Chapter 1101 Luminous wine is on the market
The next day. Pen % fun % Pavilion www.biquge.info
Su Yi came to the Twin Star Building and came to his office.
Today is May 1st, which is the statutory Labor Day, and the whole country will have a day off.
In addition, today is also the day when Su Liquor Company officially launched the glow-in-the-dark wine, which is the first day it goes on sale.
Therefore, the Su Group did not take all the holidays, but left half of the people to work overtime and half of them to take vacations.
As for holidays or overtime, this is voluntary for employees and is chosen by themselves, and the group will not be forced to work overtime, of course, there will be relevant compensation for overtime.
Therefore, many employees still stay in the group to work overtime, and do not choose to take holidays, which also makes more money.
This time, after Su Yi came to Su's Group today, he can still see a lot of employees, the company is not empty, everyone is very busy.
Today, if you want to say that the busiest department, it should be the Su Wine Company.
As a newly established company, there are a lot of things to deal with in itself, and today is also the first product to be launched, so of course it will be even busier.
Therefore, the whole Sujiu company is busy and can't stop for a moment.
Luminous wine has been prepared for such a long time, and it is finally officially launched today, and what will be the performance in the market, we can know the answer today.
For luminous wine, Su Yi still has a certain degree of confidence, and believes that the sales volume should not be too low.
After all, after the glucose competition, the popularity of luminous wine has risen to the highest, not only in China, but also abroad.
In any case, the International Wine Grand Prix is also an international competition, and the attention of countries around the world is still very high, and now that such a scandal has occurred, of course, people will remember the name of luminous wine.
Therefore, after this incident, the brand of luminous wine has been remembered by many people, and it has also gained a lot of supporters.
Because the luminous wine can be promoted to the top three in such a serious competition in the dark box, and even the organizers will eliminate the luminous wine at the expense of reputation, which is enough to show that the luminous wine is a very good wine.
Otherwise, the organizers would not have to go to such great lengths to eliminate the luminous wine, because they were worried that the luminous wine would win the performance.
Therefore, the glow-in-the-dark wine should be very tasty, which will make the organizers feel threatened.
In this way, people who know about this matter are very much looking forward to luminous wine, and they also want to know what kind of wine will stir up such a big storm.
In such a situation, if the glow-in-the-dark wine is launched, the sales volume should be guaranteed to a certain extent.
However, it is not known whether the first day of sales of luminous wine is good, after all, it has just been on the market for much time, but the sales of other foreign brands of wine have been greatly affected, and some wine brands participating in the International Wine Grand Prix have been affected, causing resistance from domestic buyers.
In China, now consumers who want to buy wine will first check to see if the brand is foreign and whether it has participated in the competition of the International Wine Grand Prix.
If the wine is a foreign brand and it also participates in the competition, it will be blacklisted and will not be bought again.
The most affected wine brands are the top three of the International Wine Grand Prix, these three wine brands are the most cared for, and their resistance level is the highest, especially in domestic sales, which is plummeting, which is simply miserable.
It is not clear whether the sales of these brands abroad have been affected, but in China, the sales will definitely change greatly.
According to market research, the sales of these brands of wine will be affected to a greater or lesser extent, and the higher the ranking, the greater the decline in sales, because the attention received is the greatest.
In fact, consumers didn't do anything to boycott, nor did they do anything like smashing alcohol, they just didn't buy it, it's as simple as that, but in doing so, the impact on these brands is the greatest.
Originally, in the domestic market, high-end wine has always been controlled by foreign brands, and domestic brands can only make some low-grade wines, and most of the profits have been earned abroad, this situation has been maintained for many years, and it has not changed.
However, now with the International Wine Grand Prix, these foreign brands of wine have suddenly lost their domestic market, causing consumer boycotts.
As a result, domestic brand wines have more or less enjoyed the benefits, and the sales volume is much higher.
Originally, the reason why the International Wine Grand Prix manipulated the competition was not to continue to occupy the domestic market, but it was self-defeating, counterproductive, and caused dissatisfaction among domestic consumers, and they boycotted together.
If, after doing something wrong, the organizers of the International Wine Grand Prix come out and admit their mistakes and ask for forgiveness, the matter may soon pass, and there will be no subsequent boycott.
But the organizers not only did not do this, but instead invited a water army, but also controlled the domestic media and platforms, deleted posts and banned netizens, which caused public dissatisfaction.
As a result, the boycott began, and domestic consumers did not have to do anything as long as they did not buy these brands of wine, and spread the word, which greatly affected the organizers.
A small thing, which has developed into today's turmoil, can be regarded as the participation of the whole people, and it also shows the world that Zhenguo netizens are not easy to deal with, and if you want to manipulate netizens, you have to see if you are ready to suffer the consequences.
In any case, this is a good thing.
First, it can change the market, so that foreign brands can not continue to occupy the domestic market, earn most of the profits, so that domestic brands also have room for survival and development.
Second, this incident has also allowed netizens to see the faces of some online media and platforms clearly, knowing that these media and platforms are on opposite sides, which can also arouse their vigilance, so that they will no longer be blinded.
Therefore, Su Yi believes that no matter what the process is, the result is still very ideal.
Of course, if the first day of sales of glow-in-the-dark wine can be ideal, it is the best and the best result.
However, now that there are so many people supporting glow-in-the-dark wine, no matter how you say it, the sales will not be much worse, and this should still be guaranteed.
Su Yi came to the company today to learn about the situation of luminous wine, after all, this is the first time that Su Group has participated in the wine industry, and he will still attach great importance to it. (To be continued.) )