After the Polaris S1 won the CES award "hell", Lee Jae-hoon, director general of South Korea's iRiver Huaguo, was not calm.

Especially when I learned later, the S1 is also equipped with BBE sound that they first introduced in the MP3 market a few months ago, and I can't believe it.

He knows the strictness of BBE authorization, and the price is even more unusual, Polestar Electronics, which has only been established for half a year, has this confidence?

After careful investigation, I found out that Polestar was directly used by Philips integrated chips.

However, this also makes him very unoptimistic about the future prospects of iRiver in the Chinese market.

He made several phone calls in a row, asking him to come up with a targeted policy as soon as possible, and after thinking about it again, he finally found Jiang Haoming, general manager of Cowon Huaguo.

Jiang Haoming had just had dinner, and he was reading the newspaper in the room according to his habit, when he saw his old friend Li Zaixun coming to the door, he asked suspiciously: "Li Jun, what is so urgent?"

Both of them used to work in Daewoo Group Electronic System Company, and they went their separate ways after the company's bankruptcy and reorganization, and they have known each other for more than ten years.

Lee Jae-hoon sat on the sofa and said in a row: "Jiang Jun, Cowon has recently entered Huaguo, and you have a lot of performance pressure! Unfortunately, today's Huaguo market is not what it was two years ago......

Jiang Haoming shook his head: "Cowon missed the best time, but it's not too late!Gartner report shows that the MP3 market in China is really entering the year of the big explosion next, there are more and more wealthy people in China, and they are more fortunate to be the only child, I believe that the quality of iAudio can definitely occupy a part of the market!"

Cowon entered China, and the main brand is iAudio, and it is also one of the three giants that can compete with Samsung and iRiver in South Korea. The response in Japan and Southeast Asia has also been good.

Lee Jae-hoon said: "Jiang Jun, of course I believe in the strength of your company, but don't forget, Huaguo's Polestar Electronics, which has just won the CES award, is not comparable to Huaqi, Chaohua and other companies......!

At present, iRiver's market share in China has fallen out of the top 10, which is the most difficult place for Lee Jae-hoon to accept.

And he attributes this to the sudden rise of Polestar Electronics in the past six months.

And until now, he feels that at the moment when the news of the S1 award in the press room was announced, the faint smile on Xia Yu's face was the biggest disregard and ridicule for himself!

Polestar is gaining momentum. He wanted to get a piece of the high-end market again, and he felt it necessary to win over a few allies to suppress this "order breaker" who suddenly appeared.

Cowon is just the first one, I believe that in addition to the arrogant Samsung, Huaqi and Chaohua are also worried about Polaris S1.

This is a very common technique in the mall, and it often works well, and he is determined to be a leader.

……

In 2015, the largest global MP3 market was still the United States, followed by China. Together, these two markets account for about 30% of global MP3 shipments.

Therefore, Xia Yucai only made a special case for the American market. Three wholesalers were selected.

It just so happened that the three giants of Best Buy, CircuitCity, and TigerDirect were all there, and they didn't make any excessive requests, so Xia Yu decided directly without worry. With the support of these three largest electronics wholesalers in North America, the Polaris S1, which is staring at the halo of CES, is completely unmarketable.

As for other markets. For example, in Europe, Japan, South Korea, and Hong Kong, Macau, and the three regions, in addition to MediaMarkt, DSG and other strong independent wholesalers, most of the traders who choose to cooperate to develop channels.

Speaking of which, these tiring screening work really shouldn't have been done by Xia Yu alone.

But the preparation was still insufficient, and the marketing department did not have the energy and ideas to help make a detailed plan.

Fortunately, I also worked hard in this circle for a few years before I was reborn. I also have the experience of living and working in the United States, and the several wearable smart devices invested at that time have landed in these giant markets in the field of consumer electronics, so I will not be blind.

The conditions are about the same. It's always okay to choose bigger and more famous, right?

The contract was also prepared in advance, and Xiao Wenjing also helped to carefully edit and revise it. But this is only a preliminary contract. After all, the terms are different from place to place, and there is still a lot of follow-up refinement work, and the marketing department has two people in charge of this this time.

In addition, Polestar also hired a local law firm in the United States to take care of legal matters and other miscellaneous matters, so Xia Yu didn't have to keep an eye on it all the time.

The S1 won the award and the press conference was a success, and it was not easy for Polestar to participate in CES for the first time.

In the next day or so, in addition to following up on the follow-up contract, everything else was much more relaxed.

The most important thing is to take advantage of this rare opportunity to carefully observe and learn the most cutting-edge technology and design solutions in the current mobile phone market.

So in the following afternoon, he took the mobile phone exhibition area of CES as a brand-name store, and Xiao Wenjing had nothing to do, which could be regarded as sacrificing his life to accompany the gentleman.

He stopped every time he went to a booth with novel ideas and designs, went up to inquire and then secretly wrote down, and had a more intuitive understanding of the current situation and development trend of the mobile phone market.

At the beginning of 2005, the Huaguo mobile phone market had not yet fully exploded, but with the continuous reduction of prices, there were already signs.

Nokia also officially registered an independent company in China in this year, replacing the history of selling in China in the form of general agent or parallel goods in the past, and in the following three years, it spread channels and advertised wildly, and finally won the battle for the king with Motorola by relying on excellent quality and design closer to the Chinese market.

After coming out of a foreign company's booth, Xiao Wenjing couldn't help but ask Xia Yu: "Hey Xia Yu, you said before that Polestar makes mobile phones, and you want to copy the strategy of MP3 to focus on the low-end model first, is it really possible?

This is normal, Xiao Xueba has no energy to prosper in the era of smartphones in the future, and these seemingly "powerful" mobile phones are naturally very likable.

Xia Yu closed the small notebook and controlled the mind of showing off in front of her. "Actually, I can't guarantee whether Polestar's original strategy is suitable for the mobile phone market," he said. But you have to try it first, and the strength of Polestar in the early days can't support high-end gameplay. ”

"You can find a mobile phone design company, I know that in fact, many big-name companies also play like this, and they are only responsible for adaptation work and system software optimization. ”

This is true, the field of mobile phones is a fairly large and complex industrial chain, which has already given birth to a whole service system around it.

Among them, the third-party mobile phone solution design company is similar to Yang Chunsheng's Beacon back then, but the technical strength and service scope are stronger and wider. It is an indispensable part of the whole ecology.

There are several quite powerful scheme design companies in China, and in fact, Xia Yu has already noticed a vice president of one of them, and wants to dig it up to take charge of the affairs of the North American real room.

However, the email has been sent, and there has been no reply yet.

He thought about it and said to Xiao Wenjing: "The mobile phone market is still too complicated, and Polestar's foundation is not stable enough, so we are not in a hurry." ”

Xiao Wenjing pouted and said: "It's you who says that time is urgent, and it's you who is not in a hurry, I can't understand it!"

Xia Yu smiled bitterly and said: "Isn't it to judge based on market conditions, Polestar can't afford to lose......"

The two of them walked around for an afternoon. Somewhat tired.

In addition, I had plenty of time, so I simply took a taxi to a nice western restaurant outside for dinner, and then rushed back to listen to Motorola's Sandell's speech.

Then Xiao Wenjing was pulled by Xia Yu again, which can be regarded as a busy leisure. After all, Xia Yu still has new tasks to do. So take advantage of the time to take a walk around Las Vegas at night.

It's a modern city built in an oasis in the desert, and although the night breeze is cool, the night view is very sultry.

A variety of buildings can be found everywhere, and the styles are also very diverse. This, coupled with the fact that gambling has long been legalized in Nevada, has made the city a world-famous "gambling city", and the world's wealthy like to take time out to relax.

Xia Yu came to participate in patriotic CES twice before his rebirth. I also visited this "gambling city" with my friends, and I also went in to relax.

However, with Xiao Wenjing here, the neighborhood casinos in the southern district are still counted, but there are still a lot of fun places in the northern district.

Of course, you can't see the scantily clad girls in the winter at the bars that line the road, and the spray-painted "GirlsDirecttoyou!" is constantly passing by on the street. Large container advertising vehicles are not allowed to meow......

Of course, Xia Yu didn't have the heart to relax in that kind of place, besides, with a beautiful woman with him, his mind was completely here!

Nora's is not a well-known bar in the casino, but Xia Yu likes it after he comes to it once. There aren't so many half-naked girls and trays here, and the overall style is relatively quiet.

The two of them were tired after shopping for more than an hour, so they randomly found a quiet little corner, ordered the special flavored wine here, and began to enjoy the exotic performance.

This is a typical South American country band, played by a few unnamed instruments, the Indian-style country nocturne sounded leisurely, melodious and elegant, but it was very intoxicating in this urban night full of desire.

It's still a cold day, but the warmth brought by the air conditioning and popularity in the bar is a little uncomfortable.

Xiao Wenjing had already taken off her trench coat, revealing a Wiman figure wrapped under a white cashmere sweater.

As she gently pulled it, her long hair was sprinkled like mercury, and her delicate face was half covered and half exposed, as if she had become shy at this moment.

She has always only liked light makeup, and Xia Yu has never seen her bewitching side for so long.

But the delicate red lips appear and disappear in the constant flickering lights, which is extremely sultry.

Xia Yu couldn't hold back any longer, leaned over and lowered his head and kissed it. (To be continued......)

PS: First Update...... I was so excited to write yesterday that I couldn't get out of bed today. And then there was something urgent to come out. I'm going to continue to write, and I'm going to get the second chapter before nine o'clock. Also, let's see if we can add 70 monthly passes!

Anyway, I completed the 11,000 recommendation votes plus more in advance, but there are still dozens of them missing, so why don't you hurry up and make up for it!!