Regarding the cost and profit of Xiangyu milk powder, Liu Yueying has already calculated. Pen @ fun @ pavilion wWw. ｂｉｑUｇE。 ｉｎｆｏ

As long as the output of Xiangyu milk powder can be guaranteed above a certain amount, its cost can be controlled within a low range.

The milk source used in Xiangyu milk powder comes from Xiangyu cow, which is purchased from Su's Dairy Company.

800 grams of fragrant jade milk powder, need to consume 6.4 liters of fresh milk, according to the purchase price of ten yuan per liter, that is 64 yuan of raw material costs, and including taxes and packaging, production and other costs, the total production cost is 120 yuan a can, of which taxes account for a very high part.

The ex-factory price of a can of fragrant jade milk powder is 250 yuan, and if the production cost is 120 yuan, the profit is 130 yuan a can.

In this way, the profit of Xiangyu milk powder is indeed very high, and the profit margin has reached 52%, which is difficult for other formula milk powder to achieve.

You know, this profit is according to the guaranteed profit, the actual profit should be higher than this estimate, the larger the sales, the lower the cost, and the profit margin will naturally increase.

Therefore, the actual profit of a can of Xiangyu milk powder should be higher than 130 yuan, which should be no problem.

The profit of a can of Xiangyu milk powder is 130 yuan, which is already a very good profit margin, at least Su Yi is very satisfied, naturally there is no need to raise the price, just sell it directly according to this price.

For Xiangyu milk powder, Su Yi has great confidence, and it is not an exaggeration to say that he may be able to create a sales miracle.

Moreover, he knows that the milk powder market is very large, which provides a big stage for Xiangyu milk powder and gives it the opportunity to create an amazing sales miracle.

Regarding the milk powder market, Liu Yueying has investigated very clearly, and now she will say the results of the survey: "In 2012, the global consumption of milk powder reached 23.1 million tons, of which Zhenguo's consumption reached 3.84 million tons, accounting for 16.6% of the global milk powder consumption.

Liu Yueying continued: "This means that in 2012, nearly 1/6 of the milk powder sold in the world was consumed by Zhenguo people, and most of them were infant milk powder. Between 2003 and 2014, the sales of Zhenguo's infant milk powder market grew rapidly, from more than 20 billion yuan to 191 billion yuan, with an average annual growth rate of 20%. ”

These data represent the global milk powder market, not to mention the world, just Zhenguo's milk powder market is very huge, only infant milk powder, its market sales reached 191 billion yuan.

And this is still the data of 2014, under such a rapid growth, Zhenguo's infant milk powder market sales must have exceeded 200 billion yuan, reaching a higher data.

If this wasn't the market research report investigated by Liu Yueying, Su Yi would have found it hard to believe that this would be true.

After all, he never thought that the milk powder market would be so large, and Zhenguo's infant milk powder market alone has more than 200 billion yuan in sales, which is indeed something he could not have predicted before.

In Zhenguo's infant milk powder market alone, there is a sales volume of 200 billion yuan, and the global infant milk powder market must be even larger, and the global sales are several times that of Zhenguo's market, which is certainly no problem.

Such a huge milk powder market represents infinite possibilities.

He believes that in the future, Xiangyu milk powder can get a very considerable share in the global milk powder market, become the world's best-selling infant milk powder, and even become the world's highest-selling milk powder, which is also very promising.

Therefore, he is even more looking forward to the performance of Xiangyu milk powder after it is launched, and he is eager to know the sales volume of Xiangyu milk powder on the first day of listing.

Xiangyu milk powder, Su Yi has already tasted it personally, and the taste is definitely stronger than all formula milk powder, and it is extremely delicious. It's not like he hasn't drunk formula, but he doesn't like the taste of formula so much that he can't get used to it, and most adults don't like the taste of formula.

However, after drinking Xiangyu milk powder, Su Yi knew that the original formula milk powder could be so delicious, but he had not encountered it before, and Xiangyu milk powder had changed his perception of formula milk powder and gave him a further understanding of formula milk powder.

It can be said that the taste of Xiangyu milk powder gave him a great surprise, so that he couldn't imagine that a baby milk powder could be so delicious, the taste is amazing, and people will want to drink it a second time after drinking it.

Of course, this fragrant jade milk powder is developed for infants and young children after all, and naturally it is not to meet the taste of adults.

If this fragrant jade milk powder makes adults like to drink, but infants and young children don't like to drink it, then this fragrant jade milk powder will be meaningless, and it will not have much sales when it is launched into the market.

If an infant milk powder can't be liked by infants and young children, it really has no meaning and no effect.

Therefore, in the final analysis, the most important thing is that Xiangyu milk powder should be liked by infants and young children, and that infants and young children like to drink the milk brewed with Xiangyu milk powder.

If Su's Dairy Company spends so much resources and funds and consumes a lot of manpower, material and financial resources, but it develops an infant milk powder that is not suitable for infants and young children, it will make people laugh out of their big teeth, and I am afraid that their peers will be Lefei.

However, it is naturally impossible for Su's Dairy Company to make such a low-level mistake, and such a basic problem is naturally impossible.

From the very beginning, Su's Dairy Company developed Xiangyu milk powder, which was prepared for infants and young children, and naturally developed a formula that is suitable for infants and young children and makes infants like it.

Therefore, this fragrant jade milk powder must be in line with the taste of infants and young children, and it is guaranteed that they will like to drink it.

This is not just so simple, in fact, after many experiments, infants and young children are very fond of the milk brewed by Xiangyu milk powder, some babies who originally did not drink milk powder, after drinking Xiangyu milk powder, are all relished, and all drunk clean, and want to continue to drink, but drink other brands of infant milk powder, but it is not a mouthful.

From these experiments, it can be proved that Xiangyu milk powder is very in line with the taste of infants and young children, and it can be determined that they will like to drink Xiangyu milk powder, without worrying that infants and young children will not like to drink Xiangyu milk powder.

A formula that is suitable for kindergartens and also meets the taste of adults, after it is launched, the sales volume is destined to not be bad.

There is no doubt that such a delicious fragrant jade milk powder will definitely be a big hit.

In fact, Su Yi will let the baby drink the milk brewed by Xiangyu milk powder every day, and the baby also likes to drink Xiangyu milk powder very much, which proves the success of Xiangyu milk powder.