It rarely rains in Las Vegas in January, but the next day, a dense drizzle continues from the early hours of the morning, washing the modern city that rises in the desert with extraordinary freshness.

A call came from Yangcheng early in the morning, and Liu Mingsheng reported to Xia Yu about the Polaris S1 local press conference that had just ended.

As it turned out, the new CES award-winning S1 was truly unbelievable, with more than 80 reporters rushing to the scene in a short period of time, and more than 100 reporters continued to arrive.

There are also nearly 50 retail partners.

It's rudimentary and hasty, but Polestar works well together. Although there was no Xia Yu, Liu Mingsheng personally presided over it, and Yang Chunsheng and Luo Dong introduced product features and elaborated on market strategies, both of which played quite well.

Even though everyone had seen the description and pictures from the press release sent back from the front of CES, the audience still cheered when they saw the incomparably beautiful and dazzling appearance of the Polaris S1 in person.

And when Yang Chunsheng said blandly that "S1 will be the first MP3 player in China with BBE sound effects", the shock and applause lasted for a long time.

BBE Sound, soon the "King of Sound" that iRiver is hyping up in the market?

Although the boasting of that day was a little annoying, it did remember the word deeply.

This is Polestar's sincerity in entering the mid-to-high-end market!

And the price also surprised them.

At least in the micro-hard disk drive with the same capacity and space, the price of S1 is not only one-third cheaper than Samsung, iRiver, etc., but also lower than that of Aigostar and Chaohua's works of the same grade.

This temporary press conference where Xia Yu is no longer is no longer a success, and it is not surprising that it was a success.

Xia Yu on the other side of the ocean didn't focus on the end, and after one o'clock, he was busy with all the plans, and went to sleep on time. Of course, I got up at five o'clock in the morning, and arrived at the venue on time at six o'clock to arrange tasks and precautions, and then I came to have breakfast with Xiao Wenjing.

But he has a mediocre appetite. is far inferior to Xiao Xueba, who has two types of bread and a big glass of milk.

"Hey, what are you thinking?" Xiao Wenjing asked as she looked at the stunned Xia Yu.

"No, we're done eating? Let's go! After today's battle, most of our trip to the United States will be considered a success. ”

……

Polestar certainly doesn't just rely on the official CES flashes or the guò hype to attract people to the event.

They spent an extra $5,000 on advertising screens all over the venue, which was quite frequent because of the short time slot.

The content is also very simple, that is, the marketing department temporarily added two lines of words on a S1 product map - this year's CES Best Design Innovation Award, Polaris S1 from Huaguo, and then the time and place of the official release and investment fair.

It turned out to work out pretty well. It was just over seven o'clock, and more than 20 people had already rushed over, including about half of the reporters, wholesalers, and traders.

Liu Na organized sign-in and guest cards at the door, and when he saw Xia Yu coming over, he hurriedly said: "Mr. Xia, Sun Bin said that he is looking for you in a hurry, you can go in and have a look!"

"Okay, you entertain this side well, it's hard work!"

Sun Bin was checking the reverse line at the front desk of the conference hall at this time, Xia Yu walked over and asked, "What's wrong?"

"The rear projection screen is suddenly broken!"

Sun Bin was a little embarrassed: "It was fine last night." Just now after you left, when we put the opening film, it suddenly went out, and the hotel called, but they said that they couldn't vacate people for a while, so I asked someone to borrow a projector and come over......"

Normally. Hilton's service will never be like this, but it will inevitably be during CES.

"What is the specific fault, the whole black screen or part of it is bright?" Xia Yu asked anxiously.

The projection effect is so bad that you can't see it clearly even if you turn off the lights. Not to mention highlighting the brilliant colors of the S1. Besides, the size of PPT is also widescreen, and it's too late to adjust it now.

"Most of them are black, and the one in the bottom right corner is bright. But it keeps flashing!"

"I'll take a look!"

At this time, you can't afford to wait for hotel maintenance personnel, and this kind of LED screen is not too complicated, as long as the core graphics card is okay, everything else is easy to say.

He leaned under the flat table, and then leaned around the handle behind the screen, first checking the three-phase fire wire and the neutral line, and there was no problem here. I moved the receiving card connected to the computer again, and it was fine. Looking at the graphics card, it was also ATI's new model last year, and there was nothing wrong with the appearance.

But there is no problem with the operation of the computer, there must be a loose line!

He checked one by one, the display screen and the HUB distribution board are fine, the definition of the display interface is also matched with the HUB board, and the jumper is also normal......

It's here!

The connection between the control card and the HUB distribution board is really loose!

The excuse of this 50-core cable is obviously a bit old, and it is not tight, he immediately picked up the interface and blew the dust, and directly twisted the core mouth with his fingers, plugged it back in and pressed it with his hand, and shouted at Sun Bin at the same time: "Restart the power and try again!"

Sun Bin was a little stunned when he saw Xia Yu go to check, this thing Mr. Xia actually repaired? Hearing him shout, he was still a little stunned, but he immediately reacted and hurriedly turned on the power.

"It's bright, it's bright! Mr. Xia is bright!" he shouted.

You're just bright!

Xia Yu couldn't help but complain, and scolded with a smile: "Hurry up and bring me the tape!"

This little episode was resolved quickly, but time also passed quickly, and it was almost 7:40 by this time, and more and more people had already walked into the venue. Polestar had few people and didn't have time to arrange what they were going to do, so they each found their seats and sat down to chat.

Xia Yu was a little uneasy, and continued to check other equipment in person, and also got a spare computer to copy the data in advance to deal with emergencies.

By nearly eight o'clock, the small conference hall, which was designed to have only 120 seats, was already full, and some were still standing in the back. And that's not counting the more than 30 photojournalists in the aisles with long guns and short guns.

The screen has already shown an introduction to Polestar Electronics in English, as well as promotional videos for the Polaris K1 and K2 MP3s.

It would be even better if the two products of the K1 series could be played out with the help of the name of S1.

After the six Southeast Asian countries started selling, there was also news feedback, and the market response in the past few days of the new listing was average, far less than their invincible momentum in mainland China.

……

The press conference didn't start until 8:05 a.m.

But there were still people coming, mostly journalists, especially digital media. Today, most of them came with the task of shooting the Polaris S1 real machine.

Liu Na was ready, she even took the time to change into a set of dresses, slowly walked to the podium, cleared her throat briefly, and greeted everyone in fluent English: "Ladies and gentlemen, welcome to the press conference of Huaguo Polestar Electronics Company!"

"The Polaris S1, the MP3 player that has just been awarded the 'Best Design Innovation' award in the AV player category by the CES Organizing Committee jury, is the latest successful new product from Polestar Electronics. You'll be here to see it debut!"

I have to say that Liu Na, a public relations manager who was born in the media, is really strong in terms of comprehensiveness, and now he is Luo Dong and even Xia Yu's right-hand man. Although she occasionally commits the squeamishness of a little woman, she is very powerful at the critical moment.

This opening is steady, enthusiastic, and very professional host.

“…… I believe you can't wait, let's watch an introduction video of S1 first, and then Mr. Xia Yu, President of Polestar Electronics, will elaborate on it. ”

This video was prepared in advance. There was plenty of time at the time, so it was beautifully done.

When the beautiful and colorful S1 photos flashed on the screen, there were bursts of exclamations and applause from time to time in the venue.

Xia Yu then jumped on the stage, and the picture was also frozen on a poster picture. It was the one that was advertised on the CES billboard last night.

He slowly glanced at the audience, and when nearly 100 media from more than 50 countries around the world and wholesalers and traders from more than 30 countries all looked at him, he slowly pressed the remote control in his hand.

Then he slowly spoke: "This is an impromptu press conference, in fact, we prepared in a hurry. Because this gift from CES to Polestar Electronics and Huaguo came too suddenly and too timely!"

There was a burst of good-natured laughter at the scene, and more than 30 Chinese media people couldn't help but applaud wildly!

When the applause fell, Xia Yu said: "Polestar Electronics is a newly established high-tech company. It is also a company that is extremely fortunate under the continuous improvement of Huaguo's scientific and technological and economic strength in recent years. Today, more than half of the world's computers, mobile phones, MP3, DV players and audio equipment are produced in China, and a large number of excellent enterprises have been born in China......

"I believe that after Polestar, more Huaguo companies will stand on the podium of CES with excellent electronic products and go to the world!"

These words are relatively large, and if they are too much, they will also make people feel empty.

But don't forget that in addition to the electronics industry media, there are also many international big-name media such as Reuters, AFP, BBC, etc., and their news reports often do not need to report how good a product is, but to find the news value behind it.

And the influence of these large global media organizations is far greater than the professional reports of the electronics industry!

Xia Yu also has a memory of rebirth, and he has seen several similar release speeches before he made up these words, and the subsequent reaction also proved how wise this move was.

Of course, there is no need to repeat this all over again.

Under everyone's gaze, Xia Yu followed the pattern of the K2 press conference, clicked on the exquisite PPT, and began to officially introduce today's protagonist one by one-Polaris S1.

The configuration is the first thing to be announced.

Toshiba's high-end storage hard drive, Philips' highest-performance decoder chip PNX0105 yet on the market, Polestar Electronics and Frog Design jointly created the control interface and system design, Philips's only factory-customized high-end headphones in the world, and the world's second MP3 with top-of-the-line BBE sound......

Every time Xia Yu introduced an item, the brand and parameters of this hardware were played on the screen, and at the same time caused waves of applause.

But that's not enough, as the core element of S1, the design inspiration should be emphasized, and the story can be rendered more interesting......

Amid bursts of laughter and applause at the scene, the much-talked-about launch date appeared!

The words "January 20, global simultaneous release" were printed on the screen.

It's two weeks later!

Everyone had written down the number, and the wholesalers were also counting their little ninety-nine.

Finally, Xia Yu finally announced the retail price of S1, the core part of this press conference.

Among them, the local market of China has been announced, and it is enough to come here again.

However, those wholesalers from all over the world saw that the retail prices of the three capacity versions of 4GB, 8GB, and 20GB were only 1699 yuan, 2199 yuan, and 3199 yuan, and they immediately became excited, and hurriedly calculated them into US dollars or local prices according to the exchange rate......

Of course, overseas markets need to take into account the strategies of channel partners. Xia Yu did not directly announce the retail price of Jianyì, but sold it first, and there was a big question mark on the screen.

He directly pasted the logos of 288 countries and regions on this page PPT, of which the mainland of China and the six countries in Southeast Asia were bright, and the signs of the rest of the countries, including Hong Kong Island, Bay Island, Ao Island and other countries, were temporarily dimmed, but they were densely packed together and looked good.

Someone immediately reacted, this is the country where Polaris S1 is going to be released globally!

Fortunately, the big markets are basically included, and some wholesalers in European and Asian countries immediately began to search carefully......

Time flies quickly, and the next thing is to make room for Langke Electronics. So Xia Yu used the next fifteen minutes. Answered questions from some media representatives at the scene.

Then everyone's long-awaited real experience has finally arrived!

Considering that there will be a lot of people and the time is tight, this link is only open to the media, and Liu Na is responsible for keeping an eye on it, while Xia Yu directly brings interested wholesalers and traders to the hotel suite temporarily set yesterday for a more important channel cooperation meeting.

In the end, there were 37 people who came to discuss cooperation, of which 12 were from the United States and Canada, and the rest were from major European powers, accounting for more than half. The rest are traders from Australia, Japan and South Korea.

Xia Yu's overseas market strategy for Polestar Electronics is that except for the largest US market, where you can choose three partners, all other countries will only set one.

This large suite is nearly 90 square meters, but it is also densely packed. It is also full of Polaris S1 real machines prepared in advance for them to taste and listen to on the spot.

After everyone played and experienced the amazing appearance and sound quality of the Polaris S1, all kinds of admiration and amazement in the room continued to sound.

Everyone still doesn't trust Huaguo's companies and products, and they have just introduced so much, so long. You have to wait until you try it yourself to believe it!

As soon as he came in, Xia Yu briefly introduced the situation, and then directly showed the FOB price that Polestar Electronics could give.

There are three versions: 4G, 8G, and 20G. They were 1,200 yuan, 1,500 yuan, and 1,900 yuan -- 200, 300, and 500 yuan lower than the ex-factory prices given to China.

That's a lot of sincerity.

But there are still some who are not satisfied, especially the representative of a wholesaler of a large Korean electronic supermarket chain, who directly shouted that Xia Yu would reduce the price by 20%, otherwise it would not be able to sell in the Korean market.

For this kind of person, Xia Yuli ignored it, and directly asked Sun Bin to invite him out of the room.

Anyway, this kid doesn't know English or Korean, so it's just right for this job!

and successively used this trick to solve a few troublemakers and join in the fun, and finally left twenty-nine people, these are the people who are really shocked by the quality and price of Polaris S1, and are determined to do this business well.

Xia Yu started from each country and negotiated with them one by one with hard and excitement.

This painful and happy work guidance ended at one o'clock in the afternoon, but the results were also extremely gratifying!

In addition to the six Southeast Asian countries in China and the early determination, the global simultaneous launch of Polaris S1 has reached 28 countries and regions, and the first batch of orders in overseas markets has reached 140,000 units!

In addition, there are many people who are interested in the Polestar K-series products.

With the halo of the CES award, Polestar Electronics has reaped a great harvest! (To be continued......

PS:Three more to!This is a full 1000 recommended votes plus more,4000+ big chapter!That,Can I complain that the background of the starting point has been stuck?Instant release and scheduled release have always been "processing"......

But it was finally sent out. Thank you for the valuable monthly tickets of the two brothers who beat your ass, Zuo Supreme, and the four brothers Fang Yuanyuan, SO Simple, Li Xhua, and fsgsgsrg for their reward and support!

Keep asking for votes and keep up the good work!