Zhao Jiantian, who had a bitter face, stiffened, and suddenly raised his head, with an incredible look on his face. resisted the urge to almost scold my mother.

Your sister, didn't you say that you couldn't think of it for three days, five days, ten days and half a month? It's only been a few minutes now?

Zuo Shanghua was also taken aback. He knew Zhang Yang's ability, but he didn't expect to come up with such a brilliant idea in just a few minutes.

The slogan ...... It's a perfect fit with the delicious mountain spring, Jane is tailor-made for the delicious mountain spring. But isn't that too fast?

"We don't produce water, we're just nature's porters. Zhao Jiantian muttered in a low voice, and then said excitedly: "Okay, great, this idea is so good! How could we not have imagined such a simple thing, you are so amazing. ”

"With this advertising slogan you created for us, not only will our sales increase greatly, but our popularity will definitely increase greatly, this word is so easy to remember. ”

Zhang Yang smiled and continued: "When it is broadcast, it will be better to pronounce this sentence. At the same time, when the image of the water source is released in the front, you can add some words in the form of subtitles to highlight this advertising slogan, such as 'the quality of water determines the quality of life' and so on. ”

This is the advertising slogan of Earth Nongfu Spring, and it left a deep impression on people as soon as it was broadcast. As a consumer, he was not sure about the authenticity of the slogan, but he was really moved by it at the time. After listening to it only once, I firmly remembered the brand of Nongfu Spring.

"Understood, understood. Zhao Jiantian hurriedly took the notes down, for fear that he would forget some details.

Zuo Shanghua also praised: "This advertisement is really good. In just one sentence, consumers are told that Cocacao Mountain Spring is a healthy natural water, not produced and processed. It's a direct distance from your competitors. But your water is really pollution-free?"

"Of course. Zhao Jiantian Yan said: "We don't dare to talk nonsense about this, as long as someone has a heart to check it, you can find it." The water source is absolutely natural and pollution-free. ”

Zuo Shanghua said: "Then your water is a perfect match with this advertisement, and now that food safety is frequent, the lethality of this sentence is still very great." Manager Zhao, I can almost foresee that after the new advertisement is launched, your market share will rise sharply, congratulations. ”

"I should thank Mr. Zhang. Mr. Zhang, you can make a price. Zhao Jiantian said: "Even if your price is a little higher than the market, we can accept it." ”

Zhang Yang said embarrassedly: "I really don't know much about this market, you just give it according to the market." ”

How can he understand this, if he opens low, won't he die?

"It's true, I really can't understand the market without touching this aspect, and even I don't know very well. Zuo Shanghua assisted again, "You are experts in this regard, and I believe you will not let him suffer." ”

Zhao Jiantian pondered for a while and said, "The price is too high, I can't make a decision, and if it's too low, I can't stand you." In this way, I will go back to the company to ask the leader for instructions, and I will definitely reply to you today, and you can rest assured that you will never be at a loss. ”

"Okay. Zhang Yang naturally has no opinion.

"Okay, I'll go back first and keep in touch. Zhao Jiantian left in a hurry, his eyes flashing with joy that he couldn't hide.

This idea is really good, and 100,000 yuan will definitely not be able to get it. He was even sure that if the ownership of this advertisement was determined by bidding, those peers would definitely steal the head. It is precisely for this reason that he does not dare to make a casual offer. It is too troublesome for the leader not to approve it, and it is also troublesome for him to open it low. He really didn't want to stiffen the relationship with such a person.

There is an example of him doing public service announcements before, and since he can make one advertisement, he will definitely be able to make a second one. If he offends him, with what he just said, he may be able to make two more for his opponent in a matter of minutes.

Zuo Shanghua looked at Zhang Yang and didn't speak.

"Mr. Zuo, if you have something to say, it's scary for you to look at me like this. Zhang Yang's face was uncomfortable.

Zuo Shanghua laughed and said, "Xiao Zhang, you have opened my eyes again today." ”

Zhang Yang smiled embarrassedly.

"In business, you don't have to be embarrassed. Zuo Shanghua said with a smile: "In the shopping mall, everyone takes what they need, as long as you can give the other party what they want, you can open and negotiate the price of this thing casually." If you can't let go, you're going to lose money. Just like you talked to me last time, I took a big advantage of you, if you take out the work first, you can increase the price several times or even more than ten times. But I also know that you didn't do it all for the money, or you wouldn't have come to me. ”

"I understand, thank you, Mr. Zuo. Zhang Yang knew that she was teaching herself, no matter what the reason, he still had to receive this feeling.

Zuo Shanghua nodded: "I don't know how much a good idea is worth, but I roughly estimate that the starting price should be 200,000." In our three phases of advertising, there are already more than 200,000, and 200,000 is really nothing compared to the sales driven by this advertisement. If they are willing to invest money in advertising, it is not impossible to use this advertisement to expand the market and expand their popularity. If they offer less than that, then they are not very kind. I'll help you inquire and see what the price is. ”

Zhang Yang hurriedly said: "Thank you, Mr. Zuo." ”

Zuo Shanghua waved his hand and said curiously: "Did you decide that they only signed three installments?"

"I led them to sign it. ”

"Why?"

"Because I am confident that the response will be good after the advertisement, it is time to add money after three installments. ”

Zuo Shanghua was stunned for a moment, and then laughed: "You have so many ideas, I think I can't keep up with the thinking of you young people anymore." Alright, you can go about your business. ”

……

Just after five o'clock in the afternoon, Zhao Jiantian called Zhang Yang.

"Hello, Manager Zhao. ”

"Hello, hello. Manager Zhao was very polite, "Our company leaders have already studied it, and the price given is 500,000 yuan, do you think it is acceptable?"

Zhang Yang's heart jumped fiercely, and he was frightened by this number.

500,000, 500,000. Zuo Shanghua helped him estimate that the price started at 200,000, and his ideal price was 300,000. But the other party gave a price of 500,000 at once!

"Mr. Zhang, are you ...... Are you not satisfied?" Seeing that he didn't speak, Zhao Jiantian's heart also rose.

"No, no, no. Zhang Yang said truthfully: "I really don't understand this market, I didn't expect you to give so much." ”

"You're joking, your idea is definitely worth the price. However, we have a string attaché that we would like you to accept. ”

"Oh? ”

"Half a million is a buyout of your advertising rights to the drinking water industry for a year. That said, we want you to ...... It is also a request that you stop advertising other drinking water industries for a year. Zhao Jiantian spoke very carefully, as if he was afraid that he would be unhappy.

Zhang Yang finally understood why they would pay such a high price.

"We have only one request, and we hope you can understand. The main thing is that the ideas you come up with are too scary. Zhao Jiantian was very clever and put a high hat on him.

"Okay, I can take it. He didn't know the market of this industry, but at the price of 500,000 yuan, he felt that the sincerity they gave was enough.

"Thank you so much. Then you wait for me in the company for a while, and we will sign a contract. Zhao Jiantian was afraid that he would not understand, so he explained: "You also know that we are a company in the end, and these procedures still have to be gone through." ”

"Okay, I'll wait for you at the company. Zhang Yang didn't have any opinions.

No promise is as reliable as black and white, and he has long seen through this. Coca-Shan Spring is also a big company, and they don't believe in any verbal promises.

Zuo Shanghua is right, in business, in business.

Zhao Jiantian hurriedly signed the contract with Zhang Yang before getting off work, and the contract was not complicated, and there were several easy-to-understand regulations. It seems that they also know that this paper contract is just a formality, and it does not really bind him. In this case, it is better to simplify everything and leave a good impression on each other.

Zhang Yang also saw it, and his impression of them was indeed much better. It also gave them a reassurance, saying that they would not advertise the drinking water industry in any way within a year.

Within five minutes of signing the contract, Zhang Yang's bank card was 500,000 more.