Chapter 63: Test Screening
The time has quietly entered August, and the popular summer movies have entered the final stage.
After Jerry Towne and Monica completed the filming task, they asked producer Bruckheimer for 35 days off, because Jerry's first film "Maguire" written and starred in Jerry was tested in theaters on August 1, and intensive film promotion is also underway.
As the lead actor, as well as the owner and producer, Jerry Towne has no reason to be absent from the promotion of the film and the preview screening of the new film, and must return to Los Angeles to handle the promotion and release.
By the time he left the set, Jerry had already completed three-fifths of the scenes in the new "Shocking" film, and the remaining scenes were fights, chases and explosions with Cage and other actors, which were also the highlight of the film, and he could not return to the crew until the end of the holiday to continue filming the next few scenes.
Monica's scene is basically over, and only the last scene remains, the scene where she takes her daughter and her husband Cameron after an eight-year absence to meet at the crash site.
In fact, it only took her and Jerry half a month to complete the independent scenes, and if conditions permit, the two of them can be filmed together, and all the scenes can be completed this month.
It's a pity that the whole crew revolves around the filming progress of Nicolas Cage, and now Cage is filming the scene of the prisoners hijacking the plane and changing halfway through the airport, so the rest of Jerry and Monica's scenes are put on hold and moved to the end of August or early September.
Again, the coffee position is not high enough.
Even if it has a relationship, it's useless, you can only follow the filming process of the protagonist, and if you don't finish filming, you just wait, when you will shoot your role, and then it will be your turn.
It's the prerogative of big-name superstars.
Many people don't believe that celebrities have power in their hands, but they are just artists who go to the rivers and lakes, what power can they have?
In fact, on the contrary, the power of Hollywood stars is definitely beyond the imagination of the Chinese people, especially the top superstars, whose influence is not inferior to that of members of Congress.
In addition, how many acting stars from all over the world have appeared on the political stage of their countries?
The answer is just three words: a lot.
Why do artists who walk the rivers and lakes become the center of power?
Influence!
What makes an impact?
Wealth, status, popularity, and power.
Therefore, to this day, there are only a handful of countries in the international entertainment industry that still regard celebrities as Jianghu artists, and the real internationally influential performing arts stars, their wealth, popularity and status, as well as their extensive influence, are not inferior to political figures, and their mass base is as good as that of political figures.
Whether you admit it or not, it already exists.
This is a unique product of peacetime.
…………
On August 1, the first preview screening of "Maguire" was held at Paramount's theater.
Jerry Towne's dress order, which had been interrupted for ten months, started again, and when Jerry arrived at the theater at 9 a.m., Paramount President Shirley Lansing had already entered the venue half an hour early.
Brad Gray, the general manager of Down Pictures, and Paul Sr., the vice president, arrived at the theater early to receive the VIPs invited to the test screening, and Paramount was certainly not left behind, after all, they were the distributor and organizer of the film.
This is Paramount's home turf.
Just because the release and distribution of the film was led by Paramount, Jerry Towne was not in a hurry, and slowly and leisurely dragged it until the film was about to start showing before entering the theater.
The preview screening is not a premiere, so this is a small-scale new film preview meeting.
Those invited to participate in the test screening were major cinema operators, cinema scheduling managers, projectionists, operators of overseas distribution companies, major media reporters and special film critics, calling them "VIPs", which is absolutely deserved.
For the distributor Paramount, these people are their own financiers, and whether the upcoming movie can get a high box office depends on how these people make the film, how they report it, and how they evaluate it.
Paramount's distribution department is waiting for it, and Tang En Pictures, as an investor, naturally makes great strides to follow up, and does not dare to slack off, whether the company can open up the situation, whether it can develop and grow, and whether it is possible to get a bonus this year, it depends on whether this film can become an instant hit.
In fact, Jerry Towne is the most nervous person in the screening room.
To this end, he tried on five sets of dresses, also put on light makeup, and tried his best to make himself more mature and stable, leaving a good impression on theater operators and overseas distributors, giving them confidence that this is a good movie that can make money, and then increasing the number of films and publicity efforts, contributing to the global box office of "Maguire".
The first movie, all the net worth is on it, whether you can open the situation smoothly, it depends on this time!
Sitting next to Shirley Lansing, Jerry's mind wandered, his thoughts racing, nervous and full of anticipation.
So much so that his mind was not on the huge screen in front of him at all, and no matter how loud the sound effect was, it couldn't soothe the restlessness in his heart.
As early as the post-production of the film, Jerry watched the finished film repeatedly, and he couldn't remember exactly how many times he saw it, anyway, he watched it for a long time, recorded a lot of details that needed to be revised, until he felt that there were no flaws and almost perfect, and he had been in the company's small screening room for three days and three nights.
"Bang Bang ......"
Suddenly, the deafening applause woke up Jerry like a flood of beasts.
Shirley Lansing nudged him lightly and whispered, "Jerry, the movie screening is over, it's time for us to go on stage for a curtain call." ”
"Oh, that'......"
Half an hour later, Jerry walked out of the theater and went back to the office with Paul Sr.
It was only at this point that he came to his senses completely, and what had happened before seemed like a dream to him.
I acted for 20 years in my last life, and I never played the leading role until I died, and my short life passed in a flash.
And now, he has become the protagonist at a young age, and the starring movie has entered the theater and is about to be released on a large scale.
What is it like?
Jerry didn't know before, but now he knows, like a dream, always worrying that it is not real, but it is actually happening in front of him.
"How did the theater feel after watching the film?"
Leaning back on the soft back seat, Jerry ** forehead, closed his eyes, and asked old Paul in a low voice.
"The response is very good! Look at the thunderous applause just now, you can see that our movie is very exciting, I feel that we are getting closer and closer to success, I really hope that it will be released soon!"
Old Paul was flushed with excitement, he was almost fifty years old, he couldn't open his eyes with a smile, there were folds at the corners of his eyes, there were more wrinkles on his forehead, and the mountains and ravines were undulating, and he looked older than Old Donn, and more like an old man than him.
Jerry thinks he looks cute now, much cuter than before.
Looking kind, at least Jerry felt comfortable after listening to the words, and the heart hanging in his throat slowly fell, and the mood that had been difficult to calm down for a long time was quickly relieved.
After calming down, Jerry asked again, "What did the critics say?"
Old Paul didn't think about it, and blurted out: "The old men didn't say anything, but they didn't leave, they just waited in the theater, ready to watch the second test screening in the afternoon." ”
"What about media reporters?"
"The company has already prepared promotional materials, just gave them a copy, Gray received an interview with more than a dozen TV stations and newspapers on the scene, these reporters want to interview you, and then Gray will send the list over. ”
"Oh, don't be in a hurry for the interview, after the test screening survey data comes out, if the score is satisfactory, I will ask them to do a special interview, and it is not appropriate to be interviewed now. Jerry pondered.
Old Paul nodded happily: "Yes, I also think that if you wait and see, if you are interviewed by reporters too early, if the later test screening is not ideal, you will not be able to get off the stage at that time." ”
Jerry bowed his head and said, "Well, that's what I thought. Is the trailer still on major TV stations?"
"Tonight's final trailer aired simultaneously on the five major television networks, and for the following week, it was broadcast around the clock, morning, noon and evening. After the movie is released, the trailer released in the early stage will be re-broadcast, and it will not be removed until two months after the release. ”
"Well, well done. You and Gray have worked hard lately, and if the box office results are good, when the film is drawn, we will organize an internal celebration to reward everyone. ”
Old Paul smiled and said: "It's good to have a bonus, but it's too early now, let's talk about it after the box office revenue is settled." ”
Jerry understood what he meant, and now the company's finances are tight, and there are more than two million dollars of liquidity left on the books, and if you want to pay bonuses, you have to wait until you settle with Paramount before you can come out with the money.
……
At the end of the first preview screening, the VIPs who were invited to watch the film were very face-saving and unanimously praised.
So the next day, August 2, the scope of the test screening began to be expanded.
More than 30 major cities in the United States launched test screenings at the same time, and each city selected a theater in the central block, and screened twice a day for seven consecutive days.
The audience for the preview screening has also expanded, adding not only special guests, but also enthusiastic viewers during the promotion of the film and lucky viewers who call during the trailer.
On August 7, after the last test screening of Paramount's theaters, nearly 5,000 test screening survey sheets were distributed, and 4,684 were recovered.
The statistics show that 1,963 surveys were rated as "A+", 2,159 as "A", 462 as "A-", and 100 surveys as "B+", with an overall score of "A".
That same night, Jerry received the results of the pilot survey from Paramount.
Seeing the comprehensive score, he suddenly sighed, the feedback from the test screening was good, a big stone pressed on his heart finally fell to the ground, and his heart was settled, after seven days, the smile was hung on his face again, and he was still so handsome and charming.
The seven-day beta screening in Los Angeles is over, and tomorrow is the premiere co-organized by Paramount and Down Pictures.
Because the test screening in Los Angeles was held one day earlier, on the day of the premiere, the test screenings in major cities were held as usual, and there were still two screenings, and then at midnight, "Maguire" will be officially released in 600 theaters.
………… (To be continued)