Chapter 69: Obtaining SRS Authorization

After arriving home, Xia Yu informed Song Xiaogang of the news.

Hearing that the mold shape could not be changed, Song Xiaogang was a little depressed when he heard it, and complained to Xia Yu: "I can't move it at all, then I have to trouble Mr. Yang to change the plan of the split board wiring, and there are still some things that have to be retested......"

Although the K2 is not much improved in terms of configuration compared to the K1, because of the increase in the screen and some component modules, the overall size will be a little larger, and the design does need to be modified in order to adapt to the original shell.

But that's what product design engineering is all about, it's about trying to solve problems constantly. Later, there were so many products on the Internet and mobile Internet, did it take a lot of time and energy to iterate and modify them before they were finally launched?

Xia Yu smiled: "That's no way, your R&D department is working hard, and I will celebrate you alone when K2 is successfully listed!"

Song Xiaogang was happy when he heard it: "Okay! I have meat to eat with Mr. Xia!"

This kid's temperament is also lively, Xia Yu scolded with a smile: "Go! Who did you learn this from!"

"Who else can there be, Mr. Liu, who often talks about this in the company!" Song Xiaogang smiled and asked again: "By the way, Mr. Xia, you have also seen the progress here, not counting the SRS sound effect, after the test is completed in two or three days at most, you can give the K2 finalized trial production prototype." Do you think it's time to start doing propaganda?"

"Yo, Xiaogang, why do you care about this?"

This doesn't look like him, isn't this kid a stuffy gourd otaku!

"It was Luo Dong who talked about it today, and I'll tell you about it when I think about it. He usually pays attention to the R&D progress here, and he runs twice a day to ask this and that for more than a week after the end of the National Day!"

It turned out to be Luo Dong!

It seems that the eleventh promotion campaign has not achieved the goal of more than 10,000 sales, this kid is holding his breath, and wants to do a big job on K2! I guess I'm embarrassed to make a positive statement with myself, and I want to talk to the honest Song Xiaogang.

But this is a good thing, Xia Yu smiled and replied, "Don't worry about it, I'll tell him." By the way, you kid is busy, don't stay up late!"

"Yes!"

……

As a cosmetic sound, SRS is essentially a psychoacoustic principle that works as a function.

Put simply, it widens the "emperor position" (i.e. the optimal listening area) according to a functional algorithm, creates a wider soundstage, and positions the different instruments very precisely in the audio reverberation, ultimately creating an immersive three-dimensional 3D soundstage with just two speakers.

In short, this kind of 3D vocal range effect is still virtual, and it is also everywhere in the future. However, at the moment, at least domestic MP3 players have not yet done it.

Well, if Meizu is still in history, Polestar Electronics may become the first,

For two days in a row, when Yang Chunsheng took two old subordinates of the Beacon Studio to thoroughly understand the simulation equipment provided by the SRS room, and the prototype test effect was also good, the trouble had just begun.

There is only one reason, the price of the SRS room is too high.

A simple SRSWOW analog 3D sound technology, they dare to shout out a license fee of 38 cents for a machine! A buyout can also be done, and the license fee for a single model is $120,000 a year.

At this time, the exchange rate of the US dollar against the RMB is about 8.27, and it will cost more than one million, and K2 is just a low-end machine!

For some large international companies, such as LG, which also introduced all its MP3s into SRS sound at the end of 2004, this money is of course nothing, and other people's products are high-end positioning, and it is likely to take out a little other patent to do cross-licensing. But Polestar Electronics has no accumulation and no confidence in this area.

The office of SRS Shiyàn in China is located in Shanghai, so Yang Chunsheng also took Luo Dong, and the two personally came to discuss other possible cooperation plans, but it was not smooth.

The representative of the other party is also Chinese, but he does not have the slightest awareness of building a good relationship with domestic customers.

The two of them couldn't afford it, so there was no way, Luo Dong still called Xia Yu and told him about the situation here.

"Oh, are they so horizontal?" Xia Yu was not too surprised when he heard this, hundreds of large and small companies that make MP3 in China, and there are dozens of famous ones, haven't they ever thought of having ideas for sound improvement?

In addition to not having the confidence to compete with international companies for the high-end market, such an expensive licensing fee is not suitable in the low-end market, which is also an important reason.

But speaking of which, is this amount of money a lot for companies such as Aigostar, Chaohua, and Lenovo? Why was Meizu the first to introduce it in the previous life? To put it bluntly, the pursuit of products is different, the former is good to make money, and the latter is to make good products.

In the Internet era, the power of word-of-mouth and fans will be exerted more when making products at the extreme, which is also part of the popular Internet thinking in later generations.

Thinking of this, he said: "In this way, don't think about sharing the license fee, talk to them about the buyout, if you can get 100,000 US dollars, you won't hesitate." ”

When Luo Dong heard this, he immediately shouted: "100,000 dollars, this is not cheap?"

"Okay, K2 series, we are going to put on three products, the total sales are expected, conservative 300,000, strive for 500,000, do you think this calculation, 100,000 US dollars is expensive?"

"500,000 units! Mr. Xia is so confident?" Luo Dong wondered. You must know that Polaris K1 is selling well because it seized the market opportunity, and now in the fierce market environment, K2 will be increased to 500,000 units, which is really a bit high.

"Let's work together, let's do it, take this down for 100,000 dollars, you two don't spend it over there!

"Okay, let's fight for it!"

After hanging up the phone, Luo Dong was a lot more confident, and as soon as he told Yang Chunsheng about the situation, he immediately went to contact the SRS room.

Zhai Zhigang is the director of sales and licensing at SRSLabs Huaguo, a position that is considered a mid-level position in the company, but after all, Huaguo is a large region and has a lot of power.

In the early years, the DVD player market did not catch up, but in the past two years, the audio equipment, especially the car audio market, is not bad, and his work is mainly to deal with the car system service provider, and the performance is also passable.

MP3 player,I really haven't come to the door.,Those so-called big domestic companies don't seem to care much.,Who wants to find two directly recently.。

First there was Polestar, but it was a little stingy, and then there was Meizu, which was just getting involved.

Both of them seem to be new companies, but they are both gaining momentum!

It's just that, don't look at him as a person in charge of sales and licensing, the pricing power is really not in his hands, and the American company is very rigid at this time, and he has a discount right at most. However, MP3 is an emerging market in China, and it is also a performance, and if the Chinese company is more competitive, it will also make Japanese and Korean companies earn better than money!

He still wanted to do this business, so when he received a call from Polestar Electronics again, he rushed over immediately.

The two sides have met three times in the past two days, and they have also gotten acquainted with each other, and Luo Dong, who is polite and confident, said directly: "Mr. Zhai, we don't have to worry about it, Polestar really wants to get the authorization of SRS, and we believe that as long as Polestar Electronics' products are listed, it will definitely be able to set off a storm, and it will be indispensable to come to your company when the time comes!"

Zhai Zhigang also considered this, but he still didn't dare to confirm it. As far as the routines of those domestic companies are concerned, I'm afraid there are not many people who are willing to do this!

He replied: "I hope to borrow Mr. Luo's auspicious words, but SRS is counting on this to live, so we don't have the authority to set this price!"

Luo Dong shook his head and said, "That's it, I'll tell you directly, Polestar wants to get a single product license, 80,000 US dollars, what do you think?"

"Brother Luo, you are too ruthless, I can't deal with the headquarters at this price!"

"Ninety thousand!" Luo Dong glanced at Yang Chunsheng, gritted his teeth and said: "Let's not say that the Polestar product has brought an eyeball effect after it became popular, just give you the first performance of opening up a new market, and give us a discount!"

Zhai Zhigang also understood this, sighed and said: "Eighty-five percent off! One hundred and two thousand single product authorization money a year, this is the biggest discount I can give." ”

Although it was still a little short of the 100,000 US dollars given by Xia Yu, there was really no need to fight anymore, Luo Dong stood up and stretched out his hand: "Deal!"

The service in the SRS room is professional.

After the two sides officially signed the authorization agreement on the same day, Zhai Zhigang sent an engineer and Luo Dong back to Yangcheng to be responsible for giving business guidance here for three days, which is the normal scope of the agreement.

On the way, Yang Chunsheng was not idle, and exchanged a lot of sound management and control things with the engineer.

Although he is not specialized in this field, he has always been an expert in the electronics industry, and his overall view and skills are there, and sound effects are only in the field of sound wave physics.

In this way, although he was still strong in this area of expertise, the engineer had already collected his contempt after arriving in Yangcheng, and soon worked with the R&D team of Polestar Electronics, and by the next day he had already completed the complete prototype.

Yang Chunsheng did a simple test on their own.

The sound quality of the K2 maintains the high level of the K1, and it has taken some rest, which is still so good. Combined with SRSWOW's excellent analog 3D sound and powerful headphones, the results are amazing!

Similarly, in terms of display effect and functional experience, K2 has also made great progress.

The next step is the trial production and formal testing session, and if the first qiē is normal, the mass production of the K2 will start within a week!

Xia Yu was in Chinese class when he received the text message, and when he saw the message sent by Yang Chunsheng, "K2 is done, it needs to be reviewed by the leader!", he was so excited that he shouted directly!

"Xia Yu, what are you doing? You can tell me this question!" Zhou Wei said with a little hatred of iron and steel.

"Huh, what's the problem?"

"Question 6!" the girl at the front table whispered back to him.

Xia Yu hurriedly swept over, and the topic was:

Mr. Yu Guangzhong said: A square word is a heaven and earth, and the beautiful Chinese is not old.

Many Chinese characters are made up of their own meanings and inspire associations. Please follow the example and describe it in a literary language. Requires the use of at least one rhetorical device.

Xia Yu thought for a while, inspiration suddenly came out, and he smiled and said: "I hold up the comfortable Shu character, only when people understand the true meaning of giving and giving, can the joy of the soul stretch and bloom like a flower." ”

PS: Thank you for your support, thank you for the support of "Remembering and Forgetting" and "Wu Yue in the Passing Years". This week is a dormant period, right?,But the recommended votes and rewards are so powerful.,Thank you!There's more things at hand.,Strive to restore the double rhythm of the big chapter next week.,I still owe three chapters and remember it clearly.。 Hey, it's already on the new book list, I hope we can work together and make efforts in the later stage!