Chapter 374: Link's Whims

After Neil left, Link looked at all the documents that needed to be reviewed and was fine.

After he looked up some information on the Internet that he wanted to see, he saw a news about the change of the equity of the TV station, and he remembered that he asked Martha and them to evaluate the feasibility of acquiring the Chinese TV station together, and a long time had passed.

He called Martha and asked about it.

Martha replied, "We all have that TV station that has the value of an acquisition. However, we are evaluating the most suitable purchase price. ”

"How long does it take to complete the assessment?"

"The information we collect is not necessarily accurate, and we can probably assess the assets of the other party, but it is difficult for us to get accurate data on the debts of the other party. So we just set a reference price. ”

When Link heard this, he said, "You don't have to be too precise. In the end, negotiations may not be useful. ”

"Then we are not comfortable to formally send the acquisition intention to the other party now?"

Link thought for a moment and said, "I'll talk to the other party first." When the other party is interested, it is up to you to negotiate. ”

Martha immediately said, "Okay." ”

He had heard Fan Zhongkun say that Jason Lee hoped that the TV station would still be in the hands of the Chinese. Although he is indeed Chinese, if he directly asks people to make acquisition inquiries, he may be considered to be looked down upon or something.

He called Fan Zhongkun again and said in Chinese: "Old Fan, there is something I want to trouble you." ”

"What's not troublesome?"

"I want to buy the Li family's TV station. I wanted to talk to Jason Lee first, but I didn't know how to talk to him. Can you help me get a sniff?"

Fan Zhongkun was silent on the other end of the phone for a while, and asked, "In what way do you plan to acquire, is it a controlling or wholly-owned company?"

"I hope it's wholly owned. ”

"Okay, I'll talk to him. I'll call you if there's news. ”

"Thank you. I'll wait for your news!"

Link first asked Fan Zhongkun for an interview, and he also had his own ideas. If he goes directly to Jason Lee, he doesn't know what the other party thinks at first, and the bid is not good. If the bid is wrong, maybe the acquisition will be lost.

And if Fan Zhongkun's temptation can be successful, he can naturally start negotiations with the other party, and if the other party has no idea of selling for the time being, he can also treat it as if nothing happened, and it will be good to meet in the future. In addition, if the other party is willing to sell the TV station, he can judge the other party's attitude and decide on a negotiation strategy.

In the afternoon, Fan Zhongkun called over: "Link, Jason does intend to sell the TV station, but he has the conditions." ”

"What conditions. ”

"First, the purchaser must be Chinese. That's where you qualify. Second, more than one Chinese channel must be maintained. ”

"Anything else?"

"He wants to retain no less than 10% of the shares, and he must have relatively independent powers in the Chinese channel. ”

"Number two, no problem!" Link said. "Third, maybe I can talk to him. By the way, did you tell him who was going to buy it?"

"I didn't say, but he had guessed. ”

"Then I'm going to talk to him tomorrow. ”

"I'll ask him out!"

"Thank you!" Link meant exactly that.

Fan Zhongkun gave him an appointment for an afternoon. So Link went to San Francisco the next morning.

He stayed in the hotel and first talked to Fan Zhongkun on the phone. On the phone, Fan Zhongkun said: "It's better for me to go to the hotel with him to see you." He felt that this matter should not be too ostentatious for the time being. ”

Link, of course, is indispensable.

At half past one in the afternoon, Fan Zhongkun and Jason Lee came to the hotel to look for him. Link beckoned them to sit down.

They all speak Chinese, so they just talk in Chinese.

Jason Lee said with a smile: "Lao Fan said that someone wants to buy a TV station, and the first thing I think of is you. ”

Link smiled and said, "The last time I came to San Francisco, I planned to buy a TV station. It's just that I've been busy all this time and haven't been able to take care of it. Now that I have time to sit down and have a good talk with President Li, I will ask Lao Fan to help me ask President Li if he has any intention of selling the TV station. ”

Jason Lee's face slowly became serious, and he said, "Link, I'll call you like Lao Fan." You can call me Jason too. ”

"Okay, Jason. I think you must have a question for me!"

"I do have some questions that I want to get to the bottom of. First of all, I want to know why you would think about buying a TV station. ”

Link thought for a moment and said, "The reason is actually quite simple, I want a place to make my voice heard. Now the television stations in the United States are all controlled by white people, or in other words, they are all controlled by a few white media giants. As a Chinese, it is not possible for me to fully integrate into them. Didn't think about it that way. I don't want to be targeted at some point, but I can only shout on the Internet. I've had this experience several times. It makes people feel helpless. ”

"That's it?"

Link smiled and said, "Jason, I see what you mean. You run a TV station because you want to give voice to the Chinese people. I hope that this principle will remain true to TV stations in the future. My purpose is somewhat contrary to this. But I'm not a high-profile person, and I'm not a person who likes to cause trouble. Only when necessary, I use a tool like the TV station to give me a voice, and usually it is what it should be. ”

Jason Lee wasn't entirely happy with his words. There didn't seem to be anything wrong with what Link said. But there is still a big difference between the two. Link is only talking about the way of doing business, and what he wants to know is the business philosophy of the TV station in the future.

"And how are you going to run the TV station?"

Link thought for a moment and said, "The Chinese channel must be kept. At the same time, I will invest a sum of money to open an English channel. Of course, the English channel also needs to be slightly biased towards Chinese. After all, I'm also Chinese. I hope that Americans will understand the Chinese better and have a more friendly attitude towards the Chinese. ”

"What about the Chinese channel?"

"I think Chinese channels should cooperate with Chinese TV stations, whether it is to co-produce TV dramas, or to co-produce some programs, or to buy some of their excellent film and television works and programs. ”

"Aren't you afraid of being considered pro-China?"

Link said with a smile: "We have a natural relationship with China, and even if we hold the feet of white people, they still don't think we're pro-China? ”

"But with such a big cultural difference between the two countries, is that kind of cooperation possible?"

Link has a different view on this: "If one program fails, do the second station, as long as you keep summarizing the lessons." I think one day I will find a program model that is acceptable to Americans. Moreover, although there are millions of Chinese in the United States, there are nearly 1.5 billion people in China. There are many more people who specialize in TV shows than we Chinese, and they will have many more ideas than we do. And we just should let white people know that there is no one behind us. ”

Fan Zhongkun had been listening to them, but then he interjected: "In fact, there is a great benefit to cooperating with Chinese mainland. That is, if those programs are produced well, they can be broadcast in China, and the market will be even bigger. If the two sides work well together, maybe the Chinese-language channel can be licensed to be launched in China. Of course, in terms of propaganda, China is relatively strict, and it is difficult for foreign TV stations to put signals in China. ”

Link was not very familiar with this, and he asked a little strangely: "Is it not allowed to receive foreign television signals in China?" but I can watch their English channels in Europe and the United States. ”

"That's because the access rules are different. In Europe and the United States, you can set up your own receiving equipment. But in China, all TV programs are screened through their TV stations and then transmitted through cable TV. ”

Fan Zhongkun paused for a moment and said, "I went back the year before last and found that their TV programs had been run by some telecommunications companies. Although they are not pay TV, they also charge a monthly signal fee. You will be charged a fee whether you look at it or not. ”

"Just like the cost of the internet?"

"Yes. The main source of their TV station's income comes from advertising fees. And they don't have a private TV station, and if they lose money, they are also covered by the government. It used to be like that...... That's probably the case now. Fan Zhongkun said that in the end, he was not very sure, after all, he has been away from China for more than 20 years, and China has changed too much in the past 20 years.

Link was very interested in this and couldn't help asking, "The TV stations in China mainly rely on advertising revenue?"

"They have a large population. Their ratings are not calculated in the same way as in the United States, which are calculated on a percentage basis. If a show has 3% ratings, how big do you think the advertising effect is?"

"Do they like to watch foreign TV shows?"

"There are no foreign television stations in China at all. Only two SAR TV stations can transmit signals in Chinese mainland. Fan Zhongkun seemed to have guessed his thoughts and said with a smile. "You don't have to think about how much advertising a TV station can charge if it can broadcast in China. Unless it's a Chinese mainland TV station, or not...... I remember that there were two special economic zone television stations that would be cut off from broadcasting their own advertisements whenever it was time for the commercials. ”

"Doesn't that mean it's all run by telecommunications companies now?

"It seems that the signal of the telecommunications company is also relayed from the state-run television station. ”

Link smiled and said, "I'm thinking too much. "He doesn't even have a TV station yet, so he wants to use the TV station to put American advertisements in China.

Jason Lee smiled and said, "It seems that Link really wants to run the TV station seriously." He couldn't say whether Link's idea was right or wrong, but it could be seen that at least Link wanted to run the TV station well. And Link's desire to cooperate with Chinese TV stations is indeed a good idea.

In fact, Chinese TV stations and Chinese TV stations in the United States have also had some sporadic cooperation, but the depth of cooperation is too shallow.

Link laughed, "I don't care much about money, but I care about success or failure." What I definitely don't want from investing is a failed outcome. ”