Chapter 52 Price reduction is a killer feature

The joint venture has come to an end, and new products will be on the agenda.

However, as to whether the new product can open up the market and whether it can offset the loss of radio, neither Fu Minsheng nor Lu Ning has confidence.

Lu Ning was worried: "President Feng, the gradual reduction of radio production, in case the cassette recorder is unfavorable, it will inevitably cause a decline in efficiency, will it cause a loss? After all, our family has a big business now, and 500 people eat." This is just sublimation electronics, if you add sublimation electronic devices, sublimation machinery, etc., what do you use to feed nearly 2,000 people, it makes people worry when you think about it. ”

Feng Xingtian said with a smile: "Are you so unconfident in the new product? It stands to reason that you should like it at this age, this product is created for young people, if you go to a coastal city, you will see some young people holding tape recorders everywhere, and even someone driving a motorcycle on the back seat of a person holding a tape recorder in his hand, the volume is turned on to the maximum, accompanied by the engine whistling, that scene feels very high!"

Fu Minsheng seemed to hear a little problem and asked, "You mean that this product has already been produced?"

"At present, there are no domestic manufacturers to produce them, but there are already products smuggled in from abroad. I chose this time to produce cassette recorders in order to stop smuggling goods and prevent Japanese products from entering the country. ”

Feng Xingtian finally said his purpose, and the goal was very clear.

Due to the closure of the domestic market, it is impossible for the state to spend a large amount of foreign exchange to buy these products, and if it wants to enter the country, it can only adopt smuggling methods.

"It turns out that this product has been available for a long time, people are mature products in Japan, we are new products, can we compete with them?"

Shenghua Electronics originally produced tape recorder products, but it was different from civilian products, it looked a little bigger than a rice cooker, and the tape was placed on it, which had already appeared in schools and used in teaching.

This is the situation in China, there is technology, practical, but rarely consider market demand, in fact, this is not surprising, first military and then civilian environment, basically will not consider civilian products, naturally will not diverge in this technology, produce whimsical ideas.

"Why can't we compete with Japan? Almost the same technology, even more advanced than them, and we have a price advantage, there is no doubt that we can beat Japanese products. ”

Since there is such a plan, Feng Xingtian has already considered all aspects.

Lu Ning said: "If we reduce the price, others will also reduce the price, won't we lose both?"

"They lowered the price? hehe, who will do it if there is no huge profit from smuggled goods, how they compete with us, I don't know how to die!"

This is the killer weapon that is popular, using prices to control the situation, and there is basically no way out for smuggled goods.

"Okay, since you are so confident and sure, it seems that we are worrying, I plan to let some skilled technicians organize trial production first, and then gradually expand production, the drawings you gave have been thoroughly understood, and the parts are almost ready, and the production plan will be adjusted according to the situation after the trial production. ”

Feng Xingtian said so surely, Lu Ning was not verbose.

"Well, you wait here for a while, I'll go back and get a few products to show you, or that sentence, the technology must pass, the appearance must be eye-catching, if the products produced are not much different from the real thing, then immediately start all the production lines. ”

The drawings are not as intuitive as the real thing, Feng Xingtian had already asked Wei Fengying to prepare the sample, and after a while, he came back from the dormitory, holding a large cardboard box in both hands.

Lu Ning hurriedly took it, tore open the cardboard box with three handfuls, and took out the sample from inside.

There are three kinds of samples that Feng Xingtian takes, one is similar to Sanyo's kind of large portable dual-card recorder, the subwoofer is quite shocking, and it is very suitable for showing off in the field. The other is similar to the Hitachi model, suitable for a dual-card cassette recorder placed on the home desktop, the speaker is assembled in three pieces on both sides, and the decorative metal strip looks bright in appearance. Finally, there is a small tape recorder, and it is a single card portable, because of its small size, so some people call it a half-head brick.

"Ladies and gentlemen, these products are very close to the appearance and internal technology of smuggled products on the market, this smallest product has a price of nearly 1,000 yuan on the market, as for the large products are more familiar with the price of thousands of yuan, and as long as our products are listed, the highest price of the dual card recorder will also be controlled at about 1,000 yuan, do you say that there is still a way to live for smuggled goods?"

Wori, this guy is ruthless, the first half of the bricks were at the price of 1,000 yuan, if the dual-card tape recorder was sold at this price, it was really speechless, and it was impossible for smuggled goods to be sold so low anyway, and the cost of local production in Japan was lower.

This is where Feng Xingtian is so confident in blocking Japanese domestic products, as long as the technology is comparable, the rest depends on the price, and Feng Xingtian is confident to play them to death.

"In fact, the price of our products is only slightly lower than that of smuggled goods, and according to the price you specified, how much less money will we make." ”

Feng Xingtian doesn't care about money, it doesn't mean that Lu Ning doesn't care, it hurts.

Feng Xingtian said with a smile: "Even if this big money is the first 1,000 yuan, according to your salary level, you need to save enough without eating or drinking for two years, can you imagine how many people can afford it?

Fu Minsheng, Zheng Tong and others present all laughed, indeed, the cassette recorder is just a part of the radio, and the radio is sold for more than 100 yuan It is a huge profit, not to mention that this product of nearly 1,000 yuan has made a lot of money!

Lu Ning thought that this was really the truth, and laughed: "Hehe, I just see the price difference, but not as much as you think, I'm a golden doll compared to the radio, no wonder you dare to give up the radio, hahaha, it's cunning!"

"I can't say that, I was going to launch this product in the second half of the year, who would have thought that the brother unit would come to the door with red eyes, considering that they entered the market for the first time, and there was no product in their hands that was really enough, so they planned to give them the radio project, at least in the first half of the year there will be a good income. Radios are low-priced products, and it is estimated that there will be a good period of one or two years, and by then they will also adapt to the market economy, and those who should help will also be helped, and the rest depends on their own ability. ”

Feng Xing naively doesn't care about the radio, and he doesn't even care too much about the tape recorder, he just uses these products as a stepping stone, and others will not make a fuss when he launches new products in the future.

Everything is too out of line, Feng Xingtian has the ability to launch TVs, computers, mobile phones and other products in one step, and even the relevant production line equipment is ready, all of which are closed in the yard.

However, he could not do so.

Fengxingtian should launch new products step by step according to the needs of the situation.