Chapter 341 Budget
Yizhuang Xiangqiu said: "Then next, how to get the billing software here?"
Li Zhengyi said: "I remember that we discussed this issue before, and on the basis of the original discussion, we can flesh out the details. ”
“OK。 ”
Ouyang Qing and Shi Shengjie were both busy, and returned to their respective offices after determining the time.
Of course, Li Zhengyi also has his own office, and he arranges for people to clean and clean every day, but he doesn't like to go back to that vacant room, and prefers to stay in Zhuang Xiangqiu, the general manager's office.
Two o'clock in the afternoon.
Li Zhengyi convened the heads of the company's main departments to have a meeting together, and the main content of the meeting included the work report of Taobao Technology, the mobilization meeting before the launch of Alipay, and the personnel arrangement.
At the meeting, Zhuang Xiangqiu first made a speech and made a brief report on the current work progress, personnel structure, and follow-up reserves of Taobao Technology.
Among them, mainly talking about advertising, Zhuang Xiangqiu said: "At present, the types of advertising that have been launched include the city's main newspapers and magazines, wall location publicity, mobile advertising configuration and Changshui TV station, because the funds are not abundant, all the former items are only for Changshui City for the time being, and the advertising time of the TV station is not the prime time." ”
"As for Internet advertising, small websites have already been contacted, and portals can only be put aside for the time being because the asking price is too high. Another problem was found, there are many forums on the Internet, and now there are people who are constantly advertising Taobao, I don't know where these people come from, but the effect is good. ”
Li Zhengyi said with a smile: "This is Luo Wei's Internet water army, last month's investment of more than 100,000 yuan, as that batch of water army becomes more and more proficient, there will be more and more offline development in the future, in the next year, the overall monthly investment is estimated to be more than 300,000." ”
Among the participants, only Shi Shengjie knew about this matter, except for him, everyone else, including Ouyang Qing, was surprised by the matter of the water army.
"Did you prepare this before Taobao was established?" Ouyang Qing asked at the same time, he had to sigh in his heart, in terms of vision alone, Li Zhengyi is more powerful than everyone here combined.
"Almost. Li Zheng nodded.
Everyone else was amazed, but only Yu Xiaohui thought of the cost issue for the first time.
Yu Xiaohui said: "Mr. Li, listen to what you mean, is Taobao water army advertising going to be done for a long time?"
Li Zheng nodded and said: "At least one year, my plan, the investment in water army advertising will end at least in the first half of next year." ”
"Have you thought about the cost?"
Yu Xiaohui asked rhetorically, and then explained: "I listened briefly to it just now, if the navy army develops, it will be extremely inflated in a short period of time, and its cost will definitely not be 300,000 per month as you said, if it is not controlled, with the spread trend of the navy, hundreds of thousands or millions are possible." ”
"With the company's current operating conditions and sources of funds, it will definitely not be able to support it for so long, and if it persists, unless there is a strong capital investment, it will ......"
Yu Xiaohui didn't continue, otherwise the rest of the story, everyone knows that it is nothing more than a broken capital chain, and the company will be on the verge of direct bankruptcy, or it will go bankrupt directly.
Except for Zhuang Xiangqiu, everyone began to have doubts, because what Yu Xiaohui said belonged to the foreseeable future, and there was absolutely no exaggeration.
Ouyang Qing said: "With the nature of the water army, this type of advertising model should belong to a short-term explosive advertising channel, and the length of the duration and the income are not absolutely proportional. In other words, perhaps in three to five months, the advertising channels of the water army will tend to be saturated, and then there is not much need at all, unless it is continued after a long period of time, otherwise the marginal benefit will continue to decrease. ”
Li Zhengyi did not answer immediately, but let everyone present express their opinions, their opinions are very constructive, and they are completely based on the overall interests of the company, considering the overall benefits of the entire company.
In the end, the discussants threw the question back to Li Zhengyi's side.
Yu Xiaohui said: "Mr. Li, what else do you have?"
While speaking, her eyes swept over Zhuang Xiangqiu sitting next to Li Zhengyi from time to time, when everyone was discussing just now, the only person who did not participate was Zhuang Xiangqiu.
With Yu Xiaohui's understanding of the two of them, Zhuang Xiangqiu can be so calm, there must be factors that others don't know.
Li Zheng nodded and said: "You are right, don't worry about the capital problem for the time being, next, Mr. Zhuang's father, Uncle Zhuang, will inject 20 million investment into the company in the near future, so everyone can rest assured that the company will not stagnate because of financial problems." ”
"Another point, the previous Luo Wei was responsible for the advertising of the water army, and its expenditure was directly from my personal funds, which will have an impact on the company's verification costs, so from this month onwards, Luo Wei's expenses will be transferred to the company and directly transferred from the company's finance. ”
Yu Xiaohui nodded, as long as there are funds coming in, it will not have a negative impact on the company's financial liabilities, and for her, all problems are not a problem.
Shi Shengjie and Ouyang Qing, who were sitting on the other side, muttered for a while, and Shi Shengjie said out loud: "Mr. Li, will the time issue discussed just now continue to last for a year?"
Li Zhengyi groaned and said: "You may not know that at this stage, our competitor eBay, with the help of the injection of capital from country M, has started a large-scale operation action, if we don't bite to keep up, once we fall behind, we will be left far behind by the opponent." ”
"I believe that with our current scale of development, Taobao Technology should have entered the opponent's field of vision, and next, we will be sniped by them in all aspects, without some special channels, it is easy to be suppressed by the opponent. ”
"What you are seeing now may only be the aspect of the water army, if the funds allow, I will expand the existing advertising channels to all large and medium-sized cities in the country, not limited to the vicinity of Changshui, not limited to Jiangnan Province. My expected goal is to invest 50 million in advertising by the end of the first half of next year!"
"Believe me, the future of Taobao depends on the steady development of the next one to two years, as long as the funds allow, no matter how much advertising money is invested, I think it is worth it, and the future should be in our own hands. ”
Everyone in the room couldn't help but gasp.
At this stage, 50 million yuan of advertising expenses is an absolute amount of money, and without a certain amount of courage, who would dare to play like this? In other words, once the website does not rise, the investment of 50 million yuan will be a proper meat bun and a dog.