The secretary made a note of them one by one and made sure there were no problems before leaving the office.

The two continued to chat, and this chat was a little long, until it was time to get off work, Li Zhengyi left Yongsheng Group, took Lin Wenxing, and rushed back to Changshui overnight.

Next.

Throughout November, the four companies under Li Zhengyi, except for rookie logistics, the other three more or less encountered a lot of problems, which involved most of Li Zhengyi's energy.

The first is Taobao technology.

After strictly implementing the policy of cracking down on order swiping and counterfeiting, Liu Walldong vigorously grasped a number of relatively arrogant and top-ranked fake stores, so that Taobao's reputation was well received in the Internet e-commerce industry.

Other fake stores that have not been alarmed for the time being, seeing that Taobao Technology has begun to play the real thing, either quietly reined in their arrogance, or began to move their positions.

For example, go to eBay.

At the same time, eBay's parent company, eBay's investor, suddenly increased its investment in eBay, announcing an investment of 100 million yuan in late November to complete the all-round acquisition of eBay.

Because of the large amount of capital investment, eBay officials frequently contact the four major domestic portals, on the day eBay was completed acquisition, Taobao Technology received a notice from the four major portals, starting next month, will no longer receive Taobao Technology's advertising business on its portal.

Corresponding to this are other major forums and most well-known personal websites.

In other words, in just a moment, Taobao Technology's online publicity channel suffered a catastrophe.

Liu Qiandong hurriedly found Li Zhengyi's office to discuss countermeasures.

At this time, Li Zhengyi was learning from Zhuang Xiangqiu about the progress of domestic patent applications.

"Mr. Li, there is a big event. ”

Liu Walldong pushed open the door of Li Zhengyi's office, and after seeing that Zhuang Xiangqiu was also inside, he reacted and quickly apologized: "I'm sorry, Mr. Li, I'm in a hurry, please forgive me." ”

Looking at Liu Qiandong's anxious expression, Li Zhengyi knew that things might be big, because he knew Liu Qiandong, and the other party was not the kind of stunned young man who was reckless and easy to mess up.

"Come in and sit, don't rush, speak slowly. ”

Zhuang Xiangqiu stood up and gave Liu Qiandong a place, she didn't sit down immediately, but said to Li Zhengyi: "Why don't you talk first, I'll come back later." ”

Liu Walldong sat down and said: "Mr. Zhuang also listen, about Taobao technology, you have managed it before, and you should be very familiar with Taobao, listen to it and give some advice." ”

Li Zheng nodded, and Zhuang Xiangqiu sat in the other direction as he said.

Liu Walldong said: "eBay was acquired, you should know, right?"

"Yes. Li Zheng nodded, "It's a few days earlier." ”

"They're starting to do it on Taobao now. ”

"Start?"

"Yes. Liu Qiandong responded, "I have just received a notice from four portals and many other well-known websites, forums and personal websites that from next month, these websites will no longer receive Taobao Technology's advertising business." ”

Li Zhengyi frowned and said, "eBay did it?"

Liu said: "Yes, I have already decided. ”

Zhuang Xiangqiu wondered: "eBay wants to strangle Taobao Technology's online advertising channels, and their costs will increase exponentially. I've dealt with the founder of eBay in the first half of the year, and I'm not the kind of person who is irrational and brutal, so why do you suddenly want to use this kind of play that is very likely to hurt both sides?"

Liu said: "The founder has cashed out and exited eBay. ”

"He doesn't want a company anymore?"

"The inside story is not clear. Liu Walldong shook his head, "Anyway, as far as I know, the current helmsman of eBay is no longer Shao Pingbo, but the president of China arranged by eBay's parent company." ”

Li Zhengyi rubbed his eyebrows and didn't speak, for the trading website eBay, in the memory of his previous life, except for the general development trajectory and the main reasons for the other party's failure, he really didn't know much.

In his previous life, how eBay developed, and in which year he was taken down by Taobao, he is also unclear, perhaps in this life, because of his appearance, the butterfly effect began to affect the development trajectory of the eBay website.

"Do you know the specific terms of the other party's buyout of advertising rights on the portal?" asked Li Zhengyi.

Liu Walldong shook his head and said: "This is a secret agreement between the two of them, it is difficult to know, give me a certain amount of time, maybe you can get the result from other means." ”

"How much is the special cost for Taobao Technology advertising and promotion?"

"More than 1,220 thousand. ”

"Next year's budget?"

"Yes. Liu Walldong nodded and said, "Only the channel fees of online portals, well-known forums and other well-known websites, excluding regular media and other offline channels." ”

"How much money do you have left on your Taobao Technology account?"

"Not much, most of the funds were transferred to Zhengtu Technology Company in the form of loans. ”

Li Zheng nodded, this part of the funds was originally intended to act as an agent for Miracle and the development of the Journey game, so he directly lent it to the Journey Technology Company from the Taobao Technology account in the form of a loan.

"I see. Li Zhengyi said, "At the end of this month, there will be two months of miracle operating income in the Zhengtu Technology account, and there will be enough cash to repay the loan from Taobao Technology. ”

Liu said: "Do you want to compete with the other party for the advertising channel of the portal?"

Li Zhengyi shook his head: "No, competing with eBay is the next policy, with the current capital thickness of eBay, we can't play at present, not to mention, we will only cheapen those advertising platforms of portals in vain." ”

"So how can we solve it now?"

"What do you two think?" Li Zhengyi didn't answer, but asked Liu Qiandong and Zhuang Xiangqiu.

Zhuang Xiangqiu said: "Strengthen traditional media and offline advertising. ”

Liu said: "Open up new channels for online advertising. ”

Li Zheng nodded and said: "The general idea is good, one of the two of you said offline, and the other said online, so let's talk about it separately, how to do it?"

Zhuang Xiangqiu said: "The traditional media focus on three parts, newspapers, radio, television, newspapers and periodicals do not cost much, we have always paid attention to it before, the investment in broadcasting is relatively small, can be strengthened, TV advertising is mainly placed in the provincial series of channels, I suggest this part of the focus on follow-up." Upward, we can cooperate with CCTV, and the funding may be relatively tight, and downward, we can advance into the local stations of various counties and cities, which is very cheap, but the operation department needs to keep up with the rhythm. ”

Liu Walldong said: "Mr. Zhuang said offline, I add that this part of communication can also be opened, such as mobile phone SMS, now SP business is very developed, people have been accustomed to the existence of SMS business, then the effect of SMS advertising should be good, we can cooperate with operators to develop this market." ”