Although Li Dong is ruthless to clean up a few supermarkets, it is easier said than done. Pen ~ fun ~ pavilion www.biquge.info

He's a dog biting a hedgehog now, and he doesn't know where to start.

Those supermarkets are not the small supermarkets in Dongping at the beginning, these are several internationally renowned big brands.

No matter which aspect you compare, there is no advantage in the distance.

When it comes to brand and fame, people are well-known brands, and fame is placed there even if it is not promoted.

If it weren't for the popularity of the distance in the past six months, plus a lot of advertising, it would really not be as good as these ones.

When it comes to service and environment, both sides are also half-hearted.

On the service side, although Li Dong has repeatedly requested, after all, there are too many novices, and the quality of employees is not too high, and it is not as good as several foreign-funded enterprises for the time being.

In terms of the environment, the distance is given priority for the time being, which is also because it is a new store.

In addition, the supermarket also needs to look at the variety of goods.

But everyone is a big supermarket, and they are all life supermarkets, and the types of goods are not much different.

After all, the only advantage that can be regarded as an advantage in the distance is that there are more stores, so this occupies the initiative.

But now, having more stores has become a burden.

In the price war, it is enough for people to reduce the price of one store, but the distance is to reduce the price of several nearby stores at the same time, otherwise it will also be a blow to the reputation of the distant place.

There are many stores, and the price war is fought, and there are naturally many losses.

Li Dong has a headache, what should he do?

One person counts short, and everyone counts long.

There was no way, Li Dong could only convene a meeting of the company's senior management and ask everyone.

Everyone has heard of the current situation of competition between distant places and several supermarkets, and they have also thought about how to win.

But when it comes to solutions, there really isn't a good way.

The director of the marketing department hesitated for a long time before saying, "Do you want to find pressure from the city government?"

Li Dong shook his head, it is not appropriate for the government to find this matter.

Commercial competition, if you involve the government, there will be more trouble, and besides, people are not good at stubble, you know that if you look for the government, people will not.

The director of the commodity department answered: "We are losing money, and the other party is also losing, if we don't talk to them again, it's almost the end of the year, and everyone can't take advantage of the competition at this time." ”

Li Dong sighed and said: "Mr. Sun also mentioned this before, but when I found Carrefour, there was no sign of letting go." Now they are forcing us not to gain a foothold, and they would rather lose money than do business well. ”

Now everyone has nothing to say.

People would rather lose money than continue to work with you, and it's useless to talk about anything else.

It took a long time for someone to whisper: "Do you want to continue to reduce the price?"

The corners of Li Dong's mouth moved, this idea coincided with him, and now the other conditions are not much different, and continuing to reduce the price is probably the only way to win.

But Li Dong also has difficulties, and now the two sides are already operating at a loss.

Although the loss is not much, it has been losing, and if the price is reduced again, the loss will be more.

If Li Dong was used to being big-hearted before, it didn't matter if he lost money, he just could kill the other party.

But now there is not much money in the distance, and even less can be used, if it loses too much, it may hurt the distance at all.

Li Dong sighed, is there no other way?

Just as everyone was pondering, a crisp sound suddenly sounded in the conference room.

Li Dong turned his head to look, and Shen Qian was sneering with her tongue out, picking up the signature pen that had fallen on the table.

Li Dong raised his eyebrows, and said angrily: "Turn the pen and go out, everyone is trying to figure out a way, just be idle!"

Shen Qian muttered, and said angrily: "What else is there to think about, what else can you do at this juncture besides reducing the price?" The long pain is better than the short pain, and we will lose money if it drags on, so it is better to defeat the opponent in one fell swoop." After all, they are just branches, and they have to report every time they want to reduce the price, so we will reduce the price a little more ruthlessly, at least for two or three days. ”

"With a time difference, we can grab a large part of the customer source in two or three days. ”

"When their headquarters sends a document, we will lower it again, several times and three times, robbing them of their business and customers. ”

"The only advantage we have now is that we are mobile, and you can decide from afar. And other companies have boards of directors and have been operating at a loss for a long time, do you think they will have a unified internal opinion? Just the time of the board of directors will allow us to defeat our opponents. ”

Shen Qian said simply, but Li Dong frowned and said, "I understand what you said, but how much does it cost?"

"The price has been greatly reduced, and ten stores have been spent, which is not a small amount. ”

"I estimated that the first time it was 80% off, the second time it was 75% off, the third time it was 75% off, and the third time it should be about the same. Compared with the usual flow of people and sales, it is enough for us to be prepared to lose 30 million. Shen Qian said disapprerovingly.

Li Dong really wants to spray her face, what is 30 million enough?

Thirty million, if this had been put aside, Li Dong would have been able to survive by gritting his teeth, but now the key is that there is not much money in the distance.

And this is just Shen Qian's estimate, if those few are not the same as Shen Qian imagined, how much money will be paid to it.

Fifty million, eighty million?

Once you fight down, the old bottom in the distance will be empty, and if you get a little bit out of the pool, it will be a big trouble.

Seeing Li Dong glaring at him, Shen Qian snorted: "This doesn't work, that doesn't work, so what do you say?"

"Now it's also losing money, and when other new stores open, I'm afraid I'll have to lose money. Losing thousands of dollars in a month, and losing these dollars in a few months, is not the same effect. ”

"If you can crush the other party with a thunderbolt now, maybe the money will be earned back in a few months. Turning it back and forth, not only did we not lose money, but we also bought time, what do you say?"

Shen Qian stopped talking after saying this, anyway, it depends on Li Dong for this matter.

Tens of millions is not a small amount, and Li Dong's hesitation is also common sense.

Li Dong took a deep breath, tapped lightly on the table, and asked Sun Tao after a while, "Mr. Sun, what do you say?"

Sun Tao replied: "I generally agree with Manager Shen's words, but if you do this kind of thing, kill a thousand enemies and lose eight hundred, so it's better not to do it or not." ”

"Then Mr. Sun has any suggestions?" Shen Qian snorted lightly.

Sun Tao thought for a while and said, "I really have a suggestion, that is, it costs a bit too much." ”

Li Dong came to his senses and hurriedly asked, "What method?"

"Acquisition!"

Everyone was surprised, buying, buying, buying?

Sun Tao looked around and said with a smile: "Acquire several other supermarkets." ”

"Poof!"

Li Dong didn't spray it, but Shen Qian sprayed the water he just drank, what the hell is this idea!

Acquisition of several well-known brands of supermarkets, Sun Tao really dares to think!

Sun Tao didn't mind, and still smiled: "This was naturally impossible before, but now it is different from the past, now these supermarkets are operating at a loss, and they can't bring any benefits to the head office." And everyone must have seen the situation in Jiangbei, not to mention other places, we have a great advantage on the Pingchuan side, and we have also taken the initiative. ”

"Business is all about making money, not about gas. They're holding on now, and they're going to make trade-offs when they see our determination to keep going. ”

"On the other hand, it depends on whether we are reluctant to come up with this price, as long as the price is right, there is no business that is difficult to discuss. ”

Li Dong frowned slightly and said, "Then how much do you think it costs to acquire these three supermarkets?"

"At least 150 million!" replied Sun Tao.

These supermarkets are first-class and good in terms of floor area, geographical location, or decoration, and they are not worse than Longhua stores.

If you want to acquire these three stores, 50 million is probably the lowest standard.

After all, this is the provincial capital, the rent is not a small amount, this is still a shopping mall is rented, if even the building is bought, Sun Tao does not dare to make this suggestion.

As soon as Li Dong heard this number, he shook his head and said, "It's too much, and the distance can't afford it now." ”

After thinking about it, Li Dong explained: "And we have enough stores now, and we can acquire these stores, not to mention how difficult it is, even if the other party agrees, it will cause duplication of resources and waste of money." ”

Hearing Li Dong say this, Sun Tao thought about it and nodded: "That's true, I didn't think about this before." I was thinking more about the impact of the acquisition of these supermarkets on us, and if the acquisition is successful, Yuanfang will be able to establish itself as the leading retailer in Pyongchuan in one fell swoop. ”

The acquisition of a few branches of well-known hypermarkets will indeed make a distant place famous.

If there was no shortage of money, Li Dong would have wanted to try, but unfortunately the investment was too big and it was not cost-effective, Li Dong still shook his head.

In the end, Li Dong found that there was no other way out except to reduce the price.

With a long breath, Li Dong got up and said, "Then follow Manager Shen's advice and continue to reduce the price!"

"Say it earlier!"

Shen Qian smiled and said, "Don't worry, listen to me, I guarantee to win!"

"Take 30 million as the bottom line, if it is exceeded, then continue to drag it out. Li Dong instructed again.

If he can't take those supermarkets at a loss of 30 million, then he is ready to slow down and continue to fight with them.

Anyway, in the long run, it will definitely be far away.

However, if 30 million can solve this trouble, Li Dong doesn't mind investing this 30 million, and when the settlement is settled at the end of the month, the profits of other stores should also arrive, which is almost a month's profit from afar.

It's worth it to gamble once a month's profit.

After making up their minds, Li Dong doesn't have to worry about this matter, Sun Tao and they can naturally do it well.

Back in the office, Li Dong asked Liu Qi to call Zhou Haidong in.

Waiting for Zhou Haidong to enter the door, Li Dong wandered around the office a few times.

In the end, Li Dong gritted his teeth and made up his mind, and said in a low voice: "Find a way to find some people to go around other supermarkets." ”

Zhou Haidong's eyebrows moved, and he said tentatively: "Really smashed?"

Li Dong was stunned for a moment, and then said angrily: "Use your brain, who told you to smash the store?"

"I mean, find some aunts and aunts to go over and help them introduce their business, aunts and aunts are very picky, it's not difficult to pay an account for half an hour, right?

Zhou Haidong understood now, and sneered: "It's no problem." ”

Li Dong also said a little sneeringly: "I'm helping them introduce business, it shouldn't be considered a troublemaker, right?"

"Yes, yes, yes!" Zhou Haidong hurriedly said.

Li Dong rubbed his cheeks, this thing was a little lacking in morality, but he couldn't help it.

Shen Qian's big price cut is not guaranteed to win, and Li Dong has to add fuel to the fire after a long night and many dreams.

Compared with smashing the store and destroying it, what Li Dong has done is authentic enough.

If you don't eat people in the business field, people will eat you, and a few supermarkets are fighting with him, which is not the right way in the first place, and Li Donglao is also understandable.

As for whether it will have an effect, Li Dong believes that it will at least have some effect.

With a two-pronged approach, he doesn't believe how long those supermarkets can last. (To be continued.) )