appearance and toasted, he left Hua Yongqing, Zheng Wei, Liu Mingsheng and others to accompany these retailers from all over the world to rush back to the company in advance.

Luo Dong, Liu Na and others were waiting for him to pass.

The A100 launch was a success as planned, and the response from fans and the media was good, but Xia Yu knew that they had also successfully stimulated the mobile phone manufacturers in the same industry.

So there are some things that really can't be too optimistic. (To be continued......)

PS: I'm sorry for yesterday's interruption.,And it's almost seven o'clock when I get off the plane today.,When I get home at night to eat something with my wife, I start writing.,I can only write one chapter.,Send it out immediately.。

I insisted on 7000+ for 28 days and finally lost my full attendance, which I also regret. But...... In fact, it's a bit messy to write, Khan!

Anyway, everyone's tips and monthly pass support are very powerful, in a word, thank you, I will continue to work hard!