Xia Yu should be able to confirm that he has been blacklisted by Boss Fei!

Although the grades and class schedule are okay, the continuous leave is probably quite challenging the limits of this stereotypical little old man. Fortunately, with the cheekiness of the uncle, he still asked for leave again without hesitation.

Luo Dong was basically not idle after returning from Shanghai with Xinsheng, and he continued to rush to work, and soon came up with K2's marketing plan within two days.

As Xia Yu thought, the unfavorable performance of the eleventh major promotion made him very unwilling and anxious to prove himself.

Because he communicated with Xia Yu before, Luo Dong's plan not only continued Polestar's fine tradition in the K1 era - making good use of the power of online advertising, but basically put all the tricks he could think of. However, a new major item has been added, TV commercials.

No way, this era is not as good as ten years later, TV advertising is still the most extensive and lethal way of communication.

may not be as good as the "CCTV standard king" in the 90s, but there are still many products and companies that have become popular.

In Xia Yu's plan, K2 is a product that Polestar Electronics has broken out of the encirclement and laid the foundation in the chaos, and it is the core of positioning in the low-end market. The second and third generation products should be in the mid-to-high-end market, fighting with Samsung, iRiver, etc.

It is precisely because of this that he approved a full 5 million marketing budget for K2!

This is more than 50% of the maximum amount that can be raised by Xiao Wenjing according to Xiao Wenjing's statistics, which will not affect the normal operation of the company for the time being.

At this point, Xia Yu can no longer be at ease in class, he must participate and lead the young Polestar team to win this battle!

In late October, the weather in Yangcheng finally began to cool.

Xia Yu sat in the office and began to carefully flip through the "Polaris K2 Marketing Event Planning Case" with more than 30 pages of A4 paper, and couldn't help nodding in his heart.

In this normal operation, Luo Dong's level is above the professional level.

No more shirtless battles like you did three months ago!

Speaking of which, the TV advertising plan before the launch of K2 is actually a conventional operation idea. It's also normal, this kind of thinking is often a last resort, or cooperates, and it is still very useful to have the strength to open the way head-on.

Luo Dong received a call to report, and as soon as they met, he said: "Mr. Xia, this plan is in a hurry, I can refine it a little more when I go back, where do you see there is anything to improve?"

It's really academic, but it's a good thing to be rigorous, Xia Yu said directly: "No, it's very good." Let's press this first, but I also have an acquaintance here, and I'm also a neighbor of our Polestar, so I can give priority to it. ”

"Is it that Xingru company? I read the poster last time, and the level is very good!"

"Yes, if they pass the test this time, this one will be the first choice. Forget it, let's go up and have a walk!"

Xia Yu finally had time, and directly pulled Luo Dong to Xingru Company.

He didn't call and went through the normal reporting procedure, but he was quickly taken to Zhang Ru's office.

Zhang Ru is still that elite style, wearing a professional suit that seems to be forever brand-new, wrapped in a beautiful body, giving people a feeling that is not enchanting but full of temptation.

"Mr. Xia doesn't have to go to school, so free?" Zhang Ru teased when he saw him, but he was still surprised in his heart.

It's only been three months, and even the office was selected at that time, and I didn't expect Polestar Electronics to become famous in the market in a short period of time.

She also loves to listen to music, although she uses iPod, but she still understands the basic market, and Xingru has also received advertising orders from other MP3 brands.

"Don't worry if we get good grades!" Xia Yu said haha, introduced Luo Dong to him, and then explained his intentions.

Hearing that there was a 500,000 production fee, Zhang Ru's expression was much more formal, and he said directly: "I've been a little busy in business recently, but the neighbor's business still needs to be taken care of, which is quite a big list, wait a moment for me to call our business director." ”

"Please!"

Xia Yu didn't joke with him on this occasion today, sitting there drinking tea and waiting for others. In less than a minute, a middle-aged fat man with a big beard pushed the door open, and this posture looked quite professional.

According to Xia Yu's gesture, Luo Dong began to introduce the needs of Polestar Electronics: "...... TV commercials are the big head, the creativity is provided by us, the shooting production and post-production modification may be a little faster, we hope to be able to come out before the end of October, by the way, Xingru here has a familiar media buying company, right? This may also need some help. ”

Media buying companies are generally the business of large advertising companies or advertising agencies, they have familiar media resources in their hands, and they also have professional salesmen, which can be regarded as the docking intermediary between media and advertisers.

Xingru itself is biased towards advertising design and production, and media distribution has not yet been able to intervene, but there must be a relationship with the company when there are more business contacts.

Nowadays, the division of labor in many industries is very detailed, and the average small advertiser directly takes tens of millions to talk to CCTV and other big stations, not to mention that they can't even enter the door, but the treatment and final price they get will definitely suffer. Media companies have long-term cooperation with these media channels, and they can get good discounts through services such as guò packaging, which is also the rule of the industry.

Zhang Ru nodded and said, "The film is out, I can introduce a few reliable ones according to your budget." ”

The bearded man's name is Fan Zhongrin, and his speech is quite refreshing, and he said directly: "It's just been busy for a while, if you are in a hurry, I will keep an eye on it personally, as long as it is not too difficult, there is no problem in time!

Of course, Xia Yu also hopes that the sooner the better, but let's make it clear first, and ask him: "Generally, 500,000 yuan is paid, what plan can we have?"

This Zhang Ru replied to him: "The picture advertising package within 20 seconds, the model and dubbing are included, and it is basically all paid." In addition, the channel recommendation I just mentioned is also counted here. ”

Xia Yu was quite satisfied with this answer. Judging from the small cooperation last time, Xingru's strength is still good.

As for the advertising creativity, a smile flashed on his face, the classic melody and picture flashed in his mind, and he said: "Let's make it clear, because we have already decided on the creative and model, and of course I hope Xingru can help operate it." ”

Zhang Ru was quite interested in his verdict, and from the previous table, he saw that this kid was quite pleasantly surprised, and hurriedly asked, "Then what do you say?"

Xia Yu smiled mysteriously, but directly took out a USB flash drive and said, "Let's listen to this tune!"

“DalenDalenDalen

Dalen……”

A female voice came out of the speaker, refreshing and comfortable, which shocked several people's hearts.

Everyone listened carefully to the lyrics, but after a hum, it still didn't come out, and even until the end of the chorus, it was always a low chant by a female voice.

This is a bit strange!

At the end of the song, there is no lyric interpretation, no singing skills, but it feels really real and delicately refreshing.

"What's this tune, and who's this singer?"

Fan Zhongrin is a professional, and when he heard it, he knew that this simple and refreshing song had unlimited prospects, and the female singer's interpretation was also quite good, but he had never heard such a high-level song suitable for advertising soundtracks!

This is a professional provocation to yourself!

Okay, this sentence is a bit excessive, but Fan Zhongrin was really excited at this time, Xia Yu was a little proud when he saw him in a hurry, and said: "How about this, this is the soundtrack, and then find a female model, walk through the downtown area, hum lightly on the bus, and enjoy the charm of music in the crowd......"

“Perfact！”

Fan Zhongrin shouted directly, listening to Xia Yu describe his subconscious imagining the picture with the music, and just like that, a beautiful advertising effect came out. He even had a bit of a professional illness, and directly began to imagine the real effect of scene layout and screen cutting in his mind......

Zhang Ru and Luo Dong are not as professional as him, but this song is really good, of course, what is more curious is why I have never heard it, and where did Xia Yu get it.

Zhang Ru still asked: "Xia Yu, do you have the copyright of this song?"

"Of course...... No!" Xia Yu didn't sell Guan Zi anymore, and said: "This is a song by a not-so-famous female singer on Hong Kong Island, but no album or even a single has been released, it was discovered by me!"

This must be considered thick-skinned.

However, this song did come out in April this year, and it was hairstyled with a collection of romance novels by Seisuke, a minority writer on Hong Kong Island and also a radio host, "You Can Only Talk About Love, You Can't Say Love", as the soundtrack concept record for the third story "I Had a Cold in That Corner".

Even, the theme song of that story is "Guardian Angel" sung by Deng Jianhong with the same melody, this humming version without lyrics is just a light music version with distribution.

The novel was published in Hong Kong, so it was not well-known in the mainland and did not circulate widely.

Later, it was because of the more shared on the Internet that it gradually increased its popularity, and finally attracted the attention of BBK, which was selected as the theme song of the TV commercial for its music mobile phone in 2009, and invited Song Hye Kyo to be a model, and it was broadcast on Hunan TV at a high frequency, and it was popular all over the country.

Singer Feng Xihao only entered the public eye at this time.

Xia Yu remembered this story and learned it at an industry exchange meeting. Two days ago, he checked on the Internet, and the book and this song were also officially released, but they were basically unknown as before.

Speaking of which, at least this life is considered to have been excavated by him.

"It's great that this song works with MP3 commercials!

"Well, we haven't started yet, I just saw someone introduce me in a small forum, and I thought it was really good. You have to come professionally to contact and negotiate with them!" Xia Yu said to Luo Dong again: "In the next period of time, you will communicate with Mr. Fan about this matter, and I will not participate in the specifics, or it will also add to the chaos." ”

"Okay, Mr. Xia, don't worry, I will keep an eye on it. ”

After discussing the specific details of the cooperation, including the help in the cycle and distribution channels, Xia Yu and Zhang Ru directly signed the contract.

Of course, Xia Yu still has a new plan for TV advertising, and now the lack of information will be discussed later.

After signing the contract, Fan Zhonglin asked again: "By the way, Mr. Xia, do you want to find a singer here to shoot this advertisement? Since she is not yet famous, the price should be acceptable." ”

PS: Thank you for the "nwy126" book friends for their support! Yesterday there was a big accident, Brother Manlou, the author of "Industrial Power Empire", sent a single chapter to recommend our "Science and Technology Dynasty", and I have never been in contact with him on any occasion, thank you very much! Brother Man Lou's masterpiece has always been on my bookshelf, very much the feeling of the big industrial era, you can also go and see!