Chapter 55 The Concept of a Directly Operated Flagship Store

The second shift is here, the third shift is going to be eleven o'clock, and we're going out soon, and our work is so miserable! The new book list has basically been 31, and we can only continue to ask for support with a dead face! Some people say that the plot is a bit slow, and it is indeed paving, and the company, talents, important people, etc., will soon be accelerated.

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For the two new generals who joined Polestar Electronics, Luo Dong and Zheng Wei, Xia Yu are relatively satisfied.

Both of them got started very quickly, and it took a week to basically take over the retailer system that Xia Mingde mainly manages and maintains.

Polestar Electronics has only been established for a short time, and the manpower is gradually replenished, and the electronic office is mainly in terms of documents and Xiao Wenjing's finances. However, professional meta parts channels, sales systems, and production have not yet achieved professional information management.

Luo Dong couldn't bear this very much, and applied for a budget to buy professional retail management software suitable for small businesses.

At this time, Xia Yu had arranged for several people from the sales department to run around the country just after a lap, and the effect was greater. With a basic and reliable reference number, plus a phone call to confirm, the two of them who are professional sales managers quickly sorted out a chapter of dynamic sales partner maps, and came up with a series of number reports after entering them into the computer.

By adding a simple model of inventory and processing progress, you can clearly see the entire operation of Polestar Electronics.

Of course, this is only preliminary, and a lot of targeted adjustments will be made in the future according to the previous market reaction.

Both of them are newcomers, although Luo Dong has a higher position and is the director, while Zheng Wei is the deputy director, but the mentality is correct. In addition, Zheng Wei is slightly older than her, and she has more experience in entity management, so it is quite pleasant to get along and cooperate.

Holding the final report, Xia Mingde felt embarrassed.

This is professional, I have a phone call in a day, and I haven't sorted out one, two, three, they have done it in just a week!

Isn't Liu Mingsheng?

Catching up with Xia Yu to report to Xia Yu that night, his mood was obviously a little low, and he felt that he was a little incompetent as a vice president.

Xia Yu was happy when he heard it, and he was naturally satisfied after getting the report, but it was not okay to hit his love general, so he scolded him with a smile: "You are really a stupid person, how can I say hello! They are specially looking at this, they all have work experience, and they are naturally quick to get started." You don't have to compete with them, what's the lack of heart?"

Liu Mingsheng knew what he meant, but he was still uneasy, and said: "Xia We were chasing ducks to the shelves at that time, and you also taught them by hand, so they did so-so." Polestar Electronics is growing so fast, and it may still need stronger professionals in the future......"

"Gotta stop!" Xia Yu interrupted him and said with a smile: "You say that I have no vision?" Okay, Luo Dong They have good ability, but that set of things has ready-made software and analysis models, and generally those who do sales can make it, this kind of person has not millions but hundreds of thousands in the country, are you all sighing to yourself?"

How could Xia Yu not understand his worries.

To put it bluntly, it is still a college degree, and the rapid development of this subsidiary has risen to the position of vice president, and I am not confident. Liu Mingsheng's advantages are also here, he can put his position clearly, and he also knows that he is diligent and willing to work, which is better than most people.

Liu Mingsheng didn't speak for a while, and Xia Yu continued: "I know best about your ability and progress, think about it now compared to two months ago, is it different?"

"That's all ...... cultivated by Mr. Xia"

"Come on, people are trained, your foundation is very good, and it is more important than anything else to stay motivated! Speaking of which, Polestar Electronics will definitely develop rapidly, and it also needs talents from all walks of life, and you will have to compare with them one by one? You are a superman!"

It was easy to persuade this kid to regain his fighting spirit, and Xia Yu also began to think about the next step of development.

For Xia Yu, Liu Mingsheng can be regarded as his first "minister from the dragon", and his basic knowledge and self-motivation are not bad, so he will naturally work well and grow together.

The growth of early executives is also an interesting topic, especially for high-growth technology companies.

When Xia Yu was reborn, Lu Zhaoxi, the new CEO of Alibaba Group, was picked up by Ma Yun from a hotel waiter.

……

On the weekend, taking advantage of the free time, it was also to celebrate the success of the two new cadres, and Xia Yu called a group of Polestar executives to go out to eat together.

Luo Dong is a native of northern Hebei Province and is not used to spicy food, so Xia Mingde chose a private restaurant in Shanghai and had a good meal at noon. The place is far away, but the stuff is authentic.

Liu Mingsheng drove over to pick up Xia Yu, but he didn't go upstairs, and called him outside the community. Xia Yu looked at him very highly, and said with a smile: "What's the matter, what's the happy event?"

Last night, Zhang Mei and I went to the movies and met her former classmates. Her classmate married a clothing store, drove a Beverly and pretended to give us a ride, but Zhang Mei came and said, 'No, we have a car', and then we drove the company's Audi out......"

"Maybe they're really kind to you!"

"Kind fart, you didn't see that kid's ass going to go up to the sky, and looking at what we are wearing, we are usually not less cynical!"

Liu Mingsheng still has two sets of high-end suits, after all, they can be used on many occasions. However, he usually relaxes and rarely wears it, and it is still the old clothes he used to wear.

Xia Yu didn't say much, this kid probably was excited because he didn't lose his talent in front of Zhang Mei, but he usually didn't, and asked him again: "Seriously, how are you doing? When can my red envelope be sent?"

Speaking of this, Liu Mingsheng's face turned red, and he said embarrassedly: "It's still early? I haven't seen his parents! And she is now studying administrative management courses on weekends, and she is very busy, so she doesn't have much time to go out for a walk." ”

Zhang Mei has a low education, and Xia Yu has not been so busy since the start of school recently, and she is also seizing the time to improve herself, which is still Xia Yujian.

"This is very good, you also work hard, buy a good car when you get married, don't treat others badly!"

"Hey, that's, but it's up to the boss to give more bonuses......"

"Go, you're indispensable!"

The two of them came here and found that Xia Mingde was already here, so they came over to order food in advance. After chatting casually, Luo Dong and Zheng Wei also arrived.

While waiting for the meal, Luo Dong reported the management of the retail partner to Xia Yu and Xia Mingde, and at the same time said: "20% of the prepayment is indeed too little, and now the contract period should be changed.

He has only been here for a week, but he has basically figured out that Xia Mingde is the "major shareholder" of the company, and Xia Yu, who is still in high school, is the actual general manager, and he also followed others to call him Mr. Xiao Xia when Xia Mingde was present.

This Xia Yu has already considered it, speaking of which, with the arrival of the first two batches of goods after the distribution, the cost of the yuan accessories after deducting the expenses of Polestar Electronics also has two million more cash on its account, which is considered a profit.

He said directly: "It's not good to improve too much, but Polestar is really in a hurry to use the money in the future, 40%, if someone reacts strongly, try to persuade it, it really doesn't work." ”

Zheng Wei couldn't help but add: "It should be fine, if they don't do it, there are many people vying for it!"

After briefly discussing the specific operation, Xia Yu was relieved to see that they were very professional.

At this time, Xia Mingde couldn't help but ask him: "Xiaoyu, what you said last time about running a self-operated retail store, can you still get it? Tianhe's store may have to be withdrawn, do you want to keep it?"

This matter is to the point, Xia Yu has also been thinking about it recently, the flagship store model has always been in his imagination, and replied: "I want to do it! I plan to pilot it in several prefecture-level cities in southern Guangdong first, at least in Yangcheng and Pengcheng first." Mr. Zheng, you have experience in this area, and you are responsible for it?"

Zheng Wei wore a black one-piece dress today, her hair was coiled, and she also wore light makeup to look two years younger and thirty years younger, she smiled and said: "No problem, give me a while to touch the market first, and strive to come up with a plan and budget within a month." The family is in time, right?"

"It's too late, that's hard! Mingsheng, you don't have much to do now, support more!"

Liu Mingsheng didn't know much about this, but it didn't matter, according to what Xia Yu said, he just had to watch and learn with his heart, and he answered: "No problem!" But he still said the doubts in his heart: "If you want to open a store, it will cost a lot of money, right? Polestar has a product now, do you need to open a separate store? And those retailers won't object?"

Xia Yu smiled, leaned back in the chair, and said to Zheng Wei, "You tell him!"

Zheng Wei didn't know if this meant anything elegant, but he wasn't nervous, and said, "Mr. Liu, that's the case." For example, the contract signed by Polestar Electronics with retailers is a restrictive competition clause, which means that each city is only authorized to a specific one or a few independent retail stores, but it does not restrict us from doing direct stores. ”

Xia Mingde asked at this time: "Why don't you engage in agent joining? It seems that many industries do this." I don't really understand, don't ask me on the spot!"

"How dare you, Mr. Xia! That kind of franchise is more of a catering and clothing brand franchise, and the direct sales are more of a retail industry, which is indeed different. In fact, the most important thing for directly operated stores is to allow manufacturers to directly face consumers, grasp the number of first-line products, and adjust policies in a timely manner according to market changes.

Zheng Wei glanced at Xia Yu, and then said: "Of course, cost and personnel management are also difficulties, which require a certain amount of time to accumulate. ”

At this time, the cold dishes had already come up, and Xia Yu said: "Actually, our direct sales are still a little different, more of a flagship store for display, you know this Mr. Zheng, right?"

"Well, I understand, this is very helpful for the local reputation of the brand, but the cost is higher......"

Basically, it can be called a flagship store, it is unlikely to open in a remote business district, and the area decoration industry keeps up, it is indeed a gold-swallowing monster, and even Zheng Wei can't figure out why Xia Yu is in a hurry to do it at this time.

Xia Yu saw his question, including Luo Dong also looked at him, so he smiled and said, "I didn't want to spread it out immediately, just a few big cities to test the water, and how can Polestar have so much money!"

Why are you in a hurry to build a directly-operated flagship store first? To put it bluntly, it's a judgment on the future.

One of the core trends in the Internet era is to de-channelize, and digital electronic products, which are standardized mass consumer goods, must eventually take the path of combining online and direct sales models, including channels like Suning and Dixintong, which will become weaker and weaker. Of course, operators with hundreds of thousands of stores do not count, in the field of mobile phones they are another direct variant.

Preparing early and taking advantage of "freshness" is also his established strategy.

But it's good to communicate with Zheng Wei in private, but today I came to relax, and he said: "Blame me for making a bad start, come, don't talk about work today, give Luo Dong and Zheng Wei the wind, and welcome you to join Polestar Electronics!"

Xia Mingde Shopping Mall has worked hard for so many years, these things are the most familiar, and he is a master in adjusting the atmosphere, and he took the lead in standing up and said: "What I said is, welcome two, I respect you!"

These people are quite good at drinking, but Xia Yu drinks tea, and of course no one forces him.

A meal is eaten until two o'clock in the afternoon.

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