"It shouldn't be 688 yuan......

In the corner of the hall, Xu Ping'an, vice president of Bird Mobile Phone, couldn't help but muttered to himself.

They are ready to go on the market for half a month, a low-end machine, the price set is 820 yuan, and the preferential price can be opened to 780, which is the number that the group gritted its teeth and made great determination to cut.

Lin Zhenhui listened to the discussions of the people around him, and he couldn't help but smile in his heart, approached Xia Yu and whispered: "Don't say anything else, the price of A100 is definitely shocking." I'm optimistic about you!"

Xia Yu shrugged: "Mr. Lin, we are ready to sell at a loss......

Lin Zhenhui smiled, "Not necessarily, excluding the channel fee, this price should still be profitable." ”

"But you didn't count R&D and market investment...... Xia Yu shook his head quietly: "It's really a loss of money, I don't lie to you." ”

Speaking seriously, this seems to be true.

Compared with MP3, mobile phones have a lot more assembly components.

On the NJStar A100, in addition to Qualcomm's 5200 chip, it also integrates six analog chips such as power management and communication adaptation, in addition to several integrated circuit transmission modules, flash memory modules, etc., plus some other passive components, as well as batteries, screens and other major accessories, the current pure hardware cost calculated by the R&D department is about 390 yuan.

Counting the regular patent fees such as system and software licensing, built-in game licensing, partial communication and document management, etc., it is about 60 yuan.

Considering the cost of processing and assembly, the final price is nearly 490.

This is the result of the efforts of the R&D department for more than a month.

The ex-factory price that Polestar is ready to offer to retailers is between 520 and 530.

Each mobile phone only has a profit of thirty or forty, and if you really count the R&D and marketing expenses, it is definitely a big loss at the price of a big sale.

Of course, as with the Polaris K1, this is just an essential step in the early days.

As shipments continue to increase, so does Polestar's channel bargaining power. Coupled with the price correction of the hardware itself, chips, flash memory, screens, etc., as well as the amortization of assembly costs, the final cost of A100 can continue to decline to a relatively considerable number.

Moreover, various patent licensing and R&D expenses have been determined, and the cost of amortization to each mobile phone will also be reduced as sales volume increases.

Xia Yu's final estimate is. By the maturity stage, each mobile phone should be able to make a profit of 60 to 70 yuan.

This is still much less than the various mobile phones of other manufacturers, but his purpose was to use it to open up the market, establish brand and user awareness, and it can still be afforded.

……

On the other hand, a lot of people are speculating about the final price of the A100. Some people even began to make noises about how much the average living expenses of a college student are, and they are ready to calculate it.

More people locked their eyes on Luo Dong, who was standing calmly on the stage.

Finally, Luo Dong spoke: "Everyone must be curious about the number that can't be seen clearly, in fact, I am also ......"

"Shh......h

As soon as these words came out, the scene was booed.

Luo Dong didn't care, and continued to hang his appetite and said: "In fact, in the early days, like the nickname in the story, we went to major stores to inquire in detail about the prices of mainstream mobile phones on the market, especially low-end mobile phones. The famous thousand-dollar machine seems to be already the lowest. And most of them are old. ”

"For most people who are still in school or just starting out at work, these phones look old and ugly, and the price is higher. ”

"In the end, we decided to make a phone that was of great quality and beautifully designed, but affordable and affordable for everyone. ”

"So, everyone can see clearly, the retail price of the upcoming boutique mobile phone NJStar A100 is-"

Luo Dong pulled in a long tone and turned to look at the screen behind him.

A three-number, similar to a scoreboard, appears on the screen. The last two are all "8s", while the first one is flashing.

Everyone's eyes and thoughts kept jumping.

“5！”

Oh my God, it's 588!

Suddenly the scene exploded, and this price was not only unexpected by those mobile phone manufacturers who came to spy on it. Hundreds of Polestar e-retail partners who attended the event did not expect that even the star fans, who accounted for the majority, were stunned!

Luo Dong was very satisfied with everyone's expression, he held the microphone and continued to show off: "Yes! Don't doubt your eyes, such a beautiful mobile phone." Don't want 1588, don't want 998, just 588 yuan! You'll be able to have him!"

The botched language of the TV ad did not draw boos again, as everyone was still in shock.

The media are crazy, and immediately many of them began to send text messages to the rear, and they must be the first to make this online news!

The mobile phone peers who secretly arrived at the scene were also speechless, and they took out their mobile phones to make calls while cursing. This Polestar electronics is crazy!

Star fans are completely in a carnival, this nasty vice president of Polestar just said that is right, such a practical and beautiful phone, and the price is so low, it is really worthy of the name "our first mobile phone!"

Many people are secretly determined to go back and buy them as soon as possible.

Those who already have mobile phones can't help but want to change. Because the A100 is so beautiful!

Anyway, the A100 may accept reservations......

Someone remembered that Polestar Electronics had not yet announced the release date, and couldn't help but shout: "When will the A100 be launched?"

"Yes, I want to buy it on the first day!"

"Can you still buy it in the same place?"

……

Looking at the boiling scene, Luo Dong smiled bitterly, do you remember that I was on stage, and I made a lot of trouble in the past few minutes......

However, this situation was also expected, and he stopped selling it at this time, coughed lightly a few times, and waited for the scene to calm down.

"On April 11, a week later, everyone will be able to buy the new A100 in Polestar's official flagship store, in hundreds of partner retail stores across the country. ”

It's going to be another week!

Some fans are starting to get disappointed.

There is no way, even if Polestar Electronics has two mobile phone production factories and 12 semi-automatic production lines after acquiring Jinling Panda, it still has to go through a simple run-in period and rectification period. In fact, the A100 still hired a foundry to ensure that it can be supplied normally on this day.

In a sigh, Luo Dong said again: "Don't worry, everyone, isn't it worth our wait for something beautiful?"

He will gently press the controller in his hand again, and the picture on the big screen will once again become a map of the whole country. The Polestar logo is all over it, and if you look closely, it is all in the cities covered by Polestar's retail partners.

"With the support of our partners, Polestar has spent seven months laying out a retail direct sales network covering more than 400 cities across the country, which meets the convenience of most users.

"But we also received a lot of complaints that this was not enough, and there was once a star fan who complained on the forum that he lived in the mountains and spent more than six hours rushing to the city to buy Polaris K2.

"That's why Polestar has decided to invest 8 to 1 billion RMB in the next year to build a larger network of outlets with our partners. It is expected that in most counties across the country, there will be direct sales counters of Polestar Electronics!"

This is the crazy channel expansion plan that Hua Yongqing planned and is implementing in various places.

The total budget he reported at that time was about 800 million yuan, and this was only the rent for the first year. If, according to Xia Yu's idea, he could buy some of the stores and rent them to retail partners who are willing to cooperate with Polestar, then this number may be multiplied several times.

Of course, this is a long-term plan, and Polestar's current funding is absolutely unsupportable.

Luo Dong's words made many star fans cheer, and there were indeed die-hard fans among them who came from remote areas.

But when it comes to shock, it's still those retail partners who already know the news and some of them have been in contact with the team led by Hua Yongqing.

At that time, Polestar's sales channel staff only proposed a rough plan, which was a short-term plan to expand by 200 stores a month.

Polestar really has to spend so much. It seems that this strategy is imperative, and many retailers are starting to re-evaluate whether they want to get involved, or be more proactive in taking advantage of it.

Polestar's rise is too obvious, so hurry up and hug your thighs. When the time comes, you won't have to worry about running out of meat to eat!

Of course, this news fell into the ears of representatives of other mobile phone manufacturers, which is definitely bad news.

However, many people think that this is not possible. Most of them are indifferent, and some even start to gloat.

This should be a bottomless pit, right?

Both Lenovo and TCL once wanted to build their own sales channels with great fanfare. Isn't it over in the end?

Lin Zhenhui couldn't help but ask Xia Yu: "Polestar's channel plan, do you really plan to spread it so big?" To be honest, I admire Mr. Xia's spirit. But as a friend, I have the right to say to you, self-built channels are a big hole......"

In fact, the operators themselves are also representatives of self-built channels, and many of their business halls are directly bought stores, becoming part of huge fixed assets, and they can also enjoy the benefits of land appreciation.

Xia Yu smiled: "It's just a plan, let's see." ”

……

The reaction of the audience was also expected by Luo Dong, but this channel plan was not the last surprise of today, he cleared his throat again and said without being shocked: "Everyone be quiet, in fact, I still have good news to announce...... That's the 'Five One Plan' that Polestar Electronics will launch in the next 100 days!"

Seeing that the appetite of the audience was aroused, Luo Dong pressed the controller again, turned around and explained the "Five One Plan" that appeared on the screen......

The total cost of 100 million yuan is okay, but 10 media and 100 cities will be selected as spokespersons, and each person will be rewarded with 100,000 yuan in cash.

As soon as the plan to collect the NJStar mobile phone mascot scheme with a huge amount of 1 million yuan came out, it shocked countless eyeballs!

Unprecedented!(To be continued......)

PS: On the plane, in the taxi, and in the hotel that I just arrived at the shortly after I arrived, it seems that I can code the words...... At least it was done today. Then I'm going to stay up all night to review for tomorrow's exam, and I'll fix the typos or something later......