Song Xiaogang's next report was much easier.

Except for the barely adapted version of the sound, he has already led the team to study the other major improvements. Judging from the performance of the prototype of the preliminary trial production, the common functions such as FM radio module, e-book reading, and recording are all good.

In addition, after getting enough budget, they also used professional equipment to disassemble the MP3 of high-end brands on the market, and at the same time, they got a lot of inspiration, and related research is also being carried out one after another.

Some of these are flashy, and some represent the future direction of popularity, and Xia Yu made some pointers based on his own memory. However, he is not going to use it on the Polaris K2.

After all, the K2 is only a low-end version, and in order to consider the product echelon, it is appropriate to leave these things for the next generation.

Speaking of which, the second-generation plan on Yang Chunsheng's side is almost underway, even if it is delayed in the past few days, it has been completed eighty percent, and it is expected to come out at the end of the month. If all goes well, we can launch a new product in December to catch the New Year's Day.

It's now mid-October, and even though K1 still maintains a good reputation, sales have been declining. After all, there are more and more products with 500 yuan or even less than 400 yuan on the market, and the channels and publicity capabilities are also very strong.

According to Xia Yu's plan, it is best for K2 to be launched in early November, striving for a full-scale explosion.

Song Xiaogang also increased his confidence at this time, and said to Xia Yu: "Mr. Xia, the functional performance of the prototype has basically stabilized, but the cost has increased somewhat, look at this component list!"

Xia Yu took a look, and sure enough, there are a lot of modules to be added, plus the improvement of the screen, and some problems found on K1 to be corrected, not counting the core memory chip and decoding chip, the cost of this part of the increase is about forty or fifty.

However, it has only been more than two months, and the price of modern memory chips has dropped by 20%, coupled with the efficiency improvement after large-scale mass production, this range is not unacceptable.

Speaking of Hyundai, the company itself also makes MP3, the quality is OK, but the positioning is high-end, and the industrial design and function are not as good as Samsung, iRiver and other competitors at the same price, and it has been tepid.

"It's okay, it's within our reach." Xia Yu nodded and continued: "K2On the board, I want to directly make three configurations, 256MB, 512MB and 1GB, of which the retail price of the low configuration 256MB is still 599 yuan, and then there is a 300 price difference, respectively899 yuan and 1199 yuan, what do you think?"

Product pricing is a big science, and it's not enough to write a few books.

In addition to those that are numerically true, the psychological level also includes two strategies: skimming pricing and penetration pricing.

Skimming pricing is to set the price high, even if it affects part of the sales, and then slowly lower, this trick Nokia is playing perfectly; penetration pricing is basically small profits but quick turnover, making people feel that the price is good, Xiaomi is a good player.

Xia Yu had a rough understanding of these things in his previous life, and now that he has learned them, it is enough to make them simpler.

Of course, in terms of specific figures, in addition to considering the cost compensation, we should also consider the consumer's ability to accept the price, as well as the market prospect and competitive situation.

Among them, the prospect and the situation are the two most difficult to control, but Xia Yu, who has the memory of rebirth, is full of confidence in this, so for the time being, he makes his own decisions and does not discuss with others.

Of course, no one at Polestar would object.

"What about K1? Do you want to keep the price of 549 yuan all the time?" Song Xiaogang asked.

Yang Chunsheng shook his head after hearing this: "I'm afraid not, if K2 sells for 599, the price difference will not be opened, and K1 will definitely not sell." ”

Xia Yu also smiled and said: "Brother Yang is right, the ex-factory cost of K1 was 448 yuan at the beginning, and now after the price reduction efficiency of the component is improved, it has almost dropped to 410, I think about continuing to take it impulse, and when K2 is listed, it will be directly reduced by 100 yuan, 499! ”

Yang Chunsheng smiled: "The configuration of K1 plus this price, don't worry about not selling well!"

But I was sighing in my heart, Xia Yu is really a business material, and not everyone is willing to put aside the things that make money. But how old is he? Are these things innate?

Xia Yu continued to look at the list, and carefully went through these things in his heart, and felt okay.

The decoding chip doesn't need to be moved,Philips SAA7750 amplifier is still a high-end product,The effect is enough;The headset doesn't need to be changed,The cooperation with Fengda is quite pleasant;Some non-critical interface plugs are only replaced in a small area,It's an improvement that exposes the problem on K1。

In terms of screen, as the R&D department has overcome the difficulty of 65,000 colors, in fact, the material itself is still CSTN screen, but it has changed to a supplier, and the price is a little higher.

The rest, mainly the shell solution.

Because the mold is not opened separately, but the public mold of a small company is used, it is not difficult to imitate the K1.

In the past, the marketing department went to various places to investigate, in addition to those shoddy counterfeits, there were also high-quality imitations that directly copied K1. In addition to the headphones and design schemes, the hardware configuration of these high imitations is basically the same, and in the end, although the effect is a lot worse because of the integration scheme, it is also above the level, and there are still some markets.

After all, Polestar's equipment manufacturing process was very average at that time, and it could not be compared with first-tier brands. However, things got better when the new machines were installed at the new Polestar factory.

Thinking of this, Xia Yu called Li De.

Speaking of which, Li De, who is in charge of the meta accessories channel, is definitely a big contributor to Polestar Electronics in the early days, and has directly solved many problems with his connections in the industry, ensuring the high efficiency of K1 from design success to mass production.

Of course, Xia Yu still has new ideas, Polestar Electronics is now a bit famous in the market, and the shipment of products is large, and some components can go directly to higher-level agents to get more discounts, and even contact the manufacturer directly.

"Hey, Mr. Xiao Xia, are you on holiday today?" Li De should be watching TV over there, or a martial arts movie, and his voice is quite clear.

Xia Yu said to him directly: "Yes, it's just such a day off a week! I'm in the company, Xiao Gang basically got the Polaris K2 finalizer out here, and it involves components, why don't you come over?"

Li De dared to hesitate, and hurriedly said: "No problem, I'll be there in twenty minutes!"

In fact, Li De's recent work is a bit idle, after all, it is during the product rotation cycle, and the requirements for components are reduced a lot.

Because Polestar had a good cash flow after the K1 went public, he was very timely in terms of payments to suppliers, and he also formed a good reputation, and his work was mainly based on communication, and more things were mainly handed over to two channel specialists who had just been recruited.

However, K2 should be successfully developed, and I have to be busy again.

He quickly packed up the materials and drove to the company.

Xia Yu has been paying less attention to the management of component channels, on the one hand, Li De's work is very good, but also because he does not know much about this industry.

So after getting the information given by Li De, he found that he seemed to underestimate the doorway.

He asked Li De directly: "Mr. Li, you've worked hard for a while." I would like to ask, with our current shipments of Polestar, can we pick up the goods directly from the manufacturer? Well, mainly chips. ”

The core cost of an MP3 is still the memory chip, and Polestar is currently taking the goods from Hyundai's South China General Agent, and the price of 256MB has dropped from 152 yuan to 120 yuan, but it is definitely cheaper if the factory sells it directly.

Li De felt that this was normal, and replied: "I haven't been in contact with this aspect yet, so I'll contact Hyundai tomorrow! Philips here, it seems that I haven't heard of being able to directly bypass the agent to get the goods, but I'll try it too!"

Xia Yu nodded and said: "Well, it's hard work! There is one more thing to trouble you, the shell solution company that provides public models, you can help me contact me to see if I can meet as soon as possible, I can ask for leave to come out." I'd like K2 to make another breakthrough in the shell. In addition, you should also pay more attention to other aspects, and report to me directly if you have anything. ”

Li De said that he understood, and he felt that he should be busy for a while.

He was also one of the first people to watch Xia Yu build Polestar Electronics step by step, knowing that he was in a hurry in this regard, he hurriedly said: "This is easy to say, that company is not big, it is in Yangcheng, I am more familiar with him and very easy to talk, or I will have it tonight!"

"That's the best!"

The two talked a lot about K1's channel management.

Especially with the popularity of the K1, many small companies in Nanyue Province began to imitate the Polestar model, purchasing and hoarding parts in large quantities, resulting in some price fluctuations.

In this regard, Xia Yu's attitude is very clear, other things are not worth saving, even if the flash memory chip fluctuated in 2005, it must have been declining for several years, and Polestar definitely does not need to stock up.

After sending Li De away, Xia Yu returned to the office of the R&D department with Song Xiaogang, and officially saw this ugly prototype.

To put it simply, compared with K1, the prototype of K2 has not changed much, after all, the circuit board and cable have not changed much, and it is still assembled according to the Fiberhome X1 scheme.

But functionally, after determining the configuration requirements of K2, Yang Chunsheng took it to reconstruct and adjust the design scheme. Now that the new firmware is installed, the current functions of the K2 are already relatively powerful in the low-end models.

Song Xiaogang continued: "Recently, the main thing I have done is the function and performance test, of course, there are less than 100 groups now, according to your requirements, to achieve 3000 combination of grid experiments, it will take at least three days!"

3000 sets of qualified standard tests, this standard is basically the general level of the world's mainstream electronic product laboratories, of course, it is not the top, those are in tens of thousands.

While much of the work can be done with specialized equipment and computer control, there are still many that require manual operation and analysis. There are few people here, and they still work overtime at night for three days.

Xia Yu was also quite satisfied with this, and said: "It's okay, I can afford to wait for three days no matter how anxious I am, it just so happens that the shell and sound effects are going to break through, so you can do this with peace of mind!"

He was very glad that he left Song Xiaogang behind at that time and arranged a suitable task for him. Now this little man who is not good-looking, his talent in this area has been brought into play, and he is working hard enough!

Continuing to look, I found a scribbled handwritten card next to it, which recorded the main parameters of the current K2 prototype.

Support MP3, WMA, WAV and other music formats playback, this is the standard configuration of Philips decoding chip, which is enough;

The five EQ modes have been optimized to a certain extent, of course, it will be better if it is combined with SRS sound effects, because Yang Chunsheng has not completed it and has not added it for the time being;

Then there's a 256MB flash memory with a blue backlit screen that shows the song name and how long it plays.

The battery has also been optimized, and ordinary AAA batteries can play for 12 hours, which is considered the mainstream level;

Plus FM radio module、E-book reading、Recording,Well,This can be said to be K2On the basis of K1, a comprehensive function improvement has been made。

Of course,Compared with those big brands that open the mold independentlyMP3,The core advantages of PolarisK2 still remain the same——Luxury sound quality enjoyment,The ultimate cost performance!PS:There are still three days left for this book to officially go off the new book list,It's time。 Our best score has been 17, and I hope you will support you at the last moment!