Hollywood in the 70s of the twentieth century, probably mainly because the era of commercial blockbusters with huge investment in later generations did not come, so except for a very few Hollywood film production companies, many Hollywood film production companies have been trying their best to avoid the brand name of the product in the movie.

In many scenes, they can obviously shoot product brands, but they are all covered by the actors' hands, or directly ask the camera not to shoot as much as possible, which can be said to be far from the era of later generations when a movie or a TV series has already relied on advertising expenses to recover its costs just after investment.

This also leads to those commodity marketers, in understanding that with the further rapid development of the movie, the impact of product placement on the majority of product marketers is also increasing, these marketing businesses fully understand the role of product placement for their own products, and some marketers provide products as movie background props for free for product placement.

Robert Goizueta naturally will not fail to see the benefits of product placement for Coca-Cola's promotion, after Walter contacted him, although for a rookie director and few famous actors, the film shot is not very optimistic, but after all, they usually take the initiative to contact Hollywood film companies with insufficient funds, this time it is a Hollywood company that takes the initiative to contact them, and Disney, one of the eight Hollywood companies, so they finally chose to meet with Walter.

After the meeting between the two sides, things were not as ideal as when Walter first wanted to meet, Coca-Cola was only willing to pay $50,000 for product placement, which was too far from the $200,000 that Walter had in mind, so after some bargaining, Walter decided on the amount of investment on the grounds that Robert would accompany him to the set to watch and shoot, and finally there was what happened just now.

Outside the filming site, watching Robert sign the document in a dashing manner, Walter was also relieved that he had succeeded in the negotiation this time, after all, now that there is cooperation, it will be very easy to further contact Coca-Cola in the future.

For Coca-Cola, Walter has always had the idea of investment participation, but now Coca-Cola is still the hegemon of the American beverage market, with a market share of 80 percent, and now it is obviously not a good opportunity to buy his shares?

And according to memory, Coca-Cola's sworn rival Pepsi will also challenge and surpass him in the next few years, when Coca-Cola, which began to be sluggish, is the best investment opportunity, and now deal with the relationship first, Walter believes that in the years when Pepsi beat Coca-Cola down, I believe that there are definitely many people inside and outside Coca-Cola who are willing to sell their own stocks.

"Robert, my suggestion is that you better think about it, Pepsi will be your henchman, and if you can, I hope Coca-Cola should do more advertising......"

"Okay, I'll take notice. Robert interrupted with a wave of his hand, apparently a little dismissive of Walter's proposal. Indeed, Pepsi has not yet officially formed a large-scale impact on Coca-Cola, in his eyes, Walter's proposal is purely nothing to do, and the only thing Coca-Cola has to do now is to expose it more.

"Since you're on the set, do you want to look around?" Walter saw that the other party was talking about it, and he didn't continue, anyway, his goal had been achieved, and when the big guy officially took the position, he would continue his unrealistic new Coca-Cola opening, so as to lose, and it would be logical for him to enter the game at that time.

"No, I have other things. ”

"Okay, thank you, Robert, and have a great time working together!"

"Okay, I wish us a happy cooperation, and I wish your movie a big hit!"

……

In the Disney building in Burbank, when Walter came in, he didn't immediately go to his office, but went straight to Director James's office.

With a "bang", the door of the office was pushed open, and Walter threw the agreement in his hand in front of James with a surprised look on his face.

"What are you doing, so rude, don't you know how to knock on the door?" James was stunned for a moment by Walter's appearance, and only then did Walter come back to his senses and scold.

"For a piece of trash, it doesn't matter if you knock on the door or not. Walter glanced at James contemptuously and retorted that this guy was stumbling on himself behind his back, and Walter naturally wouldn't tolerate it.

Some things are very easy to investigate, especially film production, Walter checked the relationship with the board of directors, and knew that girls like Jodie Foster, who Disney has always admired, were not arranged by the board of directors into the crew at all, and all the arrangements were secretly instructed by the guy in front of him.

His purpose is self-evident, it is nothing more than to make trouble for his own films, if it weren't for the fact that Walter happened to find Jodie Foster in those files, he couldn't say that his relationship with Lucas would be down to the freezing point now, and his heart could be punished, so naturally he didn't need Walter to be polite to him.

"You...... Bastard, who are you calling trash?"

"Whoever can't do things is naturally garbage. Walter didn't bother to say anything more to this person, and after replying, he directly threw the file in his hand on the other party's table, and then turned to leave, and replied coldly: "Next time before you do something, think about whether you can offend some people......?" By the way, maybe you won't have a next time. ”

Indeed, as both of your movies have entered the filming stage, no matter how much you stumble, you can't stop it, and the rest is the matter of publicity, and you can't interfere if you want to.

Walter returned to the office with an indifferent face, the facts have proved that it is better to be controlled by others than to be controlled by others, and if he wants to be further successful in Disney, the director James in front of him is an obstacle that must be driven away before he can take the position.

Of course, it is not up to him to decide how to get rid of it, all this has to be helped by Roy, after all, transferring himself to the live-action film production department controlled by Miller, bringing down James, and taking control of the live-action film production department, isn't this what he has always wanted to do?

Uncle Roy, how are you going to do it when my two movies explode at the box office?

Walter tapped his fingers on the table, thinking with a smile on his lips, until the landline phone on the desk rang.

Answering the phone, Walter asked, "Hello?

"Walter, I'm Elijah. ”

"Hello, Uncle Elijah, is there something wrong with me?"

"Yes, a gentleman wants to see you. ”

"Who?"

"Warren Buffett. ”

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