Xiangyu milk powder is ready to go on the market, which is the best news Su Yi heard today. Pen ~ fun ~ pavilion www.biquge.info

A few days ago, Liu Yueying reported to him that Xiangyu milk powder was approved by the relevant departments and allowed to be marketed, and he was very surprised.

After all, it is only a short time from the approval of Xiangyu milk powder application to the listing qualification.

In so much time, Xiangyu milk powder can be qualified for marketing, which is indeed an unexpected thing.

Therefore, Su Yi did not expect that Xiangyu milk powder could pass the application so quickly, and he thought that it would take at least another two or three months to obtain the qualification for market sales, but the reality was far from what he thought.

At such a strict time, Xiangyu milk powder can also be qualified for marketing so quickly, which shows that Xiangyu milk powder is indeed a perfect formula milk powder.

If it weren't for the fact that Xiangyu milk powder could not find any shortcomings and problems, it would not have been possible to obtain the qualification for marketing so quickly.

Xiangyu milk powder can now be qualified for marketing, which has proved that this is a qualified product and a very perfect formula milk powder, and the state will only pass the approval of marketing and allow it to be marketed.

And after Su Yi knew about this, he immediately made a decision, that is, to let Liu Yueying arrange Xiangyu milk powder, and let Su's Dairy Company launch Xiangyu milk powder on the market as soon as possible.

For this reason, during this time, Liu Yueying was in charge of dealing with this matter, and now Xiangyu milk powder is about to be listed.

Regarding Xiangyu milk powder, Su Yi and Liu Yueying have already determined the packaging, specifications, and pricing of Xiangyu milk powder after they were ready to launch it on the market.

Xiangyu milk powder is a kind of formula milk powder specially prepared for infants and young children, suitable for infants and young children from birth to under the age of six.

At present, Xiangyu milk powder will only produce one specification, that is, 800 grams per can, and will not produce other specifications of Xiangyu milk powder, which will facilitate promotion.

Because there is only one specification of Xiangyu milk powder, the price can naturally be unified, and there will be no several prices.

After discussing an 800-gram can of Xiangyu milk powder, Su Yi and Liu Yueying discussed it, and prepared to price it at 250 yuan per can, which is the ex-factory price, while the actual retail price is 300 yuan.

At the beginning, Liu Yueying suggested that the price of Xiangyu milk powder should be more than 500 yuan, which would have higher profits, and he was also a little excited.

After all, Xiangyu milk powder will not be worse than well-known brand milk powder at all, and it is better than all formula milk powder, even if it is a milk powder priced at more than 1,000 yuan, it is far from being comparable with Xiangyu milk powder, even if the price is more than 500 yuan, compared with other formula milk powder, it is still very cost-effective.

It can be said that such a perfect fragrant jade milk powder, even if the price is set at 1,000 yuan, there are a lot of people who will buy it for their children, and there is no need to worry about no sales at all, let alone a price of 500 yuan, which will be bought by many people.

Therefore, when he heard this suggestion, Su Yi was indeed a little moved, and also thought that the price of 500 yuan was still suitable for Xiangyu milk powder.

It's just that when he considers the price, it is an expense that many families can't afford.

After all, a baby doesn't just drink one can of milk powder every month, but several, which is very expensive.

For the middle class, a bottle of milk powder costs more than 500 yuan, which can still be afforded, and as long as it is good for the baby, they are willing to buy it.

But in this world, there are not only the middle class, but also many poor people, and there are many families whose income is far from being able to afford five or six hundred yuan a can of milk powder, which is an expense they cannot afford.

It was precisely because of the existence of these people that Su Yi did not agree to the price of 500 yuan a can, but reduced it by half.

Because he launched Xiangyu milk powder, it was originally to let newborns have better formula milk powder, and to make Xiangyu milk powder popular in every family, if the price is too high, this is undoubtedly a fool's dream.

Therefore, after thinking of this, Su Yi decided to lower the price of Xiangyu milk powder, and the price should not be too high.

Of course, the price of Xiangyu milk powder will not be too low, if it is too low, it will give people the feeling of a cheap product, which he does not want.

After careful consideration, Su Yi decided to lower the price, the ex-factory price of a can of Xiangyu milk powder is 250 yuan, and the retail price is 300 yuan a can, this is the decision he made.

Although a bottle of Xiangyu milk powder of 300 yuan is not cheap, it is not expensive, and some families with average income grit their teeth and can afford to buy it for their children.

With this pricing, it can be said that most families can afford to consume, not just the middle class.

The retail price of 300 yuan a can seems to be more expensive than many brands of formula milk powder, but the cost performance of Xiangyu milk powder is definitely the highest, and other formula milk powder is incomparable.

On the one hand, it is because Xiangyu milk powder has many benefits, richer and more comprehensive nutrients, and is more suitable for newborns, on the other hand, in the case of the same weight, Xiangyu milk powder can make more milk than other formula milk powder, which is more durable.

After combining these advantages, although the price of Xiangyu milk powder is higher than that of other formula milk powder, it is not much more expensive in a month, and the difference is not very obvious, but it only costs a little more money, but it can provide better milk powder for the baby, which is definitely something that many parents are willing to do.

Therefore, Su Yi decided to set the ex-factory price of Xiangyu milk powder at 250 yuan, and the retail price is 300 yuan per can, which he believes is affordable for most families.

Regarding this pricing, he made a decision after thinking about it for a long time, and it was not a decision made on the pat of the head.

It is true that Su Yi sold Xiangyu milk powder for five or six hundred yuan a can according to Liu Yueying's price, there is no doubt that the profit is naturally higher, and he can make more money, but this is not in line with his purpose.

For him now, money is certainly to be earned, but it is definitely not the most important.

In terms of Xiangyu milk powder, Su Yi hopes to popularize it, so that more families can choose Xiangyu milk powder for their babies, rather than to make more money.

Therefore, he would rather have a lower price, but also let Xiangyu milk powder be popularized to more families, so that more families can have this consumption level, which is what he really wants.

It can be said that the launch of Xiangyu milk powder is to make money, but it is not possible to set a high price in order to make money, which is to sacrifice the original and seek the end.

What's more, a can of Xiangyu milk powder with a factory price of 250 yuan is actually not low, and it is still very considerable, so there is no need to sell it at a higher price.