"The F&B business can't just rely on discounts. Huang Xiaoju said, "Blindly discounting can only cultivate a group of customers who can eat well." ”

Although Bai Zijun was fiddling with his mobile phone, his ears were still listening.

"Every restaurant is on sale. Huang Xiaoju said, "All of them have pulled the price down, in fact, no one has a price advantage." Because they are on the same starting line. ”

"If a new round of price reductions is launched, it will be necessary to break through the floor price and approach the cost, where is there still profit to speak of? Where can we afford to pay rent and pay wages?" Huang Xiaoju said.

"I didn't realize this problem before," Huang Xiaoju took a sip of tea, poured a cup of tea for Bai Zijun, and continued, "I just listened to Meituan's fools, and put a lot of set meals on Meituan." I also put it on glutinous rice and word of mouth. ”

Bai Zijun stopped fiddling with his mobile phone, and looked up at Huang Xiaoju quietly.

"As a result, all those who came came could afford to eat. Huang Xiaoju smiled bitterly, "It looks very lively, but in fact there is no profit." ”

"28 yuan to eat a chicken hot pot!" Huang Xiaoju said, "Do you think you can make money?"

Bai Zijun shook his head. The cost of foreign chickens is almost 28 yuan, not to mention local chickens! There are also ingredients, oil, carbon fire, labor, and rent. Earn Nima fire tongs, I don't know where the loss went!

"They say that the guests don't just eat your 28 yuan chicken hot pot, they also order other dishes. You're using chicken hot pot to drive sales of other dishes. Huang Xiaoju said with some sneer, "As a result, people don't order other dishes at all." cheekily asked them to order a few dishes, and the guests said that enough was enough, and that it was a waste to order too much! I almost vomited blood when I heard it. ”

Bai Zijun felt the same way, and the same drama was also staged in his shop.

"At the end of the business every day, your Uncle Zhang's face is very ugly. Huang Xiaoju smiled bitterly and said, "I'm so busy that I haven't gotten the money yet." ”

"Later, I simply canceled all the plans online. Huang Xiaoju said.

"Isn't it a breach of contract?" Bai Zijun asked.

"Breach of contract?" Huang Xiaoju said with a smile, "The salesman said the same thing to me, just threaten me." ”

"Didn't you sign a contract?" Bai Zijun asked, "If you remove the package without authorization, you will be fined." ”

"Your Aunt Huang is so stupid?" Huang Xiaoju asked Bai Zijun with a smile.

Bai Zijun didn't know why.

"Set 'unavailable', fool!" Huang Xiaoju tapped Bai Zijun's forehead with her finger. Suddenly, a feeling of motherhood came from the bottom of Bai Zijun's heart, but in fact, she was not so bad.

"The salesman was in a hurry, and called me every day to urge me to set 'unavailable' to 'available'. Huang Xiaoju said, "I told him unceremoniously, I know it myself." Then ignore him. I'm so stupid to give them some advice!"

"You want to use this to boost business, the idea is good," Huang Xiaoju said, "but the reality is very skinny." ”

"Is it a loss?" asked Huang Xiaoju.

Bai Zijun nodded, "Sometimes a room is full of group packages. The kitchen is busy, and there is no money to be made. ”

"So you have to stop!" Huang Xiaoju said, "It's okay for new stores to rely on this trick to attract popularity, and it's unnecessary for old stores to use this trick again." ”

"However, online takeaway must be served. "It can broaden your customer base." ”

"I have it. Bai Zijun said.

"I know," Ms. Huang said, "but your pricing is too low to be necessary." ”

Huang Xiaoju didn't know that Bai Zijun took the low-cost route because of the benchmarking against her.

"The price of online takeaway is set a little higher. Huang Xiaoju said, "It's higher than dine-in, but not too outrageous." ”

"What if they come to the restaurant and know the price of the dishes?" Bai Zijun asked.

"What does that matter?" said Huang Xiaoju, "anyone can understand this." ”

"If you have to have someone else deliver a meal, how can you not pay more money. "But if you really don't want to go, you can save money on lunch boxes or food delivery." This gives customers the impression that you are generous and can make a good impression on them. ”

"I don't see a lot of dishes for your online takeout. Bai Zijun said.

"That's because you didn't see my previous dishes," Huang Xiaoju laughed at herself, "It's just copying the recipe." ”

"Later, I went to see other people's takeaway products, and there were so few and so little, but the number of orders was very impressive. Huang Xiaoju paused slightly and asked Bai Zijun, "Do you know why?"

Bai Zijun shook his head, "Why?"

"It's hard to choose!" Ms. Huang said.

"There are too many dishes, several large ones, who has the patience to rummage through them slowly?" Huang Xiaoju said, "Just list the most important and best dishes." It is best to finish the list in one page, and the guest can read it all at a glance. But the menu can be changed often, one a day, a few a week, all at will. It's freshness. There are also some special dishes to make by yourself, such as shredded potatoes and tofu, which are not expensive anyway. But it is very affordable for guests. ”

Damn, this woman is so powerful, why didn't you find out when I was with my dad in the first place?

"I don't recommend takeaway hot pot. Huang Xiaoju said.

"Why?" Bai Zijun asked, "The main dish is chicken hot pot." ”

"The soup is too troublesome, and it's not easy to bring. Huang Xiaoju said, "And you have to bring a stove, it's troublesome to recycle, it's a pity not to collect it, after all, you have to pay more than ten yuan." ”

"What should I do if the guest wants to?" Bai Zijun asked.

"The product is off the shelves, can he still order it?" Huang Xiaoju felt that her ex-stepson didn't seem to understand too much, "If you want to eat, you can come to the store to eat, and you can sell a few more dishes." ”

"Then what is good to sell?" Bai Zijun asked.

As I said earlier, the easy dish which is good at it. Huang Xiaoju said, "There are also rice bowls, set meals and the like, 12 to 15 yuan a piece, which is quite easy to sell." You should have experienced this, I used to like to order takeout so much. ”

"What about the main products and signature dishes?" Bai Zijun asked.

"Don't think about that. Huang Xiaoju said, "What you have to consider is which things sell fast and sell well on the takeaway platform!"

After Huang Xiaoju dialed it a little, Bai Zijun suddenly opened.

"What about the shop?" Bai Zijun asked.

"Huh?" Huang Xiaoju didn't understand for a while.

"I said how to do the business of the store?" Bai Zijun didn't hate her anymore, and learned from experience.

"Your dad didn't teach you?" asked Huang Xiaoju, feeling completely incredible.

Bai Zijun shook his head, "He dumped the store to me." ”

"Going out to play again?" Huang Xiaoju asked, "When I was here before, you threw it at me." Now it's thrown at you again! This person is really ......" I wanted to say, "Dogs can't change their." But in front of Bai Zijun, he said that it was not suitable, and he would be divorced again, so he couldn't control it.

"Aunt Huang, why is your restaurant's business so good," Bai Zijun threw away his face and asked, "Our restaurant's business is so bad?"

"There are many factors that go into a restaurant's business. Huang Xiaoju said, "For example, my restaurant mainly focuses on customer stickiness. ”

"What do you mean by customer stickiness?" Bai Zijun looked confused.

"It's about cultivating loyal customers. Huang Xiaoju explained, "And let these customers not lose easily." ”

"How do you get it?" Bai Zijun asked.

"First, of course, it's membership. Huang Xiaoju said.

"But is the function of the membership system only to issue coupons?" Huang Xiaoju asked, "Are you like that?"

Bai Zijun nodded.

"My membership system, issuing coupons is one thing. Huang Xiaoju said, "The main thing is to collect customer information." ”

"How to collect it?" Bai Zijun asked.

"I mainly collect it through WeChat. "Huang Xiaoju," add me WeChat, that is, I am a member. ”

"It's so simple?" Bai Zijun thought incredible.

"Simple?" Huang Xiaoju smiled, "It's not simple, you have to interact with them every day." ”

"Now many people in the circle of friends are doing micro-business. Bai Zijun said, "It's very annoying!"

"I also know that micro-business is a bit annoying. Huang Xiaoju said, "But we can also use this platform to promote ourselves." ”

"Advertising?" asked Bai Zijun.

"So to speak. Huang Xiaoju said, "But we can say that it is a release." ”

"For example, my WeChat name is 'Dongli Restaurant', and I only post one news every day. Huang Xiaoju said, "It's not necessarily a dish recommendation, it can also be a mood, and you can also teach them to cook when you do this." ”

"No one is going to see it. Bai Zijun said.

"It's definitely not 100 percent of the people who come to see it. Huang Xiaoju said, "But as long as you like or comment, I will happily reply to the post 'Wow, thank you XX for the like (or comment), come to my restaurant and I'll give you X discount'." ”

"Is this okay?" Bai Zijun didn't believe it.

"Don't you believe it?" Huang Xiaoju said, "Usually people will say, is the boss lady real?"

"I will answer, of course it is true. If you don't believe it, come to the store and try it. Huang Xiaoju said.

"The result?" Bai Zijun asked.

"It's just an advertisement in passing, don't think about immediate results. Huang Xiaoju said, "Don't be so snobbish. ”

Bai Zijun said in his heart, business is up, and everything he says is right.

"Generally, when I go to the store, I remember the WeChat name, so I call him directly by the WeChat name, and say, 'XX you are here, welcome!', and then when checking out, I directly discounted. ”

"Do you remember each other's names?" Bai Zijun didn't believe it.

"If you can't remember the name, I still greet him warmly, but I don't say the other person's name, and I greet him warmly, 'Are you coming?' and the other person will think you know him. Then it's time to discount it. ”

"That's a way to do it. Bai Zijun said.

In addition, you should also go to other people's circle of friends to like and comment. Don't forget to say, 'Beauty, it's been a long time since you've been eating at the East Fence Restaurant.' By the way, he posted a small advertisement in his circle of friends. Some people will ask me if I can do a discount or something, and I will advertise by the way. ”

"Do you say it's simple?" Huang Xiaoju asked Bai Zijun.

"It's really not easy!" Bai Zijun sighed.

"It's just WeChat. Huang Xiaoju said, "WeChat, if there is any group pulling you, you will go in, you have to speak more, you have to invite them to eat in the store, there are discounts." ”

"Also, pay attention to what they post. Huang Xiaoju said, "Pay special attention to their birthdays." When they were about to get angry, they sent a WeChat message to the person who was going to die, wishing him a happy birthday. Then advertise. ”

"Will they tell you when your birthday is?" Bai Zijun didn't believe it.

"Of course not. Huang Xiaoju said, "But they usually have to post it to the circle of friends, what is this birthday really hilarious, this birthday is really desolate or something." Generally, those who post K songs, drink alcohol, and cut cakes have birthdays nine times out of ten. Well, you've done that, right? You can be cheeky and ask who's on your birthday? Wouldn't you have received first-hand information?"

This is okay?!Bai Zijun was simply surprised.