The secretary Cullen had a hard time choosing. Pen & Fun & Pavilion www.biquge.info

And the salesmen of Norton Publishing House have a hard time introducing them one by one.

Those who are qualified to evaluate unpublished books are high-end professors, and some people are better at talking, you can just send a letter, but most people may not spend more than a dozen hours or more reading an unpublished book because of a letter from a publisher.

There must be acquaintances from Norton Publishing House who introduce Genomics to them one by one.

Daniel, the manager, wanted twenty to thirty people to evaluate Yang Rui's "Genomics", his secretary Cullen had to pick out a list of one or two hundred people, and Norton's salesmen had to try one by one.

Even then, they could barely get the number of thirty people.

Professors are busy, and even if they have free time, they don't necessarily want to use it to read.

The salesmen had to come to the door several times, using all kinds of methods to get the professors to want to read it.

It's not easy, but sales is like that, and generally speaking, professors who read and give a good review of a book tend to be open to the book, even if it's weaker than the competition.

Textbooks that aren't the best are often sold in this way.

There are even textbooks that are sold to a school in a year.

In the United States, textbooks with extremely high prices, as long as someone asks for them, they can make money, $20 or $30 textbooks are the base price in the United States, and $150 or even $200 textbooks are not uncommon, of course, this is not only because the American textbooks are beautifully printed, or because the consumption level in the United States is so, in American universities where a course usually requires two or three textbooks, the annual textbook expenditure of more than $1,000 is something that ordinary American students cannot afford.

The particularity of educational publishing in the United States makes it necessary for any publishing house to survive.

Norton Publishing's way of survival is their lifetime employment system, and just like Japanese companies, Norton Publishing's employees are employed almost for life.

And his salesmen are also notoriously strong.

As a medium-sized publishing house, Norton's salesmen, who are conservative and contrary to the normal way of doing business in the United States, have asked almost every big guy in the industry about genetic biology.

The number of scholars that can be accommodated in any one field of study is limited, and the number of scholars that can be accommodated is actually determined by the popularity of the field of study, rather than the importance of the field.

This is easy to understand, only popular research fields can afford to support a large number of scholars, such as antibiotic research from the 50s to the 60s, that is simply a global soldier, every university in every country in the world, as long as there is medical and biological research, there is no one who does not study antibiotics, at that time, this thing was regarded as the hope of curing diseases, the ultimate answer to solve human life, old age, sickness and death, as far as the world is concerned, catch 10 million practitioners, 1 million researchers, 1,000 well-known professors is not a problem.

However, in the 80s, the scale of antibiotic research may not even be one-tenth of the 50s, after entering the 21st century, antibiotic research has long been left behind by scholars, why there are "superbugs", not only because of the abuse of antibiotics, but also because of the lack of manpower to study new antibiotics, with the ability of pharmaceutical companies in the 21st century, if superbugs really spread, the development of new antibiotics is a few months, at most two or three years of effort.

Also in the 80s, scholars involved in the study of autoimmune diseases could be counted on one hand, such as the authoritative scholars on AIDS, that is, the few that Yang Rui encountered in the United States, no matter how many there were. But in the 21st century, how many researchers are playing AIDS? In universities, research institutes, biological companies, and pharmaceutical companies around the world, 1 million people is a small number.

Genetic biology, as a large research direction, still attracted more attention in the 80s, basically every school with a biology department, there will be people to do related research, but if you look at it according to the standards of China's provincial laboratories, even in the United States, many universities are equivalent to no one doing relevant research.

Naturally, there are fewer Dana.

It took the salesmen a week, and after asking around, Karen had to report to the manager Daniel: "Yang Rui's new book, Genomics, we may not have enough of the number of people you want." ”

"Thirty of them?" Daniel was a little disappointed.

Cullen shook his head slightly.

"Twenty?"

Cullen shook his head again.

"Ten people? There must be ten people!"

"Twelve people, it's a little easier to sell than a normal textbook, after all, you're more demanding. "There's something about Cullen's comforting nature.

Daniel let out a breath and frowned, "I thought everyone wanted to read the new book of the Chinese prodigy. ”

"You're looking for well-known professors from prestigious universities, and they're probably too busy to pay attention to prodigies...... "Secretary Cullen said helplessly.

"You mean, they've seen too many prodigies?"

"If it's a novel, everyone must be very concerned about the prodigy's new work, but these professors we are looking for may have different ideas?" Cullen tactfully expressed his opinion.

"What about their evaluations? How many professors gave their evaluations at the end?"

"No one has finished reading the book yet, so we haven't received a review yet. ”

"Let them rush. Daniel is also helpless, although he is one of Norton's many important managers, he often deals with professors, and he knows that those scholars who have become tenured professors, or who have established themselves in the teaching position, at best, only regard publishing as a way to make money, but never do what the publisher asks. Because publishers cannot guarantee that their requirements will be in line with the market.

As for such things as evaluating unpublished books, the publisher begged the professors to do it, and he didn't need any strength at all.

"Twelve people have taken the book. Daniel asked for the list and unfolded it to look at them one by one.

"It's not bad, there's Stanford, there's Harvard, Pennsylvania and Columbia, hmm...... The Ivy League guys like Yang Rui very much?" Daniel felt a little satisfied.

Needless to say, if a textbook is used by Havard, it is much easier to sell it to other schools, at the very least, the professor who is being promoted will pick up this textbook that he has not read and flip it over, and consider, what is its shining point that Haval fancies?

If a textbook has been used by prestigious schools such as Harvard for a long time, then for the publishing house, what they see is already the prototype of a cash cow.

"Keep up the good work, preferably in the last few days, for me to see the evaluation of Genomics. Daniel waved his arms as if to cheer up a salesman who couldn't see him from afar.

"Okay, I'll let them try a little harder. Karen had no choice but to do Daniel's request and call the salesmen scattered around the country.

……

"Fuck hard. How hard do you have to work!" The salesman who received the call was not happy, and after the good-natured Coubert hung up the phone, he also kicked the phone booth hard.

"What are they urging this time?" said Colwin, Coubert's partner, sitting in the back of the car, holding a cigarette in his hand, letting it burn, and not smoking.

"The book of the Chinese. Colbert snorted and sat down on the cement pile opposite Colwin, and said, "How else do you want me to rush? I looked for Lucas twice, and Jin Rui didn't want to listen to me anymore, and Professor Joseph was busy doing his own research and didn't want to see us at all, just like he was, he gave him a book, and he didn't have time to read it, right?"

"What about the company's requirements?"

"Let's pitch the book again, show the book to every professor, and then compete to get more than two more reviews. ”

"Just let two more professors read the book, can only be the professors in the list, or allow us to choose by ourselves?"

"At least a tenured professor, what do you think?" said Colbert, looking suspiciously at his partner, Colvin.

Colwin smiled and said, "Maybe Leo again, he's a tenured professor and has won several awards, and he's always willing to give an evaluation." ”

"The Greek? his evaluation has always been harsh, I guess he did it on purpose, and his poisonous snake I still remember: I never thought that a book could be written like this, and through the editor's review, it was like a piece of cold sent to the publishing house, and the editors of the publishing house ate it, pulled it out, and served it to me while it was still warm, and wanted me to reheat it and give it to the readers?

Colwin was even more disgusted, and said, "Anyway, they just want people to evaluate, and they don't ask for any praise, right? We will give the company Leo's evaluation, and seeing Leo's evaluation, I don't think they will urge this matter anymore." ”

"Send a message to the company?"

"Sort of. Maybe someone else will provide a good review, and we provide a review in other ways that can make the overall review real and have one more review, and it doesn't matter, right? Daniel doesn't like it, so don't put it out. ”

"Looking for Leo?"

"That's right, Leo. This time, he might give a good review. Colwin laughed twice and said, "On the bright side, Leo's assessment is at least fair...... Well, fairness is more harsh, anyway, we have fulfilled the company's requirements, and if they keep urging us next time, we will find Leo again, you see, we can be like Leo, with clean ears. ”

"Daniel is going to be mad. ”

"So what, he wants a review, he gets it, if he only wants a good review, write one himself. ”

"Well, let's go to Leo, maybe he'll write a review that Daniel wants......" Cowbert laughed suddenly.

Colwin laughed and slipped out of the back of the car, apparently thinking it was a good idea, a late Halloween present.

……