Polestar is scheduled to hold a new product launch on the 29th, five days before the launch of the K2, but it is just a common trick.

Originally, when Xia Yu said this time, even Luo Dong and Zheng Wei were deceived, why was the interval so short?

"There are so many companies that want to snipe at Polestar right now, so you have to be on guard. These are Xia Yu's exact words.

For this, the entire marketing department withstood the pressure of retail partners from all over the country, and did not disclose the listing time, and said that it would be announced when Xia Yu decided the time.

Polestar's official website has already obtained the code to start internal testing, and it can be seen that although the design studio Liu Mingsheng is looking for is not low, the level is okay, the website framework is very stable, and the follow-up communication for some problems is also smooth.

In fact, the focus is still on the design of the forum.

Although ten years later, the communication mode of the forum has gradually been defeated by the **** of the mobile Internet era, it is still the most popular way of communication.

According to Xia Yu, Polestar's community forum is more traditional, with product discussions, firmware downloads, resource sharing, and feedback.

However, there is an extra lottery section, which improves the task system, and you can participate in the lottery by signing in every day to complete specific tasks, and the prizes range from forum virtual experience points, honors to headphones, coupons, MP3 real machines and other physical objects.

As for the MP3 music download area set by the official websites of some domestic brands, he will not touch it.

Although copyright has always been a matter of helplessness in China, in the commercial market, it is still very risky to play like this. When Baidu goes public next year, it will also suffer a small loss on the MP3 download channel, so it's better not to touch it.

At present, in the internal testing stage, Xia Yu asked everyone in the company to register an account.

He himself made a bad taste and took the ID of "Call me Mr. Rich", which made Liu Mingsheng and others cry and laugh when they saw it.

Xia Yu swept over and found that Yang Chunsheng's ID was called "Deadly Scholar", this old man loved Gu Long a lot, but unfortunately it was not suitable for the atmosphere of the forum and was criticized by others.

Xiao Wenjing, the girl, learned from Xia Yu and came to "Call me the Queen", and this hot phrase in the market was born in advance.

Look at it again, Liu Mingsheng got the name "Du Aimei", this is the rhythm of showing love properly, hurry up and ask what is the progress. Liu Mingsheng replied shyly, "I've seen my parents, I think it's okay", and let Xia Yu immediately say when the wedding will be an absolute gift.

Speaking of which, Zhang Mei's teaching is about to end, and it is the final stage recently, Xia Yu hasn't bothered him much these days, and he still arranges things by himself.

In fact, in addition to these big guys, the ID that is most widely circulated within the company, there is also the front desk sister who "falls in love with a man who doesn't go home", this is unbearable, a group of bachelors, especially the otaku of the R&D department, said that they must go home less in the future and go out more.

According to the plan, the company's internal test ended soon, and after stabilizing the dìng, it began to issue invitation codes to fans of various forums, and on the eve of K2's listing, he hoped to get some fans, so Luo Dong also formulated a small plan for reversing from major active forum websites. When it is officially listed, a larger scale of invitation code issuance will be initiated.

This part of the recruitment has also been completed, in addition to the two website technologies, there are also three administrators responsible for the content of the forum, among which the leader Wu Yingjun was personally recruited by Xia Yu.

He is a local college graduate in Yangcheng, and his grades are average, but he is a moderator of several major forums and has been in the main product forums all year round.

Of course, he is also a brain-dead fan of K1, and often haunts various places to post Polestar tops.

After Xia Yu talked to him, he felt that it was okay, he belonged to the kind of person who was more active, and offered a monthly salary of 4,000, Wu Yingjun was naturally overjoyed to accept it.

……

The meeting with Xu Jiahui was in a café, which should have been chosen according to the taste of his young people.

When Xia Yu arrived, she found Xu Xiao waiting for her at the door, and couldn't help asking, "Your father has already arrived?"

Xu Xiao saw that he looked scared, and couldn't help but smile and said, "Look at you, why are you nervous about seeing the woman's parents?" Obviously, you Polestar is doing a good job, my dad wants to discuss it." ”

Isn't this the shadow left by the temper when we met for the first time, Xia Yu nodded, remembered another thing and asked: "That, your father shouldn't have a misunderstanding, the relationship between the two of us is ......"

"Don't worry, I made it clear to my dad, but I'm talking about good friends, so it's okay. Hmph, it seems that someone has taken advantage of you!" Xu Xiao pinched over.

"Hey, don't, this hurts and itches so much that I can't stand it!"

There were no private rooms in this café, and the two walked around a corner and saw Xu Jiahui sitting there flipping through the newspaper with a sad face.

Xia Yu hurriedly stepped forward and shouted: "Hello uncle, I'm sorry I seem to be late!"

"It's not late, it's not late, I didn't come here beforehand, come, sit here, you see what you want to drink, let the girl order!" Xu Jiahui stood up and wanted to shake hands with Xia Yu.

This is according to the rhythm of the formal meeting, Xia Yu stretched out his hand, but said: "Uncle, don't be polite to me, Xu Xiao and I are good friends, and you are a junior!"

After a few more words, Xu Jiahui pushed the newspaper on the table over, and Xia Yu saw that it was "Southern Metropolis Daily", which happened to be a special planner on this page, talking about the turbulent pattern evolution of the MP3 market, which accurately pointed out the disruptor of Polestar Electronics.

"Xia Yu, do you want to introduce yourself again?"

Actually, Polestar is my uncle's company, but I also have a stake in it, and I'm involved in the operation and management. ”

"Polestar was officially founded three months ago?"

"Well, early July. ”

When Xu Jiahui heard this, his face twitched obviously.

This efficiency and execution are really incomparable to my own side, is it really too much pursuit of perfectionism?

Chunhui Electronics was established in February this year and officially established in April. Then it was the acquisition and renovation of the plant, the recruitment and training, the loan financing to purchase the new machine, and when the product was almost developed, it was already July.

But there are still many problems that have not been solved, plus some problems in prototype testing and production, and another delay has passed for more than a month.

When the product finally started mass production, the market has changed dramatically.

The positioning and price that were once designed are now not very competitive at all!

Although the design of the private model is very careful, and the materials and equipment technology have been worked hard, the quality of Chunhui Electronics' Xuandong MP3 is actually very good. But he is not as bold as Xia Yu, the main control chip is still Sigmat, the sound quality is not so extreme, and it is difficult to stand out.

In fact, with the stagnation of sales and the increasing inventory, the situation of Chunhui Electronics is much stricter than what Xu Xiao told Xia Yu!

Not to mention the bank loan of 2 million, it can be delayed for a while, but it can't be too long, just two of the other four partners who raised funds together at the earliest were in a hurry to withdraw, which made Xu Jiahui worried.

Unless you try to raise new funds, or sell well, what awaits Chunhui Electronics is the end of forced bankruptcy.

Xu Jiahui gritted his teeth and wanted to say something, but after glancing at the daughter next to him, he still didn't say anything, but asked: "Xia Yu, I also asked someone, and I know that you have played a lot of roles in the development of Polestar for a while, speaking of which, what do you think of the next market environment?"

"What's next? It should be a big explosion and a big shuffle. I don't think I need to wait for next year, just according to this momentum, the total sales of MP3 this year will exceed 5 million, and next year's eight or nine million will be no problem. However, in addition to companies with exclusive core competitiveness, most brands must only be regarded as alive, making a small amount of money, but it is difficult to get ahead. ”

Xu Jiahui nodded, his words were decent, although they were a little more than he predicted, but they were not much different, and asked, "Oh, why is there no chance for a new company to come out? Isn't Polestar also a new company?"

Polestar is different, of course, isn't it me!

Of course, this can't be said, if he hadn't seized the opportunity and put it on hold until now, Xia Yu would probably have to work harder. Thinking of this, he replied directly: "Actually, Polestar has just seized a good opportunity, and as for the business model, it is actually under a lot of pressure. ”

Xu Jiahui knew what he meant, especially the policy of unconditionally returning new machines, and no big factories dared to follow suit until now, and several small companies did not stir up much turmoil.

He couldn't help but ask, "Polestar's new product is about to be released, right?

Xia Yu shook his head: "Don't worry about it being fake, but we also have a killer feature, let's see when the time comes." I'm sorry uncle, but I can't tell you about this right now. ”

"What about your approximate expectations, and what is the price range and positioning?" he was still unwilling, hoping not to play against Polestar.

"I can only say that the new product is just a regular upgrade of the K1, and the positioning is of course also in the low-to-mid-end price market. ”

Hearing this, Xu Jiahui was a little disheartened.

Not to mention anything else, as long as it is in the low-end market, Chunhui will be suppressed by Polestar, not to mention that there are so many brands competing fiercely at this price point.

But Chunhui Electronics has been established for more than half a year, and it has indeed condensed too much of his thoughts, and he has devoted all his net worth.

Is it really like an old friend who has been fighting for many years and is determined to withdraw his investment, saying that the demanding mentality is only suitable for production management and not for commercial operation?

Still unwilling!

He thought about it and didn't have any other tricks, and the places where he could borrow money ran away, but many friends persuaded him to directly do processing to make hard-earned money, and no one was optimistic that Chunhui could break out of a way.

In the past few days, he has carefully studied the information of Polestar Electronics, and knows that although they have small profits, they are considered to be overturned, and they have made a lot of money just because of the popularity of K1.

This is also the reason why he is looking for Xia Yu, there is no way, he has to pull down his face!

Finally made up his mind, Xu Chunhui found a reason to spend Xu Xiao's money, leaned over and said to Xia Yu: "Xia Yu, maybe I should call you Mr. Xia of Polestar, my uncle has put his old face here this year, Chunhui is not having a good time now, see if you can borrow some funds to come over......"

Xia Yu probably guessed that he was going to say this, but he didn't speak directly, his eyes stared at Xu Jiahui with an embarrassed face, and at this time, he no longer had the fiery arrogance and temper that he had when they met for the first time.

It can be seen that the setback in his career has hit this man very hard, and asked: "Uncle, you are polite, I don't know what you think, how much money does Chunhui Electronics need to get through?"

"2 million is fine! Or, 1.5 million is fine!" Xu Jiahui's face turned red.

"Uncle, to be honest, it's hard to come up with this Qian Jixing, after all, its own development is still in the early stages. But I have a mention you can consider. If Polestar buys Chunhui......"

PS: The second shift is here! Make up for the deacon of the little gray classmate who said that he still owes the helmsman. Thank you also for the support of the two brothers XB106 and Fang Yuanyuan!Next week, "Science and Technology Dynasty" will start to be classified and strongly promoted, which is a good recommendation, but if the results are poor, there will really be no hope. I look forward to everyone's support, recommendation, collection, etc., I will also work hard!