January in Pengcheng is still pleasant.

In the popular Huaqiang Plaza and SEG Square, there is an endless stream of people coming and going.

Listening carefully, these people have different accents, and the topics are inseparable from computer accessories, mobile phones, and MP3s, which are all "electronic Taoke" who come here from all over the country to purchase and sweep goods.

As one of Asia's largest digital electronics hubs, it is still very popular even after the boom of online e-commerce, and it is a symbol of this young city that cannot be overlooked.

In the most lively area of Huaqiang North Street, at the entrance of the first floor of the magnificent Huale Building, Zheng Weizheng nervously ordered people to put the flower basket that had just been delivered, and Xia Mingde, who looked quite handsome in a casual suit next to him, saw that he was short of manpower, so he twisted out the cigarette he had just smoked a few puffs in his mouth on the trash can, and rushed up in two steps to follow the busy work.

Zheng Wei also followed up and said, "Brother Xia, just watch from the side, don't do it!"

Xia Mingde grinned: "I'm fine here, it's ten minutes left, what's going on inside?"

"This rest assured, it's all set up, with Mr. Xiaoxia's special kindness, this side is much more lively than the opening of Yangcheng! Thank you, Mr. Xia, for your help in communication......

"What is this, I'm not from Polestar?"

"You're the big boss!"

Today marks the opening of Polestar's second independent retail flagship store in China.

In order to ensure popularity, Zheng Wei specially asked Xia Yu if he could transfer a small number of Polaris S1 real machines for fans to experience, even if they were not on sale.

Xia Mingde also spoke.

No way, since S1 won the CES award, there has been an overwhelming amount of media coverage, not only on the traditional Internet and newspapers, but also on TV stations, radio stations and even fashion consumer magazines. In addition, the new advertisement endorsed by Zhou Xun has also been broadcast since the day before yesterday, and the S1, which has not appeared for a long time, has already attracted the attention of countless people.

All kinds of posts about S1 on the Internet are almost always hot topics, and a random sentence or two of emotional headline party. can fool hundreds of replies and countless clicks.

And because of the inventory, Xia Yu stipulated that S1 would not be officially launched until January 20, and it was launched simultaneously in 28 countries and regions around the world. There are still eight days to go, so not even the retail partners everywhere have gotten the goods so far.

Die-hard Polestar fans, users attracted by the advertisements and reports, and even retailers and media outlets are now eager to see what the S1 looks like.

Today, the first flagship store in Yangcheng has entered the stable operation period, and the accumulated experience has just been used in the Pengcheng store, which began to prepare half a month ago.

But Pengcheng is the base camp of electronic products, and countless new and old stores of brands have opened all over the major areas near Huaqiangbei.

In order to make the new store more popular. Zheng Wei paid attention to S1.

Fortunately, Xia Yu agreed!

He said that he could put some new Polaris S1 phones on the shelves of the new store in Pengcheng a week in advance, but the quota had to be rewarded through the official forum of Guò Polestar, and it could only be tried and participated in the pre-sale, and could not be purchased for the time being!

That's enough!

This news has been announced, which directly sparked an extreme frenzy among fans and users, and the number of registered users on the forum has doubled to 400,000 in just one day!

However, this quota is only 300 per day, so after causing countless people to complain, the next thing is to do tasks online to participate in the lottery.

One doesn't. I'll change my vest and come back!

Even if you have to bind your mobile phone number to participate in the lottery, who doesn't have a few relatives and friends!

As a result, on January 12, the day of the opening of the new flagship experience store in Pengcheng, there was a long queue from early in the morning. A rough count has exceeded 400 people!

The public security police in Fukuda District have sent a special detachment to maintain order.

Here, although Zheng Wei set up a special S1 booth on the second floor of the new store, he was still worried that the hot momentum would not be able to control it, so he directly transferred more than 20 people from the marketing department and the Yangcheng store. Together with the eight standing here, order is maintained.

"Mr. Zheng, we are all ready, and four people have been arranged to check the stairs on the second floor!"

"Okay. There are still ten minutes to go, and I will cheer everyone up!"

"Well, don't worry!"

In fact, Xia Yu, who was far away on the other side of the ocean, did have a headache when he received Zheng Wei's call.

He believes that Polaris S1 will definitely trigger a new round of craze under the publicity momentum of such a scale, but now the stock really can't keep up!

After negotiating orders from more than 20 overseas wholesalers and traders in Las Vegas, he contacted Xu Jiahui as soon as possible and asked him to determine a new foundry for S1. And Xu Jiahui's action was fast enough, and within two days, he determined the top five Fuxinda and Xingfangxing in the industry under very good conditions, and set a super contract of 200,000 units in one go.

But even if the two foundries don't have the level of technology and workers, it will take two days to get familiar with and adapt to the design and production requirements of the S1, and it was only yesterday that I received the news that mass production was officially launched.

That's a lot of speed.

However, in order to directly push the sales of Polaris S1 to an unprecedented number before the official launch, he discussed with Luo Dong for a long time, and added a new round of communication strategy to keep the topic fresh.

In the end, Zheng Weiti's newly opened Pengcheng flagship experience store was also included in this strategy.

It can be regarded as a face for the uncle.

……

"Xia Yu, what are you busy with?"

Seeing that the newly checked hotel had a coffee machine, Xiao Wenjing directly called and ordered coffee beans to guard by herself, and then brought them to Xia Yu.

They came to Silicon Valley two days ago.

After getting an investment opportunity from Android quite smoothly, the two went straight to Silicon Valley, and each had their own plans.

Xiao Wenjing chose a few start-up companies to meet and discuss, while Xia Yu waited for Davis of the Ainova patent agency to come to the door, while spending time thinking about the future Tianxing smartphone system and the arrangements for the North American real room.

It takes time and detailed planning, and he already has an idea, but he has to think about it again, and at the same time, he is also making intensive phone calls and emails to make appointments.

The good thing is that most of these people are in Silicon Valley.

Seeing Xiao Wenjing coming, Xia Yu temporarily closed the monitor screen and held the hot cup with both hands. He looked up and said, "Oh, it's nothing, I just received a call from Zheng Wei, the new store in Pengcheng is open, and the momentum is very good." ”

"That's good, Zheng Wei is hard enough, after hearing about this store, he has to prepare for the next wave and go directly to the four?"

"Yes, she proposed the plan, and I approved it. Now we have started to arrange people to inspect the site of the new store. Yanjing, Shanghai, Rongcheng and Hangzhou, these four are the best areas for MP3 star sales outside southern Guangdong. ”

"But I don't understand, why do you insist on buying your own store?"

Xiao Wenjing lazily leaned on the sofa and asked suspiciously: "I can understand that the experience store should be opened in a prosperous area, but the prices of these stores are not cheap!

Lying on her back, she didn't pay attention, the proud twin peaks under her sweater had already stood up, Xia Yu took her eyes away with great difficulty, and replied, "Uh." Actually, I've wanted to be a landlord since I was a child......"

"Die!"

Xiao Wenjing also noticed his eyes, but proudly raised his arms and stretched his waist, continuing to destroy Xia Yu's fragile nerves, and continued: "Are you optimistic about the growth of land prices in commercial real estate? But even if you can increase your assets by 15% per year, the rate of return is too low!"

Xiao Xueba's vision is really poisonous, and he immediately noticed the commercial real estate.

Speaking of which, there is a very popular joke in the business circle, saying that McDonald's is ostensibly a fast food business. In fact, they really rely on real estate to make money - they continue to choose the site to buy land, and then the development of the surrounding business district drives the windfall profits from the appreciation of shop assets.

Of course, this statement is a bit logical, but Xia Yu knows that this is just a one-sided interpretation that can't be taken seriously. McDonald's, of course, know guò their shrewd operation. In the field of commercial real estate, it has obtained huge assets and unusually considerable returns. But without the profit support of the main restaurant industry, there is no guarantee of a huge investment of billions of dollars every year.

He told Xiao Wenjing this paragraph, which made Xiao Xueba interested, pondered carefully for a long time, and finally said: "To put it bluntly, this model should be regarded as the optimal principle of resource allocation!"

She drew a pen and drew on the paper, saying as she did, "...... The main business generates strong and healthy cash flow, which is then converted into assets that can appreciate in the future, and then continues to expand the scale of operations. It's not just about food and beverage, it's about real estate and financial operations – these are classic business practices that go straight to the essence of modern business. ”

"Yes, you are really serious, this is a joke......" Xia Yu was speechless, feelings involve professional knowledge, this girl is also pedantic!

But that's not all he thinks.

Speaking of course, he knows that in the next ten years, the annual appreciation rate of commercial real estate in major cities in China will even be more than 30%, which is definitely a pretty good choice in terms of asset allocation and value preservation and appreciation.

But from an investment point of view, this return is not only incomparable with venture capital funds, but also far from the electronics industry and the Internet - although the latter is a little riskier, it is really not a big problem for itself.

From Polestar's point of view, he still values the brand reputation and agglomeration effect of the brand flagship store in the future, and of course, asset appreciation is also the bottom line.

If Polestar and Skystar can really continue to develop smoothly and eventually occupy a certain space in the smart terminal equipment market, then it is the best choice to build an O2O retail system that collaborates online and offline, and gathers popularity online and wealth offline.

Well, the premise is, of course, that the brand and product are hard enough, which is a long-term goal.

Xiao Wenjing ignored him, still thinking that this was a good research topic, thinking about whether it was a whole thesis or something, so he heard Xia Yu ask: "By the way, you should also be in contact with some startups these days, do you have a good target?"

"Yes, there are three of them, and we'll see you tomorrow! Let's see how the team I chose is better than the Android you're staring at. ”

After allocating $1.5 million to Rubin's Android company, Bluestar Ventures' available funds on the books dropped to more than $1 million. Therefore, after seeking the opinions of Polestar's shareholders, Xia Yu re-transferred $2 million from the deposit of the new order, so that Polestar's asset management in Bluestar Ventures reached $5 million.

This amount is not small, but neither Xia Mingde nor the executives objected.

Everyone understands Xia Yu's decision.

If you really want to make money on your own, there are more better methods, so why bother to set up an investment company and sign so many agreements.

"Yes", Xia Yu was still very curious about Xiao Wenjing's eyes, and it just so happened that the people he had made an appointment tomorrow would not be able to arrive, and said with a smile: "Anyway, Lanxing is now the two of us partners, how about comparing the return on investment internally?"

Xiao Wenjing's eyes glared: "Compare and compare, who is afraid of whom! But you can't keep fighting with me for money......" (To be continued......)

PS: The first update arrives, and the second one is later to fight for eight o'clock, and then look at the situation!

Yesterday, I participated in an Intel investment event, and I just happened to meet the CEO of Lewa Software, the best Android system customized ROM in China, and an old IT person with many years of experience in the field of system optimization. I consulted for a long time about the situation of the mobile phone system on the market around 2005.,And then I also had a little supplementary idea for the protagonist's own smartphone system.,It's more tenable.。 It should be written soon.

Well, thank you for the valuable monthly ticket support of my God, Angel Refugee Camp, xiaobin~, and bigthree brothers!