Chapter 14 White Chicken and White Chicken
Searching on various online takeaway platforms, you can find 4 "Baijia Chicken". But only one is Bai Zijun's, and the other three are all Huang Xiaoju's.
This is a very serious matter, Huang Xiaoju's "Bai Family Chicken" has already crushed Bai Zijun's "Bai Family Chicken". It's time to do something.
Bai Zijun knows that if he wants to win, he must build a brand, and he wants to firmly grasp the golden sign of "Bai Chicken" in his own hands, if Huang Xiaoju continues to use the three words "Bai Chicken", then she will constitute infringement. Huang Xiaoju will lose! Bai Zijun has a chance of winning.
Bai Zijun is actually very curious, Huang Xiaoju has three "Bai chickens", how does she manage it?
With such questions, Bai Zijun took Yuan Man to inspect each of Huang Xiaoju's stores.
The restaurant is completely renovated and, to be precise, packaged. It seems that Huang Xiaoju's thinking is not backward, Bai Zijun felt a trace of fear: This Huang Xiaoju is not simple!
There were two young and beautiful girls standing at the door, and when they saw the guests coming, they said sweetly that they were welcome. One of the younger sisters took the guest to his seat. That's the greeter and the usher. But Bai Zijun's shop has nothing at the door.
As far as the eye can see, the store logo is printed, including staff uniforms, dining utensils, and various reminder signs. However, all of them are "white chickens"!
Bai Zijun was very annoyed: another step behind!
When you enter the door, it is not like Bai Zijun's shop, and there is a dense table. Instead, she has a waiting area, or waiting area. There is a giant screen TV in the waiting area, which scrolls through the restaurant's popular dishes. While waiting, guests can also play their own games to win discounts.
Huang Xiaoju was explaining something to the employees, and the employees stood respectfully. It seems that Huang Xiaoju's management is really good.
After Huang Xiaoju finished explaining the matter, she turned around and found Bai Zijun. There was a moment of surprise, and then a very natural smile was put on.
"Zijun, you're here. "It seems that Bai Zijun belongs here.
Bai Zijun smiled awkwardly.
"I'll take a look at Zijie. Bai Zijun said.
"Oh, he's not out of school yet. Huang Xiaoju said, "His father went to pick him up." ”
The "dad" she refers to should be Zhang Dongping. Bai Zijun was a little disgusted in his heart - Bai Zijie's father is Bai Yongming, not Zhang Dongping!
Bai Zijie came back after a while. When I saw Bai Zijun, I was very excited.
"Brother," Bai Zijie threw his schoolbag to Zhang Dongping and rushed towards Bai Zijun, "Brother, why are you here?" and coquettishly played on Bai Zijun.
Bai Zijun took out the KFC he bought on the road and asked Bai Zijie to eat it.
"Slow down," Bai Zijun said lovingly, "It's all yours, what to rob." ”
Bai Zijie looked at his brother and smiled, his mouth kept gnawing on the chicken legs.
"Brother is so good!" Bai Zijie said with a mouth full of food and slurred.
"You don't usually eat KFC?" Bai Zijun thought it was incredible.
"Mom and Dad said I was too fat and wouldn't let me eat that junk food. Bai Zijie picked up another hamburger and took a bite and said.
called Zhang Dongping his father, and he called him so affectionate and natural. Bai Zijun was very angry in his heart, and immediately turned black.
"Traitor!" Bai Zijun scolded his younger brother in a low voice.
"What?" Bai Zijie didn't hear what his brother said.
"Traitor!" Bai Zijun raised his voice slightly. "If I knew you were a traitor, I wouldn't have bought you KFC. ”
"I'm not a traitor!" Bai Zijie was a little aggrieved.
"Then why do you call that person Dad?" Bai Zijun pointed to Zhang Dongping, who was busy in the kitchen, and asked Bai Zijie.
"He's a dad. Bai Zijie said.
"What about Bai Yongming?" Bai Zijun asked angrily.
"It's Dad, too. Bai Zijie said.
"I'll tell you," Bai Zijun climbed on his brother's shoulder and said solemnly, "You only have one father, and that is Bai Yongming." You know what?"
Bai Zijie nodded.
Seeing Huang Xiaoju walking towards this side, Bai Zijun resumed playing with Bai Zijie again.
Huang Xiaoju opened a bottle of drink for Bai Zijun and Yuan Man.
"How happy you are when you come, brother," Huang Xiaoju said to Bai Zijun, "You have to come to accompany your brother often." ”
"Isn't it you? Bai Zijun said in a sullen voice.
"He likes my brother," Huang Xiaoju said with a smile, "He doesn't like us." ”
Bai Zijun took a deep breath, squeezed out a stiff smile and said, "Okay!"
Bai Zijun was sitting on pins and needles, wanting to escape immediately.
"Let's go later," Huang Xiaoju said, "Your Uncle Zhang is getting you new dishes from our store." Just a little bit. ”
After talking to his son, he turned to Yuan Man, "This is Yuan Man." ”
Yuan Man nodded, "The boss lady has a good memory." ”
"Where are you doing, now?" asked Huang Xiaoju.
Yuan Man said with his mouth Nunu Bai Zijun, "At Mr. Bai's." ”
"Well, that's good. Huang Xiaoju said thoughtfully, "You should help him." ”
At this time, Zhang Dongping prepared their new dishes and served them personally.
Seeing the real person, Yuan Mancai associated the name with himself.
"It's you!" Yuan Man suddenly realized.
"Chef Yuan is so forgetful. Zhang Dongping sighed, with a smile on his face.
Didn't Zhang Dongping be silent and preoccupied? Now it's a spring breeze, and people have become lighter.
If it weren't for Huang Xiaoju and Bai Zijun beside him, Yuan Man would have joked with him and asked him how he got the boss lady.
came out of Huang Xiaoju's shop, and Bai Zijun was sullen all the way.
"Young master, what's wrong?" Yuan Man asked knowingly, just wanting to talk to Bai Zijun and let him not be so uncomfortable.
Huang Xiaoju robbed their store, and also robbed their signboard, and Zhang Dongping also robbed his younger brother. It's so infuriating! But these things can't be done for outsiders. It's so depressing!
"Zijun, don't think too much. Yuan Man said, "Everything goes naturally." ”
It's my Bai family, and I'll get it back one day!
Bai Zijun came back from Huang Xiaoju and stuffed himself for two days.
In the past two days, the employees in the store have been walking on thin ice when they saw Manager Bai's dead-like face, for fear that something would go wrong and they would be beaten again.
Two days later, Bai Zijun relieved himself and began to work on the renovation of the store.
The first step is to immediately register the word "white chicken" as a trademark. I hope it's still too late, don't be preempted by Huang Xiaoju. God helps!
Bai Zijun explained the affairs of the store, and drove to the trademark office to handle the registration of the trademark.
Unfortunately, the "White Chicken" has already been registered. However, the trademark holder is not Huang Xiaoju, it is registered by a local chicken farm. But the owner of this trademark is very chicken thief to register the catering category!
The first battle, defeat!
Since "Baijia Chicken" can't be registered, then don't panic, and slowly think of a brand that can be called.
The second step is to renovate the store. Since the opening of the shop, there have only been two repairs in the middle. The most recent one, it's been seven or eight years, and it's very old.
The third step is to make substitutions. In Huang Xiaoju's shop, except for the key part of the kitchen, the other departments are all recruiting young people. But the people in my store are all "old" people.
Regarding Bai Zijun's drastic moves, Brother Peng sighed that his son was much more mature and could gradually hand over the store to him. On the other hand, I feel that my son's steps are too big, so beware of my feet.
For the first two items, Brother Peng is not against it except for a little worry.
But for Bai Zijun's proposed substitution, Brother Peng disagreed. The reason is still that, they are all old employees who have been following him, and they can't do unkind and unjust things.
Yes, Bai Zijun has already thought of a solution.
"What's the solution?" asked Brother Peng angrily.
"I'm going to open a few breakfast shops," Bai Zijun said, "so that I can also divert your old employees and relatives." ”
"Boy, you really have an idea!" Brother Peng praised, "It's just such a big store, what can you do?"
"Isn't there still you? Bai Zijun said, "And Brother Yuan Man." ”
There is money to be capricious, and there is no money to accept fate.
Brother Peng generously took out real money and let Bai Zijun realize his ideals.
Bai Zijun thought for a moment, "Dad, you haven't seen your brother for a long time?"
Hearing this, Brother Peng's heart was gloomy.
"It's been a long time. Brother Peng said.
"You're going to take the time to see him. Bai Zijun said, "I'm afraid that after a long time, I will forget about your father." ”
"My son will always be my son. Brother Peng said confidently.
"Not necessarily," Bai Zijun said, "he called that Zhang Dongping's father." It's all over the house. ”
Brother Peng sighed for a long time. "Call him Dad, that's right. "After all, they live together." ”
"Is he good to him?" asked Brother Peng.
"It seems to be pretty good," Bai Zijun said, "I go to pick him up from school every day." ”
"Just don't let him eat KFC. Bai Zijun smiled, "That kid is too greedy! I bought him KFC, and he finished it alone." ”
Brother Peng smiled bitterly, "Still so fat?"
"Yes, like a meat ball. Bai Zijun said, "So they don't give him KFC." ”
"Have you been to her shop?" asked Brother Peng.
Bai Zijun nodded, and told Brother Peng about the situation of the day again.
Brother Peng just sighed when he heard it.
It seems that he has no way to deal with Huang Xiaoju, who is like a rainbow.