The next day, Wednesday. Pen ~ fun ~ pavilion www.biquge.info

Zhang Yang prepared the material for "Zhang Yang's Jokes" as soon as he got up.

This week is the twelfth and final issue.

After finishing this issue, he is ready to devote himself to the production of "The Masked Singer". As for "Are You Normal?", it doesn't require him to write a script, but it doesn't take much time to record it.

Just after ten o'clock, Liu Wen called first.

"Director Zhang, where are you, we have arrived in the capital. ”

Zhang Yang asked, "Do you have any other arrangements?"

"Yes, but in the afternoon, let's talk about advertising and naming first. ”

"Okay, you guys go to my studio, and I'll send you the address later. ”

"Good. ”

Zhang Yang cleaned up and went to the studio, where he bought two bottles of Juice Orchard on the way.

Because the place where he lives is a bit remote, when he arrived at the studio, Liu Wenxian and his son had been waiting for a while.

"I'm sorry to keep you waiting. Zhang Yang apologized as soon as he entered the door.

"It's okay, it's okay. Liu Wenxian stood up with a smile and helped the two of them introduce, "Dad, this is Director Zhang, Director Zhang, this is my dad." ”

"Hello, Liu Dong. Zhang Yang hurriedly stretched out his hand, and couldn't help but sigh a little in his heart.

It seems that they were indeed forced by the Gu family to be a little out of breath and desperately want to make a comeback, otherwise how could such a boss personally participate in an advertisement and naming thing?

"Hello. Liu Dong smiled and shook his hand.

Zhang Yang smiled and asked: "I know you are all busy, so I won't delay the time, let's talk about advertising or title first?"

"Advertising, advertising, let's talk about advertising first. Liu Wenxian looked very anxious.

"Then look at the ads. Liu Dong said.

"Good. Zhang Yang took out the feed he bought on the road and said: "Actually, the advertisement is very simple, and the advertising words are also very simple. ”

"How simple is it?" Liu Wenxian couldn't help but ask. It can be seen that he is looking forward to the new advertisement.

Zhang Yang said: "Meiju Orchard, shake it before drinking." ”

Liu Dong frowned unconsciously.

Liu Wenxian was also stunned for a moment, and said in astonishment: "This ...... That's the advertising word?"

"Yes, I suggest you change the packaging and highlight the five words "shake before drinking". ”

"This ......" Liu Wen glanced at his father first, and his expression suddenly became very embarrassed, "Director Zhang, you ...... Aren't you too ...... Is it simpler?"

He said it very implicitly.

What's so simple about that? It's so simple.

Aren't you perfunctory?

Shake it before drinking? Can this be called creative? We already know it, and we wrote it on the bottle.

Liu Wenxian wanted to cry without tears, but he had praised him in front of his father before, but he ran all the way here, but he heard such an advertisement.

"It's easy to remember. Zhang Yang saw the expressions of the two in his eyes, knew what they were thinking, and said with a smile: "I'll show you the advertisement." ”

"No need, right?" Liu Wenxian looked disappointed.

Liu Dong didn't speak, just looked at him.

Zhang Yang put the drink on the table: "Pretend this is a counter, I am a customer who buys drinks." You'd better have two of them when you're shooting, and you can get a cute father and son. ”

He took the drink back in his hand and looked at the bottle.

At this time, the camera should give a close-up of the drink, highlighting the five words shake before drinking. ”

Then, the two of us were a little puzzled when we saw these five words, and we looked at each other. ”

"Two seconds later...... The two of them shook each other. Zhang Yang suddenly twisted his body.

Liu Wen was stunned for a moment, and then when he thought of something, his eyes lit up.

"Okay!" Liu Ming also shouted, stood up suddenly, and said excitedly: "This advertisement is good, great." ”

"Wow, Director Zhang......" Liu Wenxian was also amazed, his previous disappointment disappeared completely, and he couldn't believe it: "Your action is simply the finishing touch, and this advertisement is amazing." Can you shake it like this?"

Zhang Yang smiled but did not speak.

This advertisement is an early work of the Earth Farmer Orchard, and he was impressed when he saw it. Shake it before drinking, but the advertisement deliberately misunderstands the meaning of these five words, turning the shake drink into a customer shake. It is this misconception that makes the audience unforgettable, and the effect is amazing.

"Juice orchard, shake it before drinking. This ad is good, great. Liu Dong's face was full of excitement, and he stepped forward to hold Zhang Yang's hand: "Director Zhang, thank you, thank you so much." ”

As an old man who has worked hard in the mall for so many years, he can see at a glance how good or bad this advertisement is. It's really good, you can remember it just by looking at it once, and the advertising slogan fits their product perfectly, it's just perfect.

Zhang Yang hurriedly said: "Chairman Liu, you're welcome. ”

"You've really helped me a lot, Wen Xian kept telling me that I didn't believe it yet, but now I have seen it. Liu Dong seemed to be a little excited, "I want this advertisement, I want it, with it, we will definitely be able to grab back part of the market share." Director Zhang, you can make a price. ”

"I don't know much about this market...... Zhang Yang asked tentatively, "Can you accept one million?"

They all gave 500,000 yuan to the last advertisement of Coca-Ao Spring, and the strength of the Liu family is much stronger than that of Coca-O Spring, so one million should not be a problem, right?

"One million?" Liu Dong agreed after only thinking about it for two seconds.

"Thank you, Dong Liu. Zhang Yang breathed a sigh of relief in his heart and asked, "Let's talk about the title now?"

Unexpectedly, Liu Dong said something that made him a little stunned.

"I agreed to the title. ”

"Huh?"

Liu Dong looked at Zhang Yang and said: "I have seen your ability, I believe in you and your show." ”

"Thank you, Chairman Liu, thank you so much for your support. Zhang Yang listened with joy.

"Mutual benefit. Liu Dong's face was full of smiles, "Come, let's discuss the details of the title." ”

"Details?" Zhang Yang was stunned, "What details?"

"It's just that you have to talk about a few commercials in the show, you have to give our products a few shots and so on. ”

"Uh...... I'm sorry, I'm sorry Liu Dong, I can't promise you this. Zhang Yang was a little embarrassed, "We will arrange the matter of reading the advertisement according to the situation of the program, but we do not accept any specified conditions." If you have to specify it, then we won't be able to cooperate this time. ”

"Huh?" Liu Dong looked at him with a stunned expression.

Don't accept the conditions? There is still such a program?

We will put forward a little bit of conditions for the title, after all, we are paying a lot of money. You can't accept it?

"We're doing a show, not an advertisement. I also don't want to affect the effect of the show because of the advertisement, so ......" Zhang Yang looked at him helplessly.

In the past, when he watched the show by himself, he would often encounter the hard advertisements in the show and make a play, but now he has the opportunity to call the shots, of course, he will not allow such a thing to happen in his own hands. After all, he does shows for more than just money.

Liu Dong looked at him and fell silent.

Liu Wenxian wanted to say something on the side, but he didn't know who to help, so he simply didn't say anything.

The atmosphere suddenly became a little awkward.

Zhang Yang tried to break this embarrassing atmosphere and said: "Chairman Liu, I am also thinking about the quality of the show. Think about it, if this show doesn't work well in the end, I can't help even if the whole show is talking about your ads, on the contrary, if this show has a huge response, as huge as "Soldier", even if we just read it at the beginning, it will be enough to impress the audience. ”

Liu Dong looked at him and asked incredulously: "Director Zhang, are you so confident in your show, would you rather refuse than accept additional conditions?"

Zhang Yang replied seriously: "I have always been very confident in my show. ”

Liu Dong stared at him for half a minute, and finally nodded heavily and said, "I believe you once." ”

Hearing that the advertisement didn't fly off in the end, Zhang Yang smiled and said: "I promise not to disappoint you, and it will definitely make you worth your money." ”

"Good. Liu Dong laughed.

Next, Liu Dong asked some details about the program, and then signed a contract to discuss the production of the advertisement. The production of the advertisement Zhang Yang told them in detail, and repeatedly told them that it is best to change the new packaging before the program is broadcast, so that the advertising program can achieve the best effect when it is broadcast.

I was busy surviving, and the time had reached twelve o'clock.

Because they still had a meal of their own, Zhang Yang didn't leave them for lunch and sent them out.

Since he came to the studio, he didn't bother to go out again, so he asked Xu Xiaoya to help with a meal, and he continued the unfinished work in the studio.

At about two o'clock in the afternoon, he received a call from Yang Liu.

"Director Zhang, I've thought about it, but I still won't participate in this show. ”

"Why?" Zhang Yang felt that it was a pity, Yang Liu's fame was much greater than Ye Wan's, although it had not yet reached the point of becoming a household name, it was only one or two steps away. It's barely a big name.

"It's too stressful, and I have suffered from gains and losses, because of this incident, I haven't slept well for the past few days. Yang Liu himself thought it was a little funny.

"No, your singing skills are very good, if you come to the show, your fame will definitely go further. Zhang Yang still wanted to hold on.

"If I came on stage like this, I really agreed, but wearing a mask, I really didn't have the confidence. I'm really worried about being eliminated in the first game. My mentality is really not suitable for such a show. ”

"That's a shame. ”

"I'm sorry, Director Zhang. ”

"It's fine. ”

"That'...... First of all?"

"Good...... Wait a minute. Zhang Yang suddenly said: "Since you don't participate in the show, come and help me be a guest guesser." ”

"Huh?"

"It's to evaluate the performance of the contestants, and then to help the audience guess their identities. ”

"I ...... Am I suitable?"

"It's a good fit, it's a good fit. This show needs four or five guests, and I'll leave one for you if you're interested. ”

"Hmm...... You make me think about it, I'll get back to you later. ”

"Okay. (To be continued.) )