Sinovel held a training meeting in Beijing mainly for the convenience of foreign medical representatives who came to do the training. Pen % fun % Pavilion www.biquge.info

Like other varieties of salespeople, the threshold required by medical representatives is actually very low, and even if they can speak well, they can meet the basic requirements, and sometimes, shy salespeople can still mix up.

However, it's not always so easy to improve the level of existing sales reps.

Therefore, large pharmaceutical companies are actually very strict in terms of medical representatives, taking Americans as an example, beauty pageant champions, models or equestrian princesses and the like are the objects of invitation from major companies, and the second level is the sweet and outgoing girl, or the boy who is good at group sports, in addition, good academic performance, humor, or good family background, or special race and skin color, and even good at cooking, can play the trumpet, are also candidates for selection.

All in all, when big pharma companies recruit medical representatives, they require the first level of basic conditions, and the second level is a skill that requires long-term training.

As for the skills required by the medical representatives themselves, they are actually trained at a later stage.

No pharmaceutical company expects the school to train a bunch of medical representatives for itself.

As far as China is concerned, there is no medical representative in the history of pharmaceutical sales for decades, and it is natural to rely on training from scratch.

Sinovel currently has sales departments in various places, on the one hand, relying on the gift model to survive, and on the other hand, because there are no competitors.

But this time is not long, and Yang Rui does not want the medical representatives to grow savagely like this, and when the time comes, it will be troublesome to become a medical representative who can only give gifts.

After all, in addition to gifts, medical representatives actually have something to learn, at the very least, to be familiar with their own medicines, and to make recommendations to doctors on indications and contraindications.

Taking it a step further, medical reps often have more access to hospitals and patients than doctors, which can also help detect off-label drug products.

Drugs are all off-indicated, for example, Viagra, which was originally used as a heart drug, can make the cavernous body erect, so the indication of the heart drug Viagra actually exceeds its standard indications.

The drugs currently used in the pharmaceutical industry are basically in the form of compounds, in this case, there are always drugs with off-labels, and drugs without off-labels, just like drugs without side effects, cannot exist under the current scientific and technological conditions.

If off-label conditions can be discovered, it would be a waste of revenue doubling plans for Phase 3 clinical trials for pharmaceutical companies. Of course, most off-label cases are found in the laboratory, but training of medical representatives is also necessary.

In addition to the sales itself, Sinovel also hopes to train medical representatives in conference organization, inviting personnel, public relations and marketing.

This belongs to Chinese characteristics, if you are abroad, the representative office of a certain province wants to organize a meeting, you can directly pay a professional conference company. But in the 80s, the people who could do the conference organization were in various state units, and Huarui naturally had to take on some of these tasks.

In this way, the "Sinovel Pharmaceutical Short-term Training Meeting" at the beginning of the new year has a long training item, which makes the newcomers Sun Mingzhe look soft.

"It's been arranged from morning to night, and I don't have time to go out for a lap. ”

"Not to mention going out to play, I don't have time to have a drink. ”

"This is only three days of training, what about the next few days?"

Sun Mingzhe stood in the lobby of the hotel where he was reporting, listening to the discussions of the people around him, and his heart also swelled with a trace of unease.

If this continues, how can you find the time to stand in line correctly?

Now is an excellent opportunity, and in another one and a half years, Sinovel's sales organization will at least expand by two or three times, and the sales representative office in the province will more than double.

Of course, he doesn't have to stand in line in person, but he has to meet with the big guys of Huarui to make a final decision.

Sun Mingzhe squeezed out a smile that seemed to be kind, stepped forward and said with a smile: "You don't have to come to every class for training, there is always time to skip class, right?"

"The people from the headquarters will also come, I don't know if they can escape. The man on the left stretched out his hand and said, "I'm Chen Bonian from Hunan." ”

"Oh, I'm Sun Mingzhe of Beihe. ”

"I know, the marketing strategy of dry rest homes and nursing homes was proposed by you?" Chen Bonian patted his head, quite surprised, and said: "Before I came out, let them implement the new strategy, if we win the dry rest homes and nursing homes in our province, our sales will increase by at least 30%." ”

Sun Mingzhe's smile couldn't help but brighten a lot: "I also patted my head and thought of it, but I didn't expect it to be useful." ”

"I wish I could pat my head and come up with such an idea. I read the company's announcement and gave you a reward. ”

"There is a bonus. Sun Mingzhe laughed twice and couldn't help showing off: "I used it to buy a house." ”

"Hey, that's a good idea, I'll think about it when I go back. Chen Bonian's prize money is obviously not a few.

One of the people next to him joined the chat at this time and said, "Now the company's drugs are too few, I think we can act as agents for some other companies' drugs, do you know? In the medical insurance of Americans, one-third of the medical expenses spent in a person's life are used in the last three months of life, and the market we can attack is still very large." ”

"Be careful, this is a discussion of the company's strategic direction. Chen Bonian's nerves are very sensitive, probably because he is older and has experienced more things.

"It's okay, we're not a government department. The other party was stunned for a moment, and said with a smile: "I forgot to introduce myself, I am Zhou Yingyao from the sales department of the headquarters." ”

"Ah, it's Shangguan. Chen Bonian laughed jokingly.

Zhou Yingyao said with a smile: "Don't dare to be an official, at least our minister Dai Feiming can be called an official." ”

"Do...... The drug agent of other companies, is what Minister Dai meant?" Chen Bo asked in a young voice.

Zhou Yingyao laughed: "What does the minister think, how do I know, I am a pawn, and I will go whatever the leader says." ”

"Unstoppable. ”

"I can't call it. ”

Sun Mingzhe was also moved in his heart, and said in his heart: Minister Dai is the minister of the sales department, and he is also a non-Hedong person, speaking of which, it is very suitable for him to lean on.

Thinking so, Sun Mingzhe smiled slightly and said, "Anyone who works in the headquarters is our leader. Leader Zhou, I'm the east, you come to book a place, let's talk while drinking, how about it?"

"It's okay to drink, just call me Xiao Zhou. ”

"That's not going to work, that's not going to work. The two of them debated for a while, and only after determining the title of Section Chief Zhou did it be counted, Sun Mingzhe then asked Zhou Yingyao to invite Minister Dai on his behalf, and he was also promised.

This time, only a few people in charge of the sales department from other places came over, and even if Sun Mingzhe didn't say it, Dai Feiming would have wanted to see them anyway.

The free time is only today, and after a few people discussed it a little, it was time for dinner.

Sun Mingzhe went back, adjusted slightly, and went downstairs, and saw Yang Rui wandering at the door, looking like he couldn't find the way.

Sun Mingzhe had the heart to get to know each other in the past, after all, the two had a relationship before, but the time was too tight, he raised his hand and looked at his watch, and then considering Yang Rui's ranking in his notebook, he couldn't help but shake his head, and said in his heart: I don't know how long it will take to meet and talk, it is better to go to see Minister Dai first.

In this way, Sun Mingzhe walked around and quietly went out.

The restaurant is on the left, a few minutes walk.

Sun Mingzhe entered the private room, Chen Bonian and the others had already arrived, and they sat at a big table neatly, which was very lively.

After some introductions to you and me, Sun Mingzhe also analyzed the factions in his mind more clearly. In addition to the traditional positions such as sales director and personnel minister, Chen Bonian also met two researchers from Sinovel Laboratories.

This made Sun Mingzhe slightly raise his evaluation of Yang Rui, if the relationship between Huarui Laboratory and Huarui Pharmaceutical Factory is so close, Yang Rui, as the person in charge of Huarui Laboratory, is naturally more important than a pure consultant.

Sun Mingzhe raised Yang Rui's grade a little bit in his heart, but he still couldn't surpass Minister Dai's, and the slight sense of regret disappeared when he rose up.

Thinking so, Minister Dai also walked in, but, unexpectedly, did not sit on the main seat.

"Wait a minute, drink some tea, you're not hungry yet. Minister Dai couldn't tell his age, his beard was clean, and he looked like a little white face.

Everyone said that they were not hungry, and Sun Mingzhe also replied, but a strong curiosity rose in his heart: Minister Dai and the others are the bosses of his faction?

is higher than Minister Dai's level, that is, the first few veterans of Huarui, and most of them are Hong Kong people, Sun Mingzhe can't help but hesitate a little, if Minister Dai is on the side of Hong Kong people, then can he rely on the past?

Thinking about it, I saw another more handsome man walking in.

"Oh, Director Yang is here. Minister Dai immediately stood up and ushered Yang Rui to the main seat.

Yang Rui sat down without giving in, smiled and pressed his hand, and motioned for everyone to sit down.

Looking at Yang Rui's young and handsome face, Sun Mingzhe looked confused: What about playing with me?

……