Chapter 101 Participation in the West Berlin International Film Festival

Coming from later generations, Walter naturally understands what kind of audience Chinese kung fu action movies have overseas, even if mainland films entertain themselves and brainwash their own markets later, other types of films can't occupy overseas, but kung fu movies still have their own audiences.

This point, from the late stage of Fang Shilong, is seriously bad, relying entirely on his own popularity and money, the movies he made are one after another. It can be said that in addition to the movies he starred in, in addition to his own money, the rest of the investors are almost all operating at a loss, and they have to suffer, after all, Fang Shilong's kung fu movies have a long reputation, and he is an international superstar.

As for the final box office, it can only be described with a sentence of "hehe", even if "British Showdown" was blown out in North America, the North American box office is only less than 20 million US dollars, which is not comparable to his peak moment!

If it weren't for the fact that he would lose a lot in the later stage, I believe that if the box office of the movie he participated in was strong, Fang Shilong would probably give up his face and ask the investor for a share of the box office, after all, people have this capital. It's completely a pair of fattening himself and hacking the momentum of investors, but even so, investors who still want to ask him to make kung fu action movies are flocking to him.

There is no way, this kind of film has its own audience, and it is also the film that the international market is most willing to accept the mainland later. After all, foreigners have a yearning for the mysterious kung fu of the East, but with the increasing use of Hollywood action design, with the blessing of special effects, China's own kung fu films are regressing and becoming more and more irresistible, not as good as before.

Of course, it's too early for Walter to talk to Mike about these things, I'm afraid that even if the other party believes that kung fu action movies have a market in North America, they won't expect that he will be popular all over the world, and everything can only wait until the results of North America come out, and then talk about other things. Fortunately, when he signed a contract with Zou Wenhuai at that time and negotiated the film distribution agreement, it had already been stated that all the overseas distribution of the film except Hong Kong would be handed over to Disney, otherwise when other overseas regions were also ignited by this film, when Zou Wenhuai, the old fox, found that "Enter the Dragon" was more popular than Bruce Lee's previous movies, if Disney still wants to accept such a big cake, I am afraid it will be another rip-off.

After that, Walter and Mike discussed for a long time about how to pass the film classification, and finally decided to make every effort to make the film's classification public relations at the R level - the restricted level, of course, if it can, if it can become a PG-13 level - special tutoring level, it would be the best.

Although many scenes in "Enter the Dragon" have exceeded the standard of PG-13, if the review and PR are appropriate, there may be a chance to become PG-13. Of course, this also depends on fate, if it is replaced by other American films, those by the Motion Picture Association of America, referred to as "MPAA" of the American Film Association. The members of the parent committee in charge of the organization may choose to give in under the public relations of the film company, but if it is a yellow film, it is difficult to say, after all, discrimination has a long history and is everywhere.

"By the way, Walter, how do you want to promote this movie? Don't tell me that you are not prepared, I believe you already have the answer, say it now!" Mike suddenly thought of something, and said seriously, there is a reason why he said this, after all, it is the first time for him to promote a movie about yellow people, especially some unfamiliar kung fu movies, and he really has no experience.

Walter glared at Mike, then pretended to be slightly angry: "I'm just a producer, not a publicity release, you can't expect me to do your thing!"

"However, the publicity and release of "American Style Painting" was done under your control, which you can't deny. ”

But that's not why you always want someone to give you advice. ”

Seeing that Walter didn't reply, Mike raised his hand and said, "Okay! I'll tell you the truth, I don't have any similar publicity experience for this kind of kung fu action movie, or Asian movie, and I don't have any clue at all." ”

"Alright!" Walter shrugged his shoulders and continued, "It's actually quite simple, I think we should send the movie 'Enter the Dragon' to the West Berlin International Film Festival right away. ”

"I'm sorry, I heard you right? You mean the West Berlin International Film Festival?" Mike asked rhetorically.

"Of course you heard it right. Walter nodded vigorously, and then said: "It's still too late to participate in the West Berlin International Film Festival, so you need to quickly arrange a few people who are familiar with the business, and we will go to Berlin together." ”

"Wait!Wait! Let me slow down and think about it!" Mike paused for a moment, as if he had figured something out, and said, "Do you want to learn from the publicity model of the Hong Kong film called "The First Punch in the World" that made a splash at this year's Cannes International Film Festival?"

"Right! Now that there is such a living example to imitate, why don't we learn from it?" replied Walter.

Many people in later generations may know that Bruce Lee and Jackie Chan, Chinese superstars who spread kung fu action movies to Europe and the United States in the 70s and 80s, but they don't know about the first kung fu action movie to be released in the West and achieve success. This movie, in fact, has nothing to do with Bruce Lee and Jackie Chan, it is "The First Punch in the World" produced by the Shaw Brothers. Ta was first screened in London, and then participated in the Cannes International Film Festival in May this year, which has achieved a lot of word-of-mouth and popularity.

"That sounds ...... Seems to be very good. Mike rubbed his head, and then said in confusion: "But now it stands to reason that the film registration should have closed, and it has opened, how can we ......?"

"If it's Cannes or Venice, it's impossible, but in West Berlin, I'm sure you can add "Enter the Dragon" to the entry list and enter it quickly......"

"Hmm...... Are you sure you can do it any way?" Mike asked rhetorically.

"Of course!"

"I'm terrible once things break out......"

"I'm going to have no choice, for the sake of the box office, that's all I can do. After all, Mike, you should also know that even if Bruce himself has a certain reputation in North America, it is obviously a certain gap from the box office hit we expected, and I don't want to be really made by Raymond to make money that originally belonged to us, if this happens, it will undoubtedly affect my status at Disney. ”

"Now you know how powerful I wonder how you had the courage to come up with such an unreasonable box office splitting agreement in the first place?" Mike said with a hint of sneer.

"No way, no, do you think I can snatch Enter the Dragon from Warner Bros.?" Vought pouted, then thought of something, and continued: "By the way, if you can, I want you to PR to win the award!"

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