After solving the school's problems, Xia Yu remade a short-term itinerary planning table and key task list for himself.

One is assembly production, the other is marketing, although they both have reliable people in charge, but he still has to keep an eye on himself, and strive for K2 to completely establish Polestar's market position.

When Luo Dong called from Hong Kong Island, Xia Yu had just met Liu Mingsheng with the order-taking studio of the official website.

Liu Mingsheng didn't understand very much, a little raw when he introduced, he wanted to raise the price over there, and listed a lot of reasons, Xia Yu said the market price, code difficulty and various problems involved in building a website with a phone call, and the other party didn't dare to play tricks anymore, and promised to do a good job of the website in a week.

In Liu Mingsheng's eyes of adoration again, Xia Yu answered the phone and asked about the progress first.

As Xia Yu estimated, the novel collection "Can Only Talk About Love, Not Love" is not popular on Hong Kong Island, the author is a radio host of an emotional program, and he has a little fan support, and several accompanying music songs are selected by friends.

The copyright of "I Suffered from a Cold in That Corner" is in the studio of Hong Kong musician Chen Guangrong, which is not large-scale, and can only be regarded as a fairly average level on Hong Kong Island. After Luo Dong passed and communicated through the official channel, the progress was very smooth.

Fan Zhongrin also followed, but he didn't play a big role, of course, he was still knowledgeable in specific price negotiations, and Luo Dong also listened to his advice.

"200,000 RMB, three years of electronic copyright, can be built into Polestar's MP3, and at the same time authorized Polestar Electronics' exclusive advertising rights, boss, what do you think?"

"Although the money is not much, this price should be a bit expensive!" Xia Yu didn't understand these things, but it seemed that an ordinary song would be sold for thirty or fifty thousand.

"No, this is very cheap, the studio is not the same as selling songs personally, after all, it is purely for commercial use!" This is what Fan Zhonglin reminded Luo Dong.

Xia Yu didn't dwell on this, after all, 200,000 is not much, and replied: "Okay, this is all a trivial matter, so let's decide." By the way, the contract of exclusive use rights should be promising. ”

"Don't worry, then we'll sign the contract and be back this afternoon. ”

The transportation from Hong Kong Island to Nanyue is very convenient, but Xia Yu estimated that it would be four or five o'clock when they came back, so he said: "Well, you can go home and rest directly, I will be here tomorrow, and we will discuss the next market plan." ”

"Okay!"

Luo Dong didn't listen to Xia Yu's words at all, he and Fan Zhongrin arrived in Yangcheng at four o'clock in the afternoon, passed the company and went straight to Xingru's side.

The two discussed a lot of details of the plan in the car, and Fan Zhonglin also called to communicate the model candidates, and just happened to make an appointment with three people to come over for the audition, and the two went directly to see if they could settle down.

Xingru is not a new company, and there are several model studios that have been working together for a short time, so the efficiency is quite high.

According to the hints given by Xia Yu, the models designed by Fan Zhonglin for this group of advertisements are the type of urban innocent girls, and they don't need a single line, and their actions are also fresh and natural, so the image requirements are relatively high, and everything else is fine.

The models for the three auditions here were basically selected according to this standard.

Luo Dong also knows a little bit about this, and he communicates with Xia Yu the most, so he briefly looked at the audition situation here, and said to Fan Zhongrin: "I can look at all three, what do you say about the price?"

Fan Zhongrin wiped his beard and said with a smile: "It's already included in the advertising system, so don't worry about this Luo." Let's take a look!"

Although Xingru is not a big place, except for the desk and conference room, there is not much other space, so there is also a studio of about 40 square meters, and flat photography can be completed here.

In front of the camera, a young girl with a height of 1.7 meters gently put on headphones, put her hands on her ears and closed her eyes, smiled lightly to reveal two shallow dimples, and looked sweet and abnormal under the simulated light.

"Okay, next move!"

"Go on!"

"Xiaoqing, it's your turn, the expression will naturally start from the first one!"

There are a total of five groups of movements, all of which are moving, and the most difficult is the group that is immersed in the music while walking, and it is impossible to close your eyes and stretch your hands out to revel in intoxication, but Fan Zhonglin is still shaking his head after the three of them are done.

"What's going on?" I think it's okay!" asked Rodon.

"No, there's no real feeling of intoxication, it's not that high, what's going on?"

Fan Zhongrin didn't know whether to answer the question or talk to himself, suddenly slapped his head and shouted at a young man over there: "Xiao Liu, auditioned just now, what kind of music did they put on the MP3 in their hands?"

"Ten years, isn't this your favorite, Mr. Fan?"

"Fart, you didn't take a good look at the plan!" Fan Zhongrin burst into foul language, but he wasn't really angry, and the others were used to the state of his studio.

"Changed, put this!"

Sure enough, after the audition restarted, the three girls' expressions were much more natural, and it could be seen that they were all moved by the fresh tone of "I Had a Cold in That Corner", and their smiles were full of youthful flavor, lacking traces of professional-level performances.

Fan Zhongrin was much more satisfied this time, and couldn't help but sigh in his heart, Polestar really chose a superb advertising song, just rush this, this commercial can't be broadcast without popularity!

……

The MP3 market after August 2004 can be described as turbulent.

According to the comments of authoritative media in the industry, since the release of Polaris K1 by Polestar Electronics, in addition to the high-end market, it has also been firmly occupied by foreign brands such as Samsung, and the mid-range is divided by Patriot, Lenovo and other foreign brands, and the broader low-end market has been completely chaotic.

Driven by K1, other companies generally choose to reduce prices when launching new phones.

The 512MB has fallen below 1,000, and then the 900 lower limit, the 256MB has dropped directly to 500, and the most ruthless 128MB miscellaneous machine has appeared below 300 yuan.

But overall, the sales volume of the entire MP3 market has indeed been opened, and some research institutions have given a total shipment of 4 million for the whole year.

However, Xia Yu knows that even if Polestar Electronics does not appear, the total shipments of MP3 this year should be 4.3 million, and now it should go straight to 5 million.

One of the most interesting things is that sales in the last three months will be the same as in the previous nine months!

So far, Polaris K1 has steadily occupied the first sales volume of single products with the ultimate cost performance and good reputation. So no matter how low-key it is, the news of Polestar's new moves has spread in the circle.

Small companies may not care yet, but almost all of the domestic first-line brands are shopping for the low-end market, and they all pay attention to it.

The Patriots have recovered from the defeat of CH1. In fact, it is nothing in itself, unlike Polestar Electronics, they only do a single product strategy, and a rich product line is the mainstream. Just eleven years ago, their new "Koshihikari Treasure Box" F601 was once again sold in the mid-range market at the price of 1500~2000, and it stabilized its confidence.

However, because he had a mustard before, Zhang Tianxiang still focused on Polestar Electronics, and he didn't want to be scolded for this anymore.

Fang Zhanping, president of Patriotic Digital, directly asserted: according to Polestar's gameplay, they will definitely enter the mid-to-high-end market in the future.

At the Yanjing headquarters, Zhao Tianxiang had just received a phone call, and after a few "I know", he was busy running to Fang Zhanping's office to report.

"Mr. Fang, the time of Polestar's press conference has been set, at the end of the month, on the 29th. ”

Fang Zhanping hurriedly stood up when he heard this, and asked, "Released at the end of the month, isn't that a collision with our F009?"

At present, the best-selling models of Patriot are still the earlier released "submarine" F008 and the classic model Vplus, but the high price has been hit by the Polaris K1. They also adjusted their strategy in time and prepared to release a new "submarine" series F009 in October, with three configurations of 128MB, 256MB and 512MB.

Objectively speaking, the "Submarine" series MP3 does represent the top strength of the domestic brand, the unique and glamorous shape designed by well-known designers, ultra-fine diamond glass, and powerful functions, it is also the next killer feature of the Patriot in history.

Patriots have high hopes for this machine, and Polestar's next-generation products are their direct counterparts.

Zhao Tianxiang thought about this problem before he came, and said: "It should be okay, it is said that there will be a production and stocking time after the release, and their assembly workshop is not large, so it will take two or three weeks! F009 is scheduled to be listed on the 10th, and it should be able to seize the opportunity." ”

"Well, but don't take it lightly, this Polestar doesn't play cards according to common sense. Add another 1 million to the advertising budget, and you must take CCTV down!"

"Okay, Mr. Fang rest assured, I will come to the door in person tomorrow and I will definitely take it!"

Another company that regards Polestar as its great enemy is Onda.

Their previous Xuanyin VX505 had to temporarily reduce the price of 100 yuan for Polestar, and they also teamed up with Meizu to do large-scale marketing promotion, and the whole country was full of channels, but they still lost to Polaris K1!

If you count Meizu's X1, it will be exceeded, but it doesn't make sense!

Onda has done a good job from a channel provider to a PC accessories supplier, but it has not been able to rise in one fell swoop by spending a lot of effort to enter the digital consumer goods market, which is completely Polestar's chaos.

Chen Zhaohui, general manager of the digital division of Onda Electronics, is a cautious person. This will be in the office to carefully look at the situation of Onda's product line.

The headquarters doesn't listen to so many explanations!

He also saw that the last few months of 04 were definitely a big explosion in the market, and only during this period of time can he stand firm.

Now he has also received news from familiar media that Polestar's new product launch is about to take place.

This couldn't help but make him nervous again. Fortunately, he is also looking forward to Onda's new products, at least the price can be lowered a little more, the quality is passable, and with publicity and channels, it should not be weak.

However, even if there is a back-up move, it is still not enough insurance, after all, there are other opponents.

Thinking of this, he picked up the phone again, and with a wave of his hand, he approved a new network communication budget of 3 million.

In addition to these two companies that have been eyeing Polestar, there are not a few manufacturers who have received news of the Polestar Electronics press conference from various sources.

Half a month ago, Chaohua Electronics, which dared to brazenly launch a new machine LN10 for 299 yuan, was determined to play a low-price card; Lenovo, which has always been tepid, also wants to give full play to the heritage of a large company and imitate Polestar's strategy to develop a new cost-effective machine; in addition, Taipower, the small hegemon in the burning optical drive market, has also begun to exert its strength, clamoring to tear up the space of the MP3 market.

Not to mention the countless small manufacturers that were directly stimulated by the sudden rise of Polestar, all of them are gearing up, ready to take advantage of the market explosion to steal some limelight, so their eyes are also on Polestar Electronics, the initiator of this storm.

Xia Yu didn't seem to be aware of any of this......

PS: Thank you for your continued support. Let's make up for the deacon today, I still owe a chapter!The second watch is 8:00 p.m. In addition, it will resume next week.