Chapter 860 Textbook Publishing
"You don't seem to be worried about DuPont at all?" Jerry looked at Yang Rui curiously and said, "You may not have been in contact with the courts in the United States, which is the territory of lawyers, and the winner is not necessarily the righteous side, let alone the right side." Pen × fun × Pavilion www. biquge。 info”
"I know, but the current situation in the court is very good, and the lawyers hired by Sinovel are also very good. Yang Rui is not particularly worried, because the part he needs to worry about has passed, the lawyers have gotten the money, and Jielizen has also resumed the payment of dividends, as long as there is a steady supply of lawyers' fees, Yang Rui believes that such a lawsuit should not have too many ups and downs.
This is like a divorce lawsuit in the United States, if there is no prenuptial agreement, no matter how rich the rich will not escape the fate of cutting meat, those beautiful girls in their twenties do not need much social power, or financial support or intelligence, as long as they hire a lawyer step by step, they can naturally live a financially independent life from now on.
Although the patent lawsuit has dragged on for a long time, a consortium like DuPont cannot rely on vexatious trouble, so that it can have any patents it wants, and if it were so simple, those mergers and acquisitions worth hundreds of millions or even billions for patents would not have happened.
Jerry didn't know the details of the case very well, and when he saw Yang Rui being so sure, he smiled and said, "I hope you can get your rights back, well, if you want to go to the United States, you can find us at any time." The Rockefeller Foundation has a lot of money in the United States, and we can arrange for you to give lectures at some universities, and I think those universities must be very willing. ”
"If you have the chance......
"That's great, after Yang Rui goes to the United States, I'll contact you. Dean Liu interrupted Yang Rui's words, eager to help him finalize the list of universities to give lectures in the United States now.
"Dean Liu, I haven't decided whether I will go to the United States or not, and even if I go to the United States, I am afraid I will not have time to go to the university to give a speech. Yang Rui had to explain.
Lectures and lectures, lectures and lectures are different concepts. Anyone can go to the university to give a speech, in those universities with an open style, all peddlers and pawns can go on stage, which is not bad, for the people who listen to the speech and the speaker, it may be a good experience, but for Yang Rui, he does not need such a reputation.
Of course, as far as China is concerned, it is also a very grand and rare thing to be able to give a lecture at a university in the United States, and it is enough to show off for more than ten years when I return to China.
However, information will always be unimpeded, especially in the small circle of academia, and if you want to use a few speeches to prove your academic achievements, you will always have to debunk them. As far as Yang Rui's current level is concerned, the only thing that can improve him is to become a chair professor.
After all, PCR is already a Nobel Prize-level achievement, Yang Rui, as a second-order scholar, has already surpassed the level of an ordinary chair professor, and it is meaningless to pursue a speech or something, but the chair professor is already the peak of the teaching position, and Yang Rui, as a young man who has not yet graduated, competes for a chair professor, which is of some significance.
It is also very difficult to become a chair professor. In the United States, a chair professor often means an authority in a certain field, but in Germany it is even more difficult, a chair means a field, and a chair professor often means the overall head of a research field.
The British chair professors were also very demanding, and the most famous Professor Lucas, since its establishment in 1663, has been dominated by heavyweights such as Newton, Dirac and Hawking.
Tom and Jerry didn't have a deep understanding of PCR, and Dean Liu and others still couldn't estimate the potential of PCR, so they said something to let Yang Rui speak.
After Yang Rui refused, Dean Liu was quite regretful, and the cat and mouse uncles and nephews didn't matter, but curiously asked about the details of the trial.
Yang Rui said it lightly, from his point of view, the trial really can't be called interesting, although it is in a state of continuous victory, but he is not willing to talk about it.
From the perspective of others, this is a very interesting story, that is, in the United States, the victory of small companies over big conglomerates is also the material that countless people like to hear.
Although Yang Rui's name is not as well-known as those Hollywood stars, football stars, politicians and talk show hosts, Yang Rui's popularity is quite high when it is limited to Chinese names. At the very least, when the academic and press circles in the United States talk about China, the first thing that comes to mind is Yang Rui, who can be said to be in the limelight for a while, and even Nobel laureates such as Yang Zhenning and Tsung-Dao Lee are not as famous as Yang Rui.
So, when Yang Rui's manuscript appeared on the desktop of Daniel, the manager of Norton Press, his spirits were lifted all at once.
Norton Publishing Group is not a prominent educational publishing group in the United States, strictly speaking, Norton is a conservative and increasingly rare medium-sized publishing company, compared to a large publishing group like Pearson, Norton Publishing Group is not even as large as Pearson's Longman, the British publishing company that publishes New Concept English.
However, the size of the company is relative. Norton also had its glory days, such as the famous English Literature Course, which sold more than 20 million copies since the first anthology was published in the 50s, which is a miracle of educational publishing.
In addition, Norton is also the main publishing house of Freud's works in the United States, which is the characteristic of American publishing groups, which often monopolize the works of some authors, and then become their own livelihood. For example, Bertrand Russell's "Philosophy" and Franz Bauas's "Anthropology and Modern Life" can only buy books from Norton Press, and as long as there are no more classic works in the field of science and social sciences in the United States, as long as professors at American universities still decide to include "Philosophy" and "Anthropology and Modern Life" as required reading, then students in the field of social sciences are the cash cows of Norton Press.
Also a cash cow is Norton, which publishes about 100 college textbooks a year, many of which are money-losing and supported by books of long-term value.
As for biology, a discipline that is bound to flourish in the foreseeable decades has always been the focus of major publishing houses.
Daniel almost saw Yang Rui's name and decided to publish the book.
"Karen, help me make a list of genetic biology, and I'm going to ask a couple of people to review a book for me. Daniel carefully removed Yang Rui's name, recopied the chapters he had sent, handed them to the secretary, and said, "You tell them that I am very eager to publish this book, but I need them to give me some specific evaluations to decide whether to publish a regular edition or a hardcover edition." ”
There is also the strength of the sales pitch, which is also determined by the evaluation of the content of the book, which Daniel does not need to say.
Secretary Karen said knowingly: "I'll go make a list now, how many people do you want?"
"I'm looking for 20, no, at least 30 people to rate the book, so I need a list of more than 100 people. ”
Cullen looked up and said in surprise, "30 people?"
"More than 30 people, it can be more, not less, and the list should be more detailed. Daniel replied without hesitation.
Asking someone to evaluate the manuscript of a book is actually one of the strategies used by textbook publishers to sell their products. If you take a published book and give it to a professor at a certain school, he is likely to say that he is busy and refuses, even if he can succeed, it will take a very long time, which is very normal, there are so many books on the market, just like the drugs on the market, many and complicated, where does the professor have time to read one by one, and he will not be willing to read because you ask him to read.
But the manuscript is different, the manuscript is an unpublished book, like a paper that has not been published in a journal, it subconsciously gives the reader a right - you can decide whether the book is published or not.
In fact, professors who review manuscripts do have this right, even if Daniel is sure of a book to be published and canceled because of it.
For many professors, the thrill of this entitlement motivates them to read the book. In addition, new books that have not yet been published can also meet the needs of professors to understand the dynamics of the industry.
Of course, if it is a book that is favored or approved by professors, after it is published, these professors will naturally choose to put it in their own recommended books, and even directly list it as a textbook for certain classes.
In the field of publishing 1,000 best-selling textbooks in the United States, asking people to evaluate manuscripts often occupies the bulk of textbook sales.
However, it is still relatively rare for an evaluation group of twenty or thirty people, and the secretary Cullen went out suspiciously, and in order to make up a list of enough to choose, he had to turn out the names of all the famous professors in the field of genetic biology.
……