Wang Ming and his entourage did not stay in the store for too long, after all, this trip was not to attend the opening ceremony, but it was enough for Li Wenxiu.

Due to Wang Ming's sudden appearance, the opening time of the store was also postponed to 10 o'clock in the morning.

With the first orange-red fireworks exploding in mid-air, the lattice shop Haizhou direct store can be regarded as officially opened.

Since it was the summer vacation, on the opening day, the situation in the store was not as hot as the previous No. 1 and No. 2 middle schools.

However, due to its location in the city center, the number of visitors is still not bad.

In addition, because of the sunny weather after a long rain, the people who came out to scatter the mold and see the light were also crowded into the streets in groups, and it happened to be a weekend, and even the citizens who rarely took time to go out to shop were more than in the past.

Although the 1 yuan store is not a new thing in the southeast coastal area, it is still a new thing in Haizhou City in 98.

Li Wenxiu didn't deliberately shout to attract customers, and even the fireworks that were moved over were put off in the appearance of more than a dozen barrels, and the others were sent back as they were.

Fortunately, the owner of the grocery store tossed it around and returned the original price to him without saying anything.

However, the turnover on the first day was quite satisfactory.

After 9 p.m., the customers in the store slowly dispersed.

Li Hongmei and Liu Yan have been counting for a while.

Wang Youlai couldn't be idle, and he kept reporting the accounts by the side.

Several people were busy until nearly 12 o'clock in the evening, before all the accounts of the day were sorted out, and the rest was to count the final turnover.

It wasn't until Li Hongmei added the last account that Li Wenxiu stood up awkwardly.

"Sister Hongmei, how much?"

Li Wenxiu is actually not very worried.

After all, there have been previous experiences.

Previously, on the opening day of the stores in Songping, the first and second middle schools broke through the 10,000 yuan mark.

Although there was not much movement in Haizhou, it would not be too bad to think about it, after all, the passenger flow during the day was there.

In 98, there weren't too many people who spent a lot of money, but the sales model of the 1 yuan store was actually quite attractive when it first came out.

In China, the mentality of small citizens who are greedy for small and cheap has never changed too significantly, and low prices often attract a considerable number of people to pay for them.

"Excluding the odds, it's a total of 21,000 yuan. ”

Although he was confident, Li Wenxiu was still relieved when he heard this number.

In the early 20,000s, it's really not low.

Although there was no surprising number, at this time, it was indeed okay to exceed 20,000 yuan on the opening day.

This is actually an attempt by Li Wenxiu.

After all, it is impossible for the pocket lattice shop to continue to develop along the model of the 1 yuan store.

Although small commodities have considerable profit margins, it is difficult to make that kind of brand with great potential after all.

Moreover, the customer group has always been positioned on students, and this kind of marketing strategy is mostly difficult to last.

So in the direct camp in Haizhou, Li Wenxiu has begun to explore a new development model.

Two of the four stores on the first floor are still operating in accordance with the previous lattice shop and selling small goods at a flat price, but the price has been raised to 1 yuan.

In the remaining two, Li Wenxiu tried the business model of a 24-hour convenience store very boldly.

It is a retail model that originated in the United States in the early part of this century, but matured and developed in Japan.

24-hour convenience stores were not a new thing in 1998.

However, in China, the development of convenience stores in 1998 was a golden age.

Before the reform and opening up, due to the planned and closed nature of the domestic economy, 24-hour convenience stores were popular all over the world.

But there is still a blank in the country.

It wasn't until the first two years that this pattern began to appear, and it can be said that in '98 it was still in the early stages of its infancy.

It's not even a start, after all, whether it is in terms of business management model or development thinking, it is very different from the world's top convenience store brands.

The reason why Li Wenxiu dared to sell this step was completely because he had a vision that surpassed this era for more than 20 years.

No doubt.

With the rapid growth of online retail business in ten years, the traditional retail business, especially the soon-to-be-booming hypermarket business, will soon fall into a difficult situation.

On the contrary, it is a 24-hour convenience store retail model, because of its convenience and all-weather service awareness in time.

In the era of Internet sales, not only did it not shrink, but it became more and more prosperous.

Since he has such a judgment, Li Wenxiu will naturally not let go of such a good development opportunity.

However, for such an attempt, Wang Youlai and Yang Biao did not all understand it.

"Little boss, we won't lose money by doing this, right? How can there be a store that is still open at night, and we can't be busy, we still have to go to work at night and not sleep?"

Pouted.

Liu Yan held the account book in her hand, her face was not very happy.

It's great to come to work in the city, but the thought of staying up late often makes the excitement of coming to the city long gone.

It's not a day or two, it's a matter of doing it every day, not to mention two little girls, it's unbearable for one person.

And with Wang Wenhui in the store, there are only 4 people in total, two shifts, so two people have to change one shift.

Manpower is a big problem.

"Sister Hongmei, did you post the recruitment notice in the store?"

"Haven't posted it yet. ”

"Then you post it as soon as possible, hurry up and recruit two people to come in and train early, if you are here in the lattice shop, two people are enough, but the convenience store will definitely have to change shifts." ”

Li Wenxiu didn't bother to think about naming names, since it is a 24-hour convenience store, then call it 24hour directly, and the Chinese name is called a 24-hour convenience store, which can be regarded as taking advantage of it.

The emergence and development of a new thing always has a relatively long process.

The reason why Li Wenxiu did not directly start this model at the beginning is actually based on this consideration.

After all, if you don't get through, there is also the capital and market accumulated by the lattice shop, and even if you start a second business, it will be relatively simple.

But judging by the first day of opening, the current situation is not bad.

Nearly half of the total turnover of 21,000 yuan is generated in convenience stores.

After all, the main group of lattice shops is still the students of Haizhou No. 1 Middle School, and it is understandable that the sales volume is not as good as that of convenience stores during the summer vacation at this time.

However, the reason why this effect is achieved is also related to what is sold at convenience stores.

It's different from lattice shops.

At the beginning, Li Wenxiu positioned the consumer group of convenience stores to ordinary citizens.

The things sold in the store are also mainly daily necessities, especially food, which just caters to the consumption mentality of ordinary citizens.

The business situation in the next few days also confirmed Li Wenxiu's judgment.

However, after a few days of opening, the store's daily turnover quickly stabilized.

The turnover of the lattice shop quickly stabilized at a low level during the holidays, which was around 2,000 yuan a day.

The daily turnover of convenience stores has unexpectedly stabilized at around 4,000.

It was not until this time that Wang Youlai, Li Hongmei and others completely dispelled the doubts in their hearts.

At the same time, as the end of the last advertisement is getting closer and closer, everyone has a little more expectation for the upcoming lattice shop advertisement.