Xia Yu had also seen Liu Qiangdong in his previous life. Of course, by 2011, no one called him "Qiangzi" or "Brother Qiang", and everyone who was familiar with him was called "Brother Dong".

But I really haven't seen such enthusiasm at the moment, he hurriedly stretched out his hand and took the initiative to shake it: "Hello Mr. Liu, I took the liberty to disturb you!"

"How can there be! I don't have anything to do with this small business", Liu Qiangdong didn't care about Xia Yu's age, and after shaking his hand, he directly hugged his shoulders and said, "Don't say much politely, let's go inside and talk!"

In fact, Jingdong is not a small business now, at least one or two million in sales.

And if it weren't for the fact that it was too expensive to make an online mall, Liu Qiangdong's net worth would have exceeded 10 million two years ago.

Xia Yu, who is familiar with his information, knows that this famous reckless man in the Chinese business community is really from a pure "dick silk".

Because of his average family background, he started a business when he was a student at Renmin University. When I was a freshman, I copied an envelope for 3 cents for others, and then I wholesaled books to make money, and it wasn't until I taught myself programming and took on part-time projects like crazy.

After graduating, he joined a Japanese company, but he quit after more than a year because "making money is too slow".

Then he took the only 12,000 yuan to Zhongguancun to wander around, poured the recorder and compressed the card, and worked very hard, and finally succeeded in gaining a firm foothold in Zhongguancun and opened a chain store.

At its peak, his IT digital store once expanded to 12, but it was because of the sharp decline in the "SARS" business that he started the idea of an online mall.

Because of the good reputation and the service in place, the "Jingdong Multimedia" online mall has achieved sales of more than 10 million by the end of 2004, which is the same as that of the physical store, and the profit is more.

It was also at this time that Liu Qiangdong really made up his mind to adjust his focus to the Internet, which led to the emergence of the second e-commerce giant in Huaguo.

Xia Yu also continued to consider it according to "memory", and previously compared in detail the operation of the current domestic hot Excellence.com, eBay.com, Taobao.com, etc. I feel that Jingdong should be short of money now, and I will come to the door when I have the bottom in my heart.

……

Liu Qiangdong's office is not big and very traditional, in fact, he is more like a traditional businessman at this time.

After the two sat down, they first exchanged simple greetings, of course, more of Liu Qiangdong's compliments to Xia Yu and Polestar Electronics.

Xia Yu didn't care about this, and only after seeing that it was almost over, he said: "Mr. Liu, I came to the door this time to discuss something with you." ”

Liu Qiangdong was a little puzzled and asked, "Oh, is Polestar's MP3 cooperation?

Jingdong Mall focuses on IT consumables and computer machine plus accessories, and outsiders think that they are all the same, but in fact, this is completely different from digital retail in terms of operation, target customers and operational ideas.

Xia Yu smiled: "Mr. Liu misunderstood. In fact, in addition to Polestar, I'm also a partner in a venture capital firm. Today I'm here for JD.com. ”

"Venture capital?

Liu Qiangdong was even more puzzled, he still knew about the investment model of venture capital after he was counted as half of the Internet circle after he made an online mall, and asked: "We Jingdong are not short of money?"

Xia Yu didn't care, and continued: "Is there really no shortage? Do you want to live by guarding the sales business of 10 or 20 million a year? Look at excellence, look at Taobao and eBay, since Jingdong has done e-commerce, Brother Qiang, are you willing to make a small fuss all the time? As far as I know, Jingdong Multimedia is still losing money......

These words touched Liu Qiangdong. He fell silent immediately, and his mind began to come alive.

Xia Yu didn't speak anymore, waiting for him to figure it out for himself.

He knew that JD.com's early financing was not smooth.

In the past few years, it has completely relied on Liu Qiangdong's own net worth of 10 million or 20 million to support the operation and promotion of the online mall. By the end of 2004, the sales were only one or two million, and it was still a loss, which is not the same as the current few large e-commerce.

Finally, Liu Qiangdong spoke: "How much money do you want to invest." How many shares do you want to own?"

Here it comes!

Inexplicably, Xia Yu felt that when Liu Qiangdong said this, the momentum of the whole person became deep but sharp.

But for this future bigwig. Even if you don't have your own forward-looking vision, you can develop into the kind of super potential stock that fights against Alibaba's e-commerce empire, and his strategy is very simple - stun with money!

"Fifty million, I want to take 51% of the shares. Xia Yu said slowly.

"What?" Liu Qiangdong was obviously shocked by the number.

Is this valuing JD.com at a valuation of 100 million?

In fact, in history, when Jingdong Mall got the investment of 10 million US dollars from Xu Xin, the "investment queen" of today's capital, it was already a year later at the end of 2006, when Jingdong's revenue had gone straight to 300 million yuan, and the valuation was only about 500 million yuan.

100 million, which is definitely a super premium valuation for JD.com that is unimaginable.

Liu Qiangdong was a little incredulous: "Isn't Mr. Xia joking again?"

Xia Yu saw that there was a play, and said with a smile: "Of course not!"

Again, as the old saying goes, investing is investing in people.

He knows that people like Liu Qiangdong are born unwilling to be ordinary.

From the very beginning of selling disc recorders and disc consumables on the streets, to later becoming the new boss of Huaguo Internet, the reckless hero Liu Qiangdong has almost carried all kinds of battles all the way over, even the most difficult and questioned times have never given up, this kind of person is definitely a natural entrepreneur.

Although JD.com's development model has always been based on burning money, its large-scale purchase of land to build warehousing centers, self-built logistics, and low-profit and high-quality loss-making operations have long been criticized by some investors and the media.

But of course Xia Yu doesn't care about this.

Is there anyone in this world who knows JD.com's future achievements better than himself?

The future is the era of e-commerce, and only in terms of mobile phone sales, Jingdong has also become the largest channel provider in China after 2012, which is beyond doubt.

Therefore, for JD.com's investment, he is not ready to follow the venture capital model and only occupy a little investment stock, but directly seek control!

Even if it will cost two or three billion US dollars in the next few years, Xia Yu's idea is that as long as he has money, he will not give up his investment and controlling stake in JD.com.

However, Xia Yu, who thought Zhizhu was in his hands. This time it's really too much to think about.

Or rather, think early.

At the beginning of 2005, Liu Qiangdong had just come into contact with e-commerce not long ago, and his focus was on cheap online lines, but he was still operating with physical stores.

For him, e-commerce is a promising direction and an area worth investing in.

However, if you want to say how many deep insights you have into e-commerce, whether you already have a complete set of business logic that later relied on the B2C model to counterattack excellence and dangdang, and forced Taobao to separate the Taobao mall in the B2C part, it is far from being talked about at this time.

And. In the early days of his business, he had studied in detail the reasons for the decline of the Japanese retail giant Yaohan, and found that the rapid expansion and the low control of its own equity were the two biggest factors.

So he had already made up his mind that even if the company's development was slow, he would not be ready to sell a controlling stake.

"I'm sorry, Mr. Xia, your mention is really unacceptable to me. ”

It seems that it is not good to say this, Liu Qiangdong hurriedly said: "In fact, the valuation you gave is completely beyond my imagination, but I don't have a clear idea of the future development of JD.com." And I don't want to give up a controlling stake. ”

The refusal was straightforward, and the reason was simple. This is the style of "Brother Dong".

Xia Yu is really a little depressed now, this is the 50 million he promised by gritting his teeth, this guy actually refused the opportunity to be worth tens of millions immediately!

Well, thinking that the later JD Mall is the only one of these Internet giants after several rounds of financing. The founder also occupies an absolute controlling stake in the company, and Xia Yu feels a little better.

In 2011, it raised $1.5 billion directly!

This Liu Qiangdong has really not changed, although he is still doing a "small business", but the future hero is also full of confidence.

"I'm sorry. It's me who didn't think it through", Xia Yu looked at him and continued: "But in any case, the B2C network sales model of 3C products is an area that I am very optimistic about. You and your JD are the most potential. And you really don't have the money to expand your business. In this way, 20 million yuan, accounting for 25% of the shares, how about it?"

This hesitation has dropped by one-fifth, but Liu Qiangdong was happy, nodded and said, "Thank you Mr. Xia for your attention, I can think about this mentions." I'll give you a reply within a week, and I ask for your understanding. ”

"Understood, I'm looking forward to your good news!By the way, Jingdong Mall is suitable to consider entering the 3C full category operation?"

"Jingdong Mall?"

Khan, I said that I leaked my mouth!

Xia Yu hurriedly said: "Jingdong is not based on CDs now, and the future development direction is even more infinite, so let's change the name to Jingdong Mall!"

"This mention is good!" Liu Qiangdong grinned, although he didn't say anything to Xia Yu: "As for the full category of 3C, it is really in our plan and is currently in preparation." ”

Xia Yu showed his trademark smile: "Then I wish you success in advance!"

Because the time was tight to catch the plane back to Yangcheng, and he had to wait for Song Tao's last news, Xia Yu didn't stay any longer, and immediately shook hands and said goodbye.

But after Xia Yu left, Liu Qiangdong was still wondering, and he always felt that something was wrong.

It took a while to react, and the two chatted for less than half an hour, and this excessively young founder and investor of Polestar Electronics never asked about the current performance and scale of Jingdong Mall!

People have seen it in the media, and they can't be wrong, but it's too strange.

He quickly asked someone to inquire about the news of this Blue Star Venture Capital in Xia Yu's mouth, and he was soon dumbfounded.

The new venture capital that appeared at the end of last year finalized three investments at that time, and all of them were done in ten minutes?

He really couldn't see through it.

However, it would be a lie to say that there is no shortage of money.

Now Jingdong is short of manpower, and market development has also fallen into a bottleneck. With this money, Jingdong can quickly expand its scale to occupy the market, and then make all 3C categories. After all, in addition to PC accessories, selling electronic and digital products is becoming more and more popular.

Jingdong Mall, this name is good!(To be continued......)

PS: First update!

Thanks to the two brothers Xuan and Li Xhua for their monthly ticket support! I also thank the brothers who put forward valuable opinions in the book review area, I have seen them, and many of them coincide with our ideas. But in general, I won't spoil it~