After two months of intense renovation, Bai Zijun's "Authentic Bai Ji Roast Chicken" will be grandly opened on a later date.

The word "authentic" is specially marked on the signboard to highlight the authenticity of this restaurant.

Yuan Man felt that this move was very low. I don't know if this is Brother Peng's idea or Bai Zijun's idea.

It's better to name it "Brother Peng Roast Chicken" to be straightforward.

After Yuan Man said this suggestion, Bai Zijun was a little hesitant.

"I think," Bai Zijun seemed to organize the language, "uh, it's not very appropriate. ”

"What's wrong?" asked Yuan Man.

"Brother Peng......" Bai Zijun seemed to have some concerns about the name.

"The signboard," said Yuan Man, "is to make people easy to recognize and remember." ”

"But," Bai Zijun said, "this is my father's nickname." ”

"This ......" Yuan Man didn't want to argue with him, "You father and son will discuss it." ”

Bai Zijun discussed the signboard with his father, and Brother Peng said, what is this, it's just a name, and everyone knows that I am Brother Peng.

So Bai Zijun hurriedly changed the signboard to "Brother Peng Roast Chicken".

Two days later, the grand opening of "Brother Peng Roast Chicken" was grandly opened. The door of the store was full of flower baskets sent by peers, friends, and related suppliers, and Huang Xiaoju also sent flower baskets. A swaggering friend even sent an empty float. The waist drum team and the band stewed for a while, so lively!

One week after opening, all 5% off, and the stored value card is charged 1000 and 200 free.

The scenery is infinite for a while.

It seems that Bai Zijun still has a certain ability.

"Brother Peng Roast Chicken" is also more concise and clear than "Authentic Bai Ji Roast Chicken", and the audience knows that it was opened by Brother Peng at a glance, which is different from Huang Xiaoju's "Bai Family Chicken".

"Yo, Brother Peng has opened another shop, that's amazing!" said anyone passing by. Isn't it very recognizable.

Next, Bai Zijun started with Huang Xiaoju's vegetable price, whether online or offline, it was 20% lower than her anyway. In this way, the smoke of gunpowder began to fight a price war.

But somehow, although Bai Zijun renovated the store and adjusted the price. But the result presented to him was very skinny—and then it was not an egg.

And Huang Xiaoju's business has not been affected at all.

Fighting a price war against Huang Xiaoju is tantamount to killing 3,000 enemies and losing 800. The embarrassment lies in the fact that he loses his troops and loses his generals, and the other party does not hurt his hair.

If you fight a price war when the signboard has not changed, it may also have some effect. But that kind of effect is not the same as the jade is burned, and it will be destroyed together.

This made Bai Zijun depressed for a long time.

Although prices have been lowered, the number of customers has not rebounded, but has accelerated the loss of customers. Bai Zijun was angry and anxious, but he couldn't figure it out.

Brother Peng analyzed that shantytown renovation is being carried out here, and most of the residents in the jurisdiction have moved away, and the rest are demolished and ruined. Analyzing the composition of diners, the proportion of residents in nearby communities is decreasing, while the proportion of migrant workers has increased a lot. But migrant workers are reluctant to go into the store to consume.

"Why?" Bai Zijun asked puzzled.

"Migrant workers are more frugal," said Peng Ge, "and they don't want to come in restaurants with a level of decoration like ours." Definitely worried about our high prices. ”

Yuan Man agrees with this very much, because he used to sell fast food on the side of the construction site and knows the details of migrant workers.

"Another point," Brother Peng continued, "they are reluctant to enter the store, or they feel that their identity is not suitable for such a high-end establishment, even though we know that we are a civilian restaurant." ”

"Shouldn't we decorate at all?" Bai Zijun was very frustrated.

"It's all decorated, don't say such frustrating words. Brother Peng encouraged his son, "Now we have to find a way to expand our business." ”

"Go to the construction site and sell fast food!" Yuan Man suggested.

Bai Zijun was surprised, "Our restaurant went to the construction site to sell fast food?

Yuan Man saw Bai Zijun's appearance, so he had no choice but to laugh and say nothing. The eggs are still too young.

Anyway, the discount and price reduction can't attract customers, so Bai Zijun simply adjusted the price back. The right is discounted in the current period.

Huang Xiaoju, on her part, was unmoved. Bai Zijun has a discount and has nothing to do with her. However, she still called Brother Peng and asked Brother Peng to tell Bai Zijun that doing business can be solved not just by discounting.

"Is she concerned?" After Brother Peng conveyed Huang Xiaoju's opinion, Bai Zijun said sourly, "Isn't it schadenfreude?"

"She doesn't have to. Brother Peng said.

Bai Zijun didn't say anything anymore, just snorted.

The price war has no impact on Huang Xiaoju. So how can we make Huang Xiaoju's business go yellow?

Bai Zijun sat in the office, not thinking about how to expand the restaurant business, but thinking about how to defeat Huang Xiaoju. He thought that only by defeating Huang Xiaoju's three stores could his "Brother Peng Roast Chicken" have the possibility of coming back to life.

He suddenly thought of the fact that a few days ago, he went to register for "Bai Family Chicken". The owner of the trademark "Baijia Chicken" seems to be a farm in the countryside of Changyang.

He searched on his computer and found the farm's phone number.

"May I ask if you are a 'white chicken'?" Bai Zijun asked on the phone.

"Yes. The other party replied politely.

"Are there any free-range chickens for sale?" Bai Zijun asked.

"Yes, yes, yes. When the other party heard that business was coming, he hurriedly replied, "Where are you?"

"Ah, I'm a restaurant in the city. Bai Zijun replied.

"Really?" said the other man, "there are a lot of restaurants in the city that ask us to buy chicken." We are authentic free-range chickens. ”

"Which restaurant are you?" asked.

"'Brother Peng roasts chicken'. ”

"Oh," the other party didn't seem to know there was such a restaurant.

"Oh, we're new. Bai Zijun said. Then I told the other party the address and ordered 20 chickens.

The next day, the chickens were delivered.

After Bai Zijun received the goods, he pretended to ask casually, "Boss, do you also have a restaurant in the city?"

"No, I don't. The chicken seller said, "I have this idea, but I haven't opened it yet." ”

"Why does the boss ask that?" asked the chicken seller.

"I saw three stores that were playing your sign. Bai Zijun said, "I think you opened a restaurant." ”

"Three?" "I have registered all the trademarks, that is, I am ready to raise chickens by myself and open my own restaurant, all in one stop." ”

"Boss, can you tell me where these three restaurants are?" said the chicken buyer.

Bai Zijun pretended to hesitate, "You guys are trademark infringement." If I tell you where these three stores are, won't I offend my peers?"

"These three are all in the city," Bai Zijun said, "and you can find them with a little investigation." ”

Sure enough, the people who do business are human spirits. The chicken seller immediately planned to file a trademark lawsuit. Either you don't pay infringement fees, or spend hundreds of thousands of dollars to buy out the trademark. It's faster than raising chickens.

Sure enough, Huang Xiaoju was ordered by the Trademark Office to stop using the trademark "Baijia Chicken". But because the other party is not engaged in the catering industry, Huang Xiaoju did not affect him, and it is not malicious competition, so he does not have to compensate.

For the other party's proposed buyout of the trademark. Huang Xiaoju and Zhang Dongping discussed it and decided to abandon the "Bai Chicken" and change the signboard.

After the creative design of the advertising agency, Huang Xiaoju's restaurant was changed to "Dongli Restaurant", which is very ancient and idyllic. In fact, it is to take Tao Yuanming's artistic conception of "picking chrysanthemums under the east fence and leisurely seeing Nanshan". It also implies the names of Zhang Dongping and Huang Xiaoju.

Huang Xiaoju registered a trademark for this purpose, and the restaurant also registered a catering management company, fully introducing the CIS system.

What a battle! Bai Zijun exclaimed, his heart sour.

Huang Xiaoju's opponent is too strong!

On this day, Huang Xiaoju asked Bai Zijun for dinner. The dining place is not in Huang Xiaoju's store, nor is it in Bai Zijun's store.

She chose a mid-range, but stylish restaurant.

Because Zhang Dongping followed, Bai Zijun was very unhappy and had a straight face. Twice launched an attack on Huang Xiaoju, both of which ended in failure, Bai Zijun was very angry, and hated these two people in his heart so much that the roots of his teeth itched.

Huang Xiaoju didn't know that Bai Zijun had secretly launched two rounds of attacks on him, and he was completely defeated. So I don't understand why Bai Zijun is in a bad mood. However, she doesn't mind Bai Zijun's performance, and she can't be angry with children.

"My brother has to come out to eat noisily," Huang Xiaoju explained, "and I have to ask my brother to come to eat with me." ”

"The relationship between you two brothers is so good!" Huang Xiaoju sighed, I don't know if it was true or false.

Bai Zijun smiled. Indeed, for this younger brother, who is 11 years younger than him, he is extremely spoiled. Helplessly, the emotional entanglement of adults made the two brothers belong to two families.

Because Bai Zijie was too noisy, after eating, Huang Xiaoju asked Zhang Dongping to take Bai Zijie away.

Bai Zijun and Huang Xiaoju were left, Bai Zijun felt very uncomfortable and wanted to escape.

"Zijun," Huang Xiaoju stopped him, "Let's talk to Auntie." ”

Bai Zijun was not easy to refuse, but he didn't know where to put his gaze, so he was fluctuating.

"Your dad, are you okay?" asked Huang Xiaoju. Maybe it's a little embarrassing, but the voice is a little tight.

Bai Zijun nodded. But in his heart, he said angrily, the restaurant has been robbed by you, how good can he be?

"You're in charge of all the restaurants?" asked Huang Xiaoju.

Bai Zijun nodded, and his self-confidence instantly recovered, as if he was resurrected with full blood.

This pendulum can really fool around, hand over such a big restaurant to a child to manage, and run out to fool around by himself. Huang Xiaoju scolded in her heart.

"I heard that your restaurant is in some trouble, and business is not doing well?" asked Huang Xiaoju with concern.

Bai Zijun scolded in his heart, look at Lao Tzu's jokes?!

Where did Huang Xiaoju know about Bai Zijun's mental activities.

"Running a restaurant business isn't just about discounts. Huang Xiaoju said, "There are many ways to do business. You should learn more from your father. ”

"You're still too young and inexperienced. Huang Xiaoju sighed and said.

To be honest, if you put aside grievances and prejudices, Bai Zijun still admires Huang Xiaoju very much. Brother Peng is already old, and his thinking is already ossifying. And Huang Xiaoju, who is 20 years old, has the ability to accept new ideas, new thinking and new technology, which is no less than Bai Zijun in his early 20s.

If it weren't for the grudges of the previous generation, how much Bai Zijun would want to be friends with Huang Xiaoju.

But, what can I do!