Chapter 18: Huang Xiaoju's Business (2)
"Like a WeChat friend who is already familiar with me, I will order a birthday cake for them or ask the florist to send a bouquet of flowers. Huang Xiaoju said.
"Big spending!" Bai Zijun said.
"There's no way," Huang Xiaoju said, "the relationship is close to each other." We've all become friends, so we should give gifts!"
"Of course, gifts can be many. Huang Xiaoju said, "Men can send foot bath coupons, women can send SPA coupons, beauty salon coupons, and so on." Isn't it better than just a discount?"
"Once you've cultivated loyal customers, the menu is even more important. Huang Xiaoju said.
"That's!" Bai Zijun agreed.
"We always listen to our customers, maintain the quality of existing dishes, and develop new ones on the other. Huang Xiaoju said, "Guests often eat the same dishes, and they will definitely get tired of eating them." ”
"Your Uncle Zhang and I often go to Wanzhou and Chongqing to see what dishes are popular in the local area. Huang Xiaoju said, "After all, our place is close to Wanzhou, and our eating habits are quite close. ”
"After we went to investigate, Uncle Zhang immediately studied when we came back. Huang Xiaoju said a little proudly, "Don't say it, your Uncle Zhang is really a genius in this area." It's not 100 percent alike, but at least seven or eight points alike. Seven or eight points are very good, after all, there are still a few people who have eaten these dishes in Wanzhou and Chongqing. We are constantly introducing new dishes and always catch our regular customers. ”
"Have you developed new dishes?" asked Huang Xiaoju.
Bai Zijun shook his head. They are too confident in their signature dishes and specialties to think about developing new dishes at all.
"The new dishes are all Zhang ...... "Although Bai Zijun has hatred in his heart, he can't say the words "Zhang Slut" when the words come to his mouth.
"It wasn't all developed by him. Huang Xiaoju said, "We will mobilize all the chefs to develop new dishes." ”
"Are they motivated?" Bai Zijun asked.
"Incentives. Huang Xiaoju said, "To put it bluntly, it is a reward." Develop a new dish, and if the guests say yes, then we'll officially launch it. The reward for new dishes is 200 yuan, and then every time you order this new dish, you will receive a 2% commission. The chef is so positive, and then in order to get more commissions, he has a good relationship with the waiter. It's really a harmonious symbiosis, and the whole company is harmonious and very harmonious. ”
"Did the guests say yes?" Bai Zijun asked, "Questionnaire?"
"We have a group of regular customers, of all ages, and we call them 'tasting groups'. We will ask them to try the newly developed dishes, and then score, mainly from the three aspects of color, flavor and flavor, more than 80 points, we consider the cost factor, whether to launch. For those who can't roll it out, we will give feedback to the chef and let him know why so that he can improve. Huang Xiaoju said so much in one breath, and her mouth was dry. Bai Zijun still has the eyesight to see, and hurriedly refilled the tea for her.
"When recommending new dishes, the chef himself has a good relationship with the waiter, and the waiter recommends it to the customer. We don't take a commission on this part. What we want to promote is the one with a higher price and a larger profit margin, and the one that usually can't be sold, or the next hot model to be promoted, we will have a corresponding commission. Those who are capable can sometimes get six or seven thousand a month, which is equivalent to the salary of a chef. Those with poor ability can also get three or four thousand. There are commissions, and the chefs and waiters are very happy. We have commissions, so we rarely talk about raises. Employees don't come to ask for it. Huang Xiaoju said proudly, "My chefs are thinking about developing new dishes when they are not busy, and the waiters are also hurrying to familiarize themselves with new dishes when they are not busy." What about your workers? What are you doing in your free time?"
What are you doing? Playing with your mobile phone! Bai Zijun was very sad in his heart.
"We often use new dishes to attract old customers and improve the quality of service. Huang Xiaoju said, "Don't be slacking off just because you're an old customer." People are like this, the more familiar they are, the more they can't be offended. ”
"I talked to the waiters at several stores," Huang Xiaoju said, "enthusiastic but not stammering, relaxed but not frivolous." ”
"What do you mean?" Bai Zijun asked.
"It's about maintaining a good relationship with old customers the way you usually get along with acquaintances. Huang Xiaoju said, "I am enthusiastic about you, but I will never scold you." I'm in business, I should be discounted, I should collect money, I still have to collect money. If you put on a look of scolding him, the result is not easy to say. For some people, there is no lower limit to shamelessness. If the guest mentions the discount is very unreasonable, it is difficult to accept, just say, the boss is so stipulated, and it is difficult for us to do things, or you look for the boss. Usually these guests are embarrassed to call me about these things. ”
"What does it mean to be easy and not frivolous?" Bai Zijun asked.
"Relax with the guests. But not lightly. Huang Xiaoju said, "Once the service staff is frivolous, the guests will make all kinds of jokes to you, and even use their hands and feet." ”
"I'm a serious place to do business, not a place. Huang Xiaoju said with a smile, and then said with a straight face, "So, I have always asked my staff not to joke with guests." ”
"Just now we discussed the use of WeChat to collect guest information, the development of dishes and services. Huang Xiaoju summed it up.
Bai Zijun was impressed by Huang Xiaoju's excellent management and eloquence with a smooth tongue.
"Aunt Huang," Bai Zijun said a little uphill, "you are too powerful! I didn't think it before." ”
"I used to be stupid, wasn't I?" asked Huang Xiaoju with a smile.
Bai Zijun couldn't answer yes, only laughed there.
"I was really stupid and didn't understand anything. Huang Xiaoju said faintly, "Whatever your father says, I will do." ”
"Later, after divorcing your father, I became my own boss, only to find out that I didn't understand anything. Huang Xiaoju smiled bitterly, "Your Uncle Zhang is only interested in cooking, and he can't help me in business management." ”
Why is it so annoying to say that this "Zhang" is here! Bai Zijun couldn't help frowning.
Huang Xiaoju didn't notice Bai Zijun's displeasure, and continued, "Later, I went to learn a relevant management course at the prompting of a boss. ”
Huang Xiaoju talked about the past endlessly, Bai Zijun was a little tired of listening to it, and couldn't help yawning.
"Are you tired?" asked Huang Xiaoju with concern.
"It's okay. Bai Zijun smiled and said, "I'm not tired." ”
"If you're tired, let's talk about it next time. Huang Xiaoju said.
What Bai Zijun always wanted to know was how Huang Xiaoju managed the three stores so well.
So he asked, "By the way, Auntie, how did you manage the three stores so well?"
"What's this?" Huang Xiaoju didn't expect Bai Zijun to ask such a non-technical question, so he smiled, "Is this a problem?"
Bai Zijun nodded seriously.
"Now there's food and beverage management software. Huang Xiaoju said, "As long as you install a catering management system, no matter how many stores you open, you can control it in real time, and you can also manage it through your mobile phone." ”
"You don't use a catering management system?" Huang Xiaoju thought incredible.
Bai Zijun shook his head.
"The catering management system must be used," Huang Xiaoju said, "and it is very convenient to manage." ”
"By the way, you also opened a few breakfast shops, how is the business?" asked Huang Xiaoju.
"It's okay. Bai Zijun said, "I don't know how much it will cost in the morning." ”
"Didn't your father hand you over the management?" Huang Xiaoju didn't understand, "Why don't you know?"
"It's not my mind to take care of the morning," Bai Zijun defended, "It's my dad who is in charge." ”
"He's responsible?" Huang Xiaoju showed a sneering expression, "I understand his management." ”
"He's holding his old employees accountable again, right? Huang Xiaoju said.
Bai Zijun nodded and said, "Yes, those uncles and aunts are in charge, and my father goes to collect the money every day." ”
Huang Xiaoju shook her head and smiled dumbly, "Your father, I don't know what to say about him." ”
"Zijun," Huang Xiaoju sincerely suggested, "you should also manage the breakfast shop." I'm not saying bad things about people behind my back, you know, you can't have the heart to hurt people, and you can't have the heart to defend people. ”
"I can't manage a single store," Bai Zijun said helplessly, "Do you still have to take care of those breakfast stalls?"
"Don't underestimate those breakfast shops. Huang Xiaoju corrected Bai Zijun's point of view, "It's very profitable to be early." You don't care about it, I'm afraid it's the rich and the poor yourself. ”
Seeing Bai Zijun's embarrassed face, Huang Xiaoju said, "Let's enter a catering management system and integrate all your stores." ”
This way, you can send e-coupons to your customers. Huang Xiaoju suggested.
"What do you mean?" Bai Zijun really didn't understand.
"For example, if you spend money in your big store, you don't give him a discount, just send a free consumption coupon to the customer in the cash register system. The denomination you set according to his spending amount. Huang Xiaoju said, "Who won't go for free? In this way, you are likely to drive all your business." ”
"However, we are in the process of demolition," Bai Zijun said distressedly, "and the flow of passengers has decreased a lot." ”
"But you have a lot of construction sites over there. Huang Xiaoju said, "This is also your advantage." ”
"Advantage?" Bai Zijun laughed at himself, "Those migrant workers are reluctant to come in, afraid that we have high consumption there." ”
"You print out the price of the dishes and post them at the door, and people will understand at a glance that although the decoration is relatively high-end, the price is very affordable. Huang Xiaoju said, "The LED screen should also be used, and every day's specials, new products, etc., must be broadcast on a rolling basis." ”
"If possible, turn the small window next to it into a TV screen that shows some of the store's recommendations. Huang Xiaoju suggested.
"And you can also deliver lunch boxes to the construction site. Huang Xiaoju said, "With the image of your restaurant, there should be a good business." ”
How is this exactly the same as what Yuan Man said? It seems that I really have to think about selling fast food on the construction site. Bai Zijun thought.
"There are also fashionable things such as scanning the code to order food and checking out, which are now popular, and they should also be used. Huang Xiaoju said.
Huang Xiaoju's story today is like the water of the Yangtze River. It wasn't until Zhang Dongping called her to urge her to go back that she stopped talking and asked Bai Zijun to come to her store to have fun and see her specific management.
Bai Zijun had an illusion, as if Huang Xiaoju was going to inject all her life's skills into his body.
Aunt Huang is really interesting! Bai Zijun said secretly, and couldn't help but smile lightly on his face. The ice in my heart also began to slowly melt.